• 한국벤처창업학회:학술대회논문집
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• 2009.10a
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• pp.203-220
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• 2009

Due to the trend of opening the local market, the import of foreign agriculture is highly increased. And as the income is higher, the type of consumption is changed on the quality priority. There are agriculture brand policies taken by the government. But the similarity of brand and absence of marketing strategy is pointed as main problems. So we considered the brand image development such as a brand naming and a brand design for marketing strategy through the analysis of effect design types on brand image.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.3
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• pp.333-341
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• 2014

The purpose of this study is to forecast the penetration rate of renewable energy and a reasonable scale for the R&D investment plan in Korea based on the relationship between the diffusion and R&D investments drawn by analogy from empirical cases of advanced countries. Among numerous candidate developed countries, the German market was chosen based on the similarity of the diffusion patterns to those of the Korean plan. We then figured out how the investment triggers the growth of technology from the selected benchmark, and applied the technology S-curve relation formula to derive the desirable investment plan for Korea. The present paper is a pioneering attempt to forecast the diffusion process of renewable energy technology in Korea using the comparative analogy from cases of advanced countries.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.215-229
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• 2013

The purpose of this research is to identify what factors influence a customer satisfaction and re-purchasing intention and to identify if customer's Intentions are different between a mobile shopping mall and Internet Shopping mall. To perform empirical analysis for the mobile shopping mall, this research reapplied the factors of Parasuraman et al.[77] in a Internet shopping mall, including reliability, reactivity, tangibility, and this research also applied the factors of a mobile properties, including ubiquity, localization, instant connectivity. The empirical results of this research indicate that all hypotheses in our model are significant; However, the factors of a mobile properties negatively. The results of a analysis indicate that the mobile properties in a mobile shopping mall are not significant yet. and customer's recognition in both mobile shopping mall and Internet shopping mall are the similarity. In Conclusion, with the rapid growth of the Mobile Shopping mall market, many mobile shopping mall researches based on customer's Intentions must be published. Therefore, this research will be the foundation of these researches.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.9-17
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• 2003

The purpose of this study was to investigate whether customers' fashion involvement, brand familiarity, and expertise of negative information moderate the influence of the original brand attitudes on the attitude toward extended brand attitudes in the fashion market. For these purposes, four hypotheses were developed and data was collected from 480 students. Data was analyzed using SPSS methods such as factor analysis, frequency, 1-test, and moderated regression analysis. The results were as follows; first, it was found that the original brand attitudes positively influence the extended brand attitudes. Second, the influence of the original brand attitudes on the extended brand attitudes was stronger when fashion involvement was high rather than low. Third, in the case that perceived similarity between the original and the extended product classes was high, the influence of the original brand attitudes on the extended brand attitudes was stronger when brand familarity was high. Fourth, the influence of original brand attitudes on the extended brand attitudes was stronger when the perceived expertise of negative information source on the extended brand was high. Therefore, the results suggest that extending brands requires the systematic brand management considering customers' variables such as fashion involvement, brand familiarity, negative information etc. Also, it seems that the brand strategy should be based on the segmentation for targeted customers' characteristics.

• Culinary science and hospitality research
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• v.13 no.2
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• pp.275-291
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• 2007

The growth of foodservice industry has caused keen competition in the family restaurant industry. For a differentiation strategy to be competitive, on the preferential basis, it is necessary for each family restaurant business to analyze its position in the market. Therefore, this study is to certify customers' perceived servicescape and image similarity and analyzes positioning of seven family restaurants. For this research, multidimensional scaling(MDS) is performed to determine how they are positioned relative to competitors. According to the result of the positioning map(ALSCAL and PROFIT map), it is found that Outback steakhouse, T.G.I. Friday's, Bennigans' have more strong competitiveness than VIPS, Marche and Sizzler in servicescape factors and restaurant selection attribute except menu diversity. But the preference order does not follow the order of competitiveness. This result from the positioning map means that each business needs various marketing strategies that cannot be copied easily.

• Journal of the Korea Society of Computer and Information
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• v.23 no.5
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• pp.9-14
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• 2018

For an efficient management of electricity market and power systems, accurate forecasts for electricity demand are essential. Since there are many factors, either known or unknown, determining the realized loads, it is difficult to forecast the demands with the past time series only. In this paper we perform a cluster analysis on electricity demand data collected from Jan. 2000 to Dec. 2017. Our purpose of clustering on electricity demand data is that each cluster is expected to consist of data whose latent variables are same or similar values. Then, if properly clustered, it is possible to develop an accurate forecasting model for each cluster separately. To validate the feasibility of this approach for building better forecasting models, we clustered data with t-SNE. To apply t-SNE to time series data effectively, we adopt the dynamic time warping as a similarity measure. From the result of experiments, we found that several clusters are well observed and each cluster can be interpreted as a mix of well-known factors such as trends, seasonality and holiday effects and other unknown factors. These findings can motivate the approaches which build forecasting models with respect to each cluster independently.

