A Study on the Factors of Impulse Buying of Clothing and Their Relation to Fashion Involvement and Becognized Brand Preference of College Women (여대생의 의복 충동구매 차원과 충동구매에 영향을 미치는 변인 연구 -유행몰입과 유명상표 선호도와의 관련성을 중심으로-)
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- Journal of the Korean Society of Clothing and Textiles
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- v.21 no.1
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- pp.35-45
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- 1997