• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.1-7
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• 2020

Recently, new media such as YouTube and AR/VR have emerged, and media content has become more complex and diversified. To respond to the new media environment, the Korean government wanted to increase people's access to media and to enhance their ability to utilize it through the establishment of viewer-media center. In this paper, based on the score of media literacy, education programs of the viewer-media center were verified to provide their effectiveness. This paper also suggests and comments on the programs that the viewer-media center should focus on by comparing and analyzing the efficacy among educational programs.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.27-47
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• 2007

In an effort to apply IT to practices of learning, universities are trying to implement e-Learning systems and expanding the extent of their usage. Nowadays, e-Learning systems are not only used for conducting web-based distance learning, but also used for supporting traditional classes education by encouraging communication and information sharing between instructors and learners or among the learners. There is relatively lack of studies on the exploitation of e-Learning systems in the traditional classes, in comparison with a distance education. Specifically, howe-Learning systems could support the traditional class and/or which benefits e-Learning systems could offer in the classes are among the important issues. In this study, we suggest that e-Learning systems would be the rich media to communicate and exchange information among people who participate in a class. We derive key variables like media richness and media experience from Media Richness Theory and from Channel Expansion Theory. Moreover, Media usefulness and Satisfaction of a learner with e-Learning system is drawn from the literature on IS success. We examine the effects of perceived media richness, media usefulness, and media experience on leaner's satisfaction with e-Learning systems. In addition, we also investigate learner's media usefulness perception which is positively related to media richness and media experience. Finally, learner's experience with e-Learning systems affects perceived media richness. Based on the results of an empirical test. we first suggest that perceived media richness with e-Learning systems contributes to increase media usefulness and satisfaction of a learner. Second, media experience is an important predictor of media richness and media usefulness perception. Consequently, the result can support Channel Expansion Theory. Finally, media usefulness perception affects learner's satisfaction with e-Learning systems.

• Human Ecology Research
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• 제61권2호
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• pp.169-182
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• 2023

This study aimed to investigate the mediating effect of the screen media time of young children on the relationship between mothers' reasons for allowing young children to use screen media and their children's ability to regulate screen media. The participants consisted of 614 children aged 5-6 (312 boys and 302 girls), and all the survey questions were answered by their mothers. Descriptive statistics, Pearson's correlation, structural equation modeling, and bootstrapping analysis were employed to analyze the data using SPSS 25.0 and Mplus 8.6. The results were as follows. First, mothers' educational and ritualized reasons for allowing young children to use screen media and children's screen media time directly affected young children's ability to regulate screen media. Second, children's screen media time mediated the relationship between mothers' educational and ritualized reasons for allowing their children to use screen media and children's ability to regulate screen media. When mothers permitted their children to use screen media for educational purposes, their children were likely to spend less time on screen media usage which, in turn, increased their ability to regulate screen media. Conversely, the more mothers allowed their children to use screen media for ceremonial purposes, the more time their children spent on screen media and the less ability they had to regulate screen media usage. These outcomes suggest that, to improve children's screen media regulation ability, mothers must not routinely allow their children to use screen media and should manage their children's screen media time.

• KSBB Journal
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• 제16권4호
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• pp.332-336
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• 2001

본 연구에서는 정수처리 중에서 BAC(Biological activated carbon) 처리의 생물분해능과 같이 NOM의 생분해성 부분을 제거하고자 로프형 미생물 담체를 침전조에 적용하는 공정을 시도하였다. 다양한 운전조건을 적용하여 DOC와 UV$_{254}$ 그리고, 탁도 제거효과를 평가하였는데, 담체 설치는 일반적인 정수처리 공정을 모사한 pilot plant에 첫 번째로 아무 전 처리도 거치지 않은 팔당원수를 바로 지나도록 하였고(Media 1), 두 번째는 팔당원수를 오존으로만 전처리한 후 지나도록 하였으며(Media 2), 세 번째는 전 오존과 응집-침전과정이 끝난 후 지나도록 하였다(Media 3). 원수의 DOC 농도는 1.3~3.4 mg/L이고, UV$_{254}$는 0.027~0.039 ($cm^{-1}$ /)이며, 탁도는 0.3~4.5 NTU 였다. 평균 DOC 농도는 media 1, 2, 3에서 각각 2.2 mg/L, 1.8 mg/L, 1.3 mg/L를 보였다. 반면에 침전조에서는 1.5 mg/L의 농도를 보여 media 3에서 가장 높은 제거량을 나타내었다. 평균 UV$_{254}$ 값은 media 1, 2, 3에서 각각 0.037 ($cm^{-1}$ /), 0.027 ($cm^{-1}$ /), 0.014 ($cm^{-1}$ /)를 나타내었으며, 침전조에서의 UV$_{254}$ 값은 media 3와 비슷한 0.014 ($cm^{-1}$ /)를 보였다. 평균 탁도는 media 1, 2, 3에서 각각 1.1 NTU, 0.9 NTU, 0.5 NTU를 나타내었다. 위의 결과를 보면 로프형 미생물 담체 침전조는 일반적인 침전 공정에 바로 적용할 수 있는 경제적인 장치로 활용 가능할 것이다.

