• 유통과학연구
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• 제14권10호
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• pp.81-91
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• 2016

Purpose - This study proposes a strategic model for the late mover to effectively penetrate an industry that is dominated by a leading company. Thus, this study presents strategic implications for several late movers in overcoming the advantages of the leading company. Research design, data, and methodology - This study begins with a literature review followed by the formation of a strategic model that consists of: Repositioning, Utilization of Competence, Strategic Leadership, and Innovation. Specifically, this research analyzes LG Electronics (LG) as an example and investigates how LG infiltrates and grows in the water purifier market, overcoming the advantages of the powerful leading company. Results - The major steps taken by LG are summarized into four. First, LG studied the market, which had been conventionally treated as a single market. To penetrate the market, LG founded a new, special market segment. Subsequently, LG further segmented the market, executing a marketing strategy for each segment. Second, the unbending will of top managers was a key factor that addressed the challenge persistently. Third, even though LG was the late mover in the water purifier market, it had several technology competences such as compressor, refrigeration cycles, and algorithms. LG had profound knowledge in technology and used it effectively. Fourth, LG created a premium market through three innovative and distinguished factors such as the stainless water tank, sterilization service, and luxury design. Conclusions - This research draws four key findings from the example of the late mover in the water purifier industry: the reestablishment of a strategic position based on environmental change is an effective strategy for the late mover; strategic leadership is an important motive to generate late mover performance; and the late mover can utilize its existing knowledge and resources to overcome the first mover, such as presenting new added value compared to existing products as an effective catch-up strategy. Consequentially, through the study of performance determinants and the market penetration strategy of the late mover, this research has significance in providing basic material for companies trying to penetrate the market.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
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• pp.177-180
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• 2006

현재 휴대용 게임 산업은 과거의 휴대용 게임 산업에 비하여 그 시장의 규모가 더욱 커졌으며, 게임기의 기능도 단순히 게임에만 멈추지 않고 다양한 멀티미디어 콘텐츠를 제공한다. 이런 상황에서 휴대용 게임 산업은 단순히 게임 시장만이 아닌 엔터테인먼트 시장까지 그 영역을 넓혀 시장의 규모를 변화 시켰다. 다가올 휴대용 게임 산업에서 소비자들의 구매 조건을 알아보며 높은 부가 가치를 창출 할 수 있는 휴대용 게임기의 조건들을 국산 게임기 GP2X의 사례를 들어 앞으로 국산 휴대용 게임기 산업이 나아가야 할 방향을 고찰해 보고자 한다.

• 약학회지
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• 제56권2호
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• pp.116-125
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• 2012

Local pharmaceutical companies in Korea, which have grown focusing on domestic markets, have recently faced difficulties such as market saturation, price control policies and market-opening pressures by FTA. It seems to be an urgent issue for them to export pharmaceuticals to developed countries comprising the greater part of the global pharmaceutical market. Hence, this research was conducted to investigate and benchmark the strategies employed by India industry for the successful access to the global pharmaceutical markets. Drug policies as well as their influences on pharmaceutical market changes between India and Korea for the last 40 years have been searched and the differences have been comparatively analyzed. The pharmaceutical industry of India has the following strengths: low costs; experienced labor pool; excellent reverse-engineering skills; powerful IT; marketing capability; and established distribution network. After 2000, consolidations, M&A and alliances with domestic and multinational companies have been sharply increased in the industry of India. Indian companies unfolding both competition and cooperation with multinational corporations currently move up the value-added chain, and this enthusiastic strategy should be learned by local pharmaceutical companies.

• 한국정보전자통신기술학회논문지
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• 제13권1호
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• pp.72-80
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• 2020

인공지능, IoT 등의 4차 산업의 등장으로 정보화는 가속화됨에 따라 정보보호 산업의 중요성과 시장의 규모가 증가하고 있다. 본 논문에서는 증가하는 정보보호 산업이 국내 경제에 미치는 영향을 산업연관표를 이용하여 분석하였다. 본 논문에서는 산업부문을 정보보호 제품산업과 정보보호 서비스 산업을 분류한 후에, 35개의 산업으로 산업연관표를 재분류하였고, 생산유발계수, 부가가치유발계수, 고용유발계수 등을 산출하였다. 정보보안 제품산업과 정보보안 서비스 산업의 생산유발계수는 각각 1.571, 1.802이고, 부가가치유발계수는 각각 0.632, 0.997이고, 고용유발계수는 각각 2.494, 7.361이다. 정보보호 서비스 산업의 부가가치유발계수만이 전체 산업보다 다소 높고, 나머지 유발계수는 모두 전체 산업보다 낮게 나타났다. 그리고 정보보호 제품산업에는 전·후방연쇄효과가 없고, 정보보호 서비스 산업에는 후방연쇄효과는 없으나 전방연쇄효과는 있는 것으로 나타났다. 정보보호 산업의 경제적 파급효과를 분석한 결과, 생산유발액은 359.9조원, 부가가치유발액은 164.8조원에 달하고, 803천명의 고용을 유발하는 것으로 나타났다.

