• Title/Summary/Keyword: Market Strategies

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A Study on the Strategic Competition Model of Pumped Storage Plant (양수발전기의 전략적 시장참여에 대한 해석 모형 연구)

  • Lee, Kwang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.56 no.10
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    • pp.1738-1743
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    • 2007
  • This paper addresses the bidding strategies of a pumped-storage hydro plant in an electricity market. Competitive bidding of pumping and generating of a pumped-storage plant is formulated in a game theoretic problem in accordance with the three different ownership of scheduling; Market Operator(MO), generating company(Genco), and combined type of MO and Genco. Optimal conditions for Nash Equilibrium are derived in the form of market prices during the scheduling periods. Simulation results show the different ownership models produce different schedules of pumping and generating, which correspond to the objective of the scheduling owner of a pumped-storage hydro plant.

Identifying the Issues for Revitalization of CM (CM 활성화를 위한 주요 쟁점 주제 도출)

  • Kim, Namjoon;Jung, Youngsoo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2014.05a
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    • pp.12-13
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    • 2014
  • Domestic CM market has continued to grow, and the CM services in the international market is evaluated as a high value-added area. However, CM services are currently being challenged to perform its genuine CM roles because of the limitations by government's CM policies, market size, business functions, and technology capabilities. In order to identify the issues for revitalization of CM, this study analyzed the history of CM studies through a thorough review of the previous literatures that have been published since the enactment of CM policies in 1996. Based on this literature review, it is expected to suggest strategies that could improve current immature CM systems.

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Power Transaction Analysis using Game Theory (게임이론을 적용한 전력거래 해석)

  • Park, Man-Geun;Kim, Bal-Ho;Park, Jong-Bae;Jeong, Man-Ho
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.49 no.6
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    • pp.266-271
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    • 2000
  • The electric power industries are moving from the conventional monopolistic or vertically integrated environments to deregulated and competitive environments, where each participant is concerned with profit maximization rather than system-wide costs minimization. Consequently, the conventional least-cost approaches for the generation resource schedule can not exactly handle real-world situations. This paper presents a game theory application for analyzing power transactions and market design in a deregulated energy marketplace, where the market participants determine the net profits through the optimal bidding strategies. The demand elasticity of the energy price is considered for the realistic modeling of the deregulated marketplace.

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Generator Scheduling and Bidding Strategies in Competitive Electricity Market (경쟁시장에서 유지보수계획 및 입찰전략 수립에 관한 연구)

  • Ko, Young-Jun;Lee, Hyo-Sang;Shin, Dong-Joon;Kim, Jin-O
    • Proceedings of the KIEE Conference
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    • 2001.11b
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    • pp.429-431
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    • 2001
  • The vertically integrated power industry was divided into six generation companies and one market operator, where electricity trading was launched at power exchange. In this environment, the profits of each generation companies are guaranteed according to utilization of their own generation equipments. This paper represents on generator maintenance scheduling and efficient bidding strategies for generation equipments through the calculation of the contract and the application of each generator cost function based on the past demand forecasting error and market operating data.

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THE BUSINESS STRATEGY INNOVATIONS OF THE TOP DESIGN FIRMS IN GLOBAL DESIGN & ENGINEERING MARKET

  • Seok-In Choi;Hyoun-Seung Jang;Young-Hwan Lee;Sang-Bum Kim
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.1223-1230
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    • 2005
  • The dynamic nature of the A/E/C industry, rapidly changing global market environments, and lowest cost competitive bidding make it difficult to survive in global design markets. To understand the global design markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Record) from 1995 to 2003 are classified into three groups for the case study. First group is the firms which advanced in rank from 1995. Second group is the firms which maintained its rank from 1994 until 2003. Third group is the firms which went down in rank from 1995 until 2003. However, finding key factors and changing business strategies of successful top design firms are the fundamental goals in this paper. After examinations of case studies, this paper concludes and suggests that professionalization, M&A strategies, patrons of the government, and academic support are needed to be successful in the global design & engineering industry.

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Development of Korean Market Simulator (한국형 Market Simulator 개발)

  • Hur, Jin;Kang, Dong-Joo;Kook, Kyung-Soo;Kim, Tai-Hyun;Lee, Jeong-Ho;Moon, Young-Hwan
    • Proceedings of the KIEE Conference
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    • 2002.11b
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    • pp.108-110
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    • 2002
  • Power System deregulation has become a worldwide trend which introduces competition in electric power system in order to realize efficient electricity production and investment. In this regard, it is very important to develop an electricity market simulator so that it is to analyze power market and study bidding strategies, market operation and market power and train market participants. In this paper, we introduce general functions and a structure of market simulator, also design the framework of the Korean market simulator based on core concepts of electricity market simulator.

