• 제목/요약/키워드: Low Cost Carrier

검색결과 159건 처리시간 0.027초

중국 저가항공사 서비스 만족도 및 재이용 의도에 관한 연구 (Empirical Study on Customer Satisfaction and Intention to Reuse in Chinese Low Cost Carrier Industry)

  • 위수푸 투어후티;김명수
    • 아태비즈니스연구
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    • 제11권4호
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    • pp.167-176
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    • 2020
  • Purpose - In this study, we tried to find that the relationship between the perception of customers on the airline service quality, customer satisfaction, and intention to reuse in Chinese low-cost carriers industry. Design/methodology/approach - We conducted the empirical study for hypotheses testing using the survey data of experienced users in Chinese low-cost carriers service. In this study, reliability and factor analysis were conducted using SPSS 26.0, the path analysis was performed using AMOS 24. Findings - We found that the customer's perception of aviation operation, reservation/ ticketing, online information service provided by Chinese low-cost carriers are positively associated with customer satisfaction. In addition, it was confirmed that customer satisfaction is positively related to the intention to reuse. Research implications or Originality - Based on the results of analysis, it was confirmed that the basic sub-services of the airline are also important in the low-cost carriers services market.

한국과 아시아 지역 저가 항공사 여승무원의 유니폼 디자인 비교 분석 (Comparative analysis on uniform designs of female flight attendant among low cost carriers in South Korea and Asian region)

  • 김선영
    • 복식문화연구
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    • 제23권2호
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    • pp.176-192
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    • 2015
  • This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform both theoretically and empirically. Comparison of uniforms was made among the five Korean carriers and ten typical Asian carriers for empirical research. Results showed the followings. First, all Korean low cost carriers were characterized as formal style except Jin Air. Unlike this, Asian low cost carriers appeared as diverse including formal, semi formal, and casual styles with a uniquely differentiated image. Second, all carriers applied their own symbolic color to their uniform. Third, logo or symbol was adopted as a pattern on scarf in the two Korean companies but it didn't take effect practically. For those Asian carriers, embroidery was used on jacket, jumper and collar. They utilized even a merchandising character to put emphasis on airline image. Fourth, diverse petty items with a decorative effect were used in the case of Korean low cost carriers. In the changing period of uniform, nothing much was changed and remained almost the same as before. Those in the Asian region were characterized with the smallest number of items and the preclusion of decorative add-ons on uniform.

저가항공사의 서비스품질이 항공사의 이미지와 행동의도에 미치는 영향 (The Effect of Service Quality on Airline Image and Behavioral Intention of Low-Cost Carriers)

  • 최호규
    • 유통과학연구
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    • 제11권12호
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    • pp.39-49
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    • 2013
  • Purpose - This study attempts to examine the underlying dimensions of service quality (tangibility, reliability, responsiveness, assurance, and empathy) for low-cost carriers. It subsequently seeks to determine the effect of the relationships of the dimensions of service quality, airline image, and behavioral intentions on airline services to provide adequate basic information and attributes for developing differentiated and competitive service marketing strategies. Research design, data, and methodology - The survey for this study was conducted on patrons with low-cost carrier boarding experiences in districts near universities and central businesses of Seoul and Busan from 5/10/2012 to 16/10/2012. Out of 346 questionnaires, 20 questionnaires with missing data and insincere answers were excluded for this study. Collected data were processed using SPSS 18.0, and the hypothesis was verified by analyzing the structural equation model with Lisrel 8.54. First, the frequency analysis was conducted to identify universal characteristics. Second, the exploratory factor analysis and reliability analysis were conducted to identify the accuracy of the variable measurements of the construct. Third, to assess uni-dimensionality and reliability, confirmatory factor analysis was conducted. Finally, to verify the adequacy of the research model and research hypothesis, the structural model was employed. Results - The results revealed that the factors, "tangibility, reliability, responsiveness, assurance, and empathy" were shown to be the most important dimensions of service quality for the airline image of the low-cost carrier which was consistent with previous studies. Therefore, it is fair to suggest that these verified factors are crucial attributes for the brand image of low-cost carriers. Second, as reliability and responsiveness were shown to be the most important factors for behavioral intentions, it is viable to suggest that these two attributes are crucial for the sales value of low-cost carriers. Further, it was found that the brand image of low-cost carriers was closely related to behavioral intentions. Therefore, in order to ensure the competitiveness and loyalty of patrons, the airline image value is a crucial attribute. Conclusions - The result of this study established that service quality is the most important attribute for marketing to ensure competitiveness, and intensive and differentiated service marketing play a crucial role in creating profits for low-cost carrier companies. First, as tangibility is found to be the most crucial factor in ensuring service quality, quality control and maintenance of medium and small carriers must be provided to ensure reliability, as they are the main attributes of low-cost carriers. Second, in order to promote positive behavioral intentions, it is essential to enhance the value of airline image. Third, in order to ensure competitiveness, it is imperative to carry out intensive and differentiated service marketing. Therefore, to promote the image of low-cost carriers and enhance behavioral intentions, the level of service quality must be secured by developing appropriate service improvement programs.

