• The Journal of Industrial Distribution & Business
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• v.9 no.6
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• pp.57-64
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• 2018

Purpose - With the rapid economic development, great changes have happened in the Chinese beer market. The scale of imported beer is increasing. However, the sales of native Chinese beer decrease in recent years. It is because more Chinese customers prefer beer with unique attributes than those with lower prices. In order to take an advantage in this market, practitioners should develop new products to satisfy Chinese customers. Scholars have also focused on beer characteristics to estimate consumers' behavior for improving the development of beer industry. However, most studies are theoretically centered on marketing strategy management or general understanding of the market. It is not enough for us to explain customers' consumption patterns. Some empirical research did attempt to find out beer attributes that may influence their choice behavior. However, they failed to verify what can increase customers' utility through a new product. More importantly, few evidences can be found in the literature. Therefore this study explores the major characteristics of imported beer which may associate with customers' preferences. Research design, data, and methodology - With the results of literature review and focus group interview, we found out four main imported beer attributes and the levels of each factor. A pre-test is constructed to check the problems in the questionnaire protocol. With the results of pre-test, the revised questionnaire is processed among customers who have purchased and had imported beer in China regions such as Beijing, Shanghai, Jiangsu, Guangdong and so on. The choice-based conjoint analysis is applied to analyze the useful data of 205. Results - Results indicate that choice-based conjoint analysis is the effective method to estimate customers' choice behavior. Results also indicate that country of origin, price, taste, and package affect customers' preference and the importances of imported beer attributes are significantly different. Conclusions - Country of origin, price, taste, and package are important for customers to make an imported beer choice decision. Marketers should consider these determinants and their importance to develop new products. Moreover, choice-based conjoint analysis should be the useful method for practitioners to develop a new product of imported beer for sustainable business in the competitive industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.703-713
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• 2015

Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.138-151
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• 2012

This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.

• Korean Journal of Child Studies
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• v.19 no.2
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• pp.147-157
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• 1998

The purpose of this study was to investigate children's ideas about self-regulation in such situational variables as the presence of explicit rules and the domains of social rules. The subjects were 6-, 9-, and 12-year-old children (344). To assess children's ideas about self-regulation, a procedure was devised in which children were presented with stories portraying a protagonist in a conflict between an implicit or an explicit rule and a personal desire. The children were asked to make a choice for the protagonist and to give reasons for their choice. Major findings as follows: (1) There was significant difference in children's self-regulation depending on the presence of explicit rules. (2) There was significant difference in children's self-regulation depending on the domains of social rules. In situations that involved no explicit rules for behaviors, there were significant differences depending on the domains. In situations that involved explicit rules for behaviors, for 6- and 9-year-old children, there was no significant difference depending on the domains. (3) Children's use of justifications for their choice of action varied as a function of the characteristics of the social rules.

• Journal of the Korean housing association
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• v.9 no.3
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• pp.33-46
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• 1998

This study attempts to find out the characteristic of apartment housing sales information and housing choice behavior according to housing location. For this purpose, the apartment housing sales information in newspaper advertising was investigated and analyzed by advertising appeals to clarify the phenomenon of apartment housing sales and the components of home environmental quality according to housing location in Pusan. Then the field survey has been carried out based on 176 households living in Pusan. The major findings are as follows: 1) The components of home environment through AAs were divided into three categories of appeals: residential area, site area and dwelling unit area. 2) Apartment housing developments were differentiated according to period of development and occupancy scales according to housing location. 3) The results of field survey showed users' housing location. 4) The characteristics of apartment housing sales information according to housing location were revealed those characteristic were concentrated on the category of residential area than site area or dwelling unit area. But in housing choice behavior, the characteristics of housing location appeared in all categories of home environment. Therefore, for better apartment housing development and planning, the characteristics of housing location need to be considered more actively.

