• Journal of the Korean Society for information Management
• /
• v.36 no.3
• /
• pp.81-107
• /
• 2019

The purpose of this study is to assert the justification for actively accepting media education in Library and Information Science and to suggest the media type according to the concept and classification criteria of the media from the perspective of Library and Information Science. In order to present the media type according to the concept of the media, the dictionary concept of the media was reviewed, the language and media for high school students in Korean language, the educational materials for elementary and secondary school students written by Media Education Committee of Korean Society for Journalism & Communication Studies, the educational textbooks for elementary and secondary school students in Library and Information Science, and media classification presented in the RDA of the cataloging rules were analyzed. In addition, the implications were derived based on the analysis results of the concepts and media type. The concept of media was set based on the analysis results and implications, and the media types were presented according to the concepts and classification criteria. In this study, the media was set up in the same meaning as the medium, and it was defined that the media function as a means of communication and that information contained in it can be obtained through the human sensory apparatus through physical objects that contain, transmit or reproduce information. The media was set up as three logical components of the media in this study: information in the media, materials, and representation devices.

• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.191-209
• /
• 2015

Electronic word-of-mouth (eWOM) in social media has been recognized as one of the most influential marketing tools across various businesses. Understanding eWOM in social media is critical to reach potential global consumers easily and quickly in the hospitality industry. However, few empirical studies in hospitality attempted to evaluate the effectiveness of eWOM in social media from a global perspective. Given the competitive climate of the hospitality market, it is meaningful for hospitality marketers to evaluate the effectiveness of eWOM in social media and the influence of cultural factors to promote customers and increase profitability globally. The main purpose of this study was to examine the influence of cultural values on social media eWOM in the hospitality industry in China, Korea, and the USA. The result of this study indicates Chinese and American people engage more than Korean people when they try to purchase hospitality product and service This study particularly provided a cross-cultural study of comparison among these countries and the findings of this study are expected to provide important practical assistance for global marketing strategies in social media.

• Journal of Periodontal and Implant Science
• /
• v.40 no.3
• /
• pp.111-118
• /
• 2010

Purpose: The aim of this study was to investigate whether vitrification in the cryopreservation of periodontal ligament (PDL) cells could be useful for tooth banking. Methods: In step 1, primary cultured human PDL cells were cryopreserved in 100% conventional cryopreservation media and 100% vitrification media (ESF40 media) in different temperatures for 2 weeks. In step 2, a series of modified vitrification formulae named T1 (75% vitrification media + 25% F-media), T2 (50% vitrification media + 50% F-media) and T3 (25% vitrification media + 75% F-media) were used to store PDL cells for 2 weeks and 4 weeks in liquid nitrogen. MTT assay was performed to examine the viability of PDL cells. Results: Maximum cell viability was achieved in cells stored in 100% conventional cryopreservation media at $-196^{\circ}C$ (positive control group) in step 1. Compared to the positive control group, viability of the cells stored in 100% vitrification media was very low as 10% in all test conditions. In step 2, as the percentage of vitrification media decreased, the cell viability increased in cells stored for 2 weeks. In 4-week storage of cells in step 2, higher cell viability was observed in the T2 group than the other vitrification formulae while the positive control group had the highest viability. There was no statistically significant difference in the cell viability of 2-week and 4-week stored cells in the T2 group. Conclusions: These observations indicate 100% vitrification media is not successful in PDL cell cryopreservation. Conventional cryopreservation media is currently the most appropriate media type for this purpose while T2 media would be interesting to test for long-term storage of PDL cells.

• Bulletin of the Korean Space Science Society
• /
• 2008.10a
• /
• pp.22.1-22.1
• /
• 2008

Media company is not a business which sells news and information but a company sells audience's attention. Advertisers estimate audience's quantity and quality which pay attention to media and pay the cost. Thus drawing audience's attention is a natural and instinctive behavior for survival of media company. News doesn't deliver the fact just as it. That's impossible. News is a commodity made by processing and selection of the media company and journalist. On the process, judge of values is involved and limitation of time and place of media is considered. If scientists understand media's character truly, their misunderstanding about media company and journalist may be cleared up. In this society, media is not a being to ignore, particularly for big science like space science which spends huge public capital. Nowadays, space science meets the time to take the leap in Korea. However that can be crisis cause of uncertainty of science activity. When the crisis which no one desires happens, preparation needs for new opportunity. We can take the crisis as a chance. Understanding about media and public will be the first step for this preparation.

• Knowledge Management Research
• /
• v.16 no.2
• /
• pp.29-45
• /
• 2015

The number of studies on social media has increased rapidly worldwide. There has been, however, little effort to assess the achievements and limitations of social media studies up to present. The purpose of this study is to provide a systematical viewpoint on social media research published by scholarly business-related journals. Our analysis focus on research topic, functionality, targeted media types, methodology, and characteristics. User research receives the most attention, followed by effect research in terms of developmental models of media research agenda. The major methodological trend is online survey. Facebook and twitter are the two most popular mediums studied in literature, and social media is mainly characterized as information sharing as well as relationship building. Two recommendations are suggested in ways to strengthen social media research: more various topics and application areas, and the rigor and diversity of research methods.

• The Journal of Information Systems
• /
• v.21 no.1
• /
• pp.69-91
• /
• 2012

The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2003.11a
• /
• pp.157-160
• /
• 2003

한국의 방송은 이제 인터랙티브 TV 서비스를 실시하기 시작했다. 인터랙티브 서비스는 잠재가치가 매우 뛰어나 앞으로의 방송시장에 막대한 부를 안겨줄 수 있을 것으로 예상되고 있다. 그러나 우리나라는 인터랙티브 TV프로그램이 기술적으로는 충분히 가능함에도 불구하고, 그다지 실질적으로 활용하지 못하고 있다. 이는 근본적으로는 인터랙티브 기술이 시청자의 관심과 참여를 이끌어낼 만큼 경쟁력 있는 포맷의 컨텐츠를 발굴해 내지 못하고 있기 때문이다. 따라서 본 논문에서는 우선 TV의 인터랙티브성(Interactivity)을 정의 내리고, 해외 인터랙티브 TV프로그램 제작 성공 사례를 분석한다. 그리고 이들이 어떤 기술을 바탕으로 서비스를 하고 있으며 어떻게 성공할 수 있었는지 알아보도록 한다. 그리고 한국 디지털 방송의 성공을 위한 인터랙티브 방송 모델을 제시한다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2018.10a
• /
• pp.449-452
• /
• 2018

본 논문에서는 데이터 시각화 목적에 따른 시각화 표현 방식과 6개의 데이터 시각화 툴들의 비교 분석을 통하여 목적에 맞는 차트 유형의 선택의 중요성과 각 툴들이 제공하는 기능과 차이점을 분석해 보았다. 부분적이지만 선정된 각 툴들의 비교를 통해 데스크톱 기반인 환경에서는 비교적 많은 시각화 유형(차트)의 제공이 가능하지만 모바일 환경에서의 제약사항들을 알 수 있었다. 또한 시각화 툴들이 점차 웹 기반 서비스로 진화하고 있으며 클라우드를 제공하여 전과물들을 쉽게 저장 공유하고 텀플로우 기능이 점점 더 요구될 것으로 보인다. 이에 향후 필요로 하는 다양한 초점의 데이터 시각화 연구를 고찰해 보았다.

• International journal of advanced smart convergence
• /
• v.8 no.2
• /
• pp.56-67
• /
• 2019

The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

• Asian Journal for Public Opinion Research
• /
• v.7 no.1
• /
• pp.1-22
• /
• 2019

In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.