저비용항공사 체계적 안전관리 활동을 통한 경영활성화 방안에 대한 연구 (A Study on the Revitalization Method of National Carrier(Low cost carrier) Safety Management System)

  • 민경창;황호원
    • 산경연구논집
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    • 제9권6호
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    • pp.37-47
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    • 2018
  • Purpose - In this study, the safety related tasks for low cost carriers' were examined and measures to improve them were suggested. As the air demand increases rapidly, number of passenger has mushroomed in Korea and in order to keep with the demand low cost carriers have played a role. However, low cost carriers' safety related tasks are not reliable level so far. Thus, in this study, the low cost carriers' current situations in terms of safety are investigated, especially regarding how well the ICAO's new safety policies are applied. Research design, data, and methodology - The results of the Ministry of Land, Infrastructure and Transportation' investigation are introduced and field study results are analysed. Current status of retaining experts, staffs, administrators in terms of aviation safety tasks of low cost carriers is compared to those of major airliner and low cost carriers' aviation safety culture is also analyzed by examining the systems and questioning staffs. Especially the culture regarding aviation safety is very important because the culture surrounding the safety tasks plays a major role in every respect of conducting the tasks. Results - Overall the current status of low cost carriers' aviation safety tasks is below standard. Especially retaining experts and staffs is basically below the required level. Also, system and organization to conduct safety tasks are not satisfactory. In particular, aviation safety culture is not settled to operate appropriately. Conclusions - The International Civil Aviation Organization (ICAO) and member states are continuing to launch new safety policies in response to the surging demand for air travel worldwide. The most urgent and important issue among the various safety policies is to reduce air accidents. In order to reduce the number of accidents, ICAO decided to reduce the number of accidents by using the Reactive Safety Management. ICAO has to ensure that each member country can implement proactive safety management for aviation safety. A safety management system (Safety Management System) is a system in which each member state implements a fulfillment standard. The current situation and problems of the safety management system for each airline are suggested and proposed for improvements.

GPS 반송파 위상을 이용한 정밀 측위의 최소자승법과 LAMBDA기법의 성능분석 (Performance Analysis of Least-Squares Estimation and LAMBDA Method for GPS Precise Positioning using Carrier Phase)

  • 박헌준;원종훈;고선준;이자성
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2000년도 제15차 학술회의논문집
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    • pp.146-146
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    • 2000
  • This paper presents field test results of the GPS precise positioning using carrier phase observable. The Least-squares AMBiguity Decorrelation Adjustment(LAMBDA) method is implemented to resolve integer ambiguity problem for two epoch Ll carrier phase measurement data. Field test results show that the GPS precise positioning of cm-level accuracy is obtainable with conventional low cost, single frequency C/A code GPS receivers.

