• Title/Summary/Keyword: Location-based services

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Use of a Driving Simulator to Determine Optimum VMS Locations for Freeway Off-ramp Traffic Diversion (Driving Simulator를 이용한 유출지점 경로안내용 VMS 적정 설치 위치 결정에 관한 연구)

  • Oh, Cheol;Kim, Tae-Hyung;Lee, Jae-Joon;Lee, Soo-Beom;Lee, Chung-Won
    • Journal of Korean Society of Transportation
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    • v.26 no.1
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    • pp.155-164
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    • 2008
  • Variable Message Signs (VMS) is one of the major components for Intelligent Transport Systems (ITS) services that provides real-time traffic and incident information to drivers. The objective of this research was to develop a method determining the optimal location of VMS considering safety and driving characteristics of various drivers. A driving simulator was utilized to evaluate how drivers can safely exit to off-ramp depending on various VMS locations while information relating route diversion was provided. The binary logistic regression and factor analysis were applied in developing a probability model that predicts the success of safe off-ramp exiting. Based on the developed probability model, a method to estimate the spacing between VMS and off-ramp is suggested. It is expected that the products of this study would be utilized as a tool in determining VMS locations for ITS planners and designers.

A Study on Marketing Mix Strategy in Website of Sportswear Brands (스포츠웨어 브랜드웹사이트의 마케팅 믹스전략)

  • Rha, Soo-Im;Lee, Min-Gyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.2
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    • pp.155-166
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    • 2007
  • The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

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A Study on Road Network Modeling over POI for Pedestrian Navigation Services in Smart Phones (스마트폰에서 보행자 길안내 서비스를 위한 관심지점 기반 도로 네트워크 모델링 연구)

  • Chung, Weon-Il;Kim, Sang-Ki
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.1
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    • pp.396-404
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    • 2011
  • Recently, the wide spread popularity of smart phones causes the advent of various mobile applications base on the location information. Since previous pedestrian navigations are applied by extending car navigations, these are not only difficult to provide the appropriate route information, but also raise limitations in the efficient query processing by data structures of car road networks. In addition, these increase the power consumption caused by the growth of I/O frequency. In this paper, we propose a pedestrian road network model for the accurate route information and a storage structure for the pedestrian road network based on POI to reduce the I/O frequency. The proposed method enables efficient route searches over POI reflecting the characteristics and requirements of pedestrian roads. Also, a reduction of query processing costs for the route searching by a data structure considered with POI can save the power consumption more than previous approaches.

A Quantitative Analysis of the Spatial Agglomeration Pattern among the Korean Cities (한국 도시들의 공간집적 패턴에 대한 계량분석)

  • Sohn, Jungyul
    • Journal of the Korean Geographical Society
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    • v.48 no.1
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    • pp.56-71
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    • 2013
  • The purpose of this study is to examine the spatial distributional characteristics of industries among the Korean cities and to conduct industry classification using the findings. For this purpose, 82 cities in Korea are investigated with respect to 15 industrial sectors. In the analysis, concentration of and association between industries are recognized using both geographic and non-geographic measures. In order to measure concentration and association, locational Gini coefficient, Moran's I, correlation coefficient, and bivatiate Moran are used and 15 industrial sectors are classified based on these estimates. The findings reveal that the chemical sector shows strong geographic and non-geographic concentrations while the assembly, machinery and electronics sector only shows a strong geographic concentration. Printing and publishing, wholesale, and business services show a strong non-geographic association with other sectors. The remaining ten sectors show no explicit distribution patterns among cities. This study contributes to providing the methodology that analyzes the spatial distribution patterns of industries in a comprehensive way and is able to provide useful information in implementing industrial location policies including industrial clusters.

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System Capacity and Coverage Analysis of Hierarchical Femtocell Networks (펨토셀 기반 계층셀 구조 시스템 용량 및 서비스 반경 분석)

  • O, Nam-Geol;Kim, Hoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.6A
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    • pp.476-483
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    • 2009
  • Recently much attention has been devoted to femtocell's potential to improve indoor cellular coverage and high speed wireless communications. Femtocell based commercial services have been already launched in some countries and standardization activities are actively on-going, there has been concern however over potential issues of interference between femtocells and the micro/macro networks. With universal frequency reuse, the ensuing cross-tier interference causes unacceptable data rate and outage probability, so an analysis of effect of interference in femtocell embedded networks would be necessary for a stable system design. This paper investigates the effect of interference on system performances of femtocell embedded hierarchical cell structure (HCS) networks considering the characteristics of propagation environments. Various channel parameters are specially considered for indoor environments where most of femtocells are deployed to investigate the effect of interference of femtocell embedded RCS networks. System capacity and coverage are provided with variant distance between macrocell and femtocell, location of the user in femtocell coverage, and characteristic of building structures.

