• Title/Summary/Keyword: Marketing evaluation

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Utilization of Industrial Wastes for Organic Fertilizer Use (유기질비료(有機質肥料) 자원(資源)으로서의 산업폐기물(産業廢棄物))

  • Han, Ki-Hak
    • Korean Journal of Soil Science and Fertilizer
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    • v.11 no.3
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    • pp.195-206
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    • 1979
  • Where the industrial waste is increasing in number of kind and in quantities by the industrialization and population increases, the pollution problem is not only national but grobal question of the day. This paper is trying to invite attentions by the people who are working in both sector-natural sciences and industries in reviewing limited reports and materials. 1. By the chemical evaluation of over 20 industrial waste produced in Korea, potential wastes for commercial fertilizer would be wastes from alcohol fermantation, beer brewery, leather processing, synthetic fiber, and coffee grounds. 2. The composition of city waste is differ from other countries and sludge cake from human feces processing is promising one in the organic matter and phosphate content particularly. However, the content of heavy matals, specific order, and availability of phosphate are the bottle-neck for the development. 3. There is one commercial fertilizer from industrial waste in the market. It is very reasonable in the content of nitrogen and organic matter, and its formulation and responeses on crops. 4. Discussions were also given on the general problems in processing and marketing of fertilizers from industrial waste, however, scientists and industrial owners have to pay more attention on the development of fertilizers from tire industrial wastes because of vital environmental protection view-point.

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Research on R&D requirement planning support strategies to foster arms exports: focused on researching the evaluation model of marketability of weapon systems (방산수출을 고려한 R&D 소요기획 지원전략 연구: 무기체계 시장성 평가모델 연구를 중심으로)

  • Han, Bong-Yoon;Won, Jun-Ho
    • Journal of Technology Innovation
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    • v.20 no.3
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    • pp.93-128
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    • 2012
  • Defense technology planning identifies medium-and long-term core technologies to accomplish future defense goals and suggests strategies for future R&D. In order to promote the export-oriented defense industry, planning paradigms should be shifted from technology-oriented planning that focuses on weapon systems to market- oriented R&D planning. This study aims to strategically support 'preliminary technology planning' the Defense Agency for Technology and Quality is pushing ahead with. Through market-orientation analysis models of weapon systems based on defense R&D planning, data research on previous market-oriented research, and the analyses and examples of global defence markets, it evaluates market attractiveness to UAVs and drew methods for exploring markets and enhancing competitiveness of military equipment. The market-oriented analysis model of weapon systems is considered to be a helpful reference as a relevant factor for decision making on establishing and verifying requirement planning. In particular, if a market-oriented defense R&D planning process is established institutionally, it will enable us to make export strategies tailored to different equipment from the planning phase and to support marketing strategically.

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Current Status and Regulation Issues of the Functional Dairy Products in European Countries and the United States of America (기능성 유제품의 생산 현황 및 관리제도 - 미국.유럽을 중심으로 -)

  • Yoon, Sung-Sik;Song, Tae-Suk;Jeon, Sang-Rok;Park, Da-Jeong;Park, Jung-Min;Woon, Jae-Ho;Lim, Kyung-Jong;Kim, Jin-Man
    • Journal of Dairy Science and Biotechnology
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    • v.26 no.2
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    • pp.9-22
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    • 2008
  • This work has been conducted as a part to set up the regulations and the scientific evaluation systems for the functional dairy products with health claims in Korea. Toward this end, current regulations, requirements, and all kinds of provisions related to the functional dairy products overseas were taken into accounts and feasible recommendations of new initiatives on the current regulations as well. By doing so, not only protecting hopefully the innocent consumers from the false labeling statements and fake advertisements, but also eventually to revitalize the stagnated domestic dairy industries. Currently, functional daily products are simply regarded as "Dietary Supplements" in the United States, and subjected to the regulations under the Dietary Supplement Health and Education Act, established m 1994. Manufacturers and sales distributors should notify their products to the FDA, which is in charge of the dietary supplements on nutrition and labeling, in advance when they start marketing a new dietary ingredient or any foods containing it in the States. For EU countries, there exists keen interests about the functional food products between the member countries of the European Union even though the products are categorized into "Food Supplements" similar to those in the United States. Therefore, they maintain a cautious attitude in applying the health claims to the functional food products. On the other hand, under the Japanese health food system, functional foods are qualified to the functional health foods in terms of legal status as long as any traditional foods can meet the legal standards in its effectiveness, safety as well as quality, along with significant scientific evidences related to the products, thus categorized into "Foods for Specified Health Uses and "Foods with Nutrient Function Claims". Through this study, we may have some expectations and potential utilizations as follows: Legal regulations of dietary supplements especially for the dairy products will be implemented by the outcomes of this research and proposed a tentative amendment of functional ingredients for the sake of consumer protection from the false advertisements and overstatement labeling. Current regulations on the animal foods processing and advertisements will be amended and supplemented in order to revitalize the current downturn dairy sales and to harmonize the international Codex recommendations. The results obtained from this study will make the consumers a wise selection of the dairy products with health claims and be utilized for consumer education and advertisement of the functional products as well.

