• The Journal of Industrial Distribution & Business
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• v.9 no.2
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• pp.7-16
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• 2018

Purpose - This research addresses the question of how an international retailer like Costco can succeed in a foreign mature market and satisfy the local consumers. Our study aims to promote our understanding of how foreign retailers influence local consumers in a mature market with differentiated business models. Research design, data, and methodology - Our study uses company publications, secondary sources of information and the results of a questionnaire survey consisting of 106 participants. Consumer responses were solicited through a questionnaire survey conducted in the city of Kobe in December of 2013. Results - Product differentiation from local retailers in a mature market like Japan gave Costco a competitive edge. Compared with local supermarkets, Costco was preferred by Japanese consumers for its variety of goods that it carries, as well as in-store promotion large package of selling units, in-store amenities, and customer services. Conclusions - First, a theoretical framework is proposed in this study that can aid in developing localization strategies in a mature market such as Japan. Second, it reveals that an international retailer can succeed in a foreign market by stimulating local consumers to change their purchasing behavior, without having to alter the prevailing format of operation.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1998.06a
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• pp.352-357
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• 1998

Conventional marketing research generally focuses on a single layer's benefit. A notable example is the consumer layer providing managers with partial market information to evaluate relevant strategies. As generally known, marketing management encounters complex supply and demand behaviors, thereby necessitation that a successful marketing strategy adopt multi-layer considerations, such as the consumer layer, channel-retailer layer, and marketing planner layer. In light of above situation, this study applies fuzzy theory and the analytic hierarchy process(AHP) technique to analyze the performances of marketing strategies under multi-layer benefits, In addition, conventional marketing research has difficulty in efficiently allocating the limited budget so that each desired criterion can be significantly enhanced by a group of events. Therefore, a weighting structure among the goal, layers, criteria, and strategies(i.e. a group of events) is also developed herein to trace the influential process and assist marketing managers in efficiently allocating resources(i.e.budget).

• Proceedings of the KSR Conference
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• 2003.10b
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• pp.365-371
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• 2003

In this study, market strategies for the HSR's fare system are suggested for successful operation of high speed train opened in April 2004. For price strategies, we suggested HSR's fare system considered competition with other transportation modals are supposed to be charged and some discount-fare policies compared to service distances are needed for the successful operation of high speed train after the train open. In addition, this study concludes that for non-price strategies, various services for customers driving for enough demand can provide the base for stable operation of high speed train in Korea by making balances or profitability.

• East Asian Economic Review
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• v.21 no.2
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• pp.147-165
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• 2017

This study quantifies the dynamic interrelationship between the KOSPI index return and search query data derived from the Naver DataLab. The empirical estimation using a bivariate GARCH model reveals that negative contemporaneous correlations between the stock return and the search frequency prevail during the sample period. Meanwhile, the search frequency has a negative association with the one-week- ahead stock return but not vice versa. In addition to identifying dynamic correlations, the paper also aims to serve as a test bed in which the existence of profitable trading strategies based on big data is explored. Specifically, the strategy interpreting the heightened investor attention as a negative signal for future returns appears to have been superior to the benchmark strategy in terms of the expected utility over wealth. This paper also demonstrates that the big data-based option trading strategy might be able to beat the market under certain conditions. These results highlight the possibility of big data as a potential source-which has been left largely untapped-for establishing profitable trading strategies as well as developing insights on stock market dynamics.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.219-219
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• 2017

This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.4
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• pp.27-40
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• 2019

Purpose - This study aims to analyze PASECO's environment and strategies during its advance into the Middle East to find out the success factors of the kerosene heater market and provide strategic implications for small and medium enterprises' growth based on these factors. Research design and methodology - This study analyzes the success factors of companies operating in the Middle East. As a case analysis study, the method of research analyzes case enterprises through existing literature, newspaper articles, and corporate interview materials. Results - PASECO's success was shown by its high technological power in kerosene heater products, understanding customers' needs, understanding the Middle East market and localization strategy. Conclusions - PASECO has been constantly developing R&D capability to secure competitive products and has released localized products to enhance the satisfaction of its customers in the Middle East and has also been successful by constantly creating new opportunities. The firm's success strategies provide implications for small and medium-sized businesses for greater growth.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.486-490
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• 2015

SWOT model was used to develop strategies for the Korean construction firms in entering the global construction market. Literature review, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 12 strategies were produced: SO (Strengths-Opportunities), ST (Strengths-Threats), WT (Weaknesses-Threats), and WO (Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the global construction market.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1784-1787
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• 2006

In the risk capital market there are various types of investors competing each other. In the past, venture capital firms depended on government subsidies to stay in business. In order to be survived in today's competitive market, they need to have had the necessary knowledge and organizational resources to build their own competitive advantages. We examine the relationship between organizational characteristics, human resources, and investment strategies of venture capital firms in Korea.

• Food Industry And Nutrition
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• v.11 no.1
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• pp.13-18
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• 2006

• Management & Information Systems Review
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• v.25
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• pp.387-405
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• 2008

Vietnam is gaining much attention as an attractive emerging market that can replace BRICs for the corporations who are destined to always look for a new market in order to secure competitive powers in the global market. The reason for Vietnam's becoming an attractive place for production is that much uncertainty has been found in China, which has been the traditional country that absorbed the most amount of capital investment. Also, the favorable conditions of Vietnam market itself and the environmental changes such as the open-door policy of Vietnam government attract the investment of Korean companies, and Korea currently holds the most amount of cumulative investments in Vietnam. However, it is necessary to remember that Vietnam is still a socialist nation, and many required components for corporate activities are not sufficiently provided in Vietnam market. Also, many unstable environmental factors exist such as the lack of infrastructure, the lack of many required institutions, the prevalent corruption, the excessive processing time and cost for adjusting the investment, the lack of advanced work force, and the underdevelopment of part and material industry. Therefore, those companies who are planning to invest in Vietnam should take a long-term perspective in planning the investment strategies, carry out a detailed market investigation and analysis in advance, diversify the investment areas and investment sectors, carefully make a joint venture and management, carefully determine the factory location, establish a local agency, make co-investments with the part suppliers, etc.