• 제목/요약/키워드: Media Communication

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감성전달을 위한 매체별 모션그래픽의 시각적 표현기법 분석 (Visual expression technique analysis of motion graphic by media for emotion communication)

  • 윤황록;경병표;이동열
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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    • pp.921-926
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    • 2009
  • 인류가 등장한 이래 커뮤니케이션 수단으로서 많은 영상 디지털 미디어들이 성장하고 확장되어져 왔다. 영상디지털 미디어들은 수신자와 송신자 사이의 커뮤니케이션을 긴밀하게 한다. 미디어의 변화와 테크놀로지의 발전 속에 등장한 영상디지털 미디어는 시각과 청각의 결합을 통해 시각적 정보전달과 시간적 단축을 가져왔다. 이러한 영상 디지털 미디어의 발전 형태로 등장한 것이 모션그래픽이라는 분야이다. 모션그래픽의 발전은 기존의 미디어가 표현해 내지 못하는 다양한 형태의 영상기법과 표현효과를 가능하게 하고 있다. 특히 영화의 타이들, 텔레비전의 프로그램 타이틀, 그리고 광고를 비롯한 뮤직비디오 등 다양한 분야에 활용되고 있다. 이러한 영상표현기법들은 수용자들의 감성을 자극하여 감성커뮤니케이션적인 작용 또한 수행하고 있다. 본 연구에서는 모션그래픽이 수용자들에게 얼마만큼 효과적인 의미전달 매체로서 중요한 역할을 하는지에 대해 그 특성을 알아보고, 모션그래픽이 감성커뮤니케이션 수단으로서 수용자들에게 미치는 영향과 적용을 사례연구를 통하여 연구해 보고자 한다.

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Focus Group Based Evaluation of Social Media Usage in Indonesia's Digital Government

  • Kartikawangi, Dorien
    • Asian Journal for Public Opinion Research
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    • 제8권1호
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    • pp.41-58
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    • 2020
  • This article attempts to explain social media use within the relationship between the public and government of Indonesia in the era of digital government, as well as to consider public opinion on this matter. This research is based on the application of social media logic and the theory of dialogic communication and action. A qualitative descriptive approach was used to observe the general behavior of social media use by 34 ministries in Indonesia, including interviews with the resource persons within the ministries and focus group discussions with members of the public and observers. The research shows that the relationship between the public and government is accommodative and in line with social media logic. The public sector implemented social media as its platform, which has been further adopted by all ministries. The public sector cannot avoid social media, as it has become part of basic connectivity, even though the use of social media by the government still tends to be in the form of presenting public information. There are advantages and disadvantages of the usage of social media by the government. The advantages include allowing the government to be more open via social media so that communication between the government as the ruling organization and its public can be more fluent. Social media provides space to the public sector in the practice of digital government. Some disadvantages arise as logical consequences that usage of social media cannot be separated from the implementation of digital government. The adaptive behavior of social media by the government can be found by following social media logic as part of digital government implementation. Social media logic causes the government to follow the rules of social media. In this context, the strength and power of the country seems to be regulated by social media. Therefore, more studies on how social media is managed in the context of its usage as digital government support is needed.

Moderating Effects of Media Exposure on Associations between Socioeconomic Position and Cancer Worry

  • Jung, Minsoo;Chan, Carina Ka Yee;Viswanath, Kasisomayajula
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권14호
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    • pp.5845-5851
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    • 2014
  • Reducing fear of cancer is significant in developing cancer screening interventions, but the levels of fear may vary depending on the degrees of media exposure as well as individuals' socioeconomic positions (SEP). However, few studies have examined how the SEP influences the fear of cancer under the moderating process of general and specific forms of media exposure. We investigated the moderating effect of media exposure on the relationship between SEP and the level of fear of cancer by assuming that cancer knowledge is a covariate between those two. In particular, this study examined how exposure to both general and specific media changes the series of processes from SEP to fear of cancer. We conducted path analyses with three types of media - television, radio and the Internet- using data from a health communication survey of 613 adults in Massachusetts in the United States. We found that SEP influences cancer knowledge directly and fear of cancer indirectly, as moderated by the level of media exposure. Health-specific exposure, however, had a more consistent effect than general media exposure in lowering the fear of cancer by increasing knowledge about cancer. A higher level of health-specific exposure and greater amount of cancer knowledge lessened the fear of cancer. In addition, the more people were exposed to health information on television and the Internet, the lower the level of fear of cancer as a result. These findings indicate a relationship between SEP and fear of cancer, as moderated by the level and type of media exposure. Furthermore, the findings suggest that for early detection or cancer prevention strategies, health communication approaches through mass media need to be considered.

