• Title/Summary/Keyword: Marketing System

Search Result 1,710, Processing Time 0.032 seconds

A Study on the Development of Energy-Saving Business Uniform Using Body-Heat Preserving Material (인체열 보존 소재를 사용한 에너지절감형 비즈니스 근무복 개발 연구)

  • Kim, Soo-Kyung;Cho, Hyunjin
    • Journal of the Korean Society of Costume
    • /
    • v.66 no.6
    • /
    • pp.110-121
    • /
    • 2016
  • The purpose of this study is to develop high value-added uniform design in response to climate change, and produce high sensitivity uniforms that conserve the energy of its wearers. The scope of the study encompassed entire production stage from the product planning stage to developing a prototype to collecting consumer ratings to securing intellectual property. The results of the study are as follows. First, the material was developed that maximizes insulation by replicating human body heat radiation and raising the temperature by 5 degree Celsius. Second, through Time to Market system, a luxurious synthetic wool material was developed, and warm effect was achieved. Third, pattern design engineering for easy movement and design development allowed the realization of uniform design that is compatible indoors and outdoors as well as respond to highly active climate change. Fourth, Fifth, the developed design was registered and intellectual property rights were obtained.

Development of Data Warehouse Systems to Support Cost Analysis in the Ship Production (조선산업의 비용분석 데이터 웨어하우스 시스템 개발)

  • Hwang, Sung-Ryong;Kim, Jae-Gyun;Jang, Gil-Sang
    • IE interfaces
    • /
    • v.15 no.2
    • /
    • pp.159-171
    • /
    • 2002
  • Data Warehouses integrate data from multiple heterogeneous information sources and transform them into a multidimensional representation for decision support applications. Data warehousing has emerged as one of the most powerful tools in delivering information to users. Most previous researches have focused on marketing, customer service, financing, and insurance industry. Further, relatively less research has been done on data warehouse systems in the complex manufacturing industry such as ship production, which is characterized complex product structures and production processes. In the ship production, data warehouse systems is a requisite for effective cost analysis because collecting and analysis of diverse and large of cost-related(material/production cost, productivity) data in its operational systems, was becoming increasingly cumbersome and time consuming. This paper proposes architecture of the data warehouse systems to support cost analysis in the ship production. Also, in order to illustrate the usefulness of the proposed architecture, the prototype system is designed and implemented with the object of the enterprise of producing a large-scale ship.

The Present Condition of Running School-based Enterprises and Tasks in the Future (학교 기업의 운영 현황과 향후 과제 - 경남정보대학 학교 기업 베이커리를 사례로 -)

  • Choi, Seok-Hyun;Choi, Jung-Su
    • Culinary science and hospitality research
    • /
    • v.11 no.4 s.27
    • /
    • pp.164-177
    • /
    • 2005
  • This study is the present condition of running school based enterprises and tasks in the future, based on the 'regulations for establishment and management of school based enterprises' which came into effect in March, 2004. The investigation showed that 80% of respondents knew about the KIT's school-based enterprise, the bakery. And it seems that the fact that the college is running the bakery does not inspire any special confidence in the products. The students doesn't seem to purchase the products as much as staffs and the professors do, so more active promotions are necessary for student customers. The answer we got to the question 'if you enjoy the our bread and cookies, would you recommend them to your friends or family?' shows that some limit to the 'word of mouth marketing.' And increase in sales of the school based enterprise is closely related to how many times the customers visit the bakery. The school-based enterprise is regarded as one of the most effective alternatives to practice filed based education and innovate teaching methods.

