• Title/Summary/Keyword: MZ

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Ice Cream Market and Future Development in Korea

  • Kyu-ri KIM;Seong-Soo CHA
    • The Korean Journal of Food & Health Convergence
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    • v.9 no.5
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    • pp.7-11
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    • 2023
  • Purpose: The purpose of this study is to analyze current trends in the Korean ice cream industry and determine how these trends affect the competitiveness of each ice cream company. Method: This study was conducted by reviewing existing related literature and collecting and analyzing data from news articles, corporate reports, and existing researchers' studies related to the ice cream industry. Results: The Korean ice cream industry is growing and developing through the collaboration of fun marketing with taste, quality, and fun elements, and the young MZ generation can be said to be the main customer base. In terms of quality, premium ice cream made with high-quality domestic ingredients has recently been gaining popularity, and ice cream with reduced fat and sugar, such as plant-based substitutes, is also gaining popularity among consumers. Conclusions and Implications: The results of this study highlight the need for continued innovation in the Korean ice cream industry. The industry must also capitalize on the growth of online sales and the global appeal of Korean pop culture. Sustainability efforts, technology adoption, and strategic collaboration are key drivers for future industry success, and social media engagement must be integrated into marketing strategies to increase brand awareness and consumer loyalty.

Relationship classification model through CNN-based model learning: AI-based Self-photo Studio Pose Recommendation Frameworks (CNN 기반의 모델 학습을 통한 관계 분류 모델 : AI 기반의 셀프사진관 포즈 추천 프레임워크)

  • Kang-Min Baek;Yeon-Jee Han
    • Annual Conference of KIPS
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    • 2023.11a
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    • pp.951-952
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    • 2023
  • 소위 '인생네컷'이라 불리는 셀프사진관은 MZ 세대의 새로운 놀이 문화로 떠오르며 사용자 수가 나날이 증가하고 있다. 그러나 짧은 시간 내에 다양한 포즈를 취해야 하는 셀프사진관 특성상 촬영이 낯선 사람에게는 여전히 진입장벽이 존재한다. 더불어 매번 비슷한 포즈와 사진 결과물에 기존 사용자는 점차 흥미를 잃어가는 문제점도 발생하고 있다. 이에 본 연구에서는 셀프사진관 사용자의 관계를 분류하는 모델을 개발하여 관계에 따른 적합하고 다양한 포즈를 추천하는 프레임워크를 제안한다. 사용자의 관계를 'couple', 'family', 'female_friend', 'female_solo', 'male_friend', 'male_solo' 총 6 개로 구분하였고 실제 현장과 유사하도록 단색 배경의 이미지를 우선으로 학습 데이터를 수집하여 모델의 성능을 높였다. 모델 학습 단계에서는 모델의 성능을 높이기 위해 여러 CNN 기반의 모델을 전이학습하여 각각의 정확도를 비교하였다. 결과적으로 195 장의 test_set 에서 accuracy 0.91 의 성능 평가를 얻었다. 본 연구는 객체 인식보다 객체 간의 관계를 학습시켜 관계성을 추론하고자 하는 것을 목적으로, 연구 결과가 희박한 관계 분류에 대한 주제를 직접 연구하여 추후의 방향성이나 방법론과 같은 초석을 제안할 수 있다. 또한 관계 분류 모델을 CCTV 에 활용하여 미아 방지 혹은 추적과 구조 등에 활용하여 국가 치안을 한층 높이는 데 기대할 수 있다.

The Meaning of Resell Activities Using the Online Second-hand Platform (온라인 중고 거래 플랫폼을 활용한 리셀의 의미)

  • Juha Park;Jaehoon Chun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.5
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    • pp.822-838
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    • 2023
  • Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.

A Study on Vegetarian Market Segmentation by Vegetarian Selection Attributes (채식 선택 속성에 따른 채식 시장세분화 연구)

  • Do-Hyun Jeon;Myoung-Dae Jo;Seon-Hee Kim
    • Journal of the Korean Society of Food Culture
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    • v.39 no.1
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    • pp.30-37
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    • 2024
  • Consumption market research was conducted on gradually increasing vegetarians using various selection attributes. Factors were extracted to identify vegetarian selection attributes and to divide the study cohort into groups, continuous variables (health, animal welfare, eco-friendliness, religion, familiarity, convenience, stability, and cost) and categorical variables (age, marital status, vegetarian duration, and vegetarian frequency) were simultaneously subjected to two-step cluster analysis. Cluster 1 contained high proportions of 20-29 and 30-39 year-olds, which are MZ-generation age groups. A high proportion had a vegetarian duration of 1-3 years, and the popular reasons for vegetarian selection were animal welfare and eco-friendliness. Cluster 2 contained high proportions of 50-59 and 40-49 year-olds, and many in this cluster were married, and mean vegetarian duration was ≥15 years. In addition, significant differences were observed between Clusters 1 and 2 in terms of religion, health, familiarity, cost, stability, and convenience. This study should contribute significantly to predicting vegetarian consumers' selection decisions and consumption behaviors and provide reliable marketing data for foodservice companies that develop vegetarian foods.

