• Title/Summary/Keyword: Market Activation

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A Study on the Activation Plan of the Domestic Furniture Manufacture Before and After IMF Economic Crisis (IMF 전 . 후의 국내 가구제조업의 활성화 방안에 대한 연구)

  • 김인호
    • Korean Institute of Interior Design Journal
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    • no.37
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    • pp.103-109
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    • 2003
  • The purpose of this study is to present the advanced plans to get the activation of the domestic furniture manufacture, considering the conditions of the furniture market and business environments before and after IMF Economic Crisis. These are necessary to get over some problems which result in reduction of demand, consumption, and investment under the recession. The furniture manufacture should take the occasion as a pertinent opportunity to strengthen the competitive edge and step up the exploration of the international markets. It is reasonable to conclude that the advanced plans should be designed, implemented, and expanded through the inducement of the government, manufacturers, and foreign investors.

An Exploratory Study on the Activation of Fintech Payment through the Relation Analysis among Business Operators (사업자간 관계 분석을 통한 핀테크 결제 활성화 방안 연구)

  • Gil, Jin-Se;Kim, Eun-Jin;Kim, So-Dam;Kim, Hee-Woong
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.137-161
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    • 2017
  • Purpose In this study, the difficulties were analyzed with the field data from two domestic and interview with industry practitioners. And We presented initiatives with feasibilities to overcome the hurdle for progress of easy-payment. Design/methodology/approach We collected industry data from two domestic credit card companies and analyzed that data to prove 7 proposition in detail. Also We had interview data from industry practitioners who can understand the relationship between stakeholders. For this analysis, we used the causal loop diagram to find activation inhibition and activation elements about easy-payment. Findings The Fintech easy-payment industry has been organically involved in various partners such as customers, merchants, PGs, VANs, credit card issuers, banks, payment providers, terminal manufacturers, etc. and they have been competing against each other to hold leader position in the easy-payment market. Because of the reasons, the easy-payment does not spread out as much as it expects. In this study, the difficulties were analyzed with the field data and interview with industry practitioners and proposed five initiatives with feasibilities to overcome the hurdle for progress of easy-payment. This study helps to understand current situation and issues of Fintech and easy-payment for related research in future.

- A Study on the Reliability and Activation Plan for Internet Electronic Commerce of Crafts - - With Centering Around Artshop - (인터넷상 공예품 상거래의 신뢰성과 활성화 방안 연구 - 아트샵을 중심으로 -)

  • Lee Hyung Kyu
    • Journal of the Korea Safety Management & Science
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    • v.6 no.3
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    • pp.109-120
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    • 2004
  • As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

Analysis on the Characteristics of Traditional Markets in an Old Town Center - focusing Gongju Sanseong market and middle eastern shopping district - (구도심 재래시장의 특성 분석 연구 -공주 산성시장 및 중동상점가를 중심으로-)

  • Park, Hoon
    • Journal of the Korean Institute of Rural Architecture
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    • v.15 no.1
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    • pp.1-11
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    • 2013
  • The Gongju Sanseong Traditional Market, the subject of this study, was formed in the early 1900's, and along with the development of Gongju, it has been constantly changed and expanded up until now. The Sanseong Traditional Market located in Gongju, the Korea's representative historic city, exhibits merits in the aspects as a city based on the symbolic significance of the city where it is located and historical characteristics; however, it also presents some problems as well in consideration of user convenience and accessibility. Thereupon, this study conducted literature review on traditional markets, field research with a field trip, and a survey in order to analyze the spatial characteristics of the market environment and grope for the methods of activation. The conclusion suggested through this is as written below: First, the changes of types regarding spatial use according to the modernization project of traditional markets are essential, so about the spatial use according to the spatial changes, it is needed to distribute it balancedly considering the central space of the market. Second, with the understanding of the spatial types of traditional markets, it is needed to build a plan for alternation in the types of physical space based on that. Third, it is necessary to suggest the methods of integrated spatial use among standing markets and 5-day markets. In particular, through the approaches from the aspects of architectural and urban design and through reasonable spatial planning, a systematic approach considering the convenience of the users and merchants using it as their living space should be prioritized. And lastly, it is needed to reorganize the space according to the physical and non-physical methods in order to figure out the methods of activating traditional markets in agricultural areas and minor cities. With the complex approaches above, we can grope for the methods of activating traditional markets.

A Suggest on the Reclassification and Performance Criteria of Construction Material in Korean Public Procurement - Based on the Law of Purchasing Policy for Market Support of Small and Medium Business - (공공공사 직접구매 조달품목 재분류 및 성능기준 제안)

  • Yang, Jinkook;Choi, Yongho;Lee, Eunha;Lee, Sangbeom
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.3
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    • pp.31-37
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    • 2014
  • "The Law of purchasing policy for market support of small and medium business" was legislated to support small and medium industry by expanding purchase and revised consistently for the activation. And then the government made the public construction direct purchase compulsory about design items designated by president on small and medium business based on this law. However, secureing quality, tardiness and field material staff's heavy duty were arisen from approximately 120 direct market purchase items. The legislative intent of law is in accord with Win-Win growth between major company and small and medium business. However material staff who works in the field based on this law has difficulties with material securing quality, JIT(Just In Time), cost push. This study reclassified procurement items of "the direct market purchase system" reasonably and then suggested performance criteria for evaluation. The suggested result will contribute to vatalize the direct market purchase system.