A P2P-to-UPnP Proxy Gateway Architecture for Home Multimedia Content Distribution

  • Hu, Chih-Lin;Lin, Hsin-Cheng;Hsu, Yu-Feng;Hsieh, Bing-Jung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제6권1호
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    • pp.406-425
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    • 2012
  • Deploying advanced home networking technologies and modern home-networked devices in residential environments provides a playground for new home applications and services. Because home multimedia entertainment is among the most essential home applications, this paper presents an appealing home media content sharing scenario: home-networked devices can discover neighboring devices and share local media content, as well as enormous amounts of Internet media content in a convenient and networked manner. This ideal scenario differs from traditional usages that merely offer local media content and require tedious manual operations of connection setup and file transfer among various devices. To achieve this goal, this study proposes a proxy gateway architecture for home multimedia content distribution. The proposed architecture integrates several functional mechanisms, including UPnP-based device discovery, home gateway, Internet media provision, and in-home media content delivery. This design addresses several inherent limitations of device heterogeneity and network interoperability on home and public networks, and allows diverse home-networked devices to play media content in an identical and networked manner. Prototypical implementation of the proposed proxy gateway architecture develops a proof-of-concept software, integrating a BitTorrent peer-to-peer client, a UPnP protocol stack, and a UPnP AV media server, as well as media distribution and management components on the OSGi home gateway platform. Practical demonstration shows the proposed design and scenario realization, offering users an unlimited volume of media content for home multimedia entertainment.

조직 구성원의 커뮤니케이션 만족이 인적자원의 집단 창의성에 미치는 영향에 관한 연구 (Relations Between Communication Satisfaction and Group Creativity in Organization)

  • 장충석;박종오
    • 경영과정보연구
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    • 제21권
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    • pp.49-76
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    • 2007
  • The main purpose of this study is to assess the relationship between communication satisfaction and group creativity. To achieve this purpose, this study has two objectives. First, I will identify the relationship between the satisfaction of communication and idea creation. Second, the relationship between communication satisfaction and problem solving activity will be statistically tested. The major findings of the study can be summarized as follows: First, Statistically significant positive relations were found between the communication satisfaction and idea creation. Especially, sub-construct for supervisor communication$({\beta}=0.14,\;p<.05)$, quality of media$({\beta}=0.13,\;p<.05)$, individual feedback$({\beta}=0.36,\;p<.001)$, organizational prospect$({\beta}0.31,\;p<.001)$ showed the statistically significant positive(+) relationship with construct in idea creation. Second, the measurement of communication satisfaction had showed statistically significant relationship with the problem solving activity. Especially, communication with supervisor$({\beta}=0.21,\;p<.05)$, quality of media$({\beta}=0.21,\;p<.001)$, organizational prospects$({\beta}=0.22,\;p<.001)$, and communication with subordinate$({\beta}=0.37,\;p<.001)$ showed the significant positive(+) relationship with problem solving activity construct. These consequences suggest that communication satisfaction of employee is effective in the improving the group creativity in organization. In the conclusion, this study present the satisfaction factor of employee communication as a incremental factor of group creativity.

