• 제목/요약/키워드: Market Development

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A Study on the Introduction of E-commerce and the Revitalization of the Korean Traditional Market

  • Soo-Wook, Lee
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.255-260
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    • 2022
  • It is true that traditional markets have become a great foundation for changes in today's production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

System Dynamics를 이용한 원자력발전의 기술가치 평가 (A System Dynamics Approach for Valuing Nuclear Power Technology)

  • 이용석
    • 한국시스템다이내믹스연구
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    • 제7권2호
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    • pp.57-80
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    • 2006
  • Nuclear technology made a great contribution to the national economy and society by localization of nuclear power plant design, and by stabilization of electricity price, etc. It is very important to conduct the retrospective analysis for the nuclear technology contribution to the national economy and society, but it is more important to conduct prospective analysis for the nuclear technology contribution. The term "technology value" is often used in the prospective analysis to value the result of technology development. There are various definitions of technology value, but generally it means the increment of future revenue or the reduction of future cost by technology development. These technology valuation methods are widely used in various fields (information technology or energy technology, etc). The main objective of this research is to develop valuation methodology that represents unique characteristics of nuclear power technology. The valuation methodology that incorporates market share changes of generation technologies was developed. The technology valuation model which consists of five modules (electricity demand forecast module, technology development module, market share module, electricity generation module, total cost module) to incorporate market share changes of generation technologies was developed. The nuclear power technology value assessed by this technology valuation model was 3 times more than the value assessed by the conventional method. So it was confirmed that it is very important to incorporates market share changes of generation technologies. The valuation results of nuclear power technology in this study can be used as policy data for ensuring the benefits of nuclear power R&D (Research and Development) investment.

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농촌 치유관광객 시장세분화 연구 (Market Segmentation of Rural Healing Tourists)

  • 김경희;황대용;이혜영
    • 농촌지도와개발
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    • 제28권1호
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    • pp.13-23
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    • 2021
  • This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

Description of China Clothing Brand's Development and Changes of Late Years

  • Lu, Aluna Yue
    • International Journal of Costume and Fashion
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    • 제12권2호
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    • pp.41-52
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    • 2012
  • The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market. Till 2002, China has already been the world's largest supplier of textile & clothing. Nowadays, "Made in China" is going to be "Created in China", lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese women's clothing, men's clothing, casual clothing, sports clothing and designer's brand are developing, popular brands are also promoted through convenient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing internal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.

MMORPG 산업에서의 성공적인 시장 진입 전략 : NHNgames 사례를 중심으로 (MMORPG Development Company's Successful Market Entry Strategy : A Case Study of NHNgames)

  • 유병준;도현명
    • 한국게임학회 논문지
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    • 제11권1호
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    • pp.159-168
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    • 2011
  • 온라인 게임은 최근 십년간 IT 기술의 발전에 힘입어 국내는 물론 해외에서도 눈부신 발전을 거듭하고 있다. 그런데 최근 대작 게임인 아이온이 나오기 전까지 수년간 MMORPG의 상위 순위가 변동되지 않고 과점상태를 유지했었다. NHNgames는 그 기간에 성공적으로 시장에 진입하여 좋은 성과를 내고 주요한 플레이어로 자리매김에 성공했다. 이러한 맥락에서 본 연구는 MMORPG 시장에 성공적으로 진입한 NHNgames의 사례를 Kalyanaram과 Gurumurthy의 기본전략 프레임을 통하여 성공적인 시장 진입 전략의 요소를 정리하고 분석하였다. 이 논의는 이후에도 끊임없이 반복될 온라인 게임 시장 진입의 문제에 함의를 제공하여 산업의 발전을 도모하는 데 기여할 수 있으리라 기대된다.

The Existence of Random Walk in the Philippine Stock Market: Evidence from Unit Root and Variance-Ratio Tests

  • CAMBA, Abraham C. Jr.;CAMBA, Aileen L.
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.523-530
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    • 2020
  • The efficient market hypothesis explains the random walk hypothesis suggesting that stock prices are independent of each other, hence, it is impossible to earn abnormal profits. The positive effect of a well-functioning and highly efficient stock market on the performance of an economy motivated the Philippine Stock Exchange to pursue massive modernization initiatives. This research provides evidence of the existence of random walk in the Philippine stock market employing the Augmented Dickey-Fuller (1981) and Phillips-Perron (1988) unit root tests, the Lo-MacKinlay's (1988) conventional variance ratio test, and Chow-Denning's (1993) simple multiple variance ratio test. Results of the ADF and PP unit root tests confirm the necessary condition for a random walk. The Chow-Denning (1993) maximum /z/ statistic and the Wald test statistic as in Richardson and Smith (1991) for the joint hypotheses and the Lo and MacKinlay (1988) individual statistics variance ratio test generally accepted the null hypothesis of a random walk. That is, the unit root and variance ratio tests consistently indicate that the null hypothesis of random walk cannot be rejected. The existence of a random walk in weak-form efficiency can be attributed to market liquidity as a result of continuous development and modernization of the Philippine equity market.

