• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.4
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• pp.29-44
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• 2023

From a sustainability perspective, the characteristics of upcycling fashion design by Marine Serre were analysed to understand upcycling fashion design, which can be an important way to follow sustainability values in the fashion industry, and to provide solutions for moving towards sustainable fashion. In order to derive the characteristics of upcycling fashion design from a sustainability perspective, the values of sustainable designs and the characteristics of the upcycling design were derived though the analysis of Marine Serre's seasonal collections from the 2018 F/W season to the recent 2022 F/W season. The research results are summarized as follows. First, the value of sustainable fashion design could be classified into environmental, economic, social, and cultural values. Second, Marine Serre's upcycling fashion design was driven by the characteristics of sustainable upcycling fashion design, such as environmentality, originality, variability, economy, handicraft, time, and availability. Third, Marine Serre's upcycling fashion design contained all environmental, economic, social, and cultural sustainability values. From a sustainability perspective, Marine Serre's upcycling fashion design can be said to be an upcycling fashion design with convergent values that encompasses all of the sustainability core values of environmental, economic, social, and cultural aspects.

• The Research Journal of the Costume Culture
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• v.32 no.1
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• pp.108-123
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• 2024

This study aimed to explore sustainable fashion design plans and directions by analyzing Marine Serre's collection. Previous research was reviewed to derive classifications of the aesthetic characteristics of sustainable fashion design. This classification was then used to analyze the characteristics of the Marine Serre collection. Design analysis was conducted on Marine Serre's 2018 FW to 2023 SS collections. Marine Serre's sustainability characteristics are functionality, surprise, handicraft, and inclusion. The results are as follows. First, functionality is the highest among the four characteristics and includes the functionality of movement, the functionality of form, and futurism. This characteristic was observed in the use of all-in-one body suits, pockets, and workwear, showing the will and values of designers who value daily activity. Second, surprise includes the scarcity of materials and the unexpectedness of composition. The value of the clothing is enhanced by the use of scarce materials not typically used in clothing. In addition, Marine Serre is highly regarded for expanding clothing into life by incorporating material upcycling into the theme of the collection. Third, handcrafted features include exaggerated decorations, logo, retro designs, and natural properties, and intentional utilization is differentiated. Marine Serre's signature pattern suggests a suitable expression for the fabric to use the crescent moon for the season. Fourth, the collection expresses themes of inclusivity and cultural diversity. The results indicate that Marine Serre wants to contribute to a better future characterized by global coexistence.