• 제목/요약/키워드: MANAGERIAL RESPONSIVENESS

검색결과 17건 처리시간 0.023초

AHP분석을 활용한 수변구역 매수토지의 회복탄력성 중요인자 도출 (Derivation of Important Factors the Resilience of Purchased Land in the Riparian Zone Using AHP Analysis)

  • 백승준;이찬;장재훈;강현경;이수동
    • 한국환경생태학회지
    • /
    • 제35권4호
    • /
    • pp.387-397
    • /
    • 2021
  • 본 연구는 수변구역 매수토지의 복원에 영향을 미치는 요인을 파악하고 그 중요도를 정량적으로 산정하여 매수토지의 실질적 회복력을 분석하기 위한 평가지표 개발에 필요한 기초자료를 제시하고자 한다. 주요 결과는 다음과 같다. 첫째, 국내·외 관련연구에 대한 문헌고찰을 통해 34개의 회복탄력성 예비항목을 추출하였으며, 관련 전문가 델파이 조사를 통하여 생태적 대응력 7개, 물리적 대응력 6개, 관리적 대응력 4개 인자를 도출하였다. 둘째, 확정된 주요인자에 대한 신뢰도 분석, 계층적 의사결정법(AHP) 분석을 실시한 결과, 매수토지에 복원된 식생의 구조적 안정성, 야생동물 종다양도, 야생동물 구조적 안정성, 토지매수 후 복원시 습지의 규모, 출현 식물 종수, 매수토지와 인접한 주변 토지피복 현황이 중요인자로 도출되었다. 본 연구결과는 수변구역의 토지매수, 복원, 관리단계별 회복탄력성 강화인자를 고려한 생태적 복원과 관리계획에 유용한 정보로 활용될 수 있을 것으로 기대된다.

e-브랜드에 있어서 웹 상호작용성이 관계품질과 고객충성도에 미치는 영향 (The Effect of Web Interactivity of e-Brand on Relationship Quality and Customer Loyalty)

  • 이정란;유동근;이용기
    • 한국경영과학회지
    • /
    • 제29권4호
    • /
    • pp.73-93
    • /
    • 2004
  • This study was to identify the determinants of web interactivity and investigate the structural relationships between web interactivity, e-brand relationship quality, and customer loyalty. For these purposes, the authors developed several hypotheses and collected the data from 268 users of Internet site. The data was analyzed with LISREL 8.5. The findings and summary are as follows. First. control had a significantly positive effect on satisfaction. Second, two-way communications had not an effect on satisfaction and trust. Third, responsiveness had a significantly positive effect on satisfaction and customer loyalty. Fourth, satisfaction had a significantly positive effect on trust and customer loyalty. Finally, trust had a significantly positive effect on customer loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

서비스품질, 기업이미지, 고객만족 간의 관계에 관한 연구 (Relationship among Service Quality, Corporate Image, and Customer Satisfaction)

  • 정기한;신재익;황인호
    • 산업융합연구
    • /
    • 제4권1호
    • /
    • pp.109-132
    • /
    • 2006
  • The purpose of this paper is to examine the relationships among service quality, corporate image, and customer satisfaction of a financial institution in J city of Gyeongnam. The results show as follows. First, service quality affects positively corporate image. Second, service quality affects positively customer satisfaction. Third, corporate image affects positively customer satisfaction. Specifically, among the dimensions of service quality, the most significant predictor of corporate image is responsiveness, while the most significant predictor of customer satisfaction is tangibles. Further discussion and managerial implications can be drawn from these findings.

  • PDF

백화점 의류매장의 지각된 서비스품질, 관계품질, 충성도와의 관계 (The Relationship Among Relationship Quality, Loyalty for Perceived Service Quality on Department Stores)

  • 박노현;전태유;황애란
    • 한국의류산업학회지
    • /
    • 제9권1호
    • /
    • pp.55-64
    • /
    • 2007
  • In this study, relationship model of relationship quality and loyalty for perceived service quality on department store is proposed and empirically tested. Service quality factors were defined as Tangibles, Reliability, Responsiveness, Assurance, and Empathy. Relationship quality were defined as customers' overall satisfaction and customer trust. A LISREL model was used to develop dimensions of service quality and to investigate the structural relationship among perceived service quality, relationship quality(customer satisfaction and trust) and loyalty on department stores. The empirical results were as follows; First, Tangible, Responsiveness, Assurance and Empathy of service quality factors have a positive effect on customers' overall satisfaction. Second, customers' overall satisfaction have a positive effect on customer trust. Third, relationship quality have a positive effect on loyalty of customer; customers' overall satisfaction and customer trust have a positive effect on loyalty of customer. At the end of this paper, discussion, managerial implications, limitations and future research directions were suggested.

