• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.146-159
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• 2002

This study examines the textile pattern design of Italian fashion brands and their brand extensions by comparing their images. Five Italian fashion brands are chosen and the textile pattern design of their brand extensions, which were presented during the eight collection. Then their design style is compared with the design style of their main brands. The five main brands and their brand extensions are as fellows: Anna Molinari-Blumarine, Dolce & Gabbana-D&G, Girogio Armani-Emporio Armani, Gian Franco Ferre'-GFF, and Prada-MiuMiu. Their color, motive type, motive layout, motive expression, and pattern drawing technique are examined and compared. Results suggest that most brand extensions generally use color, motive type motive layout. and motive expression similar to their main brands. In particular, their pattern drawing technique is a painting style white their main brands use a graphic style. This result suggests that to create and develop new brand extensions, Italian fashion (main brand) firms in general employ color, motive type, motive layout, and motive expression technique similar to main brands, but different drawing technique to differentiate from their main brands. The results of this study suggest that textile pattern design plays an important role in developing new brand extensions and thus should be considered as a crucial part of the product.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.217-227
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• 2022

The main purpose of this study is to analyze the adoption and use of mobile banking by university students and its potential determining factors. This study comprises 259 completed questionnaires answered through an online survey method. The respondents are Mongolian university students who have experience in using mobile banking applications. Young adults rely heavily on technology and are more likely to adopt mobile banking applications; however, there is limited research on the acceptance and use of mobile banking applications among this cohort, particularly from the perspective of Central Asian developing economies. Through using the SmartPLS 3.3 software, confirmatory factor analysis was conducted to evaluate the construct and structural equation modeling. The main results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions are the main constructs related to mobile banking technology acceptance; perceived security positively impacts perceived trust. Moreover, perceived trust is the construct of the use of mobile banking technology by the university students who responded to the questionnaire. However, the relationship between perceived risk and use behavior was not accepted.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.970-976
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• 1997

Synthetic leather added collagen protein was coagulated in DMF solution. With increasing collagen concentration, thickness of synthetic leather increased. In addition, water vapor permeability and water vapor absoption increased with increasing collagen protein concentration. But MIU and SMD value of surface properties decreased with increasing collagen protein concentration. As a result, synthetic leather added collagen protein showed comfort and dry touch.

• Toxicological Research
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• v.16 no.1
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• pp.73-76
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• 2000

Acute oral, intramuscluar, and intravenous toxicity studies of recombinant human interferon $\alpha$2$\alpha$(rhIFN $\alpha$2$\alpha$) were performed in Sprague-Dawley (SD) rats. SD rats were administered with doses of 31.25, 62.5, 125, 250 and 500 MIU/kg, respectively, and clinical signs, mortality and body weight changes were observed for 2 weeks. In all animals administered with rhIFN $\alpha$2$\alpha$, there was neither dead animals nor significant changes of body weights. In addition, no differences were found between control and treated groups in clinical signs and autopsy findings. Therefore, $LD_{50}$ of rhIFN $\alpha$2$\alpha$ was considered to be higher than 500 MIU/kg in SD rats.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.1 s.7
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• Journal of the Korean Home Economics Association
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• v.44 no.10
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• pp.57-66
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• 2006

The purpose of this study was to evaluate the relationship between the tactile sensation and mechanical properties of towel. Six kinds of towels with different surface structure and fiber composition were used for this study. To evaluate the tactility of towel, 36 adjectives were collected and then 11 adjectives were selected. The subjective evaluation was examined by one to one comparative method and by blind test for estimating the only the sense of touch of the towels. Kawabata's Evaluation system for fabrics was used to measure the mechanical properties which are tensile, bending, shear, compression, surface, weight, and thickness of six towels. The results are as follows; First, surface structure of the towels had an effect on estimation the sense of touch. Pile surface was evaluated thicker, compacter, more cushiony, and more elastic. Waffle surface was evaluated knottier and rougher, and microfiber suede surface was evaluated softer and denser. Second, the highest value of the mechanical properties measured were G, 2HG, B, and SMD of 100% cotton 100% pile, WC, T, and W of elban loop pile, WT, 2HB, and LC of 100% cotton cut pile, RT and MIU of microfiber suede, and RC of microfiber waffle. Third, the 11 adjectives were correlated with more than one mechanical property. 'Knotty' and 'rough' were correlated with MMD and SMD, 'soft' were correlated with B, 2HB, MMD, and SMD. 'Thick', 'heavy', 'compact', and 'elastic' were correlated with WC, T, and W, 'cushiony' was correlated with WC. 'Stiff' was correlated with B and 2HB, 'dry out' was correlated with RT, WC, MIU, and T. 'Dense' was correlated with RT and SMD.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.4
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• pp.515-523
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• 1994

