• 제목/요약/키워드: Long-term strategy

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Distribution of Brand Community in University: A Systematic Review of Literature on Higher Education Market-Oriented Strategy

  • Danial, THAIB;Saiful, GHOZI;Hendra, SANJAYA KUSNO;Andriani, KUSUMAWATI;Edy, YULIANTO
    • Journal of Distribution Science
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    • v.21 no.3
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    • pp.25-36
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    • 2023
  • Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

Interference-Aware Radio Resource Allocation in D2D Underlaying LTE-Advanced Networks

  • Xu, Shaoyi;Kwak, Kyung Sup;Rao, Ramesh R.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.8
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    • pp.2626-2646
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    • 2014
  • This study presents a power and Physical Resource Blocks (PRBs) joint allocation algorithm to coordinate uplink (UL) interference in the device-to-device (D2D) underlaying Long Term Evolution-Advanced (LTE-A) networks. The objective is to find a mechanism to mitigate the UL interference between the two subsystems and maximize the weighted sum throughput as well. This optimization problem is formulated as a mixed integer nonlinear programming (MINLP) which is further decomposed into PRBs assignment and transmission power allocation. Specifically, the scenario of applying imperfect channel state information (CSI) is also taken into account in our study. Analysis reveals that the proposed PRBs allocation strategy is energy efficient and it suppresses the interference not only suffered by the LTE-A system but also to the D2D users. In another side, a low-complexity technique is proposed to obtain the optimal power allocation which resides in one of at most three feasible power vectors. Simulations show that the optimal power allocation combined with the proposed PRBs assignment achieves a higher weighted sum throughput as compared to traditional algorithms even when imperfect CSI is utilized.

Restoration of Mandibular Edentulous Patient By Dental Implant: Case Report

  • Kwon, Ji-Yung;Kim, Yung-Soo
    • The Journal of Korean Academy of Prosthodontics
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    • v.38 no.3
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    • pp.360-365
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    • 2000
  • The completely edentulous patient has few treatment options in conventional dentistry. When implants are considered, treatment plans range from a 2-implant overdenture to a completely implant-supported prosthesis. Fixed prosthesis is often the preferred selection of the edentulous patient. fixed full-arch cert amo-metal restorations can be a predictable implant treatment modality for the edentulous patient. Implant-supported fixed prosthesis has several advantages: predictability, fixedness, retrievability, improved function, lower maintenance of prosthesis, long-term published success. Edentulous patients with a severely resorbed mandible often experience problems with their dentures. Treatment concepts involving two to four implants for the support of an overdenture have been proposed. There seems to be no need to insert more than two endosteal implants to support an overdenture, however, long-term prospective studies are needed to support this notion. Using short endosseous implants and an overdenture in the extremely resorbed mandible is a justified treatment option because of the relative simplicity and low morbidity of this treatment strategy. Implant-supported overdenture has several advantages: Cost, retrievability, hygiene access, profile and contour control, increased retention and stability, implant installed in a predicted region(ant. mandible).

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A Study on the Current Customer's Defection Due to Promotions Focused on New Customer Acquisition (신규고객 유치에 따른 기존고객의 이탈가능성 연구)

  • Lee, Ki-Soon;Kim, Sang-Yong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.1
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    • pp.105-124
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    • 2007
  • CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

Anticoagulation Therapy, Thrombolytic Therapy, and Use of Blood Products in Neonates (신생아에서의 항응고요법, 혈전용해요법 및 혈액제제 사용)

  • Choi, Chang-Won
    • Neonatal Medicine
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    • v.18 no.1
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    • pp.34-41
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    • 2011
  • Neonatal coagulation disorders and thromboembolism require timely management. Failure to treat these conditions at the appropriate time may lead to death or the development of significant long-term sequelae. However, most current guidelines for managing neonatal coagulation disorders and thromboembolism are empiric and not based on randomized clinical trials. Thus, it is not easy to choose an appropriate management strategy for these conditions in clinical settings. In this review, therapeutic guidelines currently utilized in clinics and novel therapeutic options still under investigation are presented and reviewed.

Activation Strategy of Plant Education Programme for Construction through Abroad Case (해외 사례를 통한 플랜트 교육 프로그램 활성화 방안)

  • Lee, Tai-Sik;Park, Eun-Soo;Lee, Dong-Wook
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.332-337
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    • 2006
  • Plant technology is integrated technology of industry which has big ripple effect to related industries but long-term investment is required in order to have technology power and long-term development plan must be set up and consistently managed by nationwide or similar industries. In addition, plant education program need to be developed to train high level technicians. Under this current situation, this research aims to seize current pictures of plant education internally and externally thru survey in the construction and to conduct basic research to develop education program for domestic improvement of plant technology power.

