• Korean Journal of Construction Engineering and Management
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• v.16 no.1
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• pp.44-51
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• 2015

In recent years, the domestic construction business is continuously stagnated caused by housing depression, global financial crisis etc. To overcome these difficulties, the construction companies should reinforce the internal marketing like the service business. However, it is not easy to conduct active internal marketing reinforcement since the companies do not directly receive customers under special situation like construction. Therefore, it is necessary to resolve the urgent issue by selecting order of priority among internal marketing factors. To address this issue, the objective of this study is to analyze the internal marking factors by using Analytic Hierarchy Process. As a result, the first and second factor represents the internal communication and working condition and environment respectively. The findings of this study will contribute to apply the internal marketing into construction industry.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.656-661
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• 2007

Breaking from the past convention, most construction firms are lotting out their apartments with their own brand names. They don't have, however, differentiated marketing strategies based on unique brand awareness. Rather, virtual absence of marketing strategies has brought about unfiltered introduction of architectural elements of the competition and excessive advertising efforts. Consequently confusion is at hand for consumers' purchase decision since they are not aware of the differences between the apartments. The purpose of this study is to make consumers have clear brand awareness by presenting appropriate brand strategies based on sound marketing theories for construction firms.

• The Journal of Industrial Distribution & Business
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• v.14 no.7
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• pp.9-18
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• 2023

Purpose: The ability of a firm to acquire resources through marketing networks is crucial for its competitiveness. Nonetheless, the influence of these networks on the performance of a firm's innovation is still uncertain, particularly in the face of environmental uncertainty. This research investigates the impact of marketing networks, specifically network embeddedness and structural holes, on the performance of innovation in situations characterized by environmental uncertainty. Research design, data and methodology: The empirical examination was carried out within the framework of internal network entities, specifically the manufacturer-supplier-sub supplier relationships, involving the primary suppliers of a Korean engineering firm. Construct measures utilized in this study were derived from existing measures and prior research. A questionnaire survey was conducted with a major first-tier supplier of a Korean engineering firm. Proposed hypotheses were tested using structural equation modeling. Results: The survey findings suggest that only network embeddedness has an impact on the perception of major first-tier suppliers regarding the buyer's innovation performance. Conclusions: To strengthen the empirical evidence regarding the effects of marketing networks on innovation performance, future research should take into account cultural factors such as collectivism, which is indicative of the distinctive business-to-business marketing relationships observed in the Korean context.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.228-229
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• 2013

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.403-406
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• 2008

Blog는 개인의 여러 미묘한 감정과 감성들을 표현하고, 이를 소통하는 Communication Channel 역할을 하고 있으며, 또한 누구나 접근할 수 있게 되었다. 이는 각 기업에게, 기존의 비효율적인 Mass Marketing 방법에서 벗어나, 소비자의 감성을 자연스럽게 추출하여 세련된 Target Marketing을 할 수 있는 훌륭한 기회를 제공하게 된다. 하지만, 고객의 Blog로 부터 미묘한 감성지수를 추출하고, 이를 마케팅 방법에 접목시키는 것은 쉽지 않은 일이다. 이러한 문제를 해결하기 위해서 본 논문에서는 고객 회원정보에 등록된 Blog를 이용하여, Target Marketing에 활용할 수 있는, 고객 Clustering을 위한 Blog 감성 추출에 대한 연구를 수행하였다. Blog의 Main Skin Image를 통해 지배적인 채도와 명도를 추출하여 수치화하고, 이를 바탕으로 고객 Blog를 테이스트 스케일법 (*일본감성연구소 개발방법)의 실증된 감성 Group 별로 Clustering 하였다. Clustering 된 각 Blog 사용자를 대상으로 연관 배색에 대한 감성 설문조사를 실시한 결과, 유의한 실험결과가 도출되어 향후 고객 감성을 기반으로 한 Target Marketing에 활용할 수 있는 가능성을 볼 수 있었다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3203-3212
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• 2014

