• 산업경영시스템학회지
• /
• 제20권44호
• /
• pp.447-462
• /
• 1997

Customer satisfaction is one of the major issues in current marketing research. Among many studies on this issue, the best known is the determinants of customer satisfaction. This study is focused the involvement as a moderator of customer satisfaction. The data were collected from 113 students who have an experience using or buying the products and services. The present study found that the customer satisfaction has a relation with the following major characteristics. These are: 1) The direct effect of expectation on the customer satisfaction is significant in case of high involvement service. 2) The direct effect of performance has a difference between high involvement and low involvement. 3) And the direct effect of disconfirmation on the customer satisfaction is significantly different from the levels of involvement.

• International Journal of Quality Innovation
• /
• 제10권2호
• /
• pp.29-42
• /
• 2009

The issue of capacity constraint resources (CCR) or bottlenecks wandering in product mix decision by applying Theory of Constraints (TOC) management philosophy has been mentioned and demonstrated in several papers. In this study, the effect for prolonging the planning period (PPP) so as to stabilize the CCR is investigated. The results show that the effect for PPP alternative will be positive or negative which is depending on the environment condition. However, a majority cases which have positive effect for PPP alternative can be recognized prior knowing the marketing demand, which is significant in the real application.

• 지식경영연구
• /
• 제16권4호
• /
• pp.47-67
• /
• 2015

Present study investigates the impact of privacy concerns of SNS users on continued intention to use since the privacy infringement issue emerges when smartphone use has been increasingly prevalent. In particular, moderating effect of perceived usefulness and mediating effect of trust between privacy concerns and continued intention to use are further evaluated. Contrary to the expectation that users of SNS will resist to use SNS because of privacy concerns, the number of users of SNS is still growing exponentially. Current paradox might be explained by the intervening factors such as perceived usefulness and trust. The results verify the mediating role of trust and no moderating role of perceived usefulness. Finally, the practical implication for businesses who utilize SNS in their marketing strategy is discussed.

• Asian Journal of Business Environment
• /
• 제4권3호
• /
• pp.27-37
• /
• 2014

Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions - Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
• /
• pp.98-101
• /
• 2005

The study applied to a smart technology for every filed in the various countries of world is actively progressing. In the field of construction, a home-network market based on the smart technology is getting to occupy a position as a social issue. and lots of construction companies are taking part in the home-network market to take possession of a market and is investing for a marketing and a technical study in abundance. as a result, the concern for Household Housing of a future and for how to apply the material technology is getting increase. In this study, it has a understanding of such a necessity and suggests the research of the room-space Module to apply the smart technology and a prototype of a house as a building device. and it predicts not only the development of the technology but also about how to change the home-space that we live.

• 융합경영연구
• /
• 제5권4호
• /
• pp.1-9
• /
• 2017

This current study aims to investigate the reason for the low birth rate and increasing aging populations. It aims to offer potential countermeasures and possible solutions that might alleviate the decreasing birth rate and exponentially increasing aging populations. The present research has sought out to uncover the origin of the low birth rates and increasing aging populations by compiling various past studies and statistics in South Korea. It includes additional support from the government for working career women in easing their burden for raising a child and allocating the appropriate funds for the increasing elderly populations. The decreasing birth rate can be contributed as a side effect of the past policies passed in South Korea and in turn created an increase in the aging populations. Policies to tackle this current issue needs to be further investigated and employed for the future of the economic and sociological stability of the society. Consistent efforts need to be made to dispel the continuing decrease for birth rates and alarmingly increasing aging populations. Policies and redistribution of government funds are some of the many things that need to be revised.

• 융합경영연구
• /
• 제10권3호
• /
• pp.9-19
• /
• 2022

Purpose: Previous studies have shown that consumers feel more happiness when they have experiential purchases than material purchases. This experiential advantage has aroused great concern of researchers in the field of social and consumer psychology. Focusing on this issue, the paper aims to tease out the relevant academic work and to further provide with some significant implications. Research design, data and methodology: The paper has divided the review into the following parts. Firstly, the connotation of experiential purchase and material purchase has been simply defined; Secondly, based on the logical framework of pre-factor variables, intermediary variables and regulating boundary conditions, this paper has collated the causal chain of the influence of purchases types on happiness; Finally, this paper has reviewed and summarized the shortcomings of existing studies, and have pointed out specific objectives of future research. Results: From the perspective of time utility and space form, this paper has expounded the substantive differences between the two types of purchase, which lays a foundation for the explanation of the follow-up mechanism. Moreover, the paper has mainly interpreted the intermediary mechanism from two aspects, namely, individual elements of consumers and social elements of consumption situations. Conclusions: This study expands the scope of previous happiness research and strengthens the negative events adaptation research.

