• 제목/요약/키워드: Localization Plan

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모바일 게임의 베트남 현지화 방안에 관한 연구 (A Study on the Localization in Vietnam of Mobile Games)

  • 정수아;김홍윤
    • 디지털산업정보학회논문지
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    • 제12권4호
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    • pp.97-106
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    • 2016
  • This study analyzes on localization plans to successfully enter ASEAN market more rapidly growing than over-saturated the Asian or North American mobile game markets based on the Vietnamese market. Vietnamese smartphone market is the fastest growing in ASEAN based on its young aged population of average 28.2 year-old and low 3G service charges. Considering one of the most common activities through smartphones is the mobile game, the smartphone demand increase can be forecasted to be based on the growth of Vietnamese game market. Global strategies for exporting products to the global market can be classified into 'standardization' and 'localization'. From among these, Korean game companies are making profits by localization plan. But the Vietnamese mobile game market still has entry barriers. Therefore, this study is to contribute to Korean mobile game companies' localization plans for the Vietnamese market by finding and supplementing limits of the Vietnamese mobile game market based on literatures and statistics materials.

브랜드의 언어 현지화가 고유 브랜드와의 이미지 유사성 인식과 구매의도에 미치는 영향 (A Study on Brand Language Localization Affecting Original Brand Image Similarity Recognition and Purchase Intentions)

  • 전지영;홍종숙
    • 한국식생활문화학회지
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    • 제24권3호
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    • pp.286-294
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    • 2009
  • The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

지방화시대(地方花時代) 농촌지도사업(農村指導事業) 기능(機能)에 대한 고찰(考察) (Discussion on the Role of Agricultural Extension in the Age of the Localization)

  • 신동완
    • 농촌지도와개발
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    • 제1권2호
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    • pp.95-103
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    • 1994
  • Recently Korean government has proceeded to reorganize agricultural extension system as a part of reduction plan of national governmental body. Function and characteristics of agricultural extension system under the localization was presented in the view of long term agricultural development policy.

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일본 공공주택의 근대화에 관한 연구 - 1950년대의 DK형 표준설계를 중심으로 - (A Study on the Modernization in Japanese Public Dwelling - Focused on DK type Standard Plan during 1950s -)

  • 김진모
    • 한국실내디자인학회논문집
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    • 제15권3호
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    • pp.33-39
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    • 2006
  • This paper describes Modernization of the public dwelling focused on DK type standard plan during 1950's. in Japan. Shortage of the dwelling stated after World War II, inferior housing environment, required the re-reflection of a dwelling and a life system succeeded to traditionally As a result, it was going to solve a principle application of a new life style for a demand of a development process of the modernization through DK type standard plan. Although it was thought that the modernization process of the public dwelling Japan had aimed at Westernization, it turned out that modernization was developed according to the peculiar housing culture system of Japan. As for it, in the planning stage of DK plan, although known with the public and private space for which the Western-like element was generally accommodated by modernization processes, such as closing-izing of space, and specialization of a function, generally, succession of a traditional element and a modernistic change of that are seen. Moreover, it can be said that Westernization was transcended and peculiar localization of Japan was fixed.

지역 소재·부품·장비 국산화 촉진 및 사업화 제도개선 방안에 관한 연구 (A Study on the Plan for Regional Materials, Parts, Equipment Localization Promotion and Improvement of Commercialization System)

  • 이승희;장성호;정석화
    • 한국융합학회논문지
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    • 제12권2호
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    • pp.279-285
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    • 2021
  • 소재·부품·장비 산업은 제조업의 허리이자 경쟁력의 핵심 요소가 되고 있다. 그러나 우리나라의 경우 핵심 소재·부품·장비를 해외에 의존하다 보니 산업경쟁력뿐만 아니라 안보적 측면에서도 커다란 위험 상황에 처하게 되었다. 본 연구는 먼저 소재·부품·장비 산업의 개요와 현주소를 살펴보고 그 문제점과 개선점을 파악하고 우리나라 소재·부품·장비의 국산화를 위한 그동안의 노력과 실적을 살펴보았다. 또한, 정부의 소재·부품·장비 산업에 대한 제도적인 차원이나 생태계적인 차원에서 그 개선방안을 살펴본 후 지역 소재·부품·장비의 국산화의 현황과 실태를 조사해보고 이에 따른 문제점과 개선점을 분석해 보았다. 마지막으로 본 연구는 지역 부품·소재 국산화를 위한 기술개발방안 및 사업화와 관련한 다양한 제도개선방안을 제시하였다.