Company. s support for culture and arts started from mecenat activities. After then, it played a role as a tool of the company to satisfy consumers. cultural desires and improve the company. s image. As time goes by, it became a culture marketing which encourages business activities. Therefore, many companies try to develop their culture marketing activities in various fields. Especially art marketing has increased consumers. expectation and interest about art activities. Also, art marketing has become important as it has helped consumers to have critical view about products and improve their standard of life. As a way of art marketing, a company provides diverse exhibitions, sponsors and education programs related to art in either a specific space of the company building or a separate place. It can be said that this example of art marketing is a kind of an image marketing and public welfare at the same time. This article presents the concept of culture marketing and current condition of company. s support for culture and arts. In addition, the article depicts the concept and classification of art marketing. Furthermore, through analysis of company exhibition space and programs, the article illustrates the features and typology of art galleries managed by companies.

• Journal of the Korea Safety Management & Science
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• v.9 no.3
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• pp.173-182
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• 2007

We suggested the policy of labor management in pump manufacturing industry through survey in order to improve competitive ability. In pump manufacturing industry, since it is difficult to find sufficient worker having technical skill and knowledge concerning pump manufacturing technology, therefore the industry must cultivate the employee systematically. We reached the result, production engineer and R&D engineer play an important role to improve competitive ability in pump manufacturing industry. Though they need technical education, the effect of education was not satisfactory. To solve this problem, suitable technical education course must be devised. Marketing reinforcement is a important factor in pump manufacturing industry. To achieve marketing reinforcement, each company must develop their present technology further and raise marketing ability to expand internal and external business. It is also consulted to use IT technology.

• Journal of Fisheries and Marine Sciences Education
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• v.19 no.3
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• pp.329-345
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• 2007

The purpose of this study was to classify the standard classification of fishery occupations base on KECO(Korean Employment Classification of Occupation) in Korea. The result of this study was as follows. First ranks was fisheries duties, second ranks were classified into five categories. That were administration duties management duties financial affairs duties, social service duties marketing duties individual service duties, construction duties civil engineering duties, machinery duties manufacture duties repairing duties, production duties. Third ranks classify based on second ranks. Administration duties management duties financial affairs duties were classified fishery administration, fishery management, fishery financial affairs. Social service duties marketing duties individual service duties were classified fishery social service, fishery marketing, fishery individual service. Construction duties civil engineering duties were classified fishery construction, fishery civil engineering. Machinery duties manufacture duties repairing duties were classified fishery machinery duties, fishery manufacture, fishery repairing. Production duties were classified fishery processing, marine products, fishery environment. Fourth ranks was classified according to third ranks.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.616-630
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• 2023

This study attempted to investigate the influence of relationship marketing on the quality of educational services and learners' relationship commitment, and the goals are to provide basic data needed to develop business management strategies and promote the growth of beauty education industry. For this, a questionnaire survey was performed against the students from beauty academies in Yeongnam region, and a total of 503 copies were used for final analysis. The study results found the followings: First, there were differences by each factor among relationship marketing, quality of educational services and learners' relationship commitment. Second, relationship marketing revealed a statistically significant effect on the quality of educational services. Third, relationship marketing showed a significant influence on learners' relationship commitment. Fourth, the quality of educational services showed a significant effect on learners' relationship commitment. It is anticipated that the study results would be available as basic data needed for beauty academies to develop business management strategies and promote the growth of beauty academy industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.530-536
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• 2017

The purpose of this study is to specify the procedures in problem design to employ BPBL and to design problems for learning subject content. The design of problems is crucial for the effectiveness of BPBL. Ineffective PBL problems could affect whether students acquire sufficient domain knowledge, activate appropriate prior knowledge, and properly direct their own learning. The procedures for designing good problems are composed of selection of educational content, figuring out the learner's characteristics, finding problems, setting roles and situations, and writing down problems. Using the procedures, we designed five integration problems covering the content of an Internet marketing subject. We can foster talent needed on a current industrial site with BPBL, not whole-class learning in a Mongolian engineering college. We made a plan for the Internet marketing subject based on BPBL in the Mongolian engineering college, and focused on the process of designing problems.