• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.2
• /
• pp.294-306
• /
• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.2
• /
• pp.7-16
• /
• 2018

Purpose - This research addresses the question of how an international retailer like Costco can succeed in a foreign mature market and satisfy the local consumers. Our study aims to promote our understanding of how foreign retailers influence local consumers in a mature market with differentiated business models. Research design, data, and methodology - Our study uses company publications, secondary sources of information and the results of a questionnaire survey consisting of 106 participants. Consumer responses were solicited through a questionnaire survey conducted in the city of Kobe in December of 2013. Results - Product differentiation from local retailers in a mature market like Japan gave Costco a competitive edge. Compared with local supermarkets, Costco was preferred by Japanese consumers for its variety of goods that it carries, as well as in-store promotion large package of selling units, in-store amenities, and customer services. Conclusions - First, a theoretical framework is proposed in this study that can aid in developing localization strategies in a mature market such as Japan. Second, it reveals that an international retailer can succeed in a foreign market by stimulating local consumers to change their purchasing behavior, without having to alter the prevailing format of operation.

• Journal of the Korean Institute of Rural Architecture
• /
• v.21 no.2
• /
• pp.11-18
• /
• 2019

This study aims to identify the actual condition of local food stores that serve as a regional activation space within the highway rest area. It analyzes and examines user awareness, and presents desirable directions for the establishment of new local food stores and improvement of existing facilities. The research method was conducted as follows: the status of 226 rest areas were examined which were installed on national highways, location conditions and convenience facilities. Second, a physical survey was conducted on 116 local food stores(floor area, location) and a user awareness survey on 63 local food stores. The results of the analysis and review have been concluded as follows. First, it is necessary to consider the establishment of a local food store in order to promote the local community by using various cultural and environmental conditions in the highway rest area, and to secure a public space to promote exchanges with local residents and revitalize the local economy. Second, considering the continuous increase of highway users, location, and traffic conditions, diversification of convenience functions including local food stores should be considered even if it is a medium and small highway rest area. Third, the floor area of local food stores is generally planned within a range of $75m^2$ to $125m^2$, and its location should be integrated with the rest area as much as possible. Inevitably, when you need to construct separately at the exit or entrance, you need to consider a unique design that ensures accessibility and visibility.

• The Research Journal of the Costume Culture
• /
• v.9 no.6
• /
• pp.855-871
• /
• 2001

The purposes of this study were to compare the marketing compose elements of Apgujung and Shinchon branch of Hyundai Department Store and to suggest desirable fashion marketing strategies for other Department Stores and retailing stores. The results were as follows: Two kinds of factor were classified form this study; one was Hardware elements such as Trading Area Site, Store Composition, Scale, and Subsidiary facilities etc., another was Software elements like Store Concept, Image, and Merchandising and so on. The followings were suggested from Hardware elements; 1) Trading Area could be classified'local type'and 'spread type'. 2) Each branch was differentiated from store formation of conventional department store which had food department in basement. There were the most powerful women's fashion brand to lead costumers in second basement. 3) In accordance with the position of subsidiary facilities of Hyundai Department Store,'Water Jet Effect'strategy and'Show Effect'strategy could be usefully applied for other Department Stores and retailing stores. 4) The strategy of approaching easily to the target floor which was located in lower floor, could be applied to various retailing stores. The followings were suggested from Software elements; 1) Stores management coping with poles-apart in costumer could be needed to other Department Store and retailing stores. 2) It also could be needed to find and maintain effective ratio between common brand and differentiated brands in the other Department Stores.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.284-295
• /
• 1999

The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

• Genomics & Informatics
• /
• v.7 no.1
• /
• pp.49-51
• /
• 2009

Although abundant biology data have been accumulated in public biology databases, such as GenBank and PIR, few easy-interface services are provided for users to access or update them. We have developed a system, named BioStore, that is composed of several programs to aid users to not only access public data but also share their own data easily. The service can be used for maintaining a local database as a repository of raw data files of several public databases and distributing the data files to other users. Currently, BioStore manipulates major bio-databases and will expand to include more databases and more useful interfaces.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.13 no.5
• /
• pp.1983-1989
• /
• 2012

This paper presents the stability analysis of UH-60 helicopter with external store such like chaff/flare dispenser. An external store can affect the natural frequency of the aircraft and induce the resonance, which cause the failure of structures. In this paper, therefore, Rayleigh method is used to investigate the resonance with aircraft and external store, and transmission formula is used to determine the vibration load. Structural analysis with local modeling method are performed to present the robust design of aircraft with external store. The ground and flight test are also done to verify the stability of the aircraft.

• Journal of the Korean Society of Food Culture
• /
• v.24 no.3
• /
• pp.286-294
• /
• 2009

The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.2
• /
• pp.29-35
• /
• 2023

This study examined the effect of store fit perceived by consumers for improved signboards on visit intention to store, and the mediating effect of informativeness, entertainment, and irritation. The survey was conducted from November 7 to November 18, 2022 with 150 undergraduate and graduate students who had experience visiting areas where signboard improvement projects were implemented. The collected data were analyzed using SPSS 26.0 and PROCESS Macro 4.2. The results showed that store fit had a positive effect on visit intention to store by mediating informativeness and entertainment. This results suggest that practitioners of local governments and government agencies and store owners should consider store fit of signboards as important when participating in signboard improvement projects.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.190-195
• /
• 2008

Aggressive behavior and the purchase of systematic marketing strategy and the marketing strategy is applied consistently integrated image management needs. However, domestic fashion brand shops selling space, the reality is reckless use of the design elements and an age, and despite a high level of sales, but consumers are not getting the environment will he provided. Teenie Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. First, the design aspects of the human environment, architecture, environmental stores, external components, internal components can be divided into The brand image and concept of same-store environment of mutual relations in other stores. The interior is an important element in order to draw attention to consumer needs.