• Asia Marketing Journal
• /
• v.14 no.4
• /
• pp.57-75
• /
• 2013

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

• Korean Journal of Food Science and Technology
• /
• v.40 no.2
• /
• pp.152-159
• /
• 2008

The purpose of this study was to determine the accurate quantification of vitamin A in infant formula by comparing two different standard stock solutions as well as various sample weights using high performance liquid chromatography. The sources of uncertainty in measurement, such as sample weight, final smaple vloume, and the instrumental results, were identified and used as parameters to determine the combined standard uncertainty based on GUM(guide to the expression of uncertainty in measurement) and the Draft EURACHEM/CITAC Guide. The uncertainty components in measuring were identified as standard weight, purity, molecular weight, dilution of the standard solution, calibration curve, recovery, reproducibility, sample weight, and final sample volume. Each uncertainty component was evaluated for type A and type B and included to calculate the combined uncertainty. The analytical results and combined standard uncertainties of vitamin A according to the two different methods of stock solution preparation were 627 ${\pm}$ 33 ${\mu}$g R.E./100 g for 1,000 mg/L of stock solution, and 627 ${\pm}$ 49 ${\mu}$g R.E./100 g for 100 mg/L of stock solution. The analytical results and combined standard uncertainties of vitamin A according to the various sample weighs were 622 ${\pm}$ 48 ${\mu}$g R.E./100 g, 627 ${\pm}$ 33 ${\mu}$g R.E./100 g, and 491 ${\pm}$ 23 ${\mu}$g R.E./100 g for 1 g, 2 g, and 5 g of sampling, respectively. These data indicate that the preparation method of standard stock solution and the smaple amount were main sources of uncertainty in the analysis results for vitamin A. Preparing 1,000 mg/L of stock solution for standard material sampling rather than 100 mg, and sampling not more than 2 g of infant formula, would be effective for reducing differences in the results as well as uncertainty.

• Journal of Technology Innovation
• /
• v.6 no.1
• /
• pp.163-186
• /
• 1998

The psychological work environments which facilitate technology innovations in organizations are divided into two dimensions of supportive work environments and uncertain work environments. The measurement variables have significant reliability. And the confirmatory factor analysis confirm the construct validity of two dimensional work environments. Two work environments have the significant effects on motivations to the technology innovations. So, simple and hierarchical regression analyses confirm criterion-related validity. Therefore, Both of the uncertain work environments(uncertainty of external-organizational environments and tasks) and the two important work environments(supporting idea, resource supply, job autonomy) are the two important psychological work environments which indicate technology innovations in organizations. Measures for innovative psychological work environments are provided.

• Journal of the Korean Society for Precision Engineering
• /
• v.15 no.12
• /
• pp.169-179
• /
• 1998

Plane mirror type laser interferometers are popularly being used in many modern ultraprecision machines, as they can perform simultaneous measurements of multiple axis positions with nanometer resolution capabilities. One important issue in this application of laser interferometers is to provide a good level of alignment between the reflecting mirrors and the laser beams so that measurement errors due to undesirable coupling effects can be avoided in multiple axis measurements In this investigation, a thorough metrological analysis is given to develop an suitable mathematical model for a precision x-y stage in which the orthogonality misalignment between the reflecting mirrors significantly affects overall x-y mea-surement results. Then a noble calibration method is suggested in which two-dimensional displacement sensors of moire gratings of concentric circles are used to realize the reversal principle of orthogonality evaluation in situ. Finally, actual experimental results are discussed to verify that the suggested method can effectively calibrate the orthogonality error with an uncertainty of 0.2667 arcsec.

• Proceedings of the Korean Society of Precision Engineering Conference
• /
• 2001.04a
• /
• pp.439-442
• /
• 2001

The Accuracy of a free-form artifact is affected by machine tool errors, machining process errors, environmental causes and other uncertainty. This paper deals with methodological approach about machine tool errors that are defined the relationship between CMM and OMM inspections of the free-form artifact. In order to analyze the measurement data, Reverse engineering was used. In other words, Surface of Free-Form Artifact is generated by NURBS surface approximation method. Finally, Volumetric error map is made to compare surface of CMM data with that of OMM data.

• Journal of the Korean Society for Heat Treatment
• /
• v.14 no.5
• /
• pp.275-281
• /
• 2001

To improve the reliability of hardness test results, Rockwell hardness round robin test was carried out for 10 laboratories. The test condition was the same with the ISO(International Standards Organization) standards. Korea Research Institute of Standards and Science(KRISS) supplied the hardness standard blocks and an indenter to laboratories for the measurement. The participating laboratories measured hardness of the specified areas on the blocks for 6 times with their own indenter as well as common indenter, respectively, and reported the results to KRISS. The result showed that quite large amount of the differences came from the indenter and it is necessary to change indenter with better quality for improved reliability in hardness measurement.

• Ecology and Resilient Infrastructure
• /
• v.5 no.3
• /
• pp.156-162
• /
• 2018

This research aimed at analyzing comparison results between in gravel and sand bed with respect to the detailed Acoustic Doppler Current Profiler (ADCP) measurement in a velocity, depth, and flow rate data based on Acoustic Doppler Velocimeter (ADV) measurement result. Conclusionally, similar results were shown for gravel and sand bed in velocity, depth and flow rate data using ADV and ADCP measurement. The results of the flow rate show a relative error mean of 3.5 - 4.8% in the gravel bed and 0.02 - 3.2% in the sand bed, which is better performance than the mean error of 5% suggested by United States Geological Survey (USGS). The results can be used as a basis data for the measurement of ADCP and potentially able to be utilized for the more detailed uncertainty analysis of ADCP flow rate measurement.