Trends and Sustainable Development of the Hair Care Market

  • Eun-Jung SHIN
    • 산경연구논집
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    • 제14권9호
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    • pp.1-11
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    • 2023
  • Purpose: The cosmetics industry is dynamic and constantly evolving. The hair and beauty field is characterized by being very sensitive to social trends. Therefore, it is necessary to understand the intellectual structure of the social function of hair beauty and to analyze the research and industrial trends related to the beauty field. This study is a literature review and presents specific and practical development plans and growth strategies for the hair care market. Research design, data, and methodology: This review study was conducted by searching PubMed, Google Scholar, Riss, Scopus, and Research Gate. We prepared this by referring to keywords such as the beauty care industry, sustainable development, hair care, hair cosmetics, and hair care market. A total of 468 papers were searched, of which 60 were finally included in this study on the PRISMA flowchart. Results: For good consumption and continuous development of hair cosmetics, it will be necessary to clearly understand the beauty and cosmetic needs of various generations. Conclusions: As income level improvement and quality of life become more important, Korea's beauty industry is attracting a lot of attention as a growth industry that transcends gender and age amid social and cultural development, and its importance is expected to grow in the future.

역세권에 연계한 주거.업무시설 시장현황 및 전망 연구 (A Study on the Market Conditions and Foreacast of housing and office market relating with Station Area Development)

  • 선상훈;박종군;김주영;김은주
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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    • pp.1766-1784
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    • 2011
  • In the past, station-area development projects were proceeded for modernizing the station facilities and improving the customer's convenience facilities by attracting private financing. But the site of station-are a development has a limitation that limits of benefits comparing with initial cost and absence of collateral by constructed the national property. For the advancing business value, merchandising facilities were adopted. There were many problems like coming the loss of city development opportunities. Now, station-area developments are considered the station and city plan. so, they are rapidly rised up the life in the station, need of making cultural space, improvement efficiency, combination and connectivity of transportation system and need of journey to Work Distance. Accordingly, this study suggests the station-area development projects by analysis of market conditions and forecast about housing and office that meets the trend of station-area development and secures feasible business value.

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금융 발전이 외국인직접투자에 미치는 영향에 대한 분석 (The Effects of Financial Development on Foreign Direct Investment)

  • 조정환;김태황
    • 무역학회지
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    • 제45권4호
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    • pp.195-205
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    • 2020
  • This study investigates the effects of financial development on the foreign direct investment (FDI) flow in host countries. Using bilateral FDI data from 34 OECD source countries to 146 host countries, we performed panel data analysis based on a gravity FDI equation. We hypothesized that the financial development would increase the volume of FDI flows. The results suggest that the well-functioning finance market of source countries as well as a better accessable financial market of host countries contribute to the increase in FDI of OECD in their partner countries. We found also that the financial development effects of source countries are larger than those of host countries. This result shows that the financial development can play a crucial role to impact the FDI inflows as push factor in source country than as a pull factor in host countries.

재래시장 시설현대화에 따른 소비자 인식도에 관한 연구 - 목포지역 소비자들을 대상으로 - (A Study on the Customers' Awareness for Modernizing the Facilities of Traditional Market)

  • 김판진;김경조;남궁석;윤명길
    • 유통과학연구
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    • 제7권1호
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    • pp.55-70
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    • 2009
  • 본 연구는 목포지역에 거주하고 있는 소비자들을 대상으로 재래시장 시설현대화 이후 재래시장에 대한 인식도 및 만족도와 관련한 논문이다. 따라서 본 연구를 통하여 도출된 연구결과들을 살펴보면 시설 현대화는 분명 대형마트에 빼앗겼던 소비자들을 재래시장으로 재유인하는 계기를 마련하고 있는 것만은 사실인 것으로 분석되었으며, 특히 재래시장 활성화에 가장 중요하게 영향을 미칠 수 있는 재래시장에 종사하고 있는 상인들의 의식수준의 변화는 매우 긍정적인 요인으로 작용할 것으로 예상된다. 따라서 이제부터는 시설현대화 이후 재래시장에 대한 우호적인 감정을 가지고 있는 목포지역 소비자들을 재래시장으로 유인하는 것이 무엇보다 중요하다. 이런 측면에서 볼 때 성공적인 재래시장 활성화는 입주상인, 상인조합, 소비자, 관계 행정 당국 등의 강력한 의지와 노력이 있어야 가능할 것으로 판단된다. 재래시장의 활성화에 있어서 무엇보다 중요한 것은 지역경제 활성화와 상인들의 안정적인 경제활동의 지속으로 이들 모두에게 이익을 제공하고 만족을 줄 수 있어야 한다는 것이다. 본 연구의 분석결과 상대적으로 만족도가 낮은 요인들에 대하여 불만족 감소를 위한 해결 방안을 제시함으로써 재래시장을 이용하고 있는 소비자들의 만족을 위한 구체적인 개선방안을 제시하여야 할 것으로 여겨진다.

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