• Journal of Contemporary Eastern Asia
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• v.10 no.2
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• pp.1-23
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• 2011

China's proposal of the CAFTA (China-ASEAN Free Trade Area) in 2001 prompted a great debate about whether China was a trade competitor of ASEAN, given their similarity in economic development levels and trade/export structures. That Beijing shifted its focus on economic cooperation from the international level to the regional level led to its proposal of the CAFTA. As the Framework Agreement (Framework Agreement on Comprehensive Economic Cooperation between China and ASEAN) showed, Beijing's careful consideration for four newer ASEAN members (Cambodia, Laos, Myanmar and Vietnam) intended not only to help all ASEAN members develop economically, but also to narrow the economic gap existing between them and the six old ASEAN members; in return, China was recognized as a full market economy, which it is not currently recognized within the framework of the WTO. The substantial rise in bilateral trade and the structural changes of the trade in goods between China and ASEAN member nations after 2001 proves that ASEAN benefited more from the CAFTA, particularly when the areas where ASEAN had the comparative advantages were designated as the priority cooperation areas between China and ASEAN. In sum, similarities existing in economic development levels and industrial structures between China and ASEAN made them natural economic competitors. However, closer studies of trade in goods of S1-7, S1-6 and S1-0 reveal that China acted as an increasingly complementary trade partner of ASEAN after 2001.

• Journal of Korean Society of Rural Planning
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• v.24 no.4
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• pp.89-97
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• 2018

This is a comparative study on the policy of Korea and Japan for improving upland farming mechanization. Purpose of the study is to set a policy direction of improving efficiency of farm management by using agricultural machinery. Research topic is the agricultural mechanization policy at the national level. The research attempts to classify mechanization policies into framework plan, R&D, rent and lease program, upland farm promotion policies. Major features of the comparative analysis are followed. First, there is a similarity between policies of Korea and Japan in terms of the aim of framework plan and other policies settings. However, Japanese policies focus more on the joint management of farming than Korean policies. Japanese policies take an entire system covering from farm to market into account. Second, Japanese policies have much attention to the agricultural organizations such as corporate, cooperatives that are eligible for using agricultural machinery. This is different from Korean policy. Thus, upland farming mechanization policy needs to set priority, and to have systemic approach. Also, upland farming mechanization policy has to be facilitated in accordance with producer organizations and their marketing strategies.

• Journal of Korea Trade
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• v.25 no.4
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• pp.37-59
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• 2021

Purpose - Although models of innovation and exporting dominate recent studies of relations between innovation and access to foreign markets, relations between innovation and foreign direct investment (FDI) are less explored. This is especially true of relations between types of innovation and FDI. We fill that gap in the literature with empirical evidence that clarifies whether firms enter foreign markets through exports or FDI. Design/methodology - In order to assess the role of innovation in firms' international engagement strategies, we develop research hypotheses and present new empirical evidence on firms' choice of entry - exports and FDI - based on firm-level data. Findings - Our empirical results suggest that the impact of product innovation is more significant in transition from being a purely domestic firm to an exporter, while process innovation more significantly affect transition from being an exporter to a multinational enterprise. Our results also support 'self-selection into FDI' rather than 'learning-by-performing FDI' in the relationship between innovation and firms' overseas expansion. Originality/value - Recent literature on the relationship between innovation and firms' participation in foreign markets is dominated by models of innovation and export behavior. However, foreign direct investment by multinational enterprises may also be associated with firms' innovative activities. We first analyze how product and process innovations influence firms' choices to initiate exports or FDI.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.56 no.5
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• pp.708-715
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• 2023

Hybridization is a major production method used to combine beneficial traits from two different species to obtain a potentially dominant trait. In China, Takifugu obscurus and T. rubripes were artificially crossed, and the resulting hybrids had an average body weight 38.06-8.93% higher than that of the parental species, which enabled the hybrids to be grown in freshwater. This study aimed to provide the basic data necessary for the classification of T. obscurus♀×T. rubripes♂ hybrids in terms of economic value and market potential. Morphological comparing the morphology of hybrids and parental species, we discovered that the hybrids had intermediate traits of the parental species. In morphometrics, the hybrid index (HI) value of head length against standard length was close to the trait of T. rubripes, and the HI values of preanal length and predorsal length were close to those of T. obscurus; however, the HI values of nasal length, snout length, length of anal fin, length of pectoral fin, caudal peduncle depth and caudal peduncle length were found to be unique characteristics of the hybrids. Regarding molecular analysis, a 99.8% nucleotide sequence similarity was found between the hybrid and T. obscurus.