• Journal of the East Asian Society of Dietary Life
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• v.21 no.3
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• pp.429-437
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• 2011

This study evaluated on the purchasing patterns for bakery products and the effects of brand image on consumers' purchasing power while living in the Seoul area. The questionnaires developed for this study were distributed to 400 males and females aged 20 and older. A total of 385 questionnaires were used for analysis (96.0%) and the statistical analysis, descriptive analysis, and $x^2$-test were completed using SPSS (version 14.0) software. When purchasing bakery products, 'taste' (59.7%) was most important followed by 'shape and size' (13.2%), 'ingredients' (11.7%), 'price' (7.5%), 'expiration date' (5.2%). 'origin of ingredients' (2.1%), and 'packaging' (0.5%). Subject showed significant differences in their purchase of bakery products based on characteristics including 'age' (p<0.05), 'occupation' (p<0.01), 'type of family' (p<0.01), and 'income' (p<0.1) The most influential factor in purchasing bakery products was 'material' (score=3.73), followed by 'name value' (score=3.56). Brand image of bakery had an effect on bakery products as 'present' (score=3.83), 'sanitation' (score=3.58). And, the most high respondent in basis of deciding brand image consumer's was 'clean and nice interior'(53.1%), followed by 'high quality ingredients and packaging'(23.7%).

• Journal of Korea Port Economic Association
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• v.25 no.1
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• pp.29-46
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• 2009

According to construction work of No. 2 Lotte world, the alternative pier is under construction in Dongsam-dong Yeongdo-gu to accommodate small boats. As a result of that, in order to procure route of small boats passage,0-2 Anchorage used to bunkering or waiting for berth should be reduced, 220m. It is expected that the risk of passage and congestion around the anchorage could be increased because of the traffic of small boat using the alternative pier. Therefore, it is needed to enlarge the O-2 Anchorage 250m toward to inner breakwater. According to result of analyzing traffic circumstance and weather condition of anchorage near the Busan inner fairway, and to procure of alternative anchorage in order to resolve the problem caused by reduction of O-2 Anchorage, no problems incurred. In conclusion, reduction & enlargement of area of new O-2 Anchorage is expected to resolving of congestion & reducing of risk of traffic at O-2 Anchorage, and to operating O-2 Anchorage, efficiently.

• The Research Journal of the Costume Culture
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• v.29 no.5
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• pp.706-718
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• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

• The Korean Journal of Franchise Management
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• v.9 no.4
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• pp.33-43
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• 2018

Purpose - In hotel industry, quality of leader-member exchange(LMX) relationship is very critical, because it impacts on the employee's work attitude and behaviors. Thus, this research examines the effect of LMX on employee loyalty in the context of hotel business and identifies mediating roles of work stressors, work role performance in the relationship between LMX and employee loyalty. This research suggests the guidelines for how hotel leaders should manage their employees and build employee loyalty that improve management and business performance. Research design, data, and methodology - This study tests the structural relationship between LMX, work stressors, work role performance, and employee loyalty. Work role performance divide into three sub-dimensions such as individual task proficiency, individual task adaptivity, and individual task proactivity. In order to examine the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 113 franchise hotel employees and were analyzed using SPSS 22.0 and SmartPLS 3 program. Result - The findings of this research are as follows. First, leader-member exchange(LMX) have significant positive impacts on work stressors, work role performance, and employee loyalty. Second, work stressors have significant negative impacts on work role performance and employee loyalty. Third, work role performance has significant positive impact on employee loyalty. Conclusions - The outcomes of this research indicate that hotel leaders should focus on the dyadic relationship with their employees how to improve employee productivity through LMX relationship. In turn, the quality of this relationship influences employees's work attitudes and behaviors. As a result of increasing job demands in hotel business which relies heavily on human resources, the hotel leader must find ways to prevent or reduce stressors and associated strains. If hotel employees perceive the high quality of LMX relationship, they improve their work role performance which influences loyalty. Therefore, the hotel leaders should develop monetary or non-monetary reward system for the employees and, make an efforts to have unique social exchange relationships with employees.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.2
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• pp.1-9
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• 2011