  • PDF

A Study on the Chinese NPP Development Plan and the Efficient Overseas Marketing System for Nuclear Power Plant Technology (중국의 원자력개발 계획과 한국 원전기술 수출의 효율적 추진 방안에 관한 연구)

  • Kim, H.M.;Hwang, J.K.;Kim, M.;Chung, H.J.;Jo, C.H.
    • Proceedings of the Korea Society for Energy Engineering kosee Conference
    • /
    • 1996.10b
    • /
    • pp.59-65
    • /
    • 1996
  • 중국은 향후 2020년까지 1000MW급 경수로를 중점적으로 35기이상을 건설할 것으로 예상되는 최대 잠재시장이다. 따라서 현재 1000MW급 원전기술자립을 95% 확보한 한국은 중국 및 인근 아시아지역 원전건설 시장에서 외국과의 경쟁력 확보를 위하여 주도적인 참여방안을 모색해야 한다. 이러한 관점에서 원자력기반기술이 우수한 중국과 한국은 한국형표준원전(KSNP)을 기본모델로 하여 중국 및 아시아의 원전건설에 적용할 표준원전(CSNP, ASNP)을 공동개발 하기 위한 협력체계 구성방안을 제안하였다. 또한 한국이 원자력기술 수출국으로 위치를 확고히 하고, WTO 출범에 따른 원자력시장 개방화에 경쟁력을 갖추기 위해서는 원자력 선진기술을 보유하고, 건설자금조달 및 사업관리 능력과 함께 폭넓은 해외협력 관계를 갖춘 세계적인 원전공급자(Nuclear Vendor)를 육성해야 한다.

  • PDF

A Study on the Store Hold Design for Fashion Sales Environment as Store Identity - With a focus of the brand "A" named - (SI작업의 일환으로 판매환경 집기디자인에 관한 연구 - A 브랜드를 중심으로 -)

  • 이미란;권석준;박우장
    • Journal of the Korea Furniture Society
    • /
    • v.10 no.1
    • /
    • pp.33-42
    • /
    • 1999
  • This study aims to organize the research ways of interior design for clothing stores as a management strategy in the market changing rapidly. The public met their needs in a mass production system. However, the brand-name companies began to create the conditions of consumption for people, there appeared people with new lifestyles and new way of thoughts so that their propensity to consume resulted in consumption activities, and it become varied, individual, and highly qualified. Therefore, in view of consumers' priority, based on SI sales environment this paper aims to create a new image by re-designing the interior and furniture of shops which will help to enhance the image of brand name. Therefore, the brand-name companies will expect a large sale for the new product and it will apply to sales environments of other products and influence them. The purpose of this paper is to find a desirable way to increase sales efficiency for the companies. In order to get a concept and propriety of sales environment design, examined mutual relation to each study of interior design, marketing, and fashion design. Through referring to the documents research of these fields I could get a conception and basic structure for them. Based on the theoretical knowledge, this study was made to show to examine and generalize the existing sales environments and situations and set up a new concept for this. It will apply to interior design and store holds and present a new design alternative for improvement.

  • PDF

Comparisn of ERP Platforms and its Utilization to Internet (ERP 플랫폼 비교와 인터넷 활용방안)

  • 서재학;홍계표;남인길
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.4 no.4
    • /
    • pp.15-24
    • /
    • 1999
  • As the market economy changes rapidly, a great number of enterprises are now preparing to introduce and construct ERP systeme to keep up their competitive power. However, for the ERP information in practical use the efficiency is very low because the range of its utilization is limited only within the enterprise that it is used In this paper, the comparisons between the existing ERP system configurations already in practice based on the client-server environments and the ERP components and platforms for applying to the internet are presented And we also show the strategic approaches for utilizing internet to strengthen the business power and to create newly added values of the increased reliability on customers by taking advantage of information on the marketing, the customers, the productive capacity. and the financial structure of enterprises in the internet environments.

  • PDF

A Study on Mobile Services Based on Smartphone Application in Academic Libraries (스마트폰 애플리케이션을 활용한 국내외 대학도서관의 모바일 서비스에 관한 연구)

  • Jung, Jong-Kee
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.22 no.1
    • /
    • pp.171-191
    • /
    • 2011
  • The purpose of this study is to introduce the concepts of smartphone and app, to review the theoretical researches and the representative service examples in academic libraries' mobile services based on smartphone apps, and to propose the proper mobile services methods based on smartphone apps in academic libraries of Korea. The ways for mobile app services in academic libraries are like these: 1) Libraries need to prepare the hybrid service system based on the combination of mobile web and app for smartphone. 2) Libraries have the guidelines for choosing apps which are applied to library services. 3) Libraries develop the apps for library marketing and education services and make use of existed apps to their own services. 4) Smartphone application bibliography service(Appography service) needs to be developed and serviced as an academic library service field.

