• 유통과학연구
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• 제9권2호
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• pp.5-12
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• 2011

This study models the operational competence of mobile service providers as an endogenous factor that presumably impacts the mobile commerce (m-commerce) adoption of consumers and examines the relationship between the perceptions of consumers toward the operational performance of m-commerce providers and their m-commerce adoption likelihood. Quantitative research is applied with data collected from wireless Internet consumers in South Korea. The data is analyzed using factor analysis and structural equation modeling methods. The findings suggest that the operational competence of m-commerce providers is a significant antecedent to the m-commerce use and adoption of consumers in Korea. In this environment, the operational competence of mobile service providers in managing facilities, equipment, systems and technology plays a central role in enhancing m-commerce use and adoption. Based on the results, important managerial implications are discussed.

• 정보처리학회논문지A
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• 제19A권4호
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• pp.195-204
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• 2012

최근에 WCDMA, LTE 등 이동통신망의 기술 발달과 모바일 폰의 성능 향상과 보급 확대로 모바일 폰을 이용한 M-commerce가 급속도로 확산되고 있다. 모바일 쇼핑몰은 보통 인터넷 쇼핑몰과는 다른 별도의 사이트로 구축되어 운용되고 있다. 이는 별도 사이트 구축에 따른 비용 추가는 물론, 유 무선 환경간의 콘텐츠 비연동으로 인하여 사이트 운영의 비효율성을 초래한다. 본 논문에서는 인터넷 쇼핑몰로부터 사용자에게 관심 있는 상품 항목을 추출하여 모바일 쇼핑몰 콘텐츠를 구성하는 M-commerce 콘텐츠 제공자 시스템을 개발하고, 인터넷 쇼핑몰에 적용하고, 평가한다. 평가 결과는 사용자의 모바일 폰에 전송되는 데이터가 일반 웹브라우저를 사용한 경우와 비교해서 크게 감소된다는 것을 보여준다.

• 통상정보연구
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• 제3권2호
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• pp.177-192
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• 2001

전자상거래의 탄생과 성장의 가장 큰 당위성은 고객의 만족도 제고와 효용성의 증대라 할 수 있다. 이러한 측면에서 살펴볼 때, 이동성, 위치성, 접근성 및 개인성을 고루 갖춘 M-Commerce에 대한 수요는 매우 폭발적일 것으로 판단된다. 그럼에도 불구하고 기존의 유선 인터넷 망을 이용하는 전자상거래에 비해 기술 규격이 표준화되지 못하고 있는 점, 보안 및 인중이 취약하다는 점, 불편한 인터페이스 등의 문제로 아직까지는 대중화되지 못하는 태동기라고 볼 수 있다. 현재, M-Commerce의 주요 수단으로 사용되는 Cellular Phone과 PCS의 차기 모델로서 대두되고 있는 IMT 2000과 기존의 단말기를 대체하는 PDA 사용자의 급증 동 제반 불만족 요인의 상당 부분을 극복 할 수 있을 것으로 판단된다. 또한, M-Commerce의 Business Model은 기존은 기존의 전자상거래가 B2B 시장이 가장 폭넓은 시장인데 비해 B2C 시장으로 특화될 수 있을 것으로 전망된다.

• 한국정보컨버전스학회:학술대회논문집
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• 한국정보컨버전스학회 2008년도 International conference on information convergence
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• pp.135-140
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• 2008

Recently in the Mongolian wireless marketplace, many E-commerce companies have been making considerable investments in the technological development of M-commerce, taking competitive advantage of new business possibilities offered by Internet-based wireless technologies. In the Mongolian wireless marketplace, this new mobile environment opens the door for new and exciting market opportunities in mobile services and applications. In the near future, these companies will be looking toward M-commerce services as a supplemental source of revenue in the mobile marketplace. This paper examines the roles of M-commerce in the consumers' in order to promote the consumers' loyalty in the booming M-commerce. This paper contains theory that focuses on the basic concepts of the M-commerce environment, its wireless network technologies, and its applications infrastructure. Upon searching for references to assist us in establishing a market hypothesis, we discovered that few comprehensive studies on consumer perspective and behavior related to M-commerce services actually exist in the literature. In the area of M-commerce, many companies neglect the consumer perspective, concentrating only on technological factors only when formulating their market strategies. And, due to technological blindness, many companies were not able to succeed in end-user E-commerce services. Given that fact, this paper formulates a consumer-centric research model. In order to prove the research model, we chose the survey method which allows for the collection of large amounts of data from a sizeable population in a highly economical way. Through the survey, this paper defines consumer's attitudes towards M-commerce services by identifying potential Business-to-Commerce(B2C) applications and its primary target groups in terms of gender and age, and by investigating whether consumers recognize the value proposition of M-commerce applications and services. As shown in the data analysis and results, this research concludes that M-commerce development in Mongolia is still at its infancy, and that the implementation of M-commerce depends not only on technological progress, but also on consumer attitudes and their willingness to adopt M-commerce services. As well, other complex cross-cultural factors-socially, economically, culturally, et cetera-enter strongly into the equation.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제11권2호
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• pp.157-164
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• 2005

