• Culinary science and hospitality research
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• v.14 no.3
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• pp.178-195
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• 2008

This examination was conducted as follows; 189 copies were coated in total, and demonstratively analyzed by SPSS WIN 15.0 program. The methods used in data for this analysis are as follows; Sensitivity, Reliability, Frequency, Internal consistency, One way ANOVA(Scheffe's examination) Analysis, T-test, etc. The findings of this study are as follows; firstly, it was revealed that respondents who were regular customers of Italian restaurants regarded convenient transportation, property of space, property of pastoral, visibility, and accessibility as importance. This means that Italian restaurant marketers should consider some of factors of location for business with a good view, good parking lot, location at main street, smooth flow of traffic, luxury, atmosphere of freedom, clean area around restaurants, elegant interior of the building, comfortable, luxurious, and deluxe atmosphere, and so on. Secondly, it was revealed that respondents who were regular customers of buffet restaurant either considered the same factors as the Italian restaurants above or regarded those factors less important. This suggests that restaurants should be located on main streets, on trunk roads, and in large-scale residential districts of apartment complex. Thirdly, it was revealed that respondents who were regular customers of traditional restaurants did not consider the locational factors above. This shows that traditional restaurants should be located in nearby customers' houses or their working places, and that marketers should consider focusing on their restaurants' homelike atmosphere, cleanliness, food flavors, and so on.

• Journal of the Korea Safety Management & Science
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• v.9 no.5
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• pp.103-110
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• 2007

To build a most efficient and competitive warehouse, need to reflect tenants various opinions in advance such as location, rentable size, leasing terms, rental, configuration of the building, building structure, traffic flow and amenities. Thus a survey for major tenants which are logistics, retailers and manufactures should be done to figure out potential demand and marketing strategy to lead to be a competitive warehouse. However above survey is time consuming work and requires high cost involvement thus to avoid such an inefficient process and to facilitate investors prompt and right decision making, there should be a tool which helps to make a decision process easier with simple key factors. In other word, we have used above mentioned 'Demand Approach' so far but here I am introducing 'Factors Comparison' which reflects location factors and facility factors. I derived Kwang-myung logistics park's proper rental rate through 'Demand Approach' which analyzed Seoul Metropolitan area's rental warehouse status and rents, and also defined a size of potential demand area and rental. And this report compared the result with an outcome of 'Factors Comparison' then compared each methods and drew a conclusion of 'Factors Comparion's better convenience and efficiency.

• Journal of Distribution Science
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• v.10 no.5
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• pp.37-44
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• 2012

In this paper, we investigate several factors that affect the locational decision of discount stores by using previous studies on the marketing area and the location of commercial facilities. We selected 21 primary variables that are expected to influence the decision of store location and, by factor analysis, grouped them into five underlying factors. Among these, the demographic factor, which shows the potential purchasing power level, had the greatest impact on the locational decision for the store. However, we found individual stores positioned according to unique locational characteristics in addition to the demographic factor. It means that we have to additionally consider if the vicinity of the market is based on any physical properties. Many previous studies proposed four decision factors for store location: the economic factor, the demographic factor, the land utilization factor, and traffic factor. However, the fivefold factors-our distinctive contribution-are more concrete and persuasive according to Korean reality. We show that location preference is based on the following criteria: (1) the area is densely populated, (2) houses stand close together, (3) residents have a high income level, (4) road traffic is developed and easy to access, and (5) public transportation is well developed. The demographic factor has the greatest impact on the location of a discount store. The number of households has a greater relevance to the demographic factor than does the individual consumer. Second, discount stores relatively prefer places where houses are located close together because such places offer easy access to the market. Third, a place whose residents have a high income level will be preferred, with its large cars and excellent traffic conditions. Fourth, a location would be highly rated if the roads around commercial facilities are well developed and their accessibility is good. Finally, discount stores must be located close to bus stops because female consumers, including housewives-the most important customers-evaluate stores based on distance. In this research, the variable of consumer attitude and preference was excluded, and the location factors of discount stores were analyzed according to a microscopic view through physical spatial data. In the future, the opening of new discount stores based on the five factors indicated above will require a comparatively shorter time from the first project feasibility analysis. In addition, the result of our study can be applied to the field of public policy for constructing and attracting large-scale distribution facilities.

• Journal of Advanced Navigation Technology
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• v.13 no.2
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• pp.272-279
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• 2009

A location information used in LBS provides convenience to the user, but service provider can be exploited depending on how much risk you have. Location information can be exploited to track the location of the personal privacy of individuals because of the misuse of location information may violate the user can import a lot of damage. In this paper, we classify the life cycle of location information as collection, use, delivery, storage and destroy and analyze the factors the privacy is violated. Furthermore, we analyze information security mechanism is classified as operation mechanism and policy/management mechanism and propose a security solutions of all phase in life cycle.

