• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.140-149
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• 2008

With the advent of local autonomy, local governments are seeking balanced regional development through the decentralization of the central government's authority. In line with this trend, each province has begun to recognize the significance of local identity as a means to promote regional development, and this recognition contributed to developing various brands using local resources. However, a number of these brands are similar to one another because they were developed without thoroughly analyzing and strategically differentiating local identities from one another. Thus, this study aims to propose local characteristics and consumer consciousness that need to be considered in local speciality brand development through practical marine product brand development cases representing Yeosu's local characteristics. This study intends to contribute to setting an effective direction of marine product branding by applying local color to brand development strategies and brand identity elements and by suggesting post-management and promotion plans of local brand positioning.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.104-111
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• 2014

This study puts its purpose on presenting an integral system of representative urban landscapes, public design and colors, in practicing urban design in the context of local identity. An integral design of public design that successfully plans and executes local identity, and changes recognition of integral management of urban design, is suggested as followings. Firstly, when the catchment area is divided in metropolitan area, it should be reset according to the natural environment condition regardless of administrative area system like city and county. It is the method to classify the metropolitan area by researching and analyzing geographical condition, weather condition, soil and vegetation in detail and subclassify it by the visual commonness of natural environment. Secondly, it is necessary to access the urban landscape, public design and urban color from the overall aspect emphasizing the plan for each field and local identity. They should be practiced by the role and category of each field on the basis of consistent design strategy and instruction but the cooperation system is required as a process to reinforce and specify the mutual limit. Thirdly, the artificial structure is constructed through artificial adjustment depending on the urban formation process and the development time point. Therefore, it is necessary to pay attention to the rapid urban development, the change speed and the landscape formation of each age. It is necessary to classify the type of artificial landscape by age and form similarity and separate the area that should be generalized and controlled by entire metropolitan area form the area that should be specialized by basic local government.

• Journal of the Korean association of regional geographers
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• v.22 no.1
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• pp.180-194
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• 2016

The local identity of a female marriage migrant is not fixed to certain boundary or location, but rather comprised flexibly according to geographical movement or new settlement to different place. This research focuses on the local identity and life change of female marriage migrants that are constituted/reconstituted according to spatial transition, or migration. The analysis was conducted to find out traits of changes in the periods of migration and settlement based on the following categorization: multiculturalism and bicultural identity, assimilation and host country identity, exclusion and origin country identity, marginalization and marginal identity. The results are as follows; while having identical experience in terms of a migration, the local identities of marriage migrant women differed according to individual/regional characteristics as well as their respective roles within those traits. In addition, most of females showed passivity in maintaining and exposing their cultural identities of original states. Moreover the life satisfaction change of female marriage migrant that is type of assililation and host country identity is appeared more than others. through this assimilation and accommodation mean adaptation to female marriage migrant lived in Korea. However the intercultural competences of both marriage migrant woman and children in multicultural families facilitate the connection among different cultures. Based on these outcomes, with the transition to multicultural society and space, this research proposes the necessity of fostering global citizenship for mutual recognition of each culture, thus enabling coexistence.

• Journal of the Korean housing association
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• v.17 no.3
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• pp.51-60
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• 2006

Ten years have passed since the Demolishing Walls Campaign has started in Daegu. Recently, the campaign influenced to the other cities in Korea, such as Seoul, Incheon and Busan with various names regarding cities' circumstances. In these context, the study aims to highlight the identity of the Demolishing Walls Campaign compare Daegu with other cities where similar movement has started. In addition, the study evaluates the campaign in terms of physical, psychological and economical aspects to suggest some practical suggestion for the development of the campaign based on questionnaire survey. The research findings are as follows. The research shows that the identity of the Daegu Campaign is started by bottom-up approach based on citizens' participation compare with others cities' campaigns which are mainly started by the local government so called top-down method. The Daegu campaign influences the local people aware of their potential abilities in positively improving urban environment. The results of survey also highlights the advantages of green spaces which by the campaign in terms of environmental and economical aspects. Newly generating urban greens accept and store heat which Influences urban microclimate conditions and it possibly affects energy savings of the city. Most of survey participants eager to continue this campaign which shows positive results in various aspects by the local people. Therefore, the city government building a coalition of local people, NGOs, and interest group to keep the identity of the campaign in Daegu.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.443-454
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• 2009