무선 인터넷 기술과 모바일 컴퓨팅 기술의 발달로, M-Commerce가 PDA나 모바일 폰 등과같은 다양한 무선 장치상에서 실현되고 있다. 현재 M-Commerce를 위한 상품 컨텐츠는 목표 무선 장치의 특징을 충족할 수 있도록 새롭게 작성되고 있다. 이것은 자원의 중복이며, 자원 관리에 엄청난 노력이 요구된다. 따라서 현재 I-Commerce를 위해서 제공되고 있는 인터넷 상품 정보를 효과적으로 이용하는 것이 필요하다. 그러나 이러한 이용에는 적은 메모리 용량, 작은 디스플레이 화면, 낮은 수행속도 등의 모바일 장치의 많은 제약성이 고려되어야 한다. 본 논문에서는 모바일 폰 상에 인터넷 XML 상품 문서를 효과적으로 이용하기 위해 클라이언트에서 문서에 대한 객체계층구조를 구성하는 4가지 방법을 제안하고, 실험을 통해서 사용자 응답시간과 메모리 사용량 관점에서 비교, 분석한다.

• 한국의류산업학회지
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• 제13권4호
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• pp.548-559
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• 2011

The purpose of this study is to find out the important factors and efficient strategies concerning fashion mobile marketing. This study contributes to the effect on shopping behavior of m-commerce consumer applying technology acceptance model(TAM) in the mobile fashion merchandise shopping environment. The areas of study interest are mobile commerce interface characteristics, flow, perceived usefulness, ease of use, attitude, purchase intention. To fulfill the study objectives, a total of 406 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that different factors affect acceptance intention of the fashion M-commerce. The result which extended TAM relationship, excepted affects in perceived ease of use by navigation and Flow, perceived usefulness by perceived ease of use and purchase intention by perceived ease of use considers from all relationships the effect put out. On this wise, mobile commerce interface characteristics needs provider of basic contents to fashion mobile commerce technology acceptance and suggested the ability which diffuses a fashion mobile transactions.

• 대한설비관리학회지
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• 제23권4호
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• pp.39-50
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• 2018

This study aimed at investigating the features of m-commerce (mobility, perceived enjoyment, perceived personalization, and habit) that influence consumers' behavioral intents to adopt mobile shopping. To this end, it theorized on and examined the effects of the features of m-commerce that influence consumers' behavioral intents to adopt mobile shopping. The results showed that the most critical drives of m-commerce in mobile shopping are mobility, perceived personalization, and habit. And also we found that habit weakens (moderates) the effects of mobility on the consumers' behavioral intents to adopt mobile shopping. Habit has direct effects on the consumers' behavioral intents to adopt mobile shopping, and these effects are moderated by individual habit.

• 정보처리학회논문지D
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• 제12D권3호
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• pp.493-498
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• 2005

무선 인터넷 기술과 모바일 컴퓨팅 기술의 발달로, M-Commerce가 PDA나 모바일 폰 등과 같은 다양한 무선 장치상에서 실현되고 있다. 현재 M-Commerce를 위한 상품 컨텐츠는 목표 무선 장치의 특징을 충족할 수 있도록 새롭게 작성되고 있다. 이것은 자원의 중복이며, 자원 관리에 엄청난 노력이 요구된다. 따라서 현재 E-Commerce를 위해서 제공되고 있는 인터넷 상품 정보를 효과적으로 이용하는 것이 필요하다. 그러나 이러한 이용은 적은 메모리 용량, 작은 디스플레이 화면, 낮은 수행속도 둥의 모바일 장치의 많은 제약성으로 간단하지 않다. 본 논문에서는 인터넷 상품 정보를 모바일 폰에 효과적으로 제공할 수 있는 새로운 모델을 제시하고, 이를 구현하는 모바일 시스템을 제안한다. 다음에 제안된 시스템을 설계하고, 구현한 후, 그 실행 예를 보인다.

• 지식경영연구
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• 제20권4호
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• pp.169-183
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• 2019

The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

• Asian Journal of Innovation and Policy
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• 제2권2호
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• pp.150-172
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• 2013

This paper wanted to find out research trends and its determinants on mobile commerce research reviewing 439 articles from 1999, the starting year of this field to 2012. Our analytical framework has 4 categories such as general, technology, consumer and firm, and 14 sub-categories. The results are as follows: First, studies on mobile commerce can be divided into 5 stages. Second, trends of mobile commerce are closely related to the evolution of mobile technologies such as communication technologies and devices (2G, 3G, 3G+, 4G LTE, LTE-A). Third, this field was led by USA until 2005 and has been led by Taiwan after 2006. Fourth, China, Korea, UK and Canada are also leading countries, all of which have mobile device manufacturers. Research trends of non-manufacturing countries and manufacturing countries are different from each other. In addition, the trends of leading countries are different from each other reflecting each country's business needs.