• Title/Summary/Keyword: Long-term strategy

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A Study on Long-Term Electronic Records Preservation Using Cloud-Based Emulation Strategy (클라우드 컴퓨팅 기반 에뮬레이션 전략을 활용한 전자기록 장기보존 방안 연구)

  • Lee, Bong-Hwan;Han, Hui-Jeong;Jo, Cheolyong;Wang, Ho-sung;Yang, Dongmin
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.4
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    • pp.1-33
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    • 2019
  • The key to the long-term preservation of electronic records is the long-term retention of the bitstream that contains the original functional attributes and appearances of the electronic records that were originally created and utilized. Considering economic and technical aspects, most of the major domestic and foreign archives have adopted a migration strategy that allows conversion to a new format depending on the stability and reliability of the format containing the original bitstream. However, as the type of electronic records varies and its scope continuously expands, several problems arise if a single migration strategy is observed. Therefore, the applicability of the emulation strategy is examined in this paper to reproduce the system and application environment where electronic records are created and utilized. As such, electronic records can be maintained without any changes in the bitstream by utilizing cloud computing technology.

A Study of Effects on Long-Term Relationship Orientation of Women's Experiential Fashion Marketing -Focused on Middle.Old Aged Women- (여성패션 체험마케팅이 장기적 관계지향성에 미치는 효과 연구 -중.노년층 여성을 중심으로-)

  • Seo, Eun-Kyoung;Lee, Sun-Jae
    • Journal of the Korean Society of Costume
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    • v.58 no.3
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    • pp.34-48
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    • 2008
  • Modern fashion market is being developed by emotional values rather than rational idea of customers. Experiential marketing is an effective marketing strategy for fashion marketplace because customers tend to consider fashion shopping as an enjoyable experience. Among the fashion markets, the fashion stores for middle.old aged women that have various points of contacts could be appropriate place where emotional and relational marketing strategies would be applied to. The effects of the procedure "emotional and relational experience$\rightarrow$commitments$\rightarrow$long-term relationship orientation" that fashion customers are experiencing, by forming a path model, two types of experiential effects from emotion and relation were examined. It was found that fashion emotional and relational experiences were important factors because these factors affected a long-term relationship orientation. The findings of the study provide marketing strategy that enables to promote a consistent relationship between fashion stores and customers. Furthermore, this study will contribute to the criteria for segmentation of middle and old aged women's fashion market who have own desire for fashion emotional and relational experience.

A Strategy of Technology Development for the Railway System based on Railway Network (철도망 구축을 고려한 철도시스템의 기술개발전략)

  • Lee Hi-Sung
    • Journal of the Korean Society for Railway
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    • v.9 no.3 s.34
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    • pp.319-324
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    • 2006
  • Studied was a strategy of technology development for railway system in terms of railway network. First, The successful launch of the Korean HST system has not only decreased logistics burden but also significantly transformed the Korean trunk-line railway network, revolutionizing the logistics and technology sectors and reinvigorating the Korean railway industry in one century. Korean railway industry sector is now investing to develop many different types of railway system(G7, Post G7, tilting train...) so that these kinds of various railway system development should be integrated with the National Inter-modal Transportation Network Plan. To secure sufficient capacity that is required by the National Railroad Plan, the railway industry needs to establish mid- and long-term train purchase and operation strategies in compliance with railway construction and operation policies. During a railway construction planning, train operators, based on their train operation strategies, should come up with measures to closely cooperate with project operators from the planning stage through to the opening of a railway system. To be more precise, train operators should establish long-term train procurement plans reflecting both long-term national railroad network plans and plans for each railway line in order to suggest appropriate roles and schedules for each line. Also, based on the long-term railway plan, directions should be decided concerning the research and development of trains in advance.

Innovative Marketing Channel in the South Korean Retail Banking Industry: The Case of KB Rockstar

  • Chung, Hwan;Kim, Sang Yong;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.23-42
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    • 2013
  • To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

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Analysis of Business Implementation Strategy and Construction Management Techniques in Spearheading Overseas Expansion

  • Park, Kyungrog;Yi, June-Seong
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.472-476
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    • 2015
  • The purpose of this study is to fully understand the present state of the domestic construction companies, and to analyze phased business types and construction management techniques in order to initiate overseas expansion. Because of the recession in the domestic construction market, a thorough and strategic perspective to constantly develop inroads into overseas market is required. So we carried out a questionnaire survey targeting the experts of the overseas construction and researcher, and consulted them in depth. The questionnaire survey was divided into three sections. The first section is the necessity of overseas construction and the reason. The second is the overseas business types classified into the way of advance in short-term and long-term phase possibility of expansion. Lastly, the importance of the phased construction management techniques and the current capacity of the domestic and the foreign business trends were scrutinized. On the basis of the consultation and surveys, we analyzed the overseas business types and the construction management types in the short-term and long-term phase.

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협업적 의사소통을 통한 B2C 웹사이트 정보 프라이버시 보호 활동의 성과에 관한 연구: 장기 관계적 성과 관점을 중심으로

  • Lee, Sang-Hun;Lee, Ho-Geun
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.493-517
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    • 2008
  • The purpose of this research is to identify effect of communication strategy as effectively communication method which is decreasing Internet Web site users' perceived information privacy concerns as important factor affecting to positive behavior or behavioral intentions on long-term relational outcome perspectives. This study suggests alternatives concepts and causal relationship about information privacy issues. First, it addressed collaborative communication strategy (CCS) model of effective communication method for Web site's IPP to users. Second, it provided comparing and integrating streams of information privacy research on long-term relational outcomes perspective. Third, it assessed effectiveness of Web site's IPP on organization legitimacy ensured continuous survival of organization. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 684 responses from the users of 21 Internet Website among entirely finance, recruit, portal /e-store Web site. It was learned that CCS(as a communication method) and relationship quality(representing long-term relational outcomes)was positively associated with decreasing user's IPC more than privacy risk. Also, legitimacy to information privacy practice positively associated with willingness to information providing more than negative effect of IPC. Lastly, their association strength was partially moderated by the type of real information sensitivity.