• 융합경영연구
• /
• 제4권4호
• /
• pp.17-24
• /
• 2016

The purpose of the present study is to investigate the relationship between Management bonuses and earnings stability of the listed companies on the Tehran Stock Exchange (TSE). The population includes 94 firms selected through systematic sampling. The data is collected from the audited financial statements of the firms provided by TSE's website from 2009 to 2016. The results of multiple linear regression analysis show that there is a significant relationship between Management bonuses and earnings stability. The aim of this study primarily investigating the relationship between earnings stability and management bonus. In the case of this target, the next goal of this research is to develop a proposal for legislation in the domain of capital market, students and faculty as well as accounting information users provide research interests. Observations show many companies despite the decline in profitability, bonus managers to continually pay. Increase in listed companies Stock Exchange as well as the importance of communication between earnings quality and bonus managers in Financial Accounting the authors created an incentive to research about this relationship do. The results of this research could be the development of literature done in the past. Thus, more knowledge about the issue of sustainability and its relation to bonus managers the users of accounting information, accounting courses provide students and faculty.

• 한국비블리아학회지
• /
• 제33권3호
• /
• pp.267-293
• /
• 2022

웹진은 기관 구성원과 이용자 사이의 커뮤니케이션 역할을 담당할 뿐만 아니라 그 자체가 하나의 의미 있는 기록물이라고 할 수 있다. 또한 기록관의 경영기법 중 하나로 서비스를 홍보하고 잠재적 이용자들이 기록관을 찾게 하는 적극적 마케팅이 필요하다는 인식이 확산되고 있다. 따라서 웹진을 설계함에 있어서 이용자의 수요를 파악한 뒤 이를 반영한 콘텐츠를 구성하고 이용자 중심의 인터페이스를 적절하게 선택함으로써 이용자의 만족도를 높이는 노력이 필요하다. 따라서 본 연구는 스마트 디바이스 환경에서 대통령기록관 소식지인 '온기(On-記)'를 이용자 참여형 스마트 플랫폼으로 설계하는 것을 제안하고자 하였다. 이를 위하여 국내 유관기관의 웹진 발행 현황을 살펴보고 나아가 대통령기록관에서 제공하고 있는 '온기'의 발행사항과 주요 콘텐츠를 비교 분석하여 대통령기록관 마케팅을 위한 웹진의 설계 모형을 제안하였다. 이는 스마트 디바이스의 기술 혁신이라는 새로운 이용자 환경에서 대통령기록관의 핵심 마케팅 전략으로 활용할 수 있다.

• Asia Marketing Journal
• /
• 제13권4호
• /
• pp.227-251
• /
• 2012

본 연구는 브랜드 관리와 마케팅 의사결정 관점에서 우리투자증권의 시장 선도적 마케팅의 성공사례를 분석하였다. 우리투자증권은 자산관리시장의 변화, 투자환경의 변화를 시장변화속의 열린 기회로 인식하여 경쟁사와 다른 차별적인 전략 실행을 통해 시장변화에 민첩하게 대응하였다. 첫째, 시장 선도형 종합매매계좌 상품 브랜드인 옥토(octo)를 경쟁사보다 2년 앞서 출시하였다. 특히, 파란색 문어 캐릭터를 통해 일반 금융브랜드와 차별화된 친근하고 이미지 구축 및 통합적 마케팅 커뮤니케이션 전략을 일관성 있게 진행하였다. 둘째, 우리투자증권은 국내 금융시장과 자산관리시장의 변화를 대응하기 위한 다양한 신규 금융상품들의 성공적인 출시를 위해 옥토 브랜드의 서브 브랜딩화 하는 브랜드 확장 전략을 전개하였다. 이러한 전략적 진화를 통해 옥토브랜드는 성공적인 종합자산관리 브랜드로써, 우리투자증권의 대표 브랜드가 되었다. 셋째, 우리투자증권은 다양한 고객접점 채널을 통해 마케팅관점에서의 시장분석, 수요와 트렌드 분석 및 고객 욕구를 수렴하였다. 이를 기반으로, 상품개발 단계에 마케팅이 함께 참여하는 금융업체에서는 보기 드문 선도적인 시스템적 마케팅 활동을 전개하였다. 본 성공창출의 기저에는 우리금융그룹 계열 금융사들의 기존 기반고객 보유를 기반으로 계열금융사간의 협업이 매우 중요한 역할을 하였다. 마지막으로, 본 연구는 향후 브랜드 수명주기 관점에서 성숙기 진입이 예상되는 옥토 브랜드를 위하여 대응방안을 제언하였다. 또한, 날로 경쟁이 심화되고 있는 종합자산관리 시장에서의 지속적인 상대적 경쟁우위 및 차별적 포지셔닝을 위한 포지셔닝 전략 수정의 필요성과, M/S 1위 업체에 대한 공격적인 대응 전략 수립 및 우리금융그룹 내 자기잠식(cannibalism)에 대한 대비전략의 필요성을 제언하였다.