• 제목/요약/키워드: Market diversification

검색결과 279건 처리시간 0.019초

지각된 품질, 가치, 만족 및 충성도의 관계 - 대형할인점을 중심으로- (The Relationship among Perceived Quality, Value, Satisfaction, and Loyalty - Focused on the Discount Retail Store -)

  • 오재신;정기한;김대업
    • 산업융합연구
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    • 제3권1호
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    • pp.55-77
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    • 2005
  • Recently the environment which besieges distribution system is changing suddenly. With opening the distribution market together the advanced various nations new multinational discount stores are introduced and the competition from this market is growing in intensity. Like this change is raising the recognition of the enterprises against the strategy importance of the distribution channel. Consequently, from under competing which is deepened from the hazard where the discount point industry exists what, it will not be able to do the customer-oriented management which it sees. To lead a customer satisfaction finally and it is important to put out. As only low price standing sale it will not be able to create a competitive advantage and raising the quality also it is demanded with the diversification of product assortment together. It does a customer loyalty degree further firmly and compared to the long-range strategy is necessary.

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A Study on International Business Competitiveness in Ship Industry

  • Lee, Jae-Sung
    • 융합경영연구
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    • 제5권3호
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    • pp.30-38
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    • 2017
  • The main target to do this analysis is to find out the competitiveness between 2 countries(Korea and USA) in the ship business industry. Ever since free from Japanese empire domination of modern history in Korean peninsular, Korea has been strong relationship with USA almost every fields. The purpose of this research is to realize which country is more competitive between 2 country's trade structure. This research conducted for period from 2000 to 2016. Expecting effect is to learn how to improve ship industry for 2 countries. Research method is used by comparative advantage trade theory. Even though Koran government has been accomplishing trade stimulus environment against USA ship industry, it is research limitation that overseas productions both Korean & USA are not available due to company business strategy. From early 50's, every USA industries hold a dominant position so far. Now, Korea is comparative advantage against that of USA in the field of ship industry. Sound competition relationship is good for both 2 countries for mutual benefits. The future prospect is Korea needs export market diversification to enlarge economic growth in the long run.

건설사업의 효율적 수행을 위한 파이낸싱 다양화 방안 (Diversification of Financial Method for Effective Practice of Construction Projects)

  • 한상훈;한충희;김선국
    • 한국건설관리학회논문집
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    • 제4권2호
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    • pp.99-108
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    • 2003
  • 경기침체와 금융산업의 구조조정으로 건설업체의 신규사업을 위한 자금조달은 악화되어 건설투자를 감소시키고 건설산업의 전반적인 침체로 이어지고 있다. 건설사업의 효율적 수행을 위한 건설금융의 제약을 해결하기 위해, 프로젝트 파이낸싱, ABS, REITs 등 다양한 금융기법이 도입되었으나 아직까지 활성화되기에는 여러 문제점이 남아있다 건설업체의 재무구조는 개선되고 정책변화와 사업다각화로 인하여 건설금융의 기본적인 수요가 바뀌는 등 최근의 건설금융환경은 변화하고 있다. 이에 건설금융의 근본적인 문제점을 극복하고 종합적이고 체계적인 개선방안을 도출할 필요가 있다. 본 연구에서는 변화하는 건설시장에 대응하기 위한 건설업체의 사업다각화 전략을 모색하고, 프로젝트 파이낸싱, ABS, REITs의 결합과 개선을 통해 건설금융을 활성화시켜 건설사업의 효율적인 수행을 위한 재원조달을 다양화하는 방안을 도출하고자 한다.

국내 지상파 방송사의 콘텐츠 사업 특성 (Contents Business of Korean Terrestrial TV)