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A Dynamic Market Potential Model for Forecasting the Mobile Telecommunication Service Market in Korea (국내 이동전화 서비스 시장 예측을 위한 동적 포화시장모형)

  • Jun, Duk-Bin;Park, Yoon-Seo;Kim, Seon-Kyoung;Park, Myoung-Hwan
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.2
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    • pp.176-180
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    • 2001
  • In Korea, the mobile telecommunication service market is expanding rapidly and becoming more competitive. For service providers in such a dynamic environment, it is very important to accurately forecast demand including market potential in order to work out marketing strategies. In this paper, we suggest a general approach to forecast the market potential using a multinomial logit model, which is applied to individual-level market survey data. Then we develop a dynamic market potential model that can adapt to changes in the external environment without requiring further market survey. The proposed model is applied to the mobile telecommunication service market in Korea.

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Market Oriented Export Strategy for Advanced Pilot Trainer (T-50) (고등훈련기(T-50)의 시장지향적 수출 전략에 관한 연구)

  • Jeon, Ji-hyun;Suh, Young-jin;Jung, Da-eun;Cho, Hyun-jin;Lee, Sanghak
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.1
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    • pp.90-105
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    • 2020
  • This research investigates the export strategy for pioneering a new market of Advanced Pilot Trainer T-50, a business unit of KAI company, and increasing its market share. The export strategy is proposed based on the Corporate Marketing Model along with the market oriented concept. Specific sales strategies are extracted in consideration of product analysis, market analysis, and integration of product and target market. Therefore, six countries in Africa are selected as the primary target markets on account of their market potentials. In addition, T-50 is repositioned to 'T-50Af' as 'high price competitive and multi-role trainer.' The business implications include the expansion of the market in Africa and the pursuit of the consistent development and growth of T-50.

Development of Competency Evaluation Model for Public Private Partnership to Establish Strategies for Overseas Expansion (해외진출 전략 수립을 위한 민관합작투자사업의 역량평가모델 개발)

  • Park, Hwan Pyo
    • Journal of the Korea Institute of Building Construction
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    • v.22 no.4
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    • pp.391-402
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    • 2022
  • With the number of social overhead capital(SOC) projects that introduce private capital on the rise, overseas construction global companies today need to establish and advance their overseas order strategies. In this context, the purpose of this study is to develop the public private partnership(PPP) capacity evaluation model for developing countries and use it for domestic overseas construction companies to establish strategies for overseas expansion. The PPP competency evaluation model analyzes the importance of PPP competency evaluation items and infrastructure environment competency evaluation items through a review of previous studies and an interview survey with overseas construction experts. Through the above analysis results and expert surveys, problems that may occur when overseas construction companies enter the PPP market were derived, and improvement measures were proposed. Countries with a high probability of overseas construction companies entering the PPP market were determined to be those that have a mature PPP system, low risk in construction, and a good entry environment with a high infrastructure market size and growth rate. In addition, a lack of PPP investment experience, the absence of information on the infrastructure environment, and a shortage of PPP experts were identified as problems when entering the overseas construction PPP market. As an improvement measure, it was suggested to enter in cooperation with domestic and foreign companies. In addition, a plan was proposed to develop a curriculum to secure experts in areas such as PPP finance and contracts and to provide PPP information for each country. These findings are expected to contribute to overseas construction companies proposing strategies for entering the overseas construction market and using them for overseas expansion strategies and policy establishment.

Selection and Strategies of New Leading Businesses in International Construction Market (해외건설시장의 신성장동력 공종선정 및 진출전략 도출)

  • Choi, Seok-Jin;Lee, Kang-Wook;Han, Seung-Heon
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.2
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    • pp.25-36
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    • 2012
  • As the international construction market is rapidly expanding, Korean contractors have the need for having new leading businesses for their sustainable growth and high performance. Thus, this research tried to explore new leading businesses with two questions: 'What can be the new leading businesses?' and 'How can Korean contractors implement new leading businesses?' To this end, based on Porter's five forces framework and the resource-based view (RBV), we first derive three evaluation criteria (possibility of market entry, possibility of profit earning, and possibility of value-added earning). Next, we developed a framework for business evaluation which considers external market condition, internal competitiveness, and spin-off effects toward domestic market. Based on the framework, we defined green-energy plant, environmental plant, desalination plant, nuclear power plant, new urban development, and high-rise building as new leading business. Then, we selected green energy plant, environmental plant, and new urban development for the purpose of prior occupation of the market, consolidation of the competitiveness, and expansion of the ripple effect, respectively. Finally, we deduced market entry strategies for each business by investigating experts' opinions.