• The Journal of Information Systems
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• v.28 no.4
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• pp.313-332
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• 2019

Purpose As mobile devices are in widespread use and location-based mobile advertising has grown rapidly in recent years, there exists a sharp increase among researchers as well as practitioners in the interest in the determinants of user's attitudes towards location-based Mobile advertising. The purpose of the research is to understand the predictors of attitudes towards location-based Mobile advertising and of the relationship between attitudes and behavioral intention. Design/methodology/approach To this end, we have conducted an online survey using 412 users who have the prior experience of viewing location-based advertising via their mobile devices. We excluded 31 invalid responses and performed an empirical analysis based on 381 responses. Findings The findings indicate that all the factors but 'perceived enjoyment' each have a significant, positive relationship with consumer attitudes towards location-based Mobile advertising. Furthermore, advertising attitude is positively associated with behavioral intention. We provide implications and future research directions based the research findings.

• Proceedings of the KSRS Conference
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• 2007.10a
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• pp.357-360
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• 2007

An asset tracking using wireless sensor network is concerned with geographical locations of sensor nodes. The limited size of sensor nodes makes them attractable for tracking service, at the same time their size causes power restrictions, limited computation power, and storage restrictions. Due to such constrained capabilities, the wireless sensor network basically assumes the failure of sensor nodes. This causes a set of concerns in designing asset tracking system on wireless sensor network and one of the most critical factors is location uncertainty of sensor nodes. In this paper, we classify the location uncertainty problem in asset tracking system into following cases. First, sensor node isn't read at all because of sensor node failure, leading to misunderstanding that asset is not present. Second, incorrect location is read due to interference of RSSI, providing unreliable location of asset. We implemented and installed our asset tracking system in a real environment and continuously monitored the status of asset and measured error rate of location of sensor nodes. We present experimental results that demonstrate the location uncertainty problem in asset tracking system using wireless sensor network.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.101-108
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• 2015

Location-sharing based service (LSBS) refers to a service that users share their location information with other users with whom friendship. At this time, the location information is shared through service provider, and then their position information is exposed to the service provider. The exposure of this personal position information to the service provider has raised a privacy problem, and thus privacy preserving mechanisms have been proposed to protect them. In this paper, we examine the types and features of the proposed location-sharing based services so far, and survey the research trend of privacy preserving mechanisms for them. Through the analysis on existing privacy preserving mechanisms, we present design factors for a privacy preserving mechanism for the current LSBS services, and suggest future work.

• The Journal of Bigdata
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• v.5 no.2
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• pp.201-213
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• 2020

Despite empirical research that the response to human risk is significantly influenced affective factors, the role of affective factors has been unexplored in information privacy research. This study aims to explore the privacy behaviors of location-based service (LBS) users from an affective point of view. Specifically, the study explored the relationship between three types of privacy threats (collection, hacking, secondary use), two affects (worry, anger), and a coping behavior (continuous use intentions). The structured survey was conducted with 552 users. In order to analyze the effect of the combination of perception of particular privacy threats and particular affects on the intention of continuous use, association rules, one of the data mining techniques, was employed. As a result, there was a difference in the intention to use according to the combination of the perception of risk and affect responses, and the most significant influence on the intention is when the second use of personal information was combined with anger. This study has significant theoretical contribution in that it includes affective factors in the research of information privacy users, complementing the biases of existing cognition-oriented approaches and providing a comprehensive understanding of privacy response behavior.

• Journal of the Korean Regional Science Association
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• v.38 no.1
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• pp.45-56
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• 2022

The purpose of this study is to examine the differences among the income level groups of young single-person households and newlywed households in factors affecting the choice of residential location in the Seoul metropolitan region. To summarize the results of the analysis, first, there were differences in the factors affecting the choice of residential location by income level in both single-person young households and newlyweds. Second, among young households, the low-income group showed a behavior of choosing a residential location based on bounded rationality considering the economic condition of the household. Third, even though the income level is similar, the difference in the factors for choosing a residential location between single-person young households and newlywed households was confirmed, which is results of the life-cycle changes. These results imply that it is necessary to prepare appropriate housing policies that can supplement the economic conditions of young households living in the Seoul metropolitan region, and to review customized housing policies that reflect changes in life-cycle stages as well as age or income level.

• Magazine of the Korean Society of Agricultural Engineers
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• v.40 no.2
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• pp.92-101
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• 1998

Location patterns of protected horticulture were analyzed using a multiple correspondence analysis(MCA). The analysis could be used in evaluating location suitability of protected horticulture. The location factors of the protected horticulture for MCA include land category, size of protected horticulture, land slope, topography, effictive soil depth, irrigation and drainage condition, distance from roads, and so forth. The results showed that there were three different location patterns of protected horticulture. The first pattern was characterized by their nearness to villages. The facilities of this pattern were mainly located near to residential area. The second pattern was of those found in plain area. The facilities of this pattern were large in scale and located in paddy field far from residential area. The facilities of the last pattern were small in scale and located on nonpaddy fields. They were mostly found in hilly or mountainous area.