• The Research Journal of the Costume Culture
• /
• v.28 no.1
• /
• pp.15-29
• /
• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• Journal of the Institute of Electronics Engineers of Korea TC
• /
• v.43 no.8 s.350
• /
• pp.25-34
• /
• 2006

In this paper DynaMoNET is suggested as a novel IPv6-based multi-homed mobile network architecture which is composed of nested mobile ad hoc networks dynamically coming together through wireless personal area networks. Each ad hoc network has a mobile router which may work as a root mobile router instead of fixed mobile routers in a DynaMoNET. A root mobile router provides the reliable Internet connectivity for the entire mobile network. This paper includes a innovative handover protocol for multi-homed mobile networks, network switchover algorithm considering multiple decision factors, root mobile router election process based on token-based algorithm fast root mobile router discovery algorithm and fault avoidance mechanism to support reliable Internet connectivity. Finally the system architecture of a mobile router is given in detail.

• Journal of the Institute of Electronics and Information Engineers
• /
• v.50 no.8
• /
• pp.203-211
• /
• 2013

Due to the rapid growth of mobile devices and applications, mobile cloud computing is becoming an important platform in the development of cloud services. However, the mobile cloud computing is facing many challenges in terms of the computing resources and communications. One of them is the performance issue between mobile devices and cloud server. In the paper, we implemented a hadoop-based android mobile application, called mobile TPC-C, and used it for evaluating the performance aspect between mobile devices and cloud server. The mobile TPC-C was implemented based on the existing TPC-C, to make it possible to execute on top of android mobile devices. The performance measurement using mobile TPC-C was executed on various transactions while changing the number of mobile clients. By comparing it to the evaluation on the personal PC, we tried to point out the important aspects affecting the performance improvement between mobile clients and cloud server.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.14 no.1
• /
• pp.79-89
• /
• 2004

Mobile IP Low Latency Handoffs allow greater support for real-time services on a Mobile W network by minimizing the period of time when a mobile node is unable to send or receive IP packets due to the delay in the Mobile IP Registration process. However, on Mobile IP network with AAA servers that are capable of performing Authentication, Authorization, and Accounting(AAA) services, every Registration has to be traversed to the home network to achieve new session keys, that are distributed by home AAA server, for a new Mobile IP session. This communication delay is the time taken to re-authenticate the mobile node and to traverse between foreign and home network even if the mobile node has been previously authorized to old foreign agent. In order to reduce these extra time overheads, we present a method that performs Low Latency Handoffs without requiring funker involvement by home AAA server. The method re-uses the previously assigned session keys. To provide confidentiality and integrity of session keys in the phase of key exchange between agents, it uses a key sharing method by gateway foreign agent that Performs a ousted thirty party. The Proposed method allows the mobile node to perform Low Latency Handoffs with fast as well as secure operation

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2005.11a
• /
• pp.7-12
• /
• 2005

In this paper, we implemented an e-mail and chat program (client) for communication between mobile devices and PCs based on WIPI a South Korea's open wireless platform form developing device and content independent software to break from the way of developing contents that is dependent on different wireless platforms to each mobile communications company. While traditional e-mail and chat programs are written for PC-to-PC communication, we develop them for mobile-to-PC and mobile-to-mobile communications, and we expect to see various mobile contents in the future.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2001.10a
• /
• pp.222-225
• /
• 2001

Policy introducing open access to the wireless network has been under discussion in the Korean mobile telecommunications industry. The policy, which directs mobile operators to allow mobile portals other than their own ones to access their network and subscribers, is expected to vitalize mobile Internet market through competition among portals. This study analyzes the impact of the policy in terms of welfare of mobile Internet users and profit of mobile contents providers. We also cover the influence of mobile Internet fee on anticipated results of the policy

• 제어로봇시스템학회:학술대회논문집
• /
• 2001.10a
• /
• pp.120.2-120
• /
• 2001

This paper presents the analysis on the manipulability of a wheeled mobile manipulator which consists of a wheeled mobile platform and a manipulator atop. It is assumed that the mobile platform is a deficient system and the manipulator is a nonredundant system, but the mobile manipulators as a whole is a redundant system. First Yoshikawa´s definition of the manipulability ellipsoid for a redundant/nonredundant system is extended to a deficient system. Second, the effects of the nonholonomic constraint of the mobile platform and the location the mobile platform and the manipulator is analyzed.

• Proceedings of the Korean Society of Precision Engineering Conference
• /
• 1997.10a
• /
• pp.193-196
• /
• 1997

A mobile computing environment has many difference in character from conventional communication over wired network. These include very presents distributed design system based the mobile agent for mobile computing environment. To integrate design resource, we presented ISA(Integration Service Agent, which allows a designer to build integrated application using distributed resources, and to collaborative by exchanging service. Also we propose ICM(XML based Intelligent Connection Manger) using mobile agent. And suggested new intelligent data and process transfer architecture using ICM to implement an agent based design system in mobile environment.

• 한국디지털정책학회:학술대회논문집
• /
• 2003.12a
• /
• pp.263-273
• /
• 2003

Recognizing the importance of the database query optimization design methods, we implemented mobile database with mobile program (J2ME) which is a useful database procedures. In doing so, we emphasize the logical query optimization which brings mobile database to performance improvement. The research implies that the suggested mobile program (J2ME) would contribute to the realization of the efficient mobile database as the related technology develops in the future.

• Proceedings of the Korea Society for Simulation Conference
• /
• 2001.05a
• /
• pp.127-131
• /
• 2001

휴대용 단말기와 이동통신 기술의 발달로 무선 네트워크의 사용이 급증하면서 호스트가 이동중에도 지속적인 네트워킹이 가능한 프로토콜들이 개발되고 있다. Mobile IP는 이동 노드(mobile node)가 인터넷상의 임의의 다른 위치에 접속하여 IP 주소를 변경하지 않고, 홈 주소를 이용하여 통신하며 위치에 따른 care-of address에 의해 데이타를 터널링하여 전달받는다. 본 논문에서는 컴퓨터 시뮬레이션을 통해 self-similar 트래픽을 갖는 mobile IP의 성능을 분석한다. 일반적으로 데이타 트래픽, 바인딩 갱신시간, 버퍼관리 방법 등은 핸드오프 동안 mobile LP의 성능에 많은 영향을 비친다. 따라서 시뮬레이션 모델을 이용하여 self-similar 트래픽 환경에서 위에 언급된 성능 파라미터들의 영향을 분석한다.