• Title/Summary/Keyword: Localization Plan

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A Study on the Localization in Vietnam of Mobile Games (모바일 게임의 베트남 현지화 방안에 관한 연구)

  • Jung, Suah;Kim, Hongyoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.4
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    • pp.97-106
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    • 2016
  • This study analyzes on localization plans to successfully enter ASEAN market more rapidly growing than over-saturated the Asian or North American mobile game markets based on the Vietnamese market. Vietnamese smartphone market is the fastest growing in ASEAN based on its young aged population of average 28.2 year-old and low 3G service charges. Considering one of the most common activities through smartphones is the mobile game, the smartphone demand increase can be forecasted to be based on the growth of Vietnamese game market. Global strategies for exporting products to the global market can be classified into 'standardization' and 'localization'. From among these, Korean game companies are making profits by localization plan. But the Vietnamese mobile game market still has entry barriers. Therefore, this study is to contribute to Korean mobile game companies' localization plans for the Vietnamese market by finding and supplementing limits of the Vietnamese mobile game market based on literatures and statistics materials.

A Study on Brand Language Localization Affecting Original Brand Image Similarity Recognition and Purchase Intentions (브랜드의 언어 현지화가 고유 브랜드와의 이미지 유사성 인식과 구매의도에 미치는 영향)

  • Jhun, Ji-Young;Hong, Jong-Sook
    • Journal of the Korean Society of Food Culture
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    • v.24 no.3
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    • pp.286-294
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    • 2009
  • The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

Discussion on the Role of Agricultural Extension in the Age of the Localization (지방화시대(地方花時代) 농촌지도사업(農村指導事業) 기능(機能)에 대한 고찰(考察))

  • Shin, Dong-Wan
    • Journal of Agricultural Extension & Community Development
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    • v.1 no.2
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    • pp.95-103
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    • 1994
  • Recently Korean government has proceeded to reorganize agricultural extension system as a part of reduction plan of national governmental body. Function and characteristics of agricultural extension system under the localization was presented in the view of long term agricultural development policy.

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A Study on the Modernization in Japanese Public Dwelling - Focused on DK type Standard Plan during 1950s - (일본 공공주택의 근대화에 관한 연구 - 1950년대의 DK형 표준설계를 중심으로 -)

  • Kim Jin-Mo
    • Korean Institute of Interior Design Journal
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    • v.15 no.3 s.56
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    • pp.33-39
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    • 2006
  • This paper describes Modernization of the public dwelling focused on DK type standard plan during 1950's. in Japan. Shortage of the dwelling stated after World War II, inferior housing environment, required the re-reflection of a dwelling and a life system succeeded to traditionally As a result, it was going to solve a principle application of a new life style for a demand of a development process of the modernization through DK type standard plan. Although it was thought that the modernization process of the public dwelling Japan had aimed at Westernization, it turned out that modernization was developed according to the peculiar housing culture system of Japan. As for it, in the planning stage of DK plan, although known with the public and private space for which the Western-like element was generally accommodated by modernization processes, such as closing-izing of space, and specialization of a function, generally, succession of a traditional element and a modernistic change of that are seen. Moreover, it can be said that Westernization was transcended and peculiar localization of Japan was fixed.

A Study on the Plan for Regional Materials, Parts, Equipment Localization Promotion and Improvement of Commercialization System (지역 소재·부품·장비 국산화 촉진 및 사업화 제도개선 방안에 관한 연구)

  • Lee, Seung-Hee;Jang, Sung-Ho;Jeong, Seok-Hwa
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.279-285
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    • 2021
  • The materials, parts, and equipment industries are the backbone of the manufacturing industry and a key element of competitiveness. However, in the case of Korea, as it relies on foreign countries for core materials, parts, and equipment, it is in danger of not only industrial competitiveness, but also security. This study first looked at the outline and current address of the materials, parts, and equipment industries, identified problems and improvements, and examined the efforts and achievements so far for the localization of materials, parts, and equipment in Korea. In addition, after looking at the improvement measures for the government's material, parts, and equipment industry at the institutional level or at the ecological level, the current status and actual condition of localization of local materials, parts and equipment were investigated, and problems and improvements were analyzed. Lastly, this study presented a technology development plan for localization of parts and materials in the region and various institutional improvement plans related to commercialization.

