• Korean Journal of Culture and Social Issue
• /
• v.26 no.4
• /
• pp.501-524
• /
• 2020

This study was conducted to validate the Korean Love addiction Questionnaire-Short Form (K-LAQ-SF) applicable to Korean society. As a result of exploratory factor analysis for Love addiction 40 Questions(Peabody, 2005), the final 5 factors and 15 questions appeared, and the model fit of the final scale was confirmed through confirmatory factor analysis. The results of the equivalence test showed that the theoretical structure of the abbreviated scale works in the same way for each gender. The results of correlation analysis between K-LAQ-SF and original scale showed that the abbreviated scale represented the original scale relatively faithfully. Finally, the results of correlation analysis between this scale and relationship addiction, love type and depression showed that convergence, discrimination and criterion validity were secured. K-LAQ-SF is significant in that it can be usefully used to easily measure the characteristics of Korean adults' love addiction in a short time based on stable reliability and validity.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2012.05a
• /
• pp.71-72
• /
• 2012

• The Research Journal of the Costume Culture
• /
• v.20 no.4
• /
• pp.604-615
• /
• 2012

Despite the increasing recognition of the value of emotions and younger consumers in luxury market segments, little research has focused on the role consumer characteristics and emotions play in younger consumers' commitment to luxury brands. Drawing on the identity-motivation model and the idea of self-construal, this study identifies the contributing factors of younger consumers' commitment to luxury fashion brands. Specifically, this study examines the role of consumer characteristics (i.e., self-construal), the self-expressiveness of brands, and emotional factors (i.e., brand love and brand attachment) in developing consumer-brand relationships. The proposed model was tested with college students in the U.S., which supplied a representative group of younger consumers of luxury fashion brands. The data were collected using web-based surveys and analyzed using structural equation modeling method. The results showed that consumers who were characterized with interdependent self-construal had positive perceptions of self-expressive luxury fashion brands. Furthermore, the perception of self-expressive brands promotes the consumers' brand love of and brand attachmentto luxury fashion brands. Also, while both improved brand commitment, brand attachment had a greater impact on brand commitment than brand love. This study contributes to the literature by identifying driving forces of younger consumers' brand commitment. It also provides managerial implications for luxury fashion brands.

• Journal of the Korean Home Economics Association
• /
• v.48 no.7
• /
• pp.15-22
• /
• 2010

The purpose of the present study was to examine whether relational aggression was distinct from physical aggression in young children. Moreover, the association between emotional regulation, verbal ability, maternal love withdrawal and relational aggression were investigated. Participants were 3 year old 356 children recruited from middle income families. Children's verbal ability was assessed by interview and teachers' measurement of emotional regulation and relational aggression. The results presented that confirmatory factor analysis confirmed a 2-factor model. Emotional regulation, verbal ability, and maternal love withdrawal were significant predictors of relational aggression.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.25 no.3
• /
• pp.210-216
• /
• 2015

It is well known that the structure of brain and consciousness of human have a phenomena of complex system. The human emotion have a many kind. The love is one of human emotion, which have been studied in sociology and psychology as a matter of great interested thing. In this paper, we consider a same and different time delay in love equation of Romeo and Juliet. We represent a behavior of love as a time series and phase portrait, and analyze the difference of behaviors between a same and different time delay.

• Journal of Distribution Science
• /
• v.21 no.3
• /
• pp.37-46
• /
• 2023

Purpose: The article focuses on studying the impact of brand anthropomorphism, and brand love, on brand advocacy, and at the same time the moderate role of brand self-connection in the process of customers' perception of the brand, especially the brand distribution. The survey subjects are customers with millennial consumers in Ho Chi Minh City, who have the behavior of buying brands in the smart mobile device industry many times with a specific brand in terms of brand distribution. Results: The findings show that Brand anthropomorphism and brand love are crucial factors to impact brand advocacy and the role of self-brand connection also is a confirmed positive effect on the relationship between brand anthropomorphism and brand love. Research design, data, and methodology: The article uses quantitative research to test the model and research hypotheses. The way to collect quantitative data is to use questionnaires with 1531 samples in Ho Chi Minh City, Vietnam. Conclusion: The research results can help businesses build a long-term brand strategy and expect to get new rewards and value from customers. They can also add to the theory about the relationship between brands and customers.

