• 제목/요약/키워드: Mass-product

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Functional Architecture Modeling of the Product Family (제품가족의 기능적 구조 모델링)

  • Kim, Tai-Oun
    • Journal of Institute of Control, Robotics and Systems
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    • v.13 no.3
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    • pp.256-262
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    • 2007
  • In mass customization, the focus is variety and customization through flexibility and quick responsiveness. Mass customizers seek to provide personalized, custom-designed products at low prices to give customers exactly what they want and to provide sufficient variety in products and services. The idea of the product family is the most adequate approach to realize mass customization. An understanding of customer needs using functional decomposition becomes necessary to enhance the performance of the product family. This paper focuses on functional architecture modeling based on customer need regarding sub-functions for the product family. A quantitative functional model captures product functionality and customer need. Based on customer need ratings and sub-function, a product-function matrix was created. Additionally, a product-product matrix was generated to provide a similarity index among product families. A case study for implementing the functional architecture modeling was performed on the single use cameras.

Application of Contradiction Analysis for Determination of Product Platform in Mass Customization and Case Study (모순분석을 이용한 대량맞춤에서의 제품 플랫폼 결정 및 적용사례)

  • Kim, Kyoung Hee;Park, Joon Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.33 no.2
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    • pp.174-182
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    • 2007
  • Mass customization meets various needs of customers as well as produces various products and service in low cost like mass production. However, low cost and product diversity have conflicting concepts. Therefore, in order to solve this problem, we need standardization methods. In this paper, we suggest a method for determining the product platform which is a set of common parts in a product family. To achieve the method, we used the Contradiction Analysis of TRIZ (Theory of Inventive Problem Solving), Using this approach, we found a model that obtains various products within limited resources and conditions. Also, we suggest another method that increases the flexibility of our method by Design Structure Matrix.

Experimental Study for the Identification of the Nascent Product of OH Heterogeneous Reaction with NaCl using Chemical Ionization Mass Spectrometry

  • Park, Jong-Ho;Ivanov, Andrey V.;Molina, Mario J.
    • Mass Spectrometry Letters
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    • v.3 no.4
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    • pp.108-111
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    • 2012
  • An experimental study on the nascent product of the OH heterogeneous reaction with NaCl was performed under dry and wet conditions using a bead-filled flow tube system coupled to a high-pressure chemical ionization mass spectrometer. The ozone concentration in the flow tube for the atomic hydrogen removal was varied in order to control the conversion reaction of molecular chlorine into HCl for the identification of the nascent product. The mass spectrometric observation was that the $O_3$ introduction reduced the concentration HCl, while it increased the concentration of $Cl_2$ and ClO. Based on the experimental results, we suggest that the nascent product of the titled reaction is gaseous $Cl_2$, which is followed by fast conversion into HCl in presence of H. No significant difference in the concentration profile between under dry and wet (RH = 2%) conditions was observed.

Product Family Design based on Analytic Network Process (Analytic Network Process에 기초한 제품가족 디자인)

  • Kim, Tai-Oun
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.1-17
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    • 2011
  • In order to maintain customer satisfaction and to remain productive and efficient in today's global competition, mass customization is adopted in many leading companies. Mass customization through product family and product platform enables companies to develop new products with flexibility, efficiency and quick responsiveness. Thus, product family strategy based on product platform is well suited to realize the mass customization. Product family is defined as a group of related products that share common features, components, and subsystems; and satisfy a variety of market niches. The objective is to propose a product family design strategy that provides priority weights among product components by satisfying customer requirements. The decision making process for a new product development requires a multiple criteria decision making technique with feedback. An analytical network process is adopted for the decision making modeling and procedure. For the implementation, a netbook product known as a small PC which is appropriate for the product family model is adopted. According to the proposed architecture, the priority weight of each component for each product family is derived. The relationship between the customer requirement and product component is analyzed and evaluated using QFD model.

A Research on the Interior Furniture Model of Mass-Customization Recreational Vehicle Using Product Architecture System (프로덕트 아키텍처 시스템 이론을 활용한 대량 맞춤형 캠핑카 내부 퍼니처 모델 연구)

  • Park, Sung-Hum;Kim Tae-Wan
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.159-175
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    • 2023
  • Mass production has long been the most important production paradigm in establishing a company's strategy as a method of producing various products. However, mass production cannot now be the most important paradigm as companies' competitive environment and consumer needs diversify. In particular, consumers' needs are becoming more diverse and rapidly changing, making it difficult for companies to respond to consumers' needs. Mass customization is the most notable paradigm reflecting this trend, and mass customization aims to produce a variety of products tailored to the needs of customers at a low cost. In this study, the theory and concept of a product architecture system were used to specify a method of realizing mass-customized services, and a case study was conducted focusing on the internal furniture model of a camping car. In particular, unlike previously when companies developed product platforms and modules focusing on productivity, a method of developing and configuring product platforms and modules was suggested by reflecting consumer requirements first, and its effectiveness was considered. As a result of the study, it was confirmed that it was effective in replacement, recyclability, line-up, and chargeability by designing through internal factors of the product architecture system and verifying the effectiveness of the results with external factors. It is expected that further empirical research will be led through a design process using a product architecture system in the future.

