• Journal of Korean Society of Forest Science
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• v.97 no.1
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• pp.118-126
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• 2008

This research was conducted to develop pricing strategy based on understanding about customer perceived value of lodging facilities in national recreation forest. The technique known as PSM (price-sensitivity measurement) was used for analysis of price sensitivity for two kinds of lodging (log-cabin and forest-hotel) and for room sizes (4, 5, 6, 7 persons). PSM questionnaire for on-site survey were distributed to 236 customers on their visit to the six national recreation forests. The main results of this study were as follows: the price sensitivity of big size was higher then small, also, the price sensitivity of log cabin was higher then forest-hotel. Present prices were within the range of acceptable prices except prices of the use of 6 and 7 person of log-cabin. From the result of this study, it was concluded that price adjustment or price promotion strategy would effective for increase in sales and marketing strategies to enhance consumers' perceptions of value should be conducted for two room types by situations.

• Journal of the Korean housing association
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• v.18 no.2
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• pp.21-27
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• 2007

Various buildings constructed by environmentally friendly resources are being built in KOREA. Especially as the wood has distinctive ecological merits in comparison with reinforced concrete and brick, the buildings made by the wood are acknowledged with its superiority of ecological value. Enough field studies for their thermal environment, however, haven't been done. In this study, to investigate indoor environmental condition and occupants' response to it of Log Cabin in Gyeongsangnam-do Hamyang Country Jirisan Natural Recreation Forest, examination of indoor thermal environment and field subjective evaluation have been done in that fundamental information of thermal environment characteristics can be suggested. The results are following; 1) Thermal environment of the Log Cabins; Indoor and outdoor mean dry bulb temperature were $21.9^{\circ}C$ and $-3.1^{\circ}C$, and Indoor and outdoor average relative humidity were 25.8% and 52.1%. These results are below ASHRAE; dry bulb temp. $22.0^{\circ}C$, humidity 30%, and above domestic standards; dry bulb temp. $18{\sim}20.0^{\circ}C$, humidity $40{\sim}60%$. 2) Result of subjective evaluation; Thermal sensation and its comfort were evaluated as 'slightly uncomfortable' because of 'slightly warm'. And humid sensation and its comfort were evaluated as 'slightly uncomfortable' because of 'slightly warm'. 3) Result of vertical temperature and humidity; Vertical temperature difference from head to ankle was $0.54^{\circ}C$ which means most occupants may feel comfortable.

• Journal of Global Scholars of Marketing Science
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• v.17 no.3
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• pp.1-19
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• 2007

