• Title/Summary/Keyword: Market Size

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A Cross-Cultural Study of Plus-Size Consumer's Perception of Body, Attitude of Accepting Obesity and Clothing Behaviors in Korea and the US (플러스 사이즈 소비자들의 신체인지와 비만수용태도 및 의복행동에 대한 한국과 미국의 비교문화 연구)

  • Choi, Mi Young
    • Journal of the Korean Society of Costume
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    • v.66 no.3
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    • pp.75-92
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    • 2016
  • The purpose of this study was to prove how sociocultural perspective of obesity, differences in consumers' perception of body and attitudes of accepting obesity affected individuals' clothing behaviors through cross-cultural studies. The data collected were composed of 612 Korean and US consumers in the 20's and 30's that had experiences in purchasing plus-size products. The results were as follows. First, BMI index was lower in Korean consumers than the US consumers, but Korean consumers received more stress from being overweight compared to the US consumers, and had a more negative attitude about their body. Second, although Korean consumers had lower BMI index and degrees of obesity than US consumers, they were severely stressed by obesity and were found to have a higher level of dissatisfaction with their bodies. Third, Korean consumers responded more sensitively to obesity and had a tendency to display a more negative attitude regarding obesity, and a more passive dependence on clothing. Forth, differences in the body shape were reflected even in wearing evaluation, and US consumers showed a more positive attitude toward evaluations of size suitability and fitness. Fifth, the plus-size market for Korean consumers was still not active, and most products purchased were generic brands obtained from online shopping malls through the Internet. However, in the case of the US, in which the ratio of obese people is high and the plus-size market is growing, consumers were purchasing plus-size brands through various distribution online and offline channels. Sixth, Korean consumers were less satisfied than US consumers with shops, sizes and fitness; however, they were more satisfied with design factors. Finally, it is expected that this study can offer practical implications for marketers and product developers running plus-size market for young obese consumers in their 20 and 30s.

A SWOT Analysis by Market Size Forecasting and a Business Analysis of Korean Ship Management Companies (우리나라 선박관리기업의 시장규모추정과 경영분석에 의한 SWOT분석)

  • Lee, Shin-Won;Ahn, Ki-Myung
    • Journal of Korea Port Economic Association
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    • v.32 no.2
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    • pp.157-178
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    • 2016
  • The purpose of this study is to forecast the ship-management market size and to propose a management improvement scheme to support Korean ship management companies in the stagnating world shipping market. Recently, global shipping companies have begun outsourcing all ship management activities. However, the Korean ship-management market represents just 3.75% of ocean shipping companies' sales, making it necessary to enlarge this market. This study performs a business analysis of ship management companies in Korea. The findings show that these companies' profitability and financial structures are not very good, mainly because of insufficient management ability and small firm sizes. Therefore, we propose that the Korean government supports crew training programs and shipping financial systems.

A Merchant Ships Size Optimization Model

  • Choi, Ki-Chul
    • Journal of the military operations research society of Korea
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    • v.12 no.1
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    • pp.78-86
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    • 1986
  • This paper analyzes how a shipowner or charterer may determine the specification of optimal ship size for a given route with respect to certain market requirements. The theory of optimal ship size, a methodology for estimating scale economics, and the various factors affecting ship size are examined using a typical conventional cargo ship and bulk cargo carriers based on shipowners' cost data.

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Local Market Power Assessment in Uniform Pricing Market (단일요율시장에서의 지역적 시장지배력 평가)

  • Shin, Young-Gyun;Kim, Bal-Ho H.;Jun, Yeoung-Hwan
    • Proceedings of the KIEE Conference
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    • 2003.07a
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    • pp.590-592
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    • 2003
  • The presence of congestion in transmission system can reduce the market size and split bulk system into smaller system. Consequently, this creates the problem concerining Local Market Power and can be main reason for the inclose of practical market price. In this paper, a range of indices have been derived to quantify the degree of local market power through statistical analysis in the uniform pricing market. Application of the indices has been illustrated using the electricity market in Korea. The indices proposed in this paper seem to be effectively applied in electricity market under uniform pricing scheme.

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Status, Challenges and Strategic Directions for the ESG Bond Market in Korea (ESG 채권 현황 및 활성화 방안에 관한 연구)

  • Kang, Yun-Sik;Chung, Jay M.
    • Asia-Pacific Journal of Business
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    • v.11 no.1
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    • pp.45-60
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    • 2020
  • Recently, ESG bond issuance has been gradually spreading to banks and non-financial private companies in Korea. However, the Korean ESG bond market is still in its infancy in terms of size, diversity and investor base compared to the global ESG bond market. In other words, ESG bonds are rapidly forming in the global market, but are still in the formation stage in the domestic market, and various policy and practical measures such as system, incentives, and infrastructure are needed to activate them. In this paper, we examine the domestic and international status of ESG bonds in relation to responsible investment. In addition, this paper explores specific measures to revitalize the domestic ESG bond market in four aspects: establishing ESG bond standards, procedures and regulations, increasing ESG bond investment demand, increasing ESG bond issuance, building market infrastructure and market efforts. This study is expected to contribute to the development of the domestic ESG bond market and responsible investment.

Component classification modeling for component circulation market activation (컴포넌트 유통시장 활성화를 위한 분류체계 모델링)

  • 이서정;조은숙
    • The Journal of Society for e-Business Studies
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    • v.7 no.3
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    • pp.49-60
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    • 2002
  • Many researchers have studied component technologies with concept, methodology and implementation for partial business domain, however there are rarely researches for component classification to manage these systematically. In this paper, we suggest a component classification model, which can make component reusability higher and can derive higher productivity of software development. We take four focuses generalization, abstraction, technology and size. The generalization means which category a component belongs to. The abstraction means how specific a component encapsulates its inside. The technology means which platform for hardware environment a component can be plugged in. The size means the physical component volume.