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주민참여 공공디자인을 위한 커뮤니케이션 미디어 활용에 관한 연구 (Study on the Usage of Communication Media for the Participation of Residents in Public Design)

  • 우성호;박석수
    • 한국실내디자인학회논문집
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    • 제21권1호
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    • pp.127-135
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    • 2012
  • Recently, the public design plays a role in improving the residents' quality of life and activating the local economy as an axis of the regional development. However, during the development process led by the local government, the public space has been changed to a place where only the function is emphasized without considering the local history, culture, and life. Since the opinions of the regional residents are not reflected, the public place lacks public benefits and has difficulties in continuous improvement and development. Here, we studied on the participation of residents in public design. Firstly, we discussed public design that residents can participate voluntarily and actively as users, managers, and beneficiaries. Secondly, it is necessary for the residents, who are not experts in the public design, to have easily understandable and well tractable communication media which facilitate communications with a group of the design experts and the public service personnel. We explained the types and specialities of the communication media. Thirdly, it is necessary for the residents to contribute much to the local development by active participation in the sustainable and consistent public design through using the easily accessible communication media.

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MGCP 기반의 AX-Gateway 시스템의 설계와 구현 (Design and Implementation of AX-Gateway System based on MGCP)

  • 강재경;김현규;오은록;강태익;강환종;김철주
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2001년도 추계학술발표논문집 (하)
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    • pp.1435-1438
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    • 2001
  • MGCP는 IETF에서 제안한 VoIP기술의 표준 프로토콜로서 특유의 단순함(Simplicity)을 이용하여 다른 프로토콜과의 연동을 용이하게 구현할 수 있도록 설계되었으며, 현재 다양한 시스템과 프로토콜로 구성되어 있는 망을 통합하기 위한 적절한 해결책으로 부각되고 있다. 본 논문에서는 MGCP기반의 AX-Gateway 시스템의 설계기법에 관하여 기술한다. MGCP기반의 AX-Gateway 시스템은 H.323과의 연동을 위하여 내부적으로 자신에게 연결된 Endpoint의 상태정보를 유지하도록 설계하였다. 이러한 구조를 통해 자신에게 전달되는 호처리 요청에 대한 유효성을 MG 차원에서 검사함으로써, Call Agent의 부하를 줄여 시스템의 안정성과 성능 향상을 기대할 수 있다. 이렇게 구현된 AX-Gateway 시스템의 성능을 측정하기 위하여 통화음질과 지연, 최대 동시 통화 사용자의 수를 측정한 결과를 나타내었다.

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Relations between Reputation and Social Media Marketing Communication in Cryptocurrency Markets: Visual Analytics using Tableau

  • Park, Sejung;Park, Han Woo
    • International Journal of Contents
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    • 제17권1호
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    • pp.1-10
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    • 2021
  • Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

Mastey-Slave 개념을 이용한 PLC용 다대다 통신 모듈 개발 (A multiple PLC wireless communication module using master-slave control concept)

  • 박종석;현웅근;김이곤
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2000년도 제15차 학술회의논문집
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    • pp.48-48
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    • 2000
  • We developed a wireless communication system for multiple instrumentation system. The developed system has a function of remote instrumentation and PLC(Programmable Logic Controller) control. The system consists of CC(Control and Communication) protocol, wireless media access and physical media system. For multiple wireless communication, we propose a hub polling protocol based on master-slave control concept. To show the validity of the developed system, several experiments are illustrated.

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User Reputation computation Method Based on Implicit Ratings on Social Media

  • Bok, Kyoungsoo;Yun, Jinkyung;Kim, Yeonwoo;Lim, Jongtae;Yoo, Jaesoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제11권3호
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    • pp.1570-1594
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    • 2017
  • Social network services have recently changed from environments for simply building connections among users to open platforms for generating and sharing various forms of information. Existing user reputation computation methods are inadequate for determining the trust in users on social media where explicit ratings are rare, because they determine the trust in users based on user profile, explicit relations, and explicit ratings. To solve this limitation of previous research, we propose a user reputation computation method suitable for the social media environment by incorporating implicit as well as explicit ratings. Reliable user reputation is estimated by identifying malicious information raters, modifying explicit ratings, and applying them to user reputation scores. The proposed method incorporates implicit ratings into user reputation estimation by differentiating positive and negative implicit ratings. Moreover, the method generates user reputation scores for individual categories to determine a given user's expertise, and incorporates the number of users who participated in rating to determine a given user's influence. This allows reputation scores to be generated also for users who have received no explicit ratings, and, thereby, is more suitable for social media. In addition, based on the user reputation scores, malicious information providers can be identified.