A Study on the Localization Method for the Autonomous Navigation of Synchro Drive Mobile Robot (동기 구동형 이동로봇의 자율주행을 위한 위치측정과 경로계획에 관한 연구)

  • Ku, Ja-Yl;Hong, Jun-Peu;Lee, Won-Suk
    • 전자공학회논문지 IE
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    • v.43 no.1
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    • pp.59-66
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    • 2006
  • In this study, we have proposed a motion equation to control synchro drive mobile robot, a path plan to compute and track the best path to given destination and a technique utilizing uniform distribution and cluster management based Monte Carlo localization to have track current position of moving robot. In the localization test which was repeated 73 times resulted as following. The average process time of original Monte Carlo localization was 12.8ms. The proposed cluster management Monte Carlo localization resulted 9.3ms. Also the proposed method resulted correctly in the cases where original method failed.

Localization Process of Agricultural Extension Personnel and the Tasks for the Future (농촌지도직 공무원의 지방직 전환 과정과 앞으로의 과제)

  • Kim, Sung-Soo
    • Journal of Agricultural Extension & Community Development
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    • v.3 no.2
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    • pp.167-176
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    • 1996
  • Localization process of agricultural extension personnel in Korea were in progress with insufficient debates for effective personnel management. Although the members of the Korean Agricultural Extension Society were strongly opposed to the plan to decentralize agricultural extension personnel from central to local government status, the administrative action took place to localize as of January 1997. The Korean Agricultural Extension Society filed the petition against to the plan pinpointing lowered morale of extension personnel, the financial burden of local governments, jeopardizing stability, undermining efficiency, and people`s attitude towards central and local government. The dangers of decentralization of agricultural extension services may cause serious problems in varied areas. More extensive debates would be needed in deciding the future directions of agricultural extension services analyzing the basic characteristics of agricultural extension, linkages of research and extension, financial burden of local government, specialization of extension personnel, and unnecessary duplication of investment among local governments.

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A Study on Trend of Technology Development for Part Localization of Weapon System through Patent Information (특허정보를 이용한 무기체계 부품국산화 개발기술 동향조사 및 분석)

  • Kim, Sung-Kyu;Choi, Chung-Seok;Choi, Yoon-Hyeok;Kim, Jin-Ha
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.524-533
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    • 2021
  • Recently, due to the increasing necessity of developing core parts for weapons systems, the project for localization of parts for weapons systems is expanding. In order to apply the developed core parts to the domestic weapon system and advance into the overseas market, it is necessary to plan a project that reflects the technology trends in advance. This study derived trend of technology development through conducting the patent research and analysis. Also, suggested plan for applying the analysis results when project planning and selecting. As a detailed method, patents related to the 2019 year selection project were investigated. The number of patent applications by year and number of applicants from the time of the first application to the present were analyzed. And the growth stage of the technology market was derived. The comprehensive result was derieved through the portfolio analysis by arranging the parts localization technology in each area of the matrix consisting of market growth stage and the criteria for the selection of parts localization project. This research suggested the applying plan for improving project selection process. we expect the promotion of defense industry and the effective task planning.

A Study on Fostering Plan for the Hydrogen Industry in Changwon City (창원시 수소 산업 2040 중장기 육성계획 수립 연구)

  • PARK, MIN-JU;KIM, HAK-MIN;GU, YUN-JEONG;JEONG, CHANG-HOON;KANG, BOO MIN;HA, SEUNG WOO;JEONG, DAE-WOON
    • Transactions of the Korean hydrogen and new energy society
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    • v.31 no.6
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    • pp.509-521
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    • 2020
  • This study aims to propose a mid- to long-term fostering plan for the hydrogen industry customized to Changwon City by reviewing the government's policy and the status of the domestic and foreign hydrogen industry. The adopted methodologies were policy analysis, literature review, field investigation, and committee operation that could consider institutions, knowledge (technology), and networking between activity subjects. The short-term projects and long-term projects for the fostering plan are established using these methodologies. The short-term projects were structured so that the ongoing hydrogen industry fostering plan leads to a successful result, and the hydrogen mobility field is expanded to not only land vehicles but also marine and air vehicles. The long-term projects consist of a high proportion of the hydrogen utilization field to take advantage of the industrial strength of Changwon City, and a support system for new and turning companies for localization of parts was added to provide industrial competitiveness.