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A Study on the Strategic Human Resource Management of Globalization -Focused on Japan.Korea.United States-

  • Lim, Sang-Hyuk
    • International Commerce and Information Review
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    • v.8 no.3
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    • pp.385-396
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    • 2006
  • The successful knowledge and information based companies facilitate to restructure the industry and strengthen the national competitiveness in the future. The advent of information age provides us new challenge because the information breakthrough can play a pivotal role in terms of knowledge transfer in the human resource management. Executive officer must present long term vision in order to expand enterprise continuously and establish long term management goal and strategy which are appropriate for key organizational skills of future management environment (Pfeffer, 1998). Also, long term talent management based on vision, goal and strategy and talent development strategy and employment management must be established (小池, 1994)). American HRM system's reformation cannot be defined without scientific management policy. However, currently widely discussed Japanese HRM system's reformation cannot be defined without organizational commitment focused Japanese employment system. (津田, 1992 ; 太田, 1994). Japan's development of the following policies are behind comparing to Europe : (1)Skill based talent management regardless of age, sex, nationality, race and academic background (2)Consideration of retirement age of 64 (3)Creativity and freedom promoting talent management policy. Also, there are problems to be solved. Solutions will be searched for by establishing new wage policy based on tasks and individuals in the basis of lifetime employment system.

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Strategy of Energy Technology Development for Establishing the Hydrogen Economy (수소경제사회구현을 위한 에너지기술개발전략)

  • Lee, Seong-Kon;Mogi, Gento;Kim, Jong-Wook;Shin, Sung-Chul
    • Transactions of the Korean hydrogen and new energy society
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    • v.18 no.2
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    • pp.207-215
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    • 2007
  • The rapid changes of energy environment such as high oil price, united nations framework convention on climate change, and the hydrogen economy have been happening to provide national energy security in the 21st century, we need to build strategic approach for coping with energy environment. From a long-term viewpoint of energy technology development, it's time to develop energy technology with selection and specification. In this study, we build energy technology roadmap for establishing the hydrogen economy with a long-term strategy. We analyze economic spin-offs and commercial potential for establishing energy technology roadmap of energy technology development for establishing the hydrogen economy.

Long-term Preservation of Digital Heritage: Building a National Strategy (디지털유산의 장기적 보존: 국가정책 수립을 위한 제안)

  • Lee, Soo Yeon
    • The Korean Journal of Archival Studies
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    • no.10
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    • pp.27-62
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    • 2004
  • As the penetration of information technology into everyday life is accelerated day by day, virtually all kinds of human representation of knowledge and arts are produced and distributed in the digital form. It is problematic, however, because digital objects are so volatile that it is not easy to keep them in fixed form. The fatal fragility makes it extremely tricky to preserve the digital heritage of our time for the next generation. The present paper aims to introduce current endeavors made at the international and the national levels and to provide with suggestions for Korean national strategy of digital preservation. It starts with reviewing the global trends of digital archiving and long-term preservation, focusing on standardization, preservation strategies and current experiments and projects being conducted for preserving various digital objects. It then sketches national strategies of several leading countries. Based on the sketch, twofold suggestions for Korean national strategy are proposed: establishing a central coordinating agency and accommodating the digital preservation issue in the legislative and regulatory framework for the information society. The paper concludes with the necessity of cooperation among heritage organizations, including libraries, archives, museums. They should cooperate with each other because they have traditionally been trusted with the custodianship of collective memory of humankind and the digital heritage cannot be passed onto the next generation without their endeavor. They should also work together because any single institution, or any single nation could cover what it takes to complete the task of long-term preservation of our digital heritage.

Future Development Strategies for East Asian Journal of Business Economics

  • Byoung-Goo KIM
    • Journal of Research and Publication Ethics
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    • v.4 no.2
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    • pp.13-17
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    • 2023
  • Purpose: EAJBE is actively responding to changes in academic paradigms at domestic and abroad and is carrying out measures to maximize synergy effects between academic fields with the goal of being at the world level. This study aims to present a developmental strategy for EAJBE to grow into an academic journal with international public trust and prepare for future changes. Research design, data and methodology: This paper identifies the current status from the first issue of EAJBE to the present, and analyzes the overall development strategy and direction. Results: EAJBE continues to strengthen long-term investment for internationalization and activities to attract members of excellent scholars. Specifically, first of all, EAJBE aims to operate responsible academic journals, such as guaranteeing the long term of the president of the academic society, the chairman of the editorial board, and the editor-in-chief. EAJBE also focuses on expanding investment for internationalization from a long-term perspective. Finally, EAJBE actively strives for academic exchanges between scholars abroad and at home. Conclusions: EAJBE was indexed in the KCI of the Korea Research Foundation and currently operates a rigorous academic journal to be indexed in the SCOPUS. Already, EAJBE is doing its best to become a successful model for Korean academic journals. EAJBE's path forward will be the first one that no academic society has ever reached as the world's top academic journal.