Local governments have been actively introducing the CIP(City Identity Program), which identity their regional features and publicize the governments, to increase municipal identity and encourage the participation of residents since the self-governing system was enforced. However, some local governments didn't perform the intended purposes. Therefore this paper is to compare regional characters, symbols, slogans of the east-coast cities in Kanwon-do and to evaluate them as a tourism cities' image tools.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.172-173
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• 2003

• Journal of the Korean Institute of Rural Architecture
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• v.6 no.1
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• pp.54-63
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• 2004

Ecomuseum has changed for general museums with a strong historical connotation, and more identity museums, which reminds one of their purposes of providing evidence, conserving and remembering. Small museums playa very important social role and have a level of importance which should do something to improve cultural policy. The "ecomuseum" phenomenon, in other words this spontaneous birth of numerous museums in local communities, this desire to retrace one's history and fix it in one's mind, has only one precedent in Italy. This precedent involved the opening of numerous museums dedicated to the "Risorgimento" and "Patriotic History", which, in the closing decades of the 19th century, were founded on political input all over the country, in big towns and little villages alike. Searching amidst the exhibits for the memory of a national identity and they are proof that local communities are filled with an unstoppable need to know about their roots and to reassess their own identities.

• The Journal of the Korea Contents Association
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• v.9 no.4
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• pp.198-206
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• 2009

Recently, there has been a trend designing a consistent and uniform regional identity in South Korean provinces as demonstrated by efforts in Chungcheongnam buk-Do. The motivating goals have been to establish an identity for local residents, provide voluntary services, achieve higher value-added business, introduce new management strategies, and establish a local brand through the exportation of local specialties. The by-products of these goals when accomplished include: maintaining a consistent policy, securing governmental economic efficiency of the province, characterizing local culture and improving quality of life. In this study, I tried to find out whether a local logo which is associated with a city plays a core role in the city's identity by comparing each symbol's shape, color and other components which are ways of expressing its meaning. In this respect, I analyzed the type of the Chungcheongnam buk-Do's symbol marks (30) and tried to suggest the desirable direction in developing symbol marks.

• SUVANNABHUMI
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• v.8 no.1
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• pp.77-94
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• 2016

The paper examined Southeast Asia as a whole and focused on similarities among countries composing what is now known as the Association of Southeast Asian Nations (ASEAN). In order to determine these similarities, the analysis focused on the fact that during World War II the whole of Southeast Asia was occupied by one political power: Japan. The policies the Japanese implemented in the region were to a degree very similar in terms of pressures and tensions that occurred in the different countries. The paper argues that these pressures and the responses of the various peoples of Southeast Asia instilled a nucleus of common identity in Southeast Asia as a whole. Basically, the policies that the Japanese implemented all over Southeast Asia were the following: the setting up regional administrations; the extraction of resources and emphasis on local self-sufficiency; the implementation of cultural Japanization; and local indigenization policies. The Southeast Asian responses that crystalized this joint Southeast Asian identity may be described as: accommodating and resisting the Japanese; commemorating portraying; and collectively remembering the era. The process of action and reaction between Japan and Southeast Asia was formative of this joint Southeast Asian identity.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.637-646
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• 2009

This study aims at granting maximum high values to local brand images as megatrend in global markets by monitoring local differentiations which local images in each area are classified in abstraction on the side of cognitive aspects of consumers and finally achieving the redefinition of domestic markets with differentiation strategies for revitalizing cultural communication tools in terms of the creation of future local marketing strategies. This study newly classifies the cognitive aspects of domestic consumers into 4 distinguished patterns for creating an image of each local area and analyzes image creation factors for each local image in 5 aspects affecting the image creation of local brands.