This study concerns the Baekje Traditional Garden, one of the open spaces in the Lotte Resort in the Baekje Historical Reappearance Complex, which is part of the comprehensive plan for specific areas in the Baekje cultural area. The Baekje Traditional Garden has historic value, and its excellent garden style influenced the ancient Japanese gardens. This study dealt with three issues: (1) The context in which Lotte Buyeo Resort accepted the Baekje Traditional Garden, particularly the background and process of such; (2) The original form of the Baekje Traditional Garden; and (3) How the Baekje Traditional Garden should be represented in the open space of the resort. Representation is accomplished in two ways: using the structure of the original garden and in the borrowing of elements. For representation using the structure of the original garden, Imrugak was used as the main entrance space, and Wolsunjung was represented from the Ganbuklee remains. In the rear garden are wave watercourses and other garden facilities of the Wanggungri site in Iksan. Borrowing of elements, on the other hand, was accomplished in the plant plan and detailed development. In addition, mountaintops (three mountains and five mountain summits), a clean stream between mountains, and a pine forest are visualized in the garden. This is the representative landscape of the Taoist hermit world that appeared in the Baekje Gilt Bronze Incense Burner and Landscape pattern. The significance of this study is twofold. First, the Baekje Traditional Garden is a fresh trail because there has been no previous research concerning it. Second, while past research concerning traditional spaces focused on the results of representation, this study focused on the process of representation. This means that this research work tried to extend the study concerning the representation of traditional spaces from the conceptual to the practical approach. This study, however, also has its limitations. The authenticity of the representation suggested in this study may be questioned later because efforts have been made to preserve the original Baekje Traditional Garden. In addition, this study should seek a balance between authenticity on one hand and amusement and diversity of experience on the other, because the site is a resort.

• Korean Security Journal
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• no.33
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• pp.163-195
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• 2012

Various kinds of performances and events have been held by local governments along with the worldwide popularity of K-pop, and there is a growing concern about possible accidents. Actually, a large-scale of accident took place during the MBC pop song concert in Sangju Sports Stadium in October 3, 2005. And another great safety accident occurred during an open event in the Lotte World in Seoul in March 26, 2006. The purpose of this study is to propose improvement of security company that carry out security activity through the analysis of the cases of accidents and common causes in the event sites. The improvement of safety management for large-scale event site by the study are as followings; First, institutional measures should be taken to extend the size of private security companies. Second, more education and training should be provided for security personnels who work for the event. Third, private security companies should prepare for the security measures more thoroughly in advance. Fourth, private security companies should make every possible effort to maintain order in the event site. Fifth, private security companies should bolster their collaboration with relevant organizations. Sixth, security companies should take actions to make themselves completely ready for any possible unexpected situations.

• Journal of Distribution Science
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• v.9 no.4
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• pp.15-27
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• 2011

Although a huge number of academic researchers have paid considerable attention to exploring both the degree to which store image influences retailer brand customers and how to develop store personality, they have overlooked the contemporary retail context in which retailers have developed many different types of retailer brands, that is, price-oriented or quality-oriented retailer brands. Rather than focusing on the latter, much literature has looked at the former. Accordingly, even though there are many articles related to store image, a few authors have shown their interest in identifying the extent to which store personality affects customers purchasing retailer brands at lower prices. As a result, their efforts have been to illustrate the relationship between store image and consumer behaviours buying retailer brands. In that multiple retailers over the world such as E-Mart, Lotte-Mart, Tesco Korea and Tesco UK have actively introduced not only the quality-focused retailer brands that quality is better than, or equal to national brands, and prices are slightly higher than, or equal to them, but also price-focused retailer brands, academicians should make an effort to investigate how store image affects customers purchasing a quality-oriented retailer brand, comparing with previous research results. That is why the authors illustrate the extent to which store personality components influence retailer brand customers, including particularly quality-oriented retailer brand customers through an empirical research. By adopting a questionnaire method as a research technique to illuminate the relationship between store image components and retailer brand customers, research validity increases and further, data gathered through a field survey are analysed through a few statistic analysis methods, in order to minimise statistical deviations. Compared with the prior research concentrated on price-focused retailer brands, the authors have significantly shed light on customer behaviours purchasing retailer brand products with higher quality. When it comes to store personality components, the research suggests the following five items: merchandise attributes, services, physical facilities, promotions, and institutional image, considering the subcomponents mentioned by the previous research. Proposing the conceptual research model which those elements are differently hypothesised, according to retailer brand types: PR (Price-oriented Retailer brand) and QR (Quality-oriented Retailer brand), the research is proceeded. Through empirical research, the authors found that amongst the five items, only promotion influenced retailer brand customers in the Korean retailing marketplace, unlike other countries explored by many researchers, such as UK. Although much literature emphasises that those elements are closely related to retailer brand buying proneness, it is completely not fit to the Korean market. Also, research findings provide new insights into the degree of store image effects on retailer brand customers for academiciansand practitioners. Whether the retailer brand development program that a retailer has carried simultaneously both price-focused and quality-focused retailer brand types is practically profitable should be explored in the future.