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A study on the effect of brand recognition on brand personality, brand image and customer-brand relationship quality in the university contract foodservice industry (대학교 위탁급식업체의 브랜드 인지가 브랜드 개성, 브랜드 이미지, 소비자-브랜드 관계의 질(BRQ)에 미치는 영향연구)

  • Lee, Yun-Jung;Han, Kyung-Su;Choi, Duck-Joo;Kim, Yun-Kyeong
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.51-73
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    • 2011
  • Companies are required to invest in numerous intial marketing costs for establishing brand power, thus, many companies in the foodservice industry are increasing their budgets on communication to strengthen their own brand equity components such as brand recognition, brand royalty, perceived quality and associated image using mass media that has not been used before. For this study, 617 samples were analyzed by such analytic methods as a frequency analysis, cross-tabulation, a factor analysis and a reliability analysis for validity, and a confirmatory factory analysis, a model adequacy evaluation, and a path analysis using AMOS 17.0. The hypothesis verification by the AMOS analysis has revealed that all hypotheses positively influenced contract foodservice brands, and the brand recognition of a university contract foodservice company has an impact on sincerity and refinement. Therefore, positive brand image formation encourages strong brand establishment between a university contract foodservice business and customers, and this study strongly suggests continuous further studies about constructing a positive brand image.

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Quality Changes of Seasonning Material of the Mixture of Laminaria and Enzyme Treated Mackerel Meat during Storage (다시마와 효소처리 고등어육 조미소재의 저장중 품질 변화)

  • Lee, Kang-Ho;Jeong, In-Hak;Hong, Byeong-Il;Jung, Byung-Chun;Jung, Woo-Jin;Min, Jin-Gi
    • Korean Journal of Food Science and Technology
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    • v.30 no.3
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    • pp.552-556
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    • 1998
  • In this study, the quality stability of a kind of natural seasoning material, the mixture of enzyme treated mackerel meat and Laminaria powder during the storage was investigated by measuring the TBA(thiobarbituric acid)value, extend of browning, changes in amino nitrogen and chlorophyll a, and fatty acid composition, and the results of sensory evaluation. Addition of sodium alginates (0.08%) and calcium carbonate (0.02%) seemed effective as a binder to yield clarity of the hot water extract of the product. In results, the mixture of Laminaria powder and the enzyme treated mackerel meat added with 0.08% sodium alginate and 0.02% calcium carbonate was more stable in overall quality than the other cases of preparation. And the taste of the mixture could favorably compete with that of dried anchovy extracts.

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An Empirical Study on Evaluation Factors of Cabin Service Quality of Airlines (항공사 객실서비스의 품질 평가요인에 관한 실증 연구 - MIAT 몽골항공사를 중심으로 -)

  • Hyun, Kil-Nam;Batbold, Senderi;Byun, Ki-Hyo;Hurr, Hee-Young
    • Korean Business Review
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    • v.19 no.2
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    • pp.261-274
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    • 2006
  • Airline business operates in the 21st century within fast changing market environment and fierce competition. Management of airline companies has faced the need for vast adaptation to new trends in the growth of world economy that are cardinal changes in marketing environment due to quick development of Internet and IT, transport price competition and, as a consequence, low profit margin, diversified customer wants and needs, lack of investment needed for new aircraft equipped with the latest high tech innovations, unpredictable oil price changes, and exchange rate fluctuations. This study is aimed to evaluate the quality performance of cabin service, to analyse, further, the issues that appeared to be the most significant among customers' answers to questionnaire, to explore the relationships between these issues and customer satisfaction, to highlight the essential questions to address, and to provide some practical suggestions. The five dimensions (such as tangible, reliability, responsiveness, assurance, and empathy) were adopted to examine the relationship between the service quality and customer satisfaction of Mongolian and non-Mongolian passengers travelling by the MIAT. According to findings of analysis made with use of the SERVPERF model, it can be concluded that Mongolian travellers' satisfaction was effected by 'Tangible' and 'Responsiveness' dimensions of service quality, whereas the 'Empathy' dimension has more impact on the satisfaction of non-Mongolian.