• 방송공학회논문지
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• 제27권7호
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• pp.1034-1042
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• 2022

Internet of Media Things (IoMT) aims to provide intelligent media services to users by connecting (media) things to each other and exchanging media data. The mission given by the user is automatically executed, and intelligent media service can be provided to the user. To achieve this, ISO/IEC 23093-5 started standardization work on the mission data given by the user to the media thing and the media thing controller (MController) that controls the media things. This paper introduces the contents of ISO/IEC 23093-5.

• 지식경영연구
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• 제16권2호
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• pp.91-111
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• 2015

Social media marketing has gained attention from marketers due to the growing number of social media users. Marketers around the globe have a serious concern over how to utilize social media as a successful marketing tool. Many of them show a lack of understanding of the essential feature of social media and effective social media marketing strategies, which brings about a higher chance of social media marketing failures. Analyzing the failure cases of social media marketing is vital because it provides rich insights for marketing experts who have difficulty in developing effective social media marketing strategies. Therefore, this study conducted multiple case studies by selecting five failure cases of social media marketing which we defined as paradigmatic social media marketing failures which happened in the last five years in South Korea. From the case studies, we derived five successful social media marketing strategies. This study has a theoretical implication because it is the first to suggest effective social media marketing strategies based on the analysis on social media marketing failure cases. It also has a practical implication since it proposes specific social media marketing strategies which can help facilitate successful social media marketing.

• Asian Journal for Public Opinion Research
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• 제5권3호
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• pp.204-227
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• 2018

This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

• Journal of Information Science Theory and Practice
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• 제8권3호
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• pp.77-90
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• 2020

This study analyzes N=181 social media rumors from Bangladesh to find out the most popular themes, sources, and aims. The result shows that social media rumors have seven popular themes: political, health & education, crime & human rights, religious, religiopolitical, entertainment, and other. Also, online media and mainstream media are the two main sources of social media rumors, along with three tentative aims: positive, negative, and unknown. A few major findings of this research are: Political rumors dominate social media, but its percentage is decreasing, while religion-related rumors are increasing; most of the social media rumors are negative and emerge from online media, and social media itself is the dominant online source of social media rumors; and, most of the health-related rumors are negative and surge during a crisis period, such as the COVID-19 pandemic. This paper identifies some of its limitations with the data collection period, data source, and data analysis. Providing a few research directions, this study also elucidates the contributions of its results in academia and policymaking.

• Asian Journal for Public Opinion Research
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• 제9권3호
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• pp.293-306
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• 2021

The news and views of Pakistani television channels are extensively shared on digital media for information or analysis where the general public discusses overt and covert agendas by mentioning their factual and presentational style. This study contributes to the contemporary studies of media perception through focus group interviews with 72 randomly selected master's and bachelor's students studying Media and Communication at the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan to provide information about the feelings and observations of future journalists and media literates. In summary, the findings of our research exposed the negative perception of Pakistani electronic media among the participants due to what they perceived as biased, inaccurate, and unethical reporting.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.241-249
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• 2021

The aim of the research is to evaluate the impact of social media marketing (with special reference to Facebook) on the brand preference of customers with regard to smart mobile phones. Since Facebook has become very popular today and a trend has arisen to use social media as a marketing tool, the researcher intended to evaluate the impact of social media marketing on brand preference, as the findings would provide valuable insight for future businesses. Social media as measured social media visibility, social media engagement, and social media influencewas the independent variableand brand preference was the dependent variable. The convenience sampling method was used where the sample was taken from a group of people easy to contact or to reach. A sample of 186 young males and females was selected. Factor loading and factor analysis were used to analyze the data and find the most influencing factors on brand preference. Reliability analysis, validity analysis, and regression analysiswere performed to analyze the data. The R² value is 0.320 implying that 32.00% of the variance in brand preference is explained by social media influence, social media engagement, and social media visibility. The findings show thatsocial media visibility, social media engagement, and social media influencehave a positive impact on brand preference.