• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1009-1019
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• 2021

This study examined the effect of market sensing capability and information technology competency (IT competency) on innovation and competitive advantage in small and medium-sized tour operators (SMTOs). This research was conducted on the SMTOs located in three major cities for a tourism destination, meeting, and exhibition in East Java, Indonesia. 175 directors or managers of SMTOs were sampled using the purposive sampling technique. Data was obtained from directors or managers using a structured questionnaire. The empirical data was then analyzed by using Structural Equation Modeling (SEM). This study showed that market sensing capability positively and significantly affects innovation. Furthermore, competitive advantage was positively and significantly affected by market sensing capability. Although results showed that IT competence positively and significantly affects innovation, in contrast, it did not positively and significantly affect competitive advantage. These research findings suggest that market sensing capability and innovation have a substantial role in creating a competitive advantage for SMTOs facing the Revolution Industry 4.0 and a dynamic environment. Thus, innovation for SMTOs can be achieved by optimizing the role of market sensing capability and IT competency. However, this study also suggests that the capability or competence will not have any impact on competitive advantage if neither is optimized.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.601-612
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• 2021

The purpose of this study is to investigate and examine the role of specialized marketing capabilities (SMC) in mediating the relationship between customer sensing capability (CuSC) and competitor sensing capability (CoSC) with business performance (BP) at SMEs retail fashion in Indonesia. This study used 330 SMEs from ten regencies in Indonesia and examined the regression relationship between the four variables, SMC, CuSC, CoSC, and BP. Confirmatory factor analysis (CFA) was used to measure the validity and reliability of the construct used. For data analysis techniques, this study used structural equation modeling (SEM) with AMOS Version 22.0. This study found that SMC acts as a partial mediator in the relationship between CuSC and CoSC with SMC and BP. By examining the diverse literature on market sensing capability, marketing strategy, and BP, this study offers a unique analysis of market learning and its effects on SMC and BP in Retail Fashion SMEs in Indonesia. Furthermore, future research needs to broaden the findings and improve generalizations by conducting studies of SMEs in other industries, such as manufacturing, and services of small, medium and large scale. In addition, it needs to add some countries as research objects, not only Indonesia.

• 유통과학연구
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• 제20권8호
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• pp.33-46
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• 2022

Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.529-540
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• 2021

This study proposes a model and attempts to illustrate the relationship between the frequency of dynamic capability utilization and marketing capabilities, and how market, technology, and competitor turbulence may affect these relationships. The findings suggest that in a highly turbulent environment, frequent use of sensing and integration capabilities may cause certain changes in the impact of marketing capabilities, and in a highly competitive environment, marketing capabilities are positively correlated with company performance. The sample consists of 212 enterprises of China with a three-year vertical data span. The partial least square program Smart-PLS was used for data analysis. The careful management of dynamic capabilities (i.e., relational, sensory, and inclusive) is required to address environmental conditions to achieve capacity alignment and ultimately enhance performance. Our findings demonstrate that relationship capabilities are valuable to the organization and might even help improve its sensing and integrating capabilities. In a highly competitive environment, marketing capabilities contribute the most to company performance. The more frequent the environmental turbulence, the higher the impact of integration capabilities on marketing capabilities. This situation necessitates the organization's usage of dynamic capabilities to modify its marketing approach effectively between stable and turbulent environments.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8262-8273
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• 2015

빠른 기술 변화와 시장 불확실성으로 대표되는 동적 환경 하에서 시장 선도 기업들이 지속적인 경쟁 우위와 혁신에 성공하기 위한 요인은 산업계와 학계 공동의 중요한 관심사이다. 자원기반이론에서 발전한 동태적 역량관점이 이러한 경쟁 우위에 대한 설명으로 주목받고 있지만, 개념적 합의와 세부 구성요소들에 대한 체계화된 연구가 부족한 실정이다. 본 연구에서는 동태적 역량에 대한 포괄적인 개념 모델을 도출하기 위해, 체계적 문헌 분석을 실시했으며, 키워드 기반의 문헌 탐색을 통해 238개 관련 문헌을 수집하고, 본 연구의 목적에 적합한 59개의 문헌을 최종 선택해서 동태적 역량의 핵심 요소들을 분석했다. 각 문헌으로부터 도출된 동태적 역량의 세부 항목들은 sensing, seizing, reconfiguring 단계에서의 조직 학습 역량과 전략적 선택 역량으로 분류할 수 있었다. 또한, 탐색적 연구에서 도출한 개념 연구 프레임워크를 바탕으로 선도 기업들의 경쟁 우위 원천을 분석함으로써, 향후 실증 분석을 위한 토대를 마련할 수 있었다.