동기 구동형 이동로봇의 자율주행을 위한 위치측정과 경로계획에 관한 연구 (A Study on the Localization Method for the Autonomous Navigation of Synchro Drive Mobile Robot)

  • 구자일;홍준표;이원석
    • 전자공학회논문지 IE
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    • 제43권1호
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    • pp.59-66
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    • 2006
  • 본 연구에서는 동기 구동형 이동 로봇의 제어를 위한 운동 방정식, 주어진 지도 내의 목표 지점으로의 최적 경로 생성과 경로 추적을 위한 경로 계획, 그리고 이동 로봇의 위치를 측정하기 위한 균등 군집 몬테카를로 위치 측정 기법을 제안하였다. 이동 로봇의 위치 측정 실험을 통해 총 73회 반복된 위치 측정에서 기존의 몬테카를로 위치 측정의 평균 수행 속도가 12.8ms로 측정된 반면, 균등 군집 관리 몬테카를로 위치 측정의 평균 수행 속도는 9.3ms로 측정되었다. 또한 기존의 몬테카를로 위치 측정 기법이 위치 측정에 실패하는 동일 환경에서 균등 군집 몬테카를로 기법은 올바른 일치 측정의 결과를 보임을 확인하였다.

농촌지도직 공무원의 지방직 전환 과정과 앞으로의 과제 (Localization Process of Agricultural Extension Personnel and the Tasks for the Future)

  • 김성수
    • 농촌지도와개발
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    • 제3권2호
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    • pp.167-176
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    • 1996
  • Localization process of agricultural extension personnel in Korea were in progress with insufficient debates for effective personnel management. Although the members of the Korean Agricultural Extension Society were strongly opposed to the plan to decentralize agricultural extension personnel from central to local government status, the administrative action took place to localize as of January 1997. The Korean Agricultural Extension Society filed the petition against to the plan pinpointing lowered morale of extension personnel, the financial burden of local governments, jeopardizing stability, undermining efficiency, and people`s attitude towards central and local government. The dangers of decentralization of agricultural extension services may cause serious problems in varied areas. More extensive debates would be needed in deciding the future directions of agricultural extension services analyzing the basic characteristics of agricultural extension, linkages of research and extension, financial burden of local government, specialization of extension personnel, and unnecessary duplication of investment among local governments.

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특허정보를 이용한 무기체계 부품국산화 개발기술 동향조사 및 분석 (A Study on Trend of Technology Development for Part Localization of Weapon System through Patent Information)

  • 김성규;최청석;최윤혁;김진하
    • 한국산학기술학회논문지
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    • 제22권6호
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    • pp.524-533
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    • 2021
  • 최근 무기체계 핵심부품 개발 필요성 증가 등으로 인해 무기체계 부품국산화 개발사업이 확대되고 있다. 개발된 핵심부품의 국내 무기체계 적용 및 해외시장 진출을 위해 사전 기술동향을 반영한 과제기획이 필요한 실정이다. 이에 본 연구는 무기체계 핵심부품 국산화 대상과제의 특허 조사 및 분석을 통한 부품국산화 개발기술 동향을 도출하였다. 또한 개발기술 동향 분석결과를 과제 선정 시 활용하기 위한 구체적인 방안을 제시하였다. 연구의 세부 추진 방법으로 2019년 선정된 과제 관련 특허를 조사하여, 최초 출원 시점부터 현재까지의 특허의 연도별 출원수, 출원인수를 분석하였다. 이를 종합하여 시계열에 따른 기술시장 성장단계를 도출하였다. 2019년 과제선정 시 산출된 선정기준 가중치를 이용하여 기술시장 성장단계와 부품국산화 과제선정 기준을 양축으로 하는 Matrix를 구성하였다. 각 영역별 배치된 부품국산화 기술의 포트폴리오 분석을 실시하였으며, 그 결과 Matrix 영역별 기술을 배치하고 해당 영역의 종합적인 기술동향을 분석하였다. 향후 효과적인 과제기획을 위해 기술동향 분석결과의 활용을 위한 절차개선 방안을 제안하였으며, 이를 통한 효율적인 과제기획 및 효과적인 국내 방위산업 중소기업 육성지원이 기대된다.

창원시 수소 산업 2040 중장기 육성계획 수립 연구 (A Study on Fostering Plan for the Hydrogen Industry in Changwon City)

  • 박민주;김학민;구윤정;정창훈;강부민;하승우;정대운
    • 한국수소및신에너지학회논문집
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    • 제31권6호
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    • pp.509-521
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    • 2020
  • This study aims to propose a mid- to long-term fostering plan for the hydrogen industry customized to Changwon City by reviewing the government's policy and the status of the domestic and foreign hydrogen industry. The adopted methodologies were policy analysis, literature review, field investigation, and committee operation that could consider institutions, knowledge (technology), and networking between activity subjects. The short-term projects and long-term projects for the fostering plan are established using these methodologies. The short-term projects were structured so that the ongoing hydrogen industry fostering plan leads to a successful result, and the hydrogen mobility field is expanded to not only land vehicles but also marine and air vehicles. The long-term projects consist of a high proportion of the hydrogen utilization field to take advantage of the industrial strength of Changwon City, and a support system for new and turning companies for localization of parts was added to provide industrial competitiveness.