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A Simulated Study of Silicon Solar Cell Power Output as a Function of Minority-Carrier Recombination Lifetime and Substrate Thickness

  • Choe, Kwang Su
    • 한국재료학회지
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    • 제25권9호
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    • pp.487-491
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    • 2015
  • In photovoltaic power generation where minority carrier generation via light absorption is competing against minority carrier recombination, the substrate thickness and material quality are interdependent, and appropriate combination of the two variables is important in obtaining the maximum output power generation. Medici, a two-dimensional semiconductor device simulation tool, is used to investigate the interdependency in relation to the maximum power output in front-lit Si solar cells. Qualitatively, the results indicate that a high quality substrate must be thick and that a low quality substrate must be thin in order to achieve the maximum power generation in the respective materials. The dividing point is $70{\mu}m/5{\times}10^{-6}sec$. That is, for materials with a minority carrier recombination lifetime longer than $5{\times}10^{-6}sec$, the substrate must be thicker than $70{\mu}m$, while for materials with a lifetime shorter than $5{\times}10^{-6}sec$, the substrate must be thinner than $70{\mu}m$. In substrate fabrication, the thinner the wafer, the lower the cost of material, but the higher the cost of wafer fabrication. Thus, the optimum thickness/lifetime combinations are defined in this study along with the substrate cost considerations as part of the factors to be considered in material selection.

저전력, 저가격 무선통신을 위한 DSSS-FSK 신호의 동기 및 반동기 상관 검파 (Coherent and Semi-Coherent Correlation Detection of DSSS-FSK Signals for Low-Power/Low-Cost Wireless Communication)

  • 박형철
    • 대한전자공학회논문지TC
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    • 제42권4호
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    • pp.1-6
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    • 2005
  • 본 논문에서는 송신기와 수신기의 구현에 있어서 많은 장점을 제공하는 직접 확산-주파수(DSSS-FSK) 변조를 제안한다. 주파수 변조를 사용하여, 직접 확산 통신에서도 주파수합성기(PLL)를 이용한 송신기의 구현이 가능하므로 저전력, 저가격이 가능하다. 또한, 반송과 인접 대역에 정보를 전송하지 않아서 직접변환방식 수신기(DCR)의 구현을 용이하게 한다 한편, DSSS-FSK 신호를 위한 최적 동기 검파와 반동기 상관 검파 구조를 제안하고 그 성능을 분석한다. 매우 큰 반송파 주파수오프셋에서도 우수한 비트오율성능을 가지기 위해서, 분할 반동기 상관 검파 구조를 제안하고 성능을 분석한다.

우리나라 저가항공 서비스의 만족이 재이용과 지역관광산업에 미치는 영향에 관한 연구 (A Study on the Satisfaction of Low-cost Carrier Service influence on Reuse and Local Tourism Industry in Korea)

  • 김효경;문재영
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2020년도 제61차 동계학술대회논문집 28권1호
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    • pp.109-110
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    • 2020
  • Today, the tourism industry, unlike the past, is fused with various fields and is closely related to various fields, not just one field. In the case of the tourism industry, it leads to an increase in product sales through not only national import but also enhancing national image, forming a positive virtuous chain. As mentioned in order to verify the hypothesis presented in this study, pilot tests were conducted on about 50 copies of the data, and as a result, in-flight service (H1), flight service (H2), compensation service (H3), and reservation service (H4) It has been shown to have a positive effect on customer satisfaction, and when customer satisfaction is achieved, it naturally leads to reuse.

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저원가 항공사의 경영전략과 실패사례에 관한 연구 (A study on Management Strategy and Cases of Failure of Low Cost Carriers)

  • 하수동;이윤철
    • 한국항공운항학회지
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    • 제14권2호
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    • pp.45-55
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    • 2006
  • Air transportation industry becomes more competitive because that the restrictions on new access to market were eased and related enough for each airline to choose the freight rate and the route without rein. New competitors are pursuing convergence strategy which focuses on low freight rate as a niche strategy for increasing market share by stimulating low cost demand. This strategy is now spreading all over the world such places as Europe, Asia, Oceania and etc. As of December 1, 2004, hundreds of low cost carriers are participating actively in the market and finding their level as a new strategic group in the air transportation industry with expanding their market. In case of USA, however, many airlines, which had newly entered to the market, went into bankruptcy in the mid-1980s. People Express in USA established in 1980 is one of the examples of failure. In case of Japan, Hokkaido International Airline, a typical low cost carrier which established in 1997, filed for bankruptcy. This study is for examining the strategic implication closely through the study on management strategy and cases of failure of low cost carriers.

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