• 산업경영시스템학회지
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• 제41권2호
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• pp.65-73
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• 2018

The dynamic capabilities of sensing market signals, creating new opportunities and reconfiguring resources and capabilities to new opportunities in a rapidly changing economic environment determines the competitiveness of the enterprise to create added value and survival. This study conceptualized a two-stage performance measurement framework based on the casual model of resource (input)-process-performance (output). We have developed a 'Process capability index' that reflect the dynamic capabilities factors as a key intermediary product linking resource inputs and performance outputs in enterprise performance measurement. The process capability index consists of four elements : manpower (level of human resource), operation productivity, structure and risk management. The DEA (Data Envelopment Analysis) model was applied to the developed performance indicators to analyze the branch office performance of a telecom company. Process capability efficiency (stage 1) uses resource inputs to reach a certain level of process capabilities. In performance result efficiency (stage 2), the process capabilities are used to generate sales revenues and subscribers. The two-stage DEA model derives intermediate output values that optimize the individual stages simultaneously. Some branch offices in the telecom company have focused on process capability efficiency or some other branch offices focused on performance result efficiency. Positioning map using two-stage efficiency decomposition and benchmarking can help identify the sources of inefficiencies and visualize strategic directions for performance optimization. Applications of two-stage DEA in conjunction with the case study that are meaningfully used in performance measurement areas have been scarce. In particular, this paper has the contribution to present a new performance measurement model considering the organization theory, the dynamic capabilities.

• 국제지역연구
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• 제13권3호
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• pp.501-525
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• 2009

최근 태생적 글로벌기업(Born Globals)에 대한 학문적 관심이 고조되면서 이들 기업의 글로벌화 현상이나 요인을 설명하는 연구들이 국내외에서 풍부하게 이루어지고 있다. 그러나 본 연구에서는 기업의 유형에 따라 글로벌시장의 환경변화를 감지하는 능력에 차이가 있을 것이고, 이러한 차이는 기업의 역량과 경영성과에 미치는 영향도 다르게 나타날 것으로 가정하여 이론적 고찰과 실증분석을 실시하였다. 본 연구의 주요 대상은 기술혁신형 중소기업(Inno-Biz)이며, 기업의 유형을 글로벌화의 속도에 따라 태생적 글로벌기업과 비태생적 글로벌기업(Non-BGs)으로 구분한 후 공분산구조분석(CSA; Covariance Structural Analysis)을 실시하였다. 본 연구에서 표본기업(기술혁신형 중소기업)의 유형을 창업 후 6년을 기준으로 급진적 국제화기업과 점진적 국제화기업으로 분류한 후, 해외시장의 환경변화를 감지하는 능력이 기업의 역량과 경영성과에 미치는 영향력에 차이가 있는지의 여부를 AMOS 16.0을 활용하여 검증하였다. 검증결과 시장변화 감지역량${\rightarrow}$연구개발 경로와 연구개발역량${\rightarrow}$경영성과 경로에 있어서 급진적 국제화기업이 점진적 국제화기업에 비해 더 강한 영향을 미치고 있었다. 이러한 연구결과는 창업 초기에 국제화를 추진하는 기업들에게 실무적 시사점과 이 분야의 학문발전에 기여할 것으로 기대한다.

• 문화기술의 융합
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• 제6권4호
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• pp.813-818
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• 2020

최근, 스마트기기의 기술 및 사용자의 급증과 더불어, 스마트워치 시장이 성장하고, 그 효용성 및 사용성이 지속적으로 확대되고 있다. 스마트워치의 강점은 웨어러블 휴대성, 응용의 즉시성, 데이터 다양성 및 실시간성 등이다. 이러한 강점에도 불구하고, 스마트워치는 배터리 제약, 디스플레이 및 사용자 인터페이스 크기 제약, 메모리 제약 등의 한계성을 지닌다. 또한, 개발자 및 표준 디바이스, 운영체제 표준 모델, 킬러 애플리케이션 모듈 등의 보완 필요성이 제기된다. 특히, 스마트워치는 사용자의 생체정보 모니터링 및 응용이 주요한 서비스로 자리하고 있다. 이러한 스마트워치의 생체정보는 실시간 대용량 데이터를 생성한다. 생체정보 서비스의 고도화를 위해서, 센싱 데이터를 원격 스마트폰 또는 로컬서버저장소로 안정적인 피어-투-피어 전송이 수행되어야 한다. 본 연구는 스마트워치 시스템에서 무선 원격 피어-투-피어 전송 안정성을 보장하기 위한 동기화 방법을 제안한다. 이러한 동기화 방법에 기초한 무선피어-투-피어 전송 프로세스를 설계하고, 비동기 전송 프로세스와 제안 동기 전송프로세스를 분석하여 전송량 증가에 따른 전송 효율화 방법을 제안하다.