An Empirical study on improvement of operation for feeder vessel route between Busan and west coast of Japan

  • Kim, Sang-Youl;Kim, Dong-Jin;Ryoo, Dong-Keun;Yoo, Yong-Joo
    • Journal of Navigation and Port Research
    • /
    • v.35 no.7
    • /
    • pp.605-611
    • /
    • 2011
  • In this paper, practical problems for current feeder service between Busan port and west coast of Japan were extracted through in depth interviews with Japanese feeder vessel companies, shippers, and port authority based upon which major criteria (elements) for improvement of the feeder network are structured in hierarchic order and weighed relative importance through AHP method. From the questionnaire answered by Korean and Japanese port users and experts the weights of criteria were calculated and the shipping service was ranked the first by both parties with 0.235 and 0.217, respectively. The port service and support system ranked the second and the third, whereas the port marketing was shown to be the lowest of all. Considering the overall weights, the increase in a port loading and unloading speed of port service was followed by provision of dedicated deck for feeder vessel of port facilities for Korean respondents. Therefore, speed up of the port operations and providing docks for feeder vessel are to be firstly provided for more efficient feeder operations, which would be the basis for the construction of optimal transportation network.

Evaluation Factors of PDM Systems (PDM 시스템의 평가에 관한 연구)

  • 강석호;김영호;황영헌;김대환
    • The Journal of Society for e-Business Studies
    • /
    • v.1 no.1
    • /
    • pp.209-226
    • /
    • 1996
  • System Intergration (SI) has resently been conceived as one df the most important tools for enforciong and reinforcing the competitiveness of an enterprise. A major concern of SI lies in sharing many types of information, such as engineering, production, finance, marketing, and so on. Product Data Management (PDM) systems are mainly concerned with product- related information, and also support a large portion of the Commerce At Light Speed (CALS) straitegy. PDM systems receive a great amount df attention form industry, A variety of PDM solutions have been introduced for the last few years, and its market has expanded very fast with an annual growth of 30%. However, in general, it is not an easy task to choose a right PDM solution for a particular company. A major purpose of this paper is to provide essential factors in evaluating PDM systems. While developing the factors. we consider the expected future trend of PDM technologies and three types of PDM-based intergration (frontward, rearward, and sideward integrations). We Propose to carry out the evaluation process in two fold. An overall evaluation is performed first to narrow down many alternatives into a few candidate systems, and then a detailed technical evaluation step follows to determine the final solution. A number of influencing factors are categorized and described in each of these steps.

  • PDF

An Empirical Study on the Business Performance Effect of Active Factors in Total Quality Management: Primarily on the Korean Shipping Firms (해운기업의 품질경영(TQM) 실행요인이 기업성과에 미치는 영향에 관한 실증적 분석)

  • 이호상;김동훈;신한원;김성국
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.7 no.2
    • /
    • pp.49-65
    • /
    • 2001
  • Total Quality Management(TQM) is the source of competitive advantage for the enterprise faced with the dynamic change of the environment as the customer satisfaction era, unlike the past marketing era. It can have an effect on the strategical choice of the enterprise and becomes a new spotlight of management strategy in business administration recently with various techniques of organizational innovation, such as business re-engineering, benchmarking and so on. The TQM which has an essential part of a Risk Response Process is recognized as strategic aspects in Risk Management. TQM means the total management system that realizes management philosophy of customer satisfaction through continuous improvement and innovational thoughts on the basis of top-management's leadership and employees' involvement, policy of quality management, customer focus, development of human resources, empowered work forces, and supplier relationships. The data investigating the business performance effect of active factors in TQM based on the shipping firms were collected from 250 shipping firms in Korea by the use of questionnaire method and personal interviews at the selected samples.

  • PDF