  • 이문행
    • 한국콘텐츠학회논문지
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    • 제10권10호
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    • pp.140-151
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    • 2010
  • 다채널 방송환경이 도래하면서 과거에는 각기 다른 산업영역에 놓여 있던 방송사업자들이 동일한 시장으로 편입되어 시장을 선점하기 위한 치열한 경쟁에 돌입하고 있다. 이에 따라 지금까지 시장지배적 사업자로 군림해왔던 한국의 지상파방송사업자들도 변화된 방송환경에서 생존하기 위한 하나의 방안으로, 나아가 새로운 시장을 선점하기 위해 사업 다각화 전략을 활발하게 추진하고 있다. 따라서 본 연구에서는 KBS, MBC, SBS 등 국내 지상파방송 3사를 중심으로 특히 최근 들어 더욱 본격화되고 있는 방송 콘텐츠 분야의 사업 다각화 양상을 살펴보고자 하였다. 분석 결과, 지상파 방송사는 국내 최대의 콘텐츠 보유자이자 네트워크 소유자로서 유통 시장 확대에 따른 콘텐츠 사업의 수익 증대 효과를 철저하게 독점하고 있는 것으로 나타났다. 이는 독립제작사 및 독립 유통사들과 끊임없는 갈등을 초래하는 원인이 된다고 할 수 있다. 방송 3사 중에서는 SBS가 수익 창출을 위해 비교적 발빠른 행보를 보였으며, MPP(복수채널사용사업자) 분야에서는 MBC의 활약이 두드러진 것으로 나타났다.

Contagious Effect of the Fees for the Consolidated Financial Services under the Asymmetric Information

  • Song, Soo-Young;Hwang, Sun-Wung
    • 재무관리연구
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    • 제26권4호
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    • pp.83-102
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    • 2009
  • Banks traditionally focus on the financial services against the uncertain future liquidity needs, i.e. saving as well as lending. As the business model of banks has been shifted from the originate to hold model to the originate to distribute model since the enactment of Gramm-Leach-Bliley Financial Services Modernization Act in 1999, the financial services encompass information gathering and generating, underwriting and risk sharing through packaging claims for the investors, in addition to the payment and settlement services. Ensued are the financial market integration and diversification of financial services, with which the accessibility to financial services is arguably significantly enhanced. Such integration and diversification necessarily entails the risk of contagion due to the non-fulfilling service over the several other financial services, which would be contained easily under the separate financial services. This paper addresses the pricing of fees for the integrated financial services through which the contagion could spread when the users of financial service are not immune to the failure to fulfill their obligation due to the economic turmoil. Consequently the information asymmetry about the clients is unavoidable. Higher fees could drive out the otherwise good clients out of the pool of customers for the financial services. Then, the risk could be exacerbated due to the proliferation of bad clients who are vulnerable to the financial distress and liquidity crunch. So the banks should take into account the interactional effect of the fees between/among the non interest based activities and interest based activities under the information asymmetry. Contrary to our general perception, the current analysis demonstrates that the bank should focus on the reduction of cost associated with good clients rather than that of bad clients.

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A Case Study on the Diversity of International Co-produced Drama

  • Kim, Youn-Sung;Kim, Tae-Yang
    • International Journal of Internet, Broadcasting and Communication
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    • 제12권3호
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    • pp.64-73
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    • 2020
  • The importance of international co-production that enables content production, diversification of overseas markets, and diversification has been highlighted as demand for content has soared due to intensifying competition between media outlets, while contents provision has become easier due to changes in media environment such as convergence of broadcasting and communication and the spread of mobile Internet. In particular, the boom in Korean dramas, called the Korean Wave in China, opened up a new market after "My Love from the Star" in 2014, and in 2016, Netflix's entry into Korea served as an opportunity for local broadcasters and producers to seek international co-production. In addition, "Good Doctor" which was aired on American Broadcasting Co. (ABC) in 2017, has topped the same time slot for the first time in 29 years, and is set to air season 4 this fall. Accordingly, overseas broadcasters and production companies wanted to collaborate with domestic broadcasters and producers, and since 2011, they have conducted a total of 12 co-produced dramas until 2019. Unfortunately, however, there are few studies related to international co-production dramas in the domestic industry and academia. In this paper, we present to help Korea, which used to be a powerhouse in complete export-type content, move toward becoming a powerhouse in international co-produced dramas. In addition, it is meaningful that the research focused on the current status and achievements of international co-production dramas, which have not been studied much, and the diversity of international co-production dramas in the future through the analysis of the form and structure of international co-production.