• 한국항만경제학회지
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• 제18권2호
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• pp.91-108
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• 2002

The World has been rapidly changing into either technological aspects or perception of those who has utilised to the corresponding informational impact. Whatever areas we have actually been involved in are strongly connected with this evolution of informational technology in one way or another. Logistics is not a exception as well as trade. Two main routes in distribution channel such as commercial and physical flow of goods, have been operating in terms of I-business. In order to activate E-trade with E-commerce, E-logistics should be utilised and emphasized in more efficient and effective manner of doing job as a facilitator. So, in this paper, it studied the role of E-logistics to make E-trade better work as well as to look into present situations in E-commerce. Then, it was identified that some facilities as 3PL or shipping company have to adopt information in their business process with a view of valued add service providers. This means those who have implemented E-Logistics activities, should be more competitive in the market, only when they provide the value-added total logistics services.

• 통상정보연구
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• 제8권4호
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• pp.89-104
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• 2006

Though weight manufacturing has in national gross production is decreasing, it has still a decisive role in economic growth of Korea, and foreign competitiveness of manufacturing has a great influence on our whole economy. Therefore, as this study speculates export competitiveness of manufacturing item by item, the results can be used for selection of strategic export-oriented products. The results of the analysis are summarized as follows: first, products that are found as competitive through analysis of trade specialization indexes are plastic, rubber, fabric, home electronic appliances, computers, communication equipment, automobiles and their spare parts. Second, electronic-electric industry such as semi-conduits, communication equipment, home electronics, computers was decided as advantageous through analysis of comparative advantages at present, while paper, print and publishing, and leather industries were classified as comparatively disadvantageous. Its political implications are presented as follows: Private corporations should develop more advanced technology and government should give more support to secure export competitiveness of manufacturing toward America. Governmental policies should be prepared to induce consistent and daring investment to technology-intensive products for export products with high-added value.

• 한국IT서비스학회지
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• 제5권1호
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• pp.1-16
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• 2006

This paper analyzes the technical efficiencies of 40 Korean system integration firms using data envelopment analysis (DEA) and Malmquist productivity indices. Technical efficiencies on average had been decreased over the five year period and the efficiency difference between best practice firms and catch-up firms had been increased during this period, meaning that the industry structure has become matured and the possibilities for catch-up firms to be efficient are not remained so much. The differences in efficiency by the differences in ownership structures are statistically significant. It implies that the efficiencies of group-affiliated firms have come from benefits such as the captive market umbrellas, not from their own management competencies. In addition, the technical efficiency is highly correlated with captive market sales, information productivity, sales per employees, rates of value added, returns on invested capital, and EBITDA.

• 한국IT서비스학회지
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• 제2권1호
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• pp.17-24
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• 2003

The rapid growth of Korean SI(System Integration) Industries have established the largest marketplace in Korean software markets. It is the high value added industry, which is knowledge-centered and technology-intensive. Korean SI industries are going on participating the global market as well as the foreign high technical services are introduced to Korea by WTO's contracts. In this thesis, we analysis Korean SI industries present state and characteristics, futhermore suggest the plan to expand the SI industries of Korea in the global competitive market.

• 수산해양교육연구
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• 제23권4호
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• pp.626-641
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• 2011

The aims of this study are to provide future prospects of the Korean ornamental fish industry and to seek for its development direction based on analysis of its problems and its domestic and foreign situations and circumstances. The ornamental fish market has continuously grown due to increase of domestic and international demand. In this respect, the Korean ornamental fish industry has also high potential. However, the industry still has several problems such as artisanal industrial structure, a lack of investment related with R&D, poor information on the domestic and international ornamental fish industry, underdeveloped regulations and policies, low public awareness and less effort to expand the market, and a lack of regulatory and policy support. Therefore, overcoming these problems above, the Korean government has to carry out following things : establishment of institutional and industrial foundation, intensive R&D investment, exploitation of domestic and foreign markets, and systematic information gathering for ornamental fish industry.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권7호
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• pp.2459-2472
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• 2022

With the increase in copyright content exports to overseas markets due to the recent globalization of the Korean culture, the added value of the Korean digital content market is increasing at a significant rate. As such, as the size of the copyright market increases, different piracy sites have emerged that generate profits by illegally distributing works without the permission of the copyright holders, resulting in direct and indirect damage to these copyright holders. The existing copyright detection methods used in public institutions for solving this problem are limited, while the piracy sites are ever-changing. Methods are being continuously developed to achieve better detection results. To this end, it is possible to detect the latest infringement site domain by detecting the infringement site domain that is constantly changed through the search engine. This paper proposes an improved piracy site detection method using a search engine to prevent the damage caused by piracy sites.