• 한국신재생에너지학회:학술대회논문집
• /
• 2010.06a
• /
• pp.185.1-185.1
• /
• 2010

원격탐사(remote sensing)란 관측 대상과의 접촉 없이 멀리서 정보를 얻어내는 기술을 말한다. 기상관측분야에는 이미 소다(SODAR) 장비가 폭넓게 사용되거 왔으나 최근 풍력자원평가(wind resource assessment)를 위한 풍황측정에 SODAR와 더불어 라이다(LIDAR)가 적극적으로 활용되기 시작하고 있다. 참고로 SODAR(SOnic Detection And Ranging)는 수직 및 동서 남북 방향으로 음파를 발생시키고 대기유동에 의해 산란 반사된 에코를 수신하여 진동수 변화와 반사에코 강도를 측정하여 각 방향의 에코자료를 벡터 합성함으로써 풍향 및 풍속을 산출하는 원리이다. 반면 LIDAR(Light Detection And Ranging)는 비교적 최근에 풍황측정 용도로 개발된 레이저 탐지에 바탕을 둔 원거리 센서로, 공기입자(먼지, 수증기, 구름, 안개, 오염물질 등)에 의해 산란된 레이저 발산의 도플러 쉬프트(Doppler shift)를 이용하여 풍향 및 풍속을 측정하는 원격탐사 장비이다. 풍력자원평가 측면에서 라이다는 그 정확도가 IEC61400-12에 의거한 풍황탑(met-mast) 측정자료 다수와의 비교검증 실측평가(Albers et al., 2009)를 통하여 입증된 바 있다. 한편 한국에너지기술연구원에서 운용 중인 라이다 시스템은 그림 1의 우측 그림과 같이 1초에 $360^{\circ}$를 스캔하여 50지점에서 반사되는 레이저를 스펙트럼으로 측정하되 설정된 관측높이에서 풍속은 샘플링 부피(sampling volume)의 평균값으로 정의된다. 그런데 샘플링 부피는 설정된 관측높이로부터 상하 12.5m, 총 25m의 높이구간에서 관측한 스펙트럼의 평균값을 그 중앙지점에서의 풍속으로 환산하는 알고리듬(algorithm)을 채택하고 있다. 따라서 비선형적으로 변화하는 풍속연직분포 관측 시 풍속환산 알고리듬에 의한 측정오차가 개입될 가능성이 존재하는 것이다. 이에 본 연구에서는 라이다에 의한 풍속연직분포 측정 시 샘플링 부피의 구간 평균화 과정에서 발생하는 불확도(uncertainty)를 정량적으로 분석함으로써 라이다에 의한 풍속연직분포 관측의 불확도를 정량평가하고자 한다.

• Geomechanics and Engineering
• /
• v.33 no.1
• /
• pp.77-89
• /
• 2023

This study aims to establish the correlations between variables related to a slope during rainfall and factor of safety (FOS) and displacement using a coupling analysis method that is designed to consider both in rainfall conditions. With the recent development of measurement technologies, the approach of using the measurement data in the field has become easier. Particularly, they have been obtained in tests to determine the real-time safety and movement of a slope; however, a specific method has not been finalized. In addition, collected measurement data for recognizing the FOS and displacement in real-time with a specific relevance is difficult, and risks of uncertainty, such as in soil parameters and time, exist. In this study, the correlations between various slope-related variables (i.e., rainfall intensity, rainfall duration, angle of the slope, and mechanical properties including strength parameters of selected three types of soil; loamy sand, silt loam, sand) and the FOS and displacement are analyzed in order of seepage analysis, slope stability analysis and slope displacement analysis. Moreover, the methodology of coupling analysis is verified and a fundamental understanding of the factors that need to be considered in real-time observations is gained. The results show that the contributions of the abovementioned variables vary according to the soil type. Thus, the tendency of the displacement also differs by the soil type and variables but not same tendency with FOS. The friction angle and cohesion are negative while the rainfall duration and rainfall intensity are positive with the displacement. This suggests that understanding their correlations is necessary to determine the safety of a slope in real-time using displacement data. Additionally, databases considering rainfall conditions and a wide range of soil characteristics, including hydraulic and mechanical parameters, should be accumulated.

• Economic and Environmental Geology
• /
• v.36 no.3
• /
• pp.191-200
• /
• 2003

Investigations on the contaminated lands due to heavy metals from mining activities or hydrocarbons from oil spillage for example, should be planned based on specific fitness-for-purpose criteria(FFP criteria). A FFP criterion is site specific or varies with situation, based on which not only the data quality but also the decision quality can be determined. The limiting factors on the qualities can be, for example, the total budget for the investigation, regulatory guidance or expert's subjective fitness-for-purpose criterion. This paper deals with planning of investigation methods that can satisfy each suggested FFP criterion based on economic factors and the data quality. To this aim, a probabilistic loss function was applied to derive the cost effective investigation method that balances the measurement uncertainty, which estimates the degree of the data quality, with the decision quality. In addition, investigation planning methods when the objectives of investigations do not lie in the classification of the land but simply in producing the estimation of the mean concentration of the contaminant at the site(e.g. for the use in risk assessment), were also suggested. Furthermore, the efficient allocation of resources between sampling and analysis was also devised. These methods were applied to the two contaminated sites in the UK to test the validity of each method.