The Relationships among CEO's Role, Internal Marketing, Market Orientation, Patient Satisfaction, and Hospital Image

  • Shin, Seung-Hee;Shin, Jae-Ik
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.189-199
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    • 2021
  • This study examines the relationship between internal marketing, market orientation, patient satisfaction, and hospital image, and especially focuses on the effect of CEO's role on internal marketing at a local national university hospital. A survey was conducted using the convenient sampling technique and 222 questionnaires excluding unreliable replies were used in the final analysis for the hypothesis testing. SPSS 21.0 was used for the basic analysis of the collected data, and confirmatory factor analysis was performed for reliability and validity using AMOS 21.0. Path analysis was performed for the hypothesis testing. The results of this study are as follows: First, the role of CEO positively affects internal marketing. Second, internal marketing has a positive effect on market orientation, and leadership is the most influential factor of internal marketing. Third, market orientation has a positive effect on patient satisfaction and hospital image, which are non-financial organizational performance. Therefore, internal marketing plays a major role in improving market orientation, patient satisfaction, and hospital image, and it is identified that the activation of internal marketing depends on the support of CEO in hospitals.

Glasses Industry Marketing Activation Strategy in Online Market (온라인시장에서 안경산업 마케팅 활성화 전략)

  • Lee, Hyun Chang;Xu, Chen Lin;Shin, Seong Yoon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.07a
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    • pp.191-192
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    • 2013
  • 안경 산업은 현대사회의 복잡성에 따라 사용자가 매우 가파르게 증가하고 있는 실정이다. 기존 안경 산업은 주로 오프라인에서 사용자의 필요에 따라 사용하는 필요성에 의한 산업구조인 반면에, 최근의 안경 산업은 고객들의 선호도에 따라 다르게 착용함으로써 외적 미모를 위한 개성 연출을 위한 도구로서 활용도가 다양화되고 급증하고 있는 추세이다. 이에 본 연구에서는 젊은층 및 노년층의 구분없이 다양한 계층에서 활용도를 유도할 수 있도록 개인 맞춤형 안경산업의 온라인 사업에 초점을 둔 온라인 안경사이트 구축에 관한 연구이다. 이를 위해서 기존의 대표적인 안경 산업의 특징과 산업 서비스 분석을 통해 차별화된 전략을 제시하고자 한다. 본 연구를 통해 서비스 개발과 실용적인 접목이 이루어진다면 비즈니스 모델의 새로운 가치를 도모할 수 있을 것으로 기대된다.

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Forecasting of new businesses after restructuring of power industry

  • Koo, Young-Duk;Kim, Eun-Sun;Park, Young-Seo
    • Journal of information and communication convergence engineering
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    • v.2 no.2
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    • pp.116-118
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    • 2004
  • In the power industry after restructuring of Power industry will be appeared on-site type business, power retail sales business, and power wholesales business, power dealing business, customer inclination business & delivery of power facilities. Among them, power trade business, customer inclination business and on-site type business will be rapidly increased and occupied attention. In addition, it is forecasted to advent the broker, provider, market place, power marketer, system operator and generator as a main player. Meanwhile, it needs protection of existing power industry and activation of new energy market for accomplishment of restructuring of power industry.

Bitcoin Algorithm Trading using Genetic Programming

  • Monira Essa Aloud
    • International Journal of Computer Science & Network Security
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    • v.23 no.7
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    • pp.210-218
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    • 2023
  • The author presents a simple data-driven intraday technical indicator trading approach based on Genetic Programming (GP) for return forecasting in the Bitcoin market. We use five trend-following technical indicators as input to GP for developing trading rules. Using data on daily Bitcoin historical prices from January 2017 to February 2020, our principal results show that the combination of technical analysis indicators and Artificial Intelligence (AI) techniques, primarily GP, is a potential forecasting tool for Bitcoin prices, even outperforming the buy-and-hold strategy. Sensitivity analysis is employed to adjust the number and values of variables, activation functions, and fitness functions of the GP-based system to verify our approach's robustness.

The Activation of University Entrepreneurship Education for Market Distribution: Implication for the Developing Countries

  • CHOI, Jong-In;LEE, Won-Cheul
    • Journal of Distribution Science
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    • v.19 no.6
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    • pp.41-50
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    • 2021
  • Purpose: The importance of entrepreneurship education is increasing as interest in entrepreneurship is increasing around the world. In addition to the US and Europe, which operate advanced entrepreneurship education programs, Korea is also investing a lot of government resources for university centered entrepreneurship education. On the other hand, developing countries, which have high interest in Korea's economic development, are also trying to benchmark this Korean university entrepreneurship education. Research design, data and methodology: This study systematizes experiences such as training on entrepreneurship, science park management, and policy consulting for science, technology parks, and universities in developing countries. Through this, the needs of the relevant countries are analyzed based on the results of previous research, related theories, and policies. Results: As a result of the analysis, four key elements were derived for the establishment of entrepreneurship education and entrepreneurship ecosystem in developing countries. In addition, the details that these elements can be used in the university entrepreneurship ecosystem are presented in the form of tasks in stages. Conclusions: This study presents factors, including entrepreneurship-based leadership and human resources, structure and program, domestic and international network, and budget as a plan for revitalizing entrepreneurship education in developing countries.