Development of Hybrid Filtering Recommendation System using Context-Information in Mobile Environments (모바일 환경에서 상황정보를 이용한 하이브리드 필터링 추천시스템 설계)

  • Ko, Jung-Min;Nam, Doo-Hee
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.10 no.3
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    • pp.95-100
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    • 2011
  • Due to rapid growth and development of telecommunication information technology, interest has been amplified regarding ubiquitous network computing and user-oriented service. Also, the rapid development of related technologies has been a big spotlight. Smart phone, with features such as a PC with advanced features is a mobile phone. According to environment and infrastructure development, a variety of mobile-based application software to provide various kinds of information and services has been released. However, most of them are provider-driven information systems and aim to provide large amounts of information simply to an unspecified number of users. Therefore, customized or personalized provision of information and service explained earlier for individual users has been hardly come true. According to background and need, this study wants to design and implement recommendations system for personalization and customization in mobile environments. To acquire more accurate recommendation results, recommendation system shall be composed using the Hybrid Filtering. Effective information recommendation according to user's situation by using user's context-information of purpose and location that are available in mobile devices before running the filtering of the information to improve the quality of recommendations.

Continuous Spatio-Temporal Self-Join Queries over Stream Data of Moving Objects for Symbolic Space (기호공간에서 이동객체 스트림 데이터의 연속 시공간 셀프조인 질의)

  • Hwang, Byung-Ju;Li, Ki-Joune
    • Spatial Information Research
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    • v.18 no.1
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    • pp.77-87
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    • 2010
  • Spatio-temporal join operators are essential to the management of spatio-temporal data such as moving objects. For example, the join operators are parts of processing to analyze movement of objects and search similar patterns of moving objects. Various studies on spatio-temporal join queries in outdoor space have been done. Recently with advance of indoor positioning techniques, location based services are required in indoor space as well as outdoor space. Nevertheless there is no one about processing of spatio-temporal join query in indoor space. In this paper, we introduce continuous spatio-temporal self-join queries in indoor space and propose a method of processing of the join queries over stream data of moving objects. The continuous spatio-temporal self-join query is to update the joined result set satisfying spatio-temporal predicates continuously. We assume that positions of moving objects are represented by symbols such as a room or corridor. This paper proposes a data structure, called Candidate Pairs Buffer, to filter and maintain massive stream data efficiently and we also investigate performance of proposed method in experimental study.

A Life Browser based on Probabilistic and Semantic Networks for Visualization and Retrieval of Everyday-Life (일상생활 시각화와 검색을 위한 확률망과 의미망 기반 라이프 브라우저)

  • Lee, Young-Seol;Hwang, Keum-Sung;Kim, Kyung-Joong;Cho, Sung-Bae
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.3
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    • pp.289-300
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    • 2010
  • Recently, diverse information which are location, call history, SMS history, photographs, and video can be collected constantly from mobile devices such as cellular phone, smart phone, and PDA. There are many researchers who study services for searching and abstraction of personal daily life with contextual information in mobile environment. In this paper, we introduce MyLifeBrowser which is developed in our previous work. Also, we explain LPS and correction of GPS coordinates as extensions of previous work and show LPS performance test and evaluate the performance of expanded keywords. MyLifeBrowser which provides searching personal information in mobile device and support of detecting related information according to a fragmentary keyword and common knowledge in ConceptNet. It supports the functionality of searching related locations using Bayesian network that is designed by the authors. In our experiment, we visualize real data through MyLifeBrowser and show the feasibility of LPS server and expanded keywords using both Bayesian network and ConceptNet.

Classification and Evaluation of Service Requirements in Mobile Tourism Application Using Kano Model and AHP

  • Choedon, Tenzin;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.27 no.1
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    • pp.43-65
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    • 2018
  • Purpose The emergence of mobile applications has simplified our life in various ways. Regarding tourism activities, mobile applications are already efficient in providing personalized tourism related information and are very much effective in booking hotels, flights, etc. However, there are very few studies on classifying the actual service requirements and improving the customer satisfaction in mobile tourism applications. The purpose of this study is to implement a practical mobile tourism application. To serve the purpose, we classify and categorize the service requirement of mobile tourism applications in Korea. We employed Kano model and analytic hierarchy process (AHP). Specifically, we conducted a focus group study to find out the service requirements in mobile tourism applications. Design/methodology/approach The data for this study were collected from Koreans and Foreigners who has the experience using mobile tourism applications. Participants needed to be familiar with mobile tourism applications because such users may be more aware of the mobile tourism applications services. We analyzed 147 valid data using Kano model and conducted AHP analysis on five experts in the field of tourism using Expert Choice software. Findings In this paper, we identified the 17 service quality requirements in the mobile tourism applications. The results reveal that the service requirement such as Geo-location map, Multilingual option, Compatibility with different operating systems were unavoidable service, absent of such requirements leads to the dissatisfaction. Based on the results of the integrated application of both Kano model and AHP analysis, this study provide specific implications for improving the service quality of the mobile tourism applications in Korea.

Active Shape Model-based Objectionable Image Detection (활동적 형태 모델을 이용한 유해영상 탐지)

  • Jang, Seok-Woo;Joo, Seong-Il;Kim, Gye-Young
    • Journal of Internet Computing and Services
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    • v.10 no.5
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    • pp.183-194
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    • 2009
  • In this paper, we propose a new method for detecting objectionable images with an active shape model. Our method first learns the shape of breast lines through principle component analysis and alignment as well as the distribution of intensity values of corresponding landmarks, and then extracts breast lines with the learned shape and intensity distribution. To accurately select the initial position of active shape model, we obtain parameters on scale, rotation, and translation. After positioning the initial location of active shape model using scale and rotation information, iterative searches are performed. We can identify adult images by calculating the average of the distance between each landmark and a candidate breast line. The experiment results show that the proposed method can detect adult images effectively by comparing various results.

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