The Influence of Consumers' Emotions on Brand Disappointment Caused by the Nepo-Baby Issue in Fashion Brands -Focusing on Powerlessness, Unfairness, Relative Deprivation, and Loneliness-

  • Ha Youn Kim;Woojin Choi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.1
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    • pp.157-171
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    • 2024
  • The term 'Nepo-baby' refers to someone whose career benefits from family connections. Criticism of the so-called Nepo-baby issue is growing, especially among the MZ generation, who highly value fairness. In this study, we explored how fashion consumers perceive the Nepo-baby issue and its impact on fashion brands. Consumers are more likely to compare themselves to Nepo babies and may experience feelings of powerlessness, unfairness, relative deprivation, and loneliness. These perceptions can lead to negative feelings toward the brand, resulting in disappointment. Our research hypotheses were tested using SPSS 26.0 and AMOS 23.0. Fashion brands promoting Nepo babies affect consumers' self-perceptions of powerlessness, unfairness, relative deprivation, loneliness, and negative feelings. Brand disappointment was tested using a structural equation model. Using a multi-group path analysis, we investigated consumers' perceptions of the Nepo-baby issue and general brand stories. Our research results reveal the significant impact of controversial Nepo babies on negative feelings toward fashion brands and brand disappointment.

Analysis of Design Factors of Knit Design according to Golfwear Brand Image (골프웨어 브랜드 이미지에 따른 니트디자인 설계 요인 분석)

  • Yoo Mi Lee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.4
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    • pp.133-145
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    • 2023
  • Competition is intensifying as the golfwear market grows and expands rapidly due to the influx of MZ generation golfers, so it is necessary to plan knit golfwear products suitable to consumer needs The purpose of this study is to contribute to product planning by analyzing knit design factors according to the brand image of golfwear. First, the top five sales brands surveyed by Apparel News were selected. The selected brands were G-Fore, PXG, Malbon Golf, Titleist, and Mark & Lona. Knit products sold by the selected golfwear brands were investigated based on design factors, such as image, item, stich, yarn, color, and pattern to analyze knit design factors according to brand image. G-Fore's modern classical image was influenced by pullovers, vest items, 100% wool, color contrast, intasha stich, and monotone colors. PXG's sporty modern image was due to a mixture of rayon and polyester in jumper items, while Malbon Golf's American casual image applied character patterns and intasha knitwear. Line points, plain knitwear, and monotone colors were analyzed as design factors for Titleist's modern minimal image, while Mark & Lona's classic casual was analyzed as knit design factors, such as check patterns and jacquard knitwear. Differences in knit design factors according to brand image can be identified.

Effect of oil and aqueous extract of Neem (Azadirachta indica) seeds on growth of Aspergillus species and biosynthesis of aflatoxin

  • Rashid, Faraz;Naaz, Farah;Abdin, MZ;Zafar, Shadab;Javed, Saleem
    • Advances in Traditional Medicine
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    • v.5 no.4
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    • pp.308-315
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    • 2005
  • Aflatoxin contamination is a major problem in several food crops. Aflatoxin, a mycotoxin, produced by Aspergillus flavus has gained immense concern in the scientific world because of its tremendous harmful effects. The study was focused to see the effect of oil and aqueous extract of neem (Azadirachta indica) seeds on the growth of Aspergillus and production of aflatoxin by the mold. Various amounts of neem oil $(5\;-\;50\;{\mu}l/ml)$ and aqueous extract of neem (5 - 50 mg/ml) were used both in the broth as well as the solid medium. Fungistatic (MIC) and minimal fungicidal concentrations (MFC) were found to be $10\;{\mu}l/ml$ and $50\;{\mu}l/ml$ respectively for neem seed oil. At the concentration of $5\;{\mu}l/ml$ neem oil and 5 mg/ml of aqueous extract, a significant decrease in the aflatoxin content was found in broth medium. Aflatoxin production was totally inhibited at $50\;{\mu}l/ml$ and 50 mg/ml for neem oil and aqueous extract of neem respectively, in both treatments. There was significant inhibition of mycelium dry weight by the neem seed oil. Mycelial growth was totally inhibited at $20\;{\mu}l/ml$ of neem seed oil concentration in broth, whereas it was not affected at all by aqueous extract. It can therefore be inferred that the oil and extract from the neem seed leads to inhibition of aflatoxin production while neem seed oil also significantly inhibits the mycelial growth. Neem seed oil thus can be used as potent, natural and easily available anti-aflatoxigenic agent.