The Impact of Click and Collect's Service Quality on Customer Emotion and Purchase Decision: A Case Study of Mobile World in Vietnam

  • Le, Quang Hung;Nguyen, Luu Thanh Tan;Pham, Ngoc Tram Anh
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제6권1호
    • /
    • pp.195-203
    • /
    • 2019
  • The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

인터넷사이트에서 e-브랜드의 상호작용성, 일체감, 관계품질과 충성도에 관한 구조적 관계 (The Structural Relationships between Interactivity, Identification, Relationship Quality, and Loyalty of e-Brand in Internet Site)

  • 이용기;이정란;유동근
    • Asia pacific journal of information systems
    • /
    • 제15권4호
    • /
    • pp.1-26
    • /
    • 2005
  • This study was to identify the concepts and dimensions of interactivity and to examine the effect of interactivity on identification, relationship quality, and loyalty of e-brand in Internet sites using structural equation model(SEM). For these purposes, the authors developed several hypotheses. The results are as follows. First, control is not associated with identification, but is positively associated with relationship quality. Second, two-way communication is not associated with identification and relationship quality. Third, responsiveness is associated with identification and relationship quality. Fourth, identification is associated with relationship quality. Fifth, identification is not associated with loyalty, while relationship quality is associated loyalty. This means that identification and relationship quality play the partial mediating roles in the relationship between interactivity and loyalty. At the end of this paper, managerial implications, limitations, and future research directions were suggested.

온라인 커뮤니티의 상호작용성 구성요인이 관계품질과 고객총성도에 미치는 영향에 관한 연구 (The Effect of Components of Interactivity on Satisfaction, Trust, Commitment and Loyalty in Online Community)

  • 최용길;최동춘;이성수
    • 품질경영학회지
    • /
    • 제35권4호
    • /
    • pp.123-139
    • /
    • 2007
  • This study was to investigate the structural relationships between component of interactivity, satisfaction, trust, commitment and loyalty in online community. For these purpose, the author developed several hypotheses and collected the data from 241 users of online community. The results was as follows. First, Interactivity had a significantly positive direct effect on satisfaction. Second, Interactivity had a positive indirect effect on trust. Third, Satisfaction had a significantly positive effect on trust and trust had a significantly positive effect on commitment. Finally, Satisfaction and trust had a significantly positive effect on loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

한국과 미국기업의 경영혁신 작업성과에 관한 비교 연구 (A Comparative Study of Business Innovation Project : Korean Companies vs. US Companies)

  • 이재정;류태모;박문규
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제10권2호
    • /
    • pp.89-101
    • /
    • 2001
  • The purpose of this research is empirically investigating organizational/managerial factors affecting BPR implementation between Korean and US companies. And we compared the critical success factors and business innovation performance of Korean companies to those of US companies based on the prior research. Seven variables that represent success of BPR implementation are identified. They are : (1) reduction of process time (2) reduction of process cost (3) upgraded skill or knowledge (4) improved quality of process output (5) improved quality of work life (6) responsiveness to customer need (7) overall perception of BPR success. The result showed that the performance of US companies is better than that of Korean companies. Especially level of overall perception of BPR success of US companies is more high than that of Korean companies. The reason is that business innovation of Korean companies is focused on functional unit and incremental improvement.

  • PDF

대학교 학생 식당의 서비스 품질, 메뉴 품질, 가격이 고객 만족에 미치는 영향 - 부산 지역을 중심으로 - (The Influences of Service Quality, Product Quality and Pricein University Foodservice on Customer Satisfaction)

  • 김광지;조용범
    • 한국조리학회지
    • /
    • 제13권3호
    • /
    • pp.127-136
    • /
    • 2007
  • The purpose of this study was to elucidate the relationship of service quality, product quality, price and customer satisfaction. Data were collected from 214 customers at the university foodservice and analyzed with SPSS 14.0. The verified results in these research hypotheses are as follows. First, the relationship between the service quality and customer satisfaction shows that tangibles(t=2.444) and responsiveness(t=2.431) have significantly positive influence upon customer satisfaction. Second, it was indicated that product quality(t=12.711) also has significantly positive influence upon customer satisfaction. Third, price (t=0.051) has no positive effect on customer satisfaction. Managerial contributions, limitation, and future research directions are discussed at the end of the paper.

  • PDF

Organizational Learning as Catalyst to Technological Innovation

  • Kim, Jongbae;Wilemon, David
    • Asia Marketing Journal
    • /
    • 제16권3호
    • /
    • pp.35-56
    • /
    • 2014
  • With rapid change and intensive competition in the global economy, the capability to capture, absorb, develop, and transfer new knowledge is a key organizational success factor. Through effective learning, companies are more likely to develop the innovation, quality, and responsiveness essential to meet the growing expectations of customers and the disruptive threats of competitors and new technologies. In the paper the role of technological innovation and its relationship to organizational learning in managing technology-based new products are examined. Several factors which can influence the rate and effectiveness of organizational learning are identified. Barriers to learning also are discussed. Finally, several managerial implications and propositions for future research on learning and technological innovation are advanced.