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Multi-Objective Handover in LTE Macro/Femto-Cell Networks

  • Roy, Abhishek;Shin, Jitae;Saxena, Navrati
    • Journal of Communications and Networks
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    • v.14 no.5
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    • pp.578-587
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    • 2012
  • One of the key elements in the emerging, packet-based long term evolution (LTE) cellular systems is the deployment of multiple femtocells for the improvement of coverage and data rate. However, arbitrary overlaps in the coverage of these femtocells make the handover operation more complex and challenging. As the existing handover strategy of LTE systems considers only carrier to interference plus noise ratio (CINR), it often suffers from resource constraints in the target femtocell, thereby leading to handover failure. In this paper, we propose a new efficient, multi-objective handover solution for LTE cellular systems. The proposed solution considers multiple parameters like signal strength and available bandwidth in the selection of the optimal target cell. This results in a significant increase in the handover success rate, thereby reducing the blocking of handover and new sessions. The overall handover process is modeled and analyzed by a three-dimensional Markov chain. The analytical results for the major performance metrics closely resemble the simulation results. The simulation results show that the proposed multi-objective handover offers considerable improvement in the session blocking rates, session queuing delay, handover latency, and goodput during handover.

A SCENARIO STUDY ON MIXING STRATEGIES OF FAST REACTOR WITH LOW AND HIGH CONVERSION RATIOS

  • Jeong, Chang Joon;Jo, Chang Keun;Noh, Jae Man
    • Nuclear Engineering and Technology
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    • v.45 no.3
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    • pp.367-376
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    • 2013
  • This study investigated mixing scenarios of the low and high conversion ratios (CRs) of fast reactors (FRs). The fuel cycle was modeled so as to minimize the spent fuel (SF) or transuranics (TRU) inventories. The scenarios were modeled for a single low CR of 0.61 and a high CR of 1.0. The study also investigated the mixing scenario of low-high CR and/or high-low CR. The SF and TRU inventories, associated with different scenarios, were compared to those of the light water reactor (LWR) once-through (OT) case. Also, the important isotope concentration and long-term heat (LTH) load were calculated and compared to those of the OT cycle. As a result, it is known that the deployment of FRs of low CR burns more TRU and results in a reduction of the out-of-pile TRU inventory and LTH with low deployment capacity. This study shows that the mixing strategy of FRs of low and high CR can reduce the SF and TRU inventories with lower deployment capacity as compared with a single deployment of FRs of high CR.

Medical Image Retrieval with Relevance Feedback via Pairwise Constraint Propagation

  • Wu, Menglin;Chen, Qiang;Sun, Quansen
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.1
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    • pp.249-268
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    • 2014
  • Relevance feedback is an effective tool to bridge the gap between superficial image contents and medically-relevant sense in content-based medical image retrieval. In this paper, we propose an interactive medical image search framework based on pairwise constraint propagation. The basic idea is to obtain pairwise constraints from user feedback and propagate them to the entire image set to reconstruct the similarity matrix, and then rank medical images on this new manifold. In contrast to most of the algorithms that only concern manifold structure, the proposed method integrates pairwise constraint information in a feedback procedure and resolves the small sample size and the asymmetrical training typically in relevance feedback. We also introduce a long-term feedback strategy for our retrieval tasks. Experiments on two medical image datasets indicate the proposed approach can significantly improve the performance of medical image retrieval. The experiments also indicate that the proposed approach outperforms previous relevance feedback models.

Conditions for Reintroduction of Captive-Bred Endangered Birds: A Review

  • Kim, Sooil;Park, Heonwoo;Cheong, Seokwan
    • Proceedings of the National Institute of Ecology of the Republic of Korea
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    • v.3 no.3
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    • pp.129-138
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    • 2022
  • Reintroduction programs have been promoted across the world to recover and rehabilitate endangered birds through ex situ captive breeding and releasing to the nature. The ultimate aims of these reintroduction programs are recovery of sustainable populations in natural habitats. To ensure the success of the reintroduction programs, it is necessary to examine the followings in order to increase the success rate of releasing along with the development of captive breeding techniques: 1) Adequate habitat provision, 2) adaptability of captive-bred individuals, 3) survivability of released individuals, and 4) social interest and will. Before releasing captive-bred individuals, it should be reviewed whether there are habitats in which the limiting factor is removed, and assessed their long-term safety. The quantity and quality of the released individuals must be considered to increase the chances for mate selection, maintain genetic diversity, and acquire the ability to adapt to the wild. The release method must be decided in consideration of characteristics of the target habitats and individuals, and rational means such as careful observation, evaluation, and feedback must be provided throughout the release process. For the long-term success of recovery projects, social awareness, sustainable support, and related experts are needed. Satisfying these criteria can help to increase the success rates of reintroduction programs. For the bird reintroduction program in the future, the feasibility of the methods and procedures must be closely reviewed before starting.