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The short-term storage characteristics of cut kimchi cabbages treated with Ca2+ (Ca2+처리 절단배추의 소포장 단기 저장 특성)

  • Kim, Sang-Seop;Seong, Gi-Un;Hwang, Hee-Young;Jeong, Moon-Cheol;Chung, Shin-Kyo
    • Food Science and Preservation
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    • v.21 no.2
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    • pp.157-162
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    • 2014
  • To enhance the commercialization of fresh cut kimchi cabbage, the short-term storage effect of cut kimchi cabbage treated with $Ca^{2+}$ was studied. Cut kimchi cabbages ($3{\times}3$ cm) were treated with 2% calcium chloride (Ca), ascorbic acid (As), citric acid (Ct), and calcium chloride and citric acid (Ca/Ct), were put inside LDPE bags, and stored at $5^{\circ}C$ for 6 weeks. The weights reduced about 0.13~0.72%, and the ratio was the lowest in the Ca/Ct treatment. The reduction ratios of soluble soilds were 18.85~35.00%, and were the lowest in the Ca/Ct treatment. The titratable acidity decreased in all the treatments. The L values decreased, but a and b values of Hunter colorimeter increased in all the treatments. The preference for Ca/Ct treatment was the highest among all the treatments in the sensory evaluation. The marketing shelf-life of cut kimchi cabbage can be prolonged by the combination treatment of $Ca^{2+}$ and citric acid.

Fatigue Capacity Evaluation of the Girder-Abutment Connection for the Steel-Concrete Composite Rigid-Frame Bridge Integrated with PS Bar (PS 강봉으로 일체화된 강합성 라멘교의 거더-교대 접합부에 대한 피로 성능 평가)

  • Ahn, Young-Soo;Oh, Min-Ho;Chung, Jee-Seung;Lee, Sang-Yoon
    • Journal of the Korea Concrete Institute
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    • v.24 no.3
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    • pp.249-258
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    • 2012
  • Integral and rigid frame bridges have advantages in bridge maintenance and structural efficiency by eliminating expansion joints and bridge supports. However, the detail of typical girder-abutment connection is rather complex and increases construction cost depending on construction detail. For the purpose of compensating disadvantages such as complexity and additional cost, a new type of bridge is proposed in this study, which improves the efficiency of construction by simplifying the construction detail of girder-abutment connection. The proposed bridge has the connection detail of steel girder and abutment integrated by prestressed PS bar installed in the connection. In this study, finite element analysis and fatigue load test are conducted to evaluate the fatigue capacity of the proposed girder-abutment connection. The results of the finite element analysis revealed that the possibility of the fatigue damage in the girder-abutment connection is very low. The results of the fatigue load test verified that the integrity of the girder and abutment connection is maintained after 2,000,000 cycles of fatigue loading.

The Development of Risk Management Process Model during Bidding Phase for Success of Oversea Construction Projects (성공적 해외건설사업을 위한 입찰단계의 리스크 관리 프로세스 모델 개발 - 발전 플랜트 EPC 사업을 중심으로 -)

  • Seo, Jae-Pil;Ryu, Han-Guk;Son, Bo-Sik;Choi, Yoon-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.4
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    • pp.76-86
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    • 2016
  • Recently, the Contracts of International Construction Business has been decreased from the beginning of 2015 in Korea, although it has been steadily increased until 2014. This trend could be caused by Low-Price Contracts, the lack of Know-how and experience in operating, the poor management of Claims and Low-Profitability in Business. It has been recognized that the qualitative improvement of Business Contacts are necessary for successful Projects. In the Bidding Process, therefore, Experience data as In-House Data and Lessons Learned for projects should be strategically involved to assure riskless offers. Accordingly the Proposal Process are needed to be organized and enhanced by including processes for risks review about technical, marketing and commercial part during the bidding. This paper proposes a Risk Management Process model during Bidding Phase, using Risk Evaluation Method through the project life-cycle. The Concept of Model is to define CSF (Critical Success Factor) in the bidding process and Risk Factors are linked to CSF and Organization based on RAM (Responsibility assignment matrix).

The Change of a Network Structure in the Regional Business Ecosystem through RIS (지역연고사업(RIS)을 통한 지역 중소기업 생태계의 네트워크 구조변화 연구)

  • Shin, Yong-Wook;Park, Sang Hyeok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.77-84
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    • 2013
  • In this paper, we focus the changing role of universities of University-Industry Collaboration (UIC) for enriching the regional business ecosystem network. For this research, we analyze 'Regional Innovation System(RIS)' - a specific UIC program- which provides a marketing service for firms, especially, SMEs with a specific problem by a group of consultants including CEOs, professors, and heads of regional public or private service providers. Then we have analyzed using network analysis how the business network was changed from RIS. Moreover, we will interview the participants in the important position of the network and investigate the reason for bringing a change in the network structure by using this program. This study illustrates that various types of network are formed between university and SMEs. Furthermore, the networks surrounding SMEs are extended to the other people connected to them. This means that the business network of SMEs had been diversified via the facilitation of university. This study throws new highlights on the new role for the university as a network promoter in addition to the partner as a technology-provider in the regional business ecosystem. Moreover, the network analysis between before-and-after can be used for the evaluation of the effectiveness of the various UIC programs.

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