A Study on Design by Customers for Mass Customization Products (대량주문제품의 고객에 의한 설계에 관한 연구)

  • 서광규;김형준;장형걸
    • Journal of the Korea Safety Management & Science
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    • v.2 no.3
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    • pp.47-59
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    • 2000
  • Producing what customers need with near mass production efficiency, or mass customization, has been a major trend in industry. Effective definition of customer requirements is a pre-requisite for realizing mass customization. The new method, called "Design by Customers", is proposed. The proposed method is an approach for companies to communicate to customers about what the company can offer, to find out customer needs, to assist customers in making choices and to negotiate for agreements. In this paper, the design and manufacturing capabilities in making company are represented in a Product Family Architecture. Adaptive Conjoint Analysis is then applied help customers assert their needs, defined variations from base product, visualize their options and assess alternatives. A power supplier of a electronic appliance is shown as an example to demonstrated the suggested method.ed method.

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Mass customization model and design strategy for consumer electronic industry (가전사업을 위한 매스커스터마이제이션 모델과 디자인 전략)

  • 변재형
    • Archives of design research
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    • v.15 no.2
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    • pp.233-242
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    • 2002
  • Mass customization is a paradoxical word which has some difficulties in introducing to consumer electronic industry due to its mass production system for economy of scale. On the basis of literature review and case studies, this study suggests the mass customization model and design strategy suitable for consumer electronic industry in the aspect of product design. Mass customization models are divided into manufacturer side customization, deliverer side customization, and customer side customization. And the fast is considered as appropriative to consumer electronic industry. Collecting customer 's needs, modular product design, and adopting basic product platform for derivation by 3rd party manufacturer can be used as design strategy for this model. For realization of the mass customization, further research in the area of the participative design for collecting practical design needs of customer wh o are inexpert to product design is needed.

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A Study of the Development Direction Factors for Mass Customization of Clothing based on Digital Fashion System

  • Lim, Hosun;Cho, Hakyung
    • Fashion & Textile Research Journal
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    • v.17 no.1
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    • pp.102-115
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    • 2015
  • Due to the diversification of lifestyles and the rapid growth of Internet environments since the 1990s, mass customization has been recently accepted as an important trend in the area of clothing and all other areas. In response to mass customized clothing products, global clothing product brands are introducing systems for mass customization such as the application of digital fashion systems that introduced IT technologies such as CAD and 3D scanners. However, studies of planning factors for clothing products applied with digital fashion systems in the area of mass production of clothing products are insufficient. Therefore, this study was intended to analyze the lifestyles of 20-30s that are expected to have the highest demand for clothing applied with digital fashion systems and present basic planning factors according to lifestyles. Through the analysis, three groups that have one of fashion pursuing type, sensory information pursuing type, and practical function pursuing type lifestyles were derived. Based on this result, consumer demand for digital fashion systems and basic factors for product planning were analyzed to present basic planning factors for digital fashion system based customized clothing by lifestyle group. This study is meaningful in that it provided basic data for product planning through digital fashion systems by analyzing the awareness, preference, necessity, and planning factors of digital fashion systems through the analysis of lifestyle types.

Product Recommendation Service in Online Mass Customization: Consumers' Cognitive and Affective Responses (의류상품의 온라인 대량고객화 제품추천 서비스에 대한 소비자의 감정적, 인지적 반응)

  • Moon, Heekang;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1222-1236
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    • 2012
  • This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

The Effect of Mass Media on Fashion Leadership of Make-up and Fashion Products (매스미디어 활용이 메이크업 및 패션제품의 유행선도력에 미치는 영향)

  • Kim, Yoon-Hee;Kim, Myung-Jin;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.266-274
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    • 2006
  • This study aims to examine the effect of mass media on fashion leadership of make-up and fashion products. The subjects of the study were 168 women consumers who lived in Seoul. Data were collected during September in 2003. Statistical analyses used in this study were frequency, Cronbach's $\alpha$, ANOVA, Duncan test, t-test, and multiple regression. The results of this study were as follows; 1. As a result of multiple regression for the effect of mass media on fashion leadership of make-up, there was a significant effect of movies on fashion leadership of make-up. 2. As a result of multiple regression for the effect of mass media on fashion leadership of fashion product, there were significant effects of magazines, internet, and movies on fashion leadership of fashion product. 3. In regard to the effects of consumer characteristics on fashion leadership, there were significant effects of consumer characteristics on fashion leadership of make-up and fashion product.