• Proceedings of the Korea Concrete Institute Conference
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• 2008.11a
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• pp.641-644
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• 2008

This paper investigated the plant and raw material of the ready-mixed concrete company which could supply to the second Lotte World on Pusan. the results were summarized as following. Almost plants were mainly using Twin shaft mixer which was 210m$^3$/hr and horizontal type. There was different the number of admixture silos at each plants, and they were separated by types. The mixtures mainly consisted of the ordinary portland cement, fly ash and blast furnace slag. For favorable quality control, each materials had to carry from same factories, and the monitering standard for quality control should be prepared. The coarse aggregates were used with many different producing districts, so they were only used from Y caused by exclusion of quality difference. The crushed, washed and river sands were generally used as fine aggregates, so the fine aggregates which could be possible to supply stable quality were chosen. This study used Poly Carbonic Acid Admixture which was developed to satisfy maintenance of performance till 2 hours and 10MPa at 15 hours.

• Spatial Information Research
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• v.23 no.4
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• pp.91-101
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• 2015

Due to recent increase of indoor spatial information demands, several international standards have been published for indoor spatial information. OGC has also recently published two standards for indoor space; CityGML and IndoorGM. CityGML aims to provide a standard for 3D city modeling and the level of details (LoD) 4 covers the indoor space. IndoorGML focuses only on indoor space and provides several functions to complement the weakness of CityGML. It is therefore recommended to apply IndoorGML as a combination with CityGML. However since the weakness and strengths between these standards are not yet fully studied and understood, there is no well-defined guideline to apply them in a proper way. It means that we need to carry out a comparative study between them for their proper integration. For this reason, we discuss the pros and cons of these standards from two use-cases. The sites for the use-cases cover Lotte World Mall and Jongno-5 subway station, respectively. We studied these use-cases to compare CityGML and IndoorGML through the data construction of CityGML and IndoorGML for these sites. And based on several application scenarios, we also analyzed the weakness and strengths of each standard from different viewpoints. We expect that these comparative studies will be helpful to make a guideline on the application and integration between CityGML and CityGML.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.5
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• pp.13-21
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• 2013

Super high-rise buildings of combined use such as large shopping malls and multiplex etc. have larger parking facilities than general buildings and are characteristic of an increase in the number of the entrance and the exit connecting internal external space of the parking lot. These features cause a congestion of internal traffic by increasing car driving distance in the parking lot, and vehicle idling increases by drivers wander the parking lot in order to find parking space. In addition, they make drivers suffer from lots of difficulties due to parking including increasing their walking line after parking. Therefore, in this study, we developed individual parking information provision algorithm to specify the optimal parking place for drivers according to the purpose of visiting a building and the drivers' moving path, and selected new construction site for the second lotte world in order to evaluate the algorithm developed and performed evaluation. As a result of the evaluation, it was analyzed that in the case of applying the individual parking information provision algorithm compared to the existing parking information provision algorithm, moving distance in the parking lot decreases around 7.43~83.4%, and that in the case of $CO_2$ emission, it decreased about 47.7% on average, which indicates that the efficiency resulted from application of the individual parking information provision algorithm is very high as the application effects are tested.