과학기술 분야 박사학위자의 직업다변화 및 결정요인 분석 (Occupational Diversification of Doctorates in Science and Technology)

  • 조가원
    • 기술혁신연구
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    • 제28권3호
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    • pp.55-76
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    • 2020
  • 한국에서 전통적인 과학기술인력 직업군의 경계는 빠른 속도로 허물어지고 있다. 한편으로는 지식기반경제의 등장과 확장으로 과학기술이 전통적 활용영역을 넘어 확산됨에 따라 과학기술인력 역시 다양한 융합분야로 진출하고 있으며, 동시에 고학력 인구의 비중에 비해 고급 직종의 비중이 상대적으로 낮은 데에서 기인한 하향취업이 그러한 경향을 가속화시킨다. 이 논문에서는 박사급 이공계 인력에 초점을 맞추어 직업구성의 변화 추이를 살펴보고 그 결정요인을 실증적으로 분석하고자 한다. 구체적으로, 관련 직종을 전통적 과학기술직업군과 기타 직업군으로 나누어 그 비중의 변화를 도출하며, 이러한 직업구조의 변화에 대한 영향요인을 분석한다. 분석에는 과학기술정책연구원의 '2012 박사인력활동조사' 데이터를 활용하였다. 분석 결과는 이공계 박사인력의 직업구성에 뚜렷한 변화가 일어나고 있음을 보여준다. 직업다변화는 공학보다는 이학 분야에서, 공공보다는 민간 분야에서, 그리고 신규 세대일수록 더 빠르게 진행되고 있었다.

20세기 중반 이후 중국 일상 복식의 변화 (Changes in Everyday Wear in China Since the Mid-20th Century)

  • 오단;임은혁;김순영
    • 복식
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    • 제64권1호
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    • pp.89-105
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    • 2014
  • This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people's thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons' styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.

커뮤니티 비즈니스 특성에 관한 연구 - 충청남도 두레기업 사례 - (Case Study of Characteristics of Community Business - The Durae Enterprise in Chungnam Province -)

  • 원길연;김현숙;권오성;배성의
    • 농촌지도와개발
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    • 제22권4호
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    • pp.405-421
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    • 2015
  • Agro-fishing villages of agriculture and fishery are suffering deepening gap with urban areas due to depreciation from their products market opening pressure. They are facing problems of decreasing and aging population, poor settlement environment, etc. and losing their vitality for their low productivity and lack of young labor force. These issues of agro-fishing villages of agriculture and fishery are divided in so various items and classes that it is plausible to approach in a way to connect each issue in a small frame of each by selecting sub topics according to each item and each class rather than to solve the issues in a large frame. Chungchungnam-do is approaching the issues through 3 agro innovations(agro fishery, agro fishing villages, agro fishing people) in local government level and Durae enterprises are solving local problems through the self supporting residents' community business by utilizing local resources. This study is to draw clues and solutions to vitalize agro fishery villages through community businesses by detailed reviews and research on cases of Durae enterprises' characteristics and their vitalizations and provide a new alternative plan to agro fishery villages losing their vitality and demolishing their communities.

A Study on Consumer Consumption Patterns and Preferences for Commercial Juk (Porridge)

  • Jung, Kyoung-Wan;Kim, Yoo-Kyung;Lee, Gui-Chu
    • Food Quality and Culture
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    • 제2권1호
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    • pp.6-12
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    • 2008
  • This study examined the actual consumption status and consumer preference for juk via questionnaire survey to provide useful basic data for the development of diversified commercial juk products. The survey data were collected from a target number of 450 participants living in the Seoul area. The subjects represented different age groups (over 20 years old) and both genders. Through a market survey based on five different retailers, which included juk-specialty stores, supermarkets, and local shopping marts, 17 kinds of commercial juk were chosen for the survey. Consumption frequency and purchasing factors were examined, along with preferences toward commercial juk products and areas for quality improvement. The results revealed that 54.0% of the respondents consumed commercial juk, and male consumers exceeded female consumers in number. It was also shown that those in their $20^{\circ}{\O}s$ consumed commercial juk products the least as compared to other age groups. With regard to commercial juk preferences by type of production mode, females especially preferred specialty store juk while males preferred retort juk sold in supermarkets or local shopping marts. In addition, 85.7% of the total respondents indicated that commercial juk should be further improved in quality, and they specifically noted possible improvements in the areas of 'choice diversification' and 'healthy juk' products. Therefore, one can conclude that by making such improvements, increase in consumption and further diversification of commercial juk products could be realized.

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