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A Study on the Differences in Cost Asymmetry Between Listed Markets and Between Firm Size (상장시장, 기업규모 및 원가의 비대칭성)

  • Choi, Yun-Yee
    • Journal of Convergence for Information Technology
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    • v.10 no.11
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    • pp.302-312
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    • 2020
  • This study examined whether there is a difference in cost asymmetry between a corporate listed on KOSDAQ and a corporate listed on KOSPI, and whether there is a difference in cost asymmetry depending on the size of the listed corporate. In the previous study, cost asymmetry was examined only for listed corporate, but the difference in size between KOSDAQ-listed corporate and KOSPI-listed corporate was not examined. However, according to many studies, since the characteristics of corporate and firm risks are different between corporate listed on KOSPI and corporate listed on KOSDAQ, or even for listed corporate, such an impact may affect the decision-making of internal resource allocation. The analysis was conducted that there would be a difference in the impact. For this study, the results of analyzing the KOSPI and KOSDAQ markets from 2011 to 2019 using the cost behavior model of Anderson et al. (2003), There was a difference in cost behavior in the KOSPI and KOSDAQ markets. Overall, as in previous studies, Cost Stickiness was appeared. but in the case of the KOSPI market, Cost Stickiness was mitigated.It was found that corporate with large corporate size made the decision to dispose of idle resources more clearly when sales decreased. In addition, it was observed that the higher the foreign investor's ownership ratio, the KOSPI market, and the larger the corporate size, the more clearly the Stickiness of cost was mitigated. This study expands research on cost asymmetry and reveals that there is a difference between the KOSPI market and the KOSDAQ market, and between the size of the corporate, and has a differentiation from previous studies.

Size Analysis on Disposable Protective Coveralls (국내 시판 일회용 올인원 방역 보호복의 사이즈 분석)

  • Jeon, Eunkyung;Moon, Jeehyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.5
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    • pp.655-666
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    • 2013
  • Disposable protective coveralls that cover the entire face and body are essential for operations in contaminative or dangerous environments. This research studied disposable protective coveralls on Korean market in order to improve the products that agricultural workers wear. We investigated the size specifications of 22 disposable protective coverall products sold in Korean markets and analyzed how well the size specifications cover Koreans' sizes by comparing and analyzing the size specifications with Korean body measurements and Korean standards for protective clothing. We analyzed the consistency, regularity, and fitness to body measurements of Koreans for each size by measuring the sizes of 15 different parts for 22 products each. Current disposable protective coverall products for the Korean market are unsuitable for Korean body measurements, especially women's. It was expected that wearers would be unable to choose products that fit their bodies well just by the offered size specifications due to a lack of regularity between the measurements for each size. In this result, it was assumed that the development of KS standards and the coverall pattern that reflect the body measurements of Koreans are needed.

The Global Ginseng Market and Korean Ginseng

  • Baeg, In-Ho
    • Journal of Ginseng Culture
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    • v.4
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    • pp.1-12
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    • 2022
  • Ginseng and ginseng products are distributed in approximately 190 countries around the world. The size of the ginseng market varies by country and there are no accurate statistics on production and distribution amounts per country. Therefore, it is difficult to make predictions about the global ginseng market. Governments and ginseng trading companies are in need of comprehensive data that shows the current status of the ginseng market to help them establish effective import, export, and sales and marketing policies. To addressthis need, this study examines the approximate size of the world ginseng market based on estimates of recent quantities of ginseng distributed in specific country as well as production by major ginseng producing countries. In 2018, global ginseng production was about 86,223 tons based on fresh ginseng. China produced 50,164 tons, South Korea 23,265 tons, Canada 11,367 tons, the US 1,285 tons, Japan 30 tons, and other countries a combined 112 tons. The value of global ginseng production is estimated to be approximately $5,900 million, with $2,870 million (48.6%) in China, $2,489 million (42.2%) in South Korea, $478 million (8.1%) in Canada, $54 million (0.9%) in the USA, $4 million (0.1%) in Japan, and $5 million (0.1%) in other countries. The value of ginseng products consumed for the last five yearsin South Korea was $1,162 million in 2014, $1,280 million in 2015, $1,548 million in 2016, $1,638 million in 2017, and $1,762 million in 2018, showing that the market has been increasing in recent years. In particular, the Korea Ginseng Corporation (KGC), the biggest global ginseng company in South Korea, recorded sales of $1,207 million in 2018. This represents about 69% of the South Korean ginseng market, and about 20% of global production. Since interest in alternative medicine and health food among consumers is increasing globally, the market for ginseng is expected to expand into the future.

Splitting Algorithm Using Total Information Gain for a Market Segmentation Problem

  • Kim, Jae-Kyeong;Kim, Chang-Kwon;Kim, Soung-Hie
    • Journal of the Korean Operations Research and Management Science Society
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    • v.18 no.2
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    • pp.183-203
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    • 1993
  • One of the most difficult and time-consuming stages in the development of the knowledge-based system is a knowledge acquisition. A splitting algorithm is developed to infer a rule-tree which can be converted to a rule-typed knowledge. A market segmentation may be performed in order to establish market strategy suitable to each market segment. As the sales data of a product market is probabilistic and noisy, it becomes necessary to prune the rule-tree-at an acceptable level while generating a rule-tree. A splitting algorithm is developed using the pruning measure based on a total amount of information gain and the measure of existing algorithms. A user can easily adjust the size of the resulting rule-tree according to his(her) preferences and problem domains. The algorithm is applied to a market segmentation problem of a medium-large computer market. The algorithm is illustrated step by step with a sales data of a computer market and is analyzed.

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