Effect of Mugwort Processing Types on in vivo Digestibility and Ruminal Fermentation Characteristics in Sheep (쑥(Artemisia sp.)의 가공방법이 면양의 소화율과 반추위내 발효특성에 미치는 영향)

  • Kim, J.H.;Ko, Y.D.
    • Journal of Animal Science and Technology
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    • v.47 no.3
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    • pp.409-418
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    • 2005
  • This study was conducted to examine the nutrient digestibility and ruminal fermentation characteristics in sheep fed dried mugwort and mugwort silage for 5% levels of rice straw in the basal diet, and mugwort pellet for 5% levels of concentrate in the basal diet. For the experiment, they were given a basal diet containing of rice straw and concentrate mixed at a 3: 7 ratio (DM basis). The treatments were designed as a 4 ${\times}$ 4 Latin square design with four sheep (50.2 kg body weight). The digestibility of crude protein was increased (p < 0.05) to 4.6 - 6.2 % in sheep fed mugwort silage treatments (60.23 %) compared with those of control (54.08 %) and dried mugwort treatment (55.67 %). That of ether extract was iicreased (p < 0.05) to 4.8 - 8.8 % in sheep fed mugwort silage treatments (80.22 %) compared with those of control (71.47 %) and dried mugwort treatment (75.46 %). In the dry matter intake, mugwort silage treatment (904.44 g) was the hightest and mugwort pellet treatment, dried mugwort treatment and control were 810.66 g, 780.66 g and 742.18 g, respectively. The ruminal pH in all treatments were rapidly decreased (p < 0.05) at 0.5 and 1 hour after feeding and slowly increased at 2, 4 and 8 hours after feeding, especially mugwort silage treatment. The ammonia nitrogen concentrations were the highest (p < 0.05) in sheep fed mugwort silage treatment (11.24 - 12.05mg / 100 rnz) at 0.5 and 2 hours after feeding. The ruminal concentrations of acetic acid (6.06 mmol /100 $m\ell$) and propionic acid (2.35 mmol/ 100 mz) were an increased (p < 0.05) at the mugwort silage treatments at 1 and 2 hours after feeding. Purine derivatives out put (13.41 mmol / d) and microbial protein production (11.61 mmol / d) were increased (p < 0.05) compared with those of control (5.42 and 4.93 mmol / d).

Development of 6-axis Ankle Force/Moment Sensor for an Intelligent Foot of a Humanoid Robot (인간형 로봇의 지능형 발을 위한 6축 발목 힘/모멘트센서)

  • Kim, Gab-Soon
    • Journal of the Korean Society for Precision Engineering
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    • v.24 no.1 s.190
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    • pp.27-36
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    • 2007
  • This paper describes the development of 6-axis ankle force/moment sensor for the intelligent feet of a humanoid robot. When the robot walks on uneven terrain, the feet should perceive the applied forces Fx, Fy, Fz and moments Mx, My, Mz from the attached 6-axis force/moment sensor on their ankles. Papers have already been published have some disadvantages in the size of the sensor, the rated output and so on. The rated output of each component sensor (6-axis ankle force/moment sensor) is very important to design the 6-axis force/moment sensor for precision measurement. Therefore, each sensor should be designed to get the similar rated output under each rated load. Also, the size of the sensor is very important for mounting to robot's feet. Therefore, the diameter should be below 100 mm and the height should be below 40mm. In this paper, first, the structure of a 6-axis ankle force/moment sensor was modeled for a humanoid robot's feet newly, Second, the equations to predict the strains on the sensing elements was derived, third, the size of the sensing elements was designed by using the equations, then, the sensor was fabricated by attaching straingages on the sensing elements, finally, the characteristic test of the developed sensor was carried out. The rated outputs from the derived equations agree well with the results from the experiments. The interference error of the sensor is less than 2.94%.

Investigation of Performance Limitations of SCM/WDM Systems Using Optical DSB Modulation and 16 QAM Signals (광 이중 측파대 변조 방식과 16 QAM 신호를 이용한 부반송파/파장 분할 다중화 시스템의 성능 분석에 대한 연구)

  • Kim, Kyoung-Soo;Lee, Jae-Hoon;Jeong, Ji-Chai
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.20 no.1
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    • pp.67-74
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    • 2009
  • In this paper, we investigate the performance limitations of SubCarrier Multiplexed(SCM) WDM systems using optical Double-Side Band(DSB) modulated 16 QAM signals. The Bit-Error Rate(BER) performance is evaluated under various optical transmission links including the effects of the dispersion and fiber nonlinearities such as SPM(Self-Phase Modulation) and XPM(cross-phase modulation). After simulation of SCM-WDM systems, the dominant factors determining the entire system performance are appeared to be the nonlinearity of MZ(Mach-Zehnder) modulator and the SCM channel spacing. The BER performance of subcarrier channels in the higher frequencies was degraded with the large dispersion effect only, however, the performance was improved a little with a combined effect of fiber dispersion and nonlinear effect when the hish fiber launching power was applied.