1. Purpose Rural tourism is made by individuals with different characteristics, needs and wants. It is important to have information on the characteristics and preferences of the consumers of the different types of existing rural accommodation. The stud aims to identify the determinants of consumer preference by type of accommodations. 2. Methodology 2.1 Sample Data were collected from 1000 people by telephone survey with three-stage stratified random sampling in seven metropolitan areas in Korea. Respondents were chosen by sampling internal on telephone book published in 2006. We surveyed from four to ten-thirty 0'clock afternoon so as to systematic sampling considering respondents' life cycle. 2.2 Two-step cluster Analysis Our study is accomplished through the use of a two-step cluster method to classify the accommodation in a reduced number of groups, so that each group constitutes a type. This method had been suggested as appropriate in clustering large data sets with mixed attributes. The method is based on a distance measure that enables data with both continuous and categorical attributes to be clustered. This is derived from a probabilistic model in which the distance between two clusters in equivalent to the decrease in log-likelihood function as a result of merging. 2.3 Multinomial Logit Analysis The estimation of a Multionmial Logit model determines the characteristics of tourist who is most likely to opt for each type of accommodation. The Multinomial Logit model constitutes an appropriate framework to explore and explain choice process where the choice set consists of more than two alternatives. Due to its ease and quick estimation of parameters, the Multinomial Logit model has been used for many empirical studies of choice in tourism. 3. Findings The auto-clustering algorithm indicated that a five-cluster solution was the best model, because it minimized the BIC value and the change in them between adjacent numbers of clusters. The accommodation establishments can be classified into five types: Traditional House, Typical Farmhouse, Farmstay house for group Tour, Log Cabin for Family, and Log Cabin for Individuals. Group 1 (Traditional House) includes mainly the large accommodation establishments, i.e. those with ondoll style room providing meals and one shower room on family tourist, of original construction style house. Group 2 (Typical Farmhouse) encompasses accommodation establishments of Ondoll rooms and each bathroom providing meals. It includes, in other words, the tourist accommodations Known as "rural houses." Group 3 (Farmstay House for Group) has accommodation establishments of Ondoll rooms not providing meals and self cooking facilities, large room size over five persons. Group 4 (Log Cabin for Family) includes mainly the popular accommodation establishments, i.e. those with Ondoll style room with on shower room on family tourist, of western styled log house. While the accommodations in this group are not defined as regards type of construction, the group does include all the original Korean style construction, Finally, group 5 (Log Cabin for Individuals)includes those accommodations that are bedroom western styled wooden house with each bathroom. First Multinomial Logit model is estimated including all the explicative variables considered and taking accommodation group 2 as base alternative. The results show that the variables and the estimated values of the parameters for the model giving the probability of each of the five different types of accommodation available in rural tourism village in Korea, according to the socio-economic and trip related characteristics of the individuals. An initial observation of the analysis reveals that none of variables income, the number of journey, distance, and residential style of house is explicative in the choice of rural accommodation. The age and accompany variables are significant for accommodation establishment of group 1. The education and rural residential experience variables are significant for accommodation establishment of groups 4 and 5. The expenditure and marital status variables are significant for accommodation establishment of group 4. The gender and occupation variable are significant for accommodation establishment of group 3. The loyalty variable is significant for accommodation establishment of groups 3 and 4. The study indicates that significant differences exist among the individuals who choose each type of accommodation at a destination. From this investigation is evident that several profiles of tourists can be attracted by a rural destination according to the types of existing accommodations at this destination. Besides, the tourist profiles may be used as the basis for investment policy and promotion for each type of accommodation, making use in each case of the variables that indicate a greater likelihood of influencing the tourist choice of accommodation.

• American Studies
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• v.42 no.1
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• pp.133-159
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• 2019

On the website r/NYYankees, a sub-forum ("subreddit") of Reddit is devoted to the Major League Baseball team New York Yankees, with its predominantly male users showing their appreciation for baseball heroes by expressing erotic desires towards the players. When a player performs well, the subreddit is filled with admiration of desires to become the player's intimate lover-explicitly expressed by "male" fans. This paper explains the phenomenon of young male fans' desire for the now-lost model of traditional masculinity of domination and control, displayed in the context of baseball players' dominant performances. The discrepancy between a fan's non-homosexual real-world self and his homoerotic language on the subreddit is explained using the "performative fandom" theory, developed by Osborne and Coombs borrowing Butler's notion of performativity. This paper suggests how this desire for traditional masculinity serves as recognition to the collapse of masculinity in the modern American society.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.217-221
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• 2009

With the increase in individual income and leisure time, those urban residents who want to stay in farmland on weekend are being increased. On the contrary, rural economic situation is getting worse due to the lack of labor and income. For this, as a win-win strategy between urban and rural life, a Kleingarten(below 'KG') has been attracted by local government such as Kyunggi prefecture in Korea. This article exam the situation of KG, a weekend farm where one can stay the night in a log cabin, from the perspective of Multi-habitation. For this purpose, this study surveyed four KG areas; two cases at Yangpyung and Yeonchoen in Korea, the rest are at Kasama and Yachiyo in Japan. The findings are as following. First, a standard regulation for the application and management of users in KG should be established as soon as possible. Second, the exchange between users in KG and local residents around KG should be activated in terms of well organized exchange program. Third, a sufficient budget by public sectors or an economic scheme where private sectors can participate in this program should be arranged. Lastly, a use of post occupancy should be well managed by user themselves in KG and well monitored by supervisor of KG simultaneously.