• Korean journal of communication and information
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• v.54
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• pp.5-31
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• 2011

In this paper, the news coverage of Chosun Art Exhibition(鮮展) in the Japanese occupational era were analyzed by the discourse analysis technique. Japan was advocated the slogan of 'escape from the asia go to the west' and calls itself as western civilized nations during Japanese occupational era. Japan's colonial rule in Asia has created a Japanese orientalism that Japan is considered as developed, and the other Asian countries are considered underdeveloped countries. The media discourse of Chosun Art Exhibition make to believe that the 'backwardness' of Korean local color arts, unlike the 'colonial superiority' of Japanese arts. In the analysis of the newspapers, Maeil Shinbo and Donga Ilbo, Japan recognize Korean arts as the 'assimilation' of Japanese arts, but with the other hand recognize the 'exclusion' of Japanese arts had a dual-in. Especially, Donga Ilbo has a vision of orientalism on the one hand and has a nationalistic perspective on the other hand.

• Journal of the Korean Society of Costume
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• v.22
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• pp.23-44
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• 1994

The purpose of this study was to clarify the cultural characteristic of dress and adornments by examining articles on dress adornments and related items in Korean newspaper over periods historically and objectively by means of content analysis. This study attempted to at-tain a macro-cultural view by analysing to at-tain a macro-cultural view by analysing closely the cultural characteristics of dress and adornments as a micro-cultural system through culturally based model suggested by hamilton. The two-hundreds and eighty articles on dress and adornments were selected from newspapers(most by form Chosun Ilbo and partly from Maeil Shinbo) pulished between 1920 and 1990. The results were as follows: 1. The culture of dress and adornment received much attention during the 1930's and 1960's and little during 1950's. 2. Various cultural characteristics of dress and adornments appeared on and after 1960's: reporting more foreign news items showing foreign-oriented and future-oriented features showing cultural relativism. In the 1920's and 1970's the contents of news items on dress and adornments show the most common- mass- oriented character. Foreign-oriented cultural tendencies in cloth-ing were increasing during from 1960's to 1970's but the tendencies were turned to rather tradition-oriented features on and after 1980's compare with 1960's-1970's. Advisory critical articles on dress and adornments were small in number and insignificant but compare with other periods these received much atten-tion during the 1920's and 1980's. 3. Ideological components received much at-tention on and after 1920's to 1990. Techo-nological components received much attention during 1920's and little during 1960's. The social structural components received a little attention on and after 1920's-1940's and 1990. 4. News items on women's dress and adornments received much attention from the 1920's to 1960's and news items on both men's and women's dress and adorments were in-creasing and received much attention on and after the 1970's. 5. The pragmatic cultures were mostly re-lated to techonological components and evaluative-normative culture were mostly re-lated to ideological and social structural components. In the light of these results dress and adorments as a cultural sub-system comprise a dynamic inteacting system that articulated directly with the macro-cultural system.