• Journal of Distribution Science
• /
• v.21 no.5
• /
• pp.53-61
• /
• 2023

Purpose: The purpose of this study is to consolidate research trends about the distribution of 'other customer perspective' on 'brand love' and 'brand anthropomorphism', as well as to identify prospective research topics and provide managers with suggestions. Design, data, and technique of research: The purpose of this article is to examine the distribution relationship between brand love and brand anthropomorphism using a systematic review and bibliographic mapping analysis (VOS viewer) using 23 documents from 2014 to 2023. Results: This will be a step in the correct path if brand managers can have a great interaction with their clients by using common anthropomorphism. Yet, a second challenge will be how to anthropomorphize the brand. Moreover, there is nothing simpler than discovering oneself in a brand when there are several pictures, life ethics, sentiments, and experiences that coincide. From a different perspective, the brand sometimes looks to be the ideal model for consumers to identify with, and even fall in love with since it makes them feel close to their significant other. Conclusion: The findings may help companies create a long-term brand strategy and anticipate additional consumer rewards and value. They may also enhance brand-customer theory.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.11 no.5
• /
• pp.523-530
• /
• 2016

Human mind can be divided by conscious and nonconscious. The action that can be seen by eyes express of conscious world, but brain researchers tell us that the world of nonconscious more occupied than world of conscious. In this paper, we divide conscious and nonconscious of world in basic love model of Romeo and Juliet, and then we represent complex number for the conscious and nonconscious. We also display as time series and phase plane for their behavior. Finally, we confirms the existence of nonlinear characteristics in their behavior.

• The Journal of the Korea Contents Association
• /
• v.20 no.8
• /
• pp.315-326
• /
• 2020

Corporate efforts to build strong brands have made consumers interested in brand love. In the field of brand love, however, there is a lack of systematic research on the multidimensionality of the concept of brand love and on the scale development to measure it. Thus, based on the methodological research design of Churchill(1979) and DeVellis(1991), this study explored properties of brand love and classified them into two levels - 'emotion' and 'relationship' - and generated corresponding measurement items. To do this, the research was conducted in a total of eight stages, including preliminary studies such as literature review, open surveys, and in-depth interviews, as well as the main study process in which the factors were analyzed step by step. As a result, the level of emotion appeared to have five subcomponents (self-esteem, warmth, interest, responsibility, pleasure) with 19 items, and the level of relationship - three subcomponents (unchanging, sharing/supporting, understanding) with 11 items, adding up to a total of 30 measurement items for brand love with reliability, convergent and discriminant validity, and nomological validity. Additionally, we intended to expand the scope of research related to brand love by presenting the result model of organic interaction between the concepts that constitute brand love and proposing '4 categories of brand love strength' based on it.

• Cross-Cultural Studies
• /
• v.35
• /
• pp.79-95
• /
• 2014

This article aims at rethinking on people of Modern styles in early modern period with reference to A Large River[Dae-Ha] written by Kim Nam-cheon at 1939. Park Sung-guoen could be called to Homo Economicus, first, have maximized of self-interest in rapid changes of Korea society with loan sharking, rising to upper class in new early modern era instead of traditional nobleman. Park Hyung-geol could be said romantic guy, second, have chased romatic love consist of three elements(love-sex-marriage). But he troubled his love affairs to his family members frustrated his will because of a bastard son. It is the model of situations, Kim Nan-cheon intended to describe, that Homo Economicus became an object of envy among people in early modern society as well as the choice has been hard in conflicting between family and lover, concretizing anachronism through history of family.