• Journal of the Korea Society of Computer and Information
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• v.10 no.2 s.34
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• pp.199-204
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• 2005

Despite the growth of research interest into electronic commerce, there is still little information available on the ways in which an electronic commerce can be successfully developed. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that trust on shopping mall and delivery are very important to increase purchase intention of customer. In addition, the result of this study shows that price and ease of use and loading time and error tolerance are very important to increase purchase intention.

• Journal of the Korea Society of Computer and Information
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• v.11 no.5 s.43
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• pp.273-280
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• 2006

The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that price and security are most critical to increase customer satisfaction. In addition, the result of this study shows that (1) price and security, (2) shopping mall interface and trust and (3) ease of use are very important to increase customer satisfaction. And the result of this study shows that shopping mall awareness are very important to increase customer satisfaction.