• The Journal of Industrial Distribution & Business
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• v.7 no.4
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• pp.11-16
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• 2016

Purpose - There are numerous theories for retail trade area analysis which are designed to select candidate locations for new stores. In this study, comparative analysis on the characteristics from those of the theories are shown, and the explanation for the power in consumers' store-choice behaviors and their limitations are examined. Also, plans for improving commercial sphere analysis are explored. Research design, data, and methodology - This study is based on literature reviews with normative research methodology. Among many researches regarding the analysis on the location and commercial sphere for launching a new store, researches relying on statistics are excluded in this study since they belong to the marketing research area,. Results - In the Law of retail gravitation, Huff's model multinomial logit model and etc. are mutual complementary mathematical techniques for analyzing commercial spheres and each of them has its own characteristics. These theories rely on the same hypothesis in which consumers are all believed to be behaving rationally under a similar behavioral system. However, the trial in explaining or estimating behavior of choosing a store with only a select size of the population that is objectively estimated by some major properties has limits in its credibility. Conclusion - Research on consumer's spatial behaviors can be fully illustrative and explainable when it has both quantitative approaches such as 'law of retail gravitation', 'logit model' and etc., and qualitative approaches like consumer's 'cognitive structure', 'learning status', 'image formation', 'attitude' and etc.

• Journal of the Korean Professional Engineers Association
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• v.18 no.3
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• pp.21-27
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• 1985

Earthen mass located beneth a sloping group surface, whether natural or manmade, have a tendency to move downward and outward under the influence of gravity. Unless this tendency is suitably counteracted by the Shearing resistances within the mass, a landslide occurs. Avoiding such instabilities is a major concern of the geotechnical engineer. The shearing behavior of a soil is determined empirically, i.e., by field tests or laboratory tests. This results are applied to the slope stability analysis. The factor of safety for slope stability analysis is much more sensitive to the choice of strength parameters as interpreted from soil tests than to the choice of the computational method of analysis. This paper was investigated the influence of the change in the factor of safety due to a change in one of the parameters, relative to the total change in the factor of safety due to change in all parameters. A conclusion may be reached with respect to the required precision definition of the different variables to limit uncertainties in the factor of safety to tolerable levels.

• International Journal of Knowledge Content Development & Technology
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• v.4 no.2
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• pp.25-47
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• 2014

The goal of the present study is to explore IM interruption by relating it to media choices and purposes of IM use in the workplace. Two major media choice concepts were: media richness and social influence; while four purposes of IM use were: organization work, knowledge work, socializing, and boundary spanning activities. Data (N = 283) were collected via a combination of convenience and snowball sampling of "computer-using workers" in Taiwan, based on the Standard Occupational Classification system published by the Taiwan government. Results indicated that media choice works better than purpose of IM use to explain IM interruption. Among them, social influence was the best predictor to IM interruption in the workplace. In addition, instant feedback and personalization provided by IM, and IM usage for the purposes of knowledge work and socializing, also relate to IM interruption in the workplace.

• English Language & Literature Teaching
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• no.4
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• pp.207-228
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• 1998

This study investigated how Korean learners of English acquired the English reflexives. There is emphasis on the effects of the GCP and PAP(Wexler and Manzini, 1987). The purpose is to examine the major hypothesis that L2 learners are still constrained by Universal Grammar (UG), despite the influence of the parameter setting of their native language as well as the non-operation of the Subset Principle. The experimental group consisted of 30 middle school students (age 14-15), 30 high school students (age 16-17), and 30 university students (age 18-19) as well as 20 ESL students (age 16) studying English in the USA. Twenty native speakers of English served as a control group. The subjects responded to a test on reflexives that used a multiple-choice grammaticality judgement task. Findings show that L2 learners transfer their L1 parameter setting and, as a result, make errors in the choice of antecedents for reflexives. Therefore, I argue that the L2 learner is still constrained by UG.

• Culinary science and hospitality research
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• v.10 no.3
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• pp.18-31
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• 2004

Korean food industry has been developed while it receives footlights as the most encouraging industry and composing one axis of food industry under various marketing activities and severe competitions. The purpose of this study was to understand customer's reason to use bakery, extract important factor, systematically analyze and suggest the direction of bakery industry through study on the character of bakery-user. The researcher Modified the Questionnaire developed by Yoon, YH(2000) & Kim, SE(2002). The major findings obtained from this study were as follows. First, on factors of confidence and propriety, price and communication with consumers, product and service, and service response, there was a high difference between male and female. Second, on factors of accessibility & product and service, there was a high difference among disparity of age. Third, on item of confidence and propriety, there was a high difference among customers' residing styles. Fourth, in relation to income level, there was statistically no difference.