This study was accomplished to investigate the mechanical properties and handle according to treatment processes and brushing condition. For this study, grey fabrics of blended ratio of polyester 65% : cotton 35% were bleached and dyed. These fabrics were then brushed 1, 3, 5 and 7 times. The mechanical properties were measured with a KES-F system and the mechanical data were then transformed into hand values by the conversion equation, that is, KN-201-MDY. The results obtained by the analysis are as follows; 1) The variation of mechanical properties was remarkable in the initial brushing of 1∼ 3 cycles for all of grey, bleached and dyed fabrics. The values of RT, 2HB, B, G, 2HGS, MMD and SMD were decreased and MIU, WC and T were increased with the increase of number of brushing . 2) LT, B, 2HB, G, 2HG, 2HGS, MMD, SMH and W of dyed fabrics which is coincident with the end use showed lower values than those of grey or bleached fabrics, but MIU, WC and T were higher 3) From the variation of hand value, stiffness of dyed fabric showed lower value than that of grey or bleached fabric. On the other hand, smoothness, soft feeling and total hand values of dyed fabric were higher. Especially, dyed fabric showed the highest total value at the 3 cycles of brushing condition.

• Textile Coloration and Finishing
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• v.11 no.2
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• pp.9-18
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• 1999

In order to establish fundamental data for the betterment of Polyester microfiber fabric handle, a study by using fixed warp of ITY yarn samples with P/F, DTY, and ITY weft yarns was performed. For this purpose the samples of total 27 kinds were prepared. That is, each sample yarn was twisted in three ways and for each twisted yarn the fabric structures were modified in three ways, plain, twill, and satin. The examination was done by focusing on the point of the change of handles and the characteristics of the mechanical properties of the samples with the change of yarn and the fabric structure. The handles and the mechanical properties were examined with the KES-F system suggested by Kawabata. The results were as follows : 1. WT and MIU increased with increasing the twist. By comparing WT and MIU by yarn, DTY was higher than P/F. It appeared that twill and satin were higher than plain. 2. The bending rigidity change in DTY with increasing the twist was not significant, however in P/F it appeared apparently decreased with increasing the tlvist. Also, it appeared that when using P/F as weft the bending rigidity was higher than when using DTY and the twill structure appeared higher than the satin structure. 3. In shear force the increasing rates of plain and the twill were higher than satin. When DTY and P/F were used as weft, the shear force was higher in ITY and DTY than in P/F case. 4. Koshi appeared higher in the order of plain, twill and satin. When DTY and P/F were used as the weft Koshi increased with increasing the twist in plain, however in twill and satin it appeared to decrease. In hand value ITY(=7.5) appea.ed to be highe. than DTY and P/F(=6.5). 5. In all cases Shinayakasa decreased with increasing the twist. The hand values observed that satin was =4, twill was =3, and plain was =1.5. 6. Fukurami showed no significant change with increasing the twist in DTY, however in P/F and ITY it decreased.

• Fashion & Textile Research Journal
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• v.8 no.3
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• pp.357-362
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• 2006

This study is to evaluate the objective sensibility of the commercial lining fabrics. Five kinds of the linings were collected by adding taffetas with four kinds of fibers (polyester, nylon, rayon, and acetate) to one polyester stretch fabric. The six basic mechanical and hand properties were studied by using KES-FB system (Kawabata Evaluation System). The result of measuring the mechanical properties shows that polyester has high bending rigidity (B), that polyester-stretch has a high value of linearity of load-extension curve (LT), tensile energy (WT), tensile resilience (RT), and coefficient of friction (MIU) and a low value of bending rigidity(B), shear property, and geometrical roughness (SMD). The nylon has a high value of bending rigidity (B), shear property, and compression resilience (RC). The rayon has a high value of coefficient of friction (MIU) and linearity of compression-thickness curve (LC) and a low value of shear property, and the acetate has a low value of shear property. The result of hand value shows that polyester, nylon, and acetate are a high value of KOSHI (stiffness), NUMERI (smoothness), and FUKURAM (fullness & softness), and they feel stiff and massive, that rayon has a low value of NUMERI and FUKURAMI. The total result of hand value shows that polyester taffeta and polyester stretch fabric are about the same as the best material for the lining of a woman's dress for spring and summer, and the next thing is acetate, but nylon and rayon are somewhat inferior materials. This provides a fundamental data for the comfortable clothing production of a higher value-added product through the study on the mechanical and hand properties of the lining as well as the right side of fabrics.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.7
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• pp.971-979
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• 1999

The experiment was conducted on five different kinds of fabrics dyed with loess. The sewability of fabrics dyed with loess by measuring the maximum needle piercing forces(MPF) through fabrics has been studied, MPF measurement using tensile tester was done 60 times for each fabrics at fixed low speed of 300mm/min. The nature of the loess on the dyed fabrics was physically jammed betweenthe fibers or adhered to the surface of fibers in the form of the fine particles so that the MPF through fabrics increases extremely in proportion to the increase of loess uptake and the plying number of fabrics dyed with loess. This results indicate that the MPF through fabrics is affected by mean value of the coefficient of friction on the surface of fabric(MIU) and cloth cover factor(Kc) in this experiment. Fabric was finished with softner to decrease the MPF during sewing operation, The MPF through softner finished fabric was decreased remarkably.