• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.1
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• pp.57-65
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• 2022

Gyeongsangnam-do has been operating Bravo-taxi, a Gyeongnam-type DRT using taxi vehicles, since 2017 to guarantee the right of mobility for residents who live in areas lacking public transportation. This research investigated and analyzed changes in users' awareness over two years from beginning of Bravo-taxi operation in Gyeongsangnam-do, which started operating Bravo-taxis in 2017, targeting sites lacking public transportation. Through this study, the positive effects of taxi-type DRT were confirmed, such as improving the mobility of residents in areas underprivileged by public transportation, reducing required time for trips, and increasing preference for Bravo-taxis compared to existing buses. On the other hand, problems with the current Bravo-taxi system were also identified. In some areas, it was found that there were not enough coupons for Bravo-taxis, or in the case of Bravo-taxis operating at fixed times, the user's desired time and operating time did not match, resulting in lower satisfaction. The results of this research are expected to be utilized as basic data for service continuity of taxi-type DRT in operation by other local governments.

• Journal of Families and Better Life
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• v.20 no.1
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• pp.103-114
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• 2002

Housing is a central place fur elderly and it can be influenced to the quality of life for them. Most low income elderly has much problems on their housing. It needs to be developed for more various ones which considered in the way of their economic and physical conditions. This case study was aimed to supply (or a basic data for developing a housing for tow income elderly through the analysis of elderly housing of Melbourne in Australia. This study evaluated two types of government housing and five types of community housing available to elderly People on low income allowing them to live independently. Results of the research were as follows. 1) High rise apartment living was differentiated from other housing types. Such accommodation had drawbacks, for example it made the elderly difficult to get along with neighbours. 2) Community housing had more various types of housing than government housing and was aimed at encouraging community interaction between residents. Some community housing residents joined the management of the housing committee. As a result, it made the elderly very confident and promoted a good relationship between them and young generations. 3) The strength of community housing was that the elderly could choose the place to live within the community which was familiar to them. 4) The managers in broth government housing and community housing had many roles as adviser and mediator for residents as well as managing the complex. 5) A policy of housing for low income elderly is changing now from management by government appointees to one governed by the community 6) Most elderly prefer to live close to facilities such as medical and shopping centers and convenient transportation and wished to remain in their familiar community as long as possible.

• Journal of the Korean Society of Food Science and Nutrition
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• v.43 no.7
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• pp.1095-1103
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• 2014

A packaging and distribution system for transferring individual live squids at low temperature was developed and compared to a conventional bulk container system. Ten live squids in individual packages were stored in a large container at low temperature ($0{\sim}10^{\circ}C$). Live squids in individual packages at $6^{\circ}C$ showed a survival rate of 84% up to 72 hours, after which the survival rate decreased. However, the survival rate remained at 60% up to 120 hours. Further, the squids survived up to a maximum of 7 days. Optimum temperature was $5^{\circ}C$, and the survival rate of the packages was 70% when stored at $5^{\circ}C$ for 96 hours. A distribution test was carried out using a refrigerator truck at $5^{\circ}C$, and the results showed a 100% survival rate up to 16 hours and over 90% survival rate after 20 hours. A rectangular container was the most favorable when loading the container into the refrigerator truck. In testing the required volume of supplied seawater, 100% survival rate was observed over 15 hours with 20 L of sea water or more. Therefore, a single squid needed 2 L of seawater. After refrigerator truck transportation, optimum temperature for fish tank storage was $5^{\circ}C$, at which the survival rate was over 90% up to 72 hours. Using a refrigerator truck at $5^{\circ}C$, live squids survived up to 7 days, maintaining marketability.

• Asia Marketing Journal
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• v.16 no.4
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• pp.75-87
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• 2015

As more companies become interested in global markets, it has become crucial for firms to create globalized brands whose positioning, advertising strategy, personality, looks, and feel are consistent across nations. The purpose of this study is to investigate the global branding strategy of the Hyundai Motor Company (hereafter HMC) in order to show how the company processes its branding strategy. HMC, one of the leading global companies in the automobile industry, set up its brand identity as "Modern premium", in alignment with their new slogan "New Thinking New Possibilities", in 2011. The aim of the "Modern premium" concept was to provide consumers with new experiences and values beyond their expectations. HMC wanted their consumers to think of their cars as not only a medium of transportation but as a life space, where they can share experiences alongside HMC. In an effort to conduct consumer research in 5 different nations, HMC selected "brilliant" as a key communication concept. The word "brilliant" expresses the functional, experiential, and emotional dimensions of HMC. HMC furthermore chose "live brilliant" as a key campaign message in order to reinforce their communication concept. After this decision, the "live brilliant" campaign was exhibited through major broadcast channels around the world. The campaign was the company's first worldwide brand campaign, where a single message was applied to all major markets, with the goal of building up a consistent image as a global brand. This global branding strategy is worth examining due to its significant contribution to growth generation in the global market. Overall, the 'live brilliant' global brand campaign not only improved HMC's reputation image-wise, with the 'Modern Premium' conceptualization of the brand as 'simple', 'creative' and 'caring', but also improved the consumer's familiarity, preference and purchase intention of HMC. In fact, the "live brilliant" campaign was a successful campaign which increased HMC's brand value. Notably, HMC's brand value increased continuously and reached 9 billion US dollars in 2013, leading it to reach 43rd place in the Global Brand Rankings according to the brand consulting group Interbrand. Its brand value largely surpassed that of Nissan (65th) and Chevrolet (89th) in 2013. While it is true that the global branding strategy of HMC involved higher risks, it was highly successful according to cross-nation consumer research. Therefore, this paper concludes that the global branding strategy of HMC made a positive impact on its performance. We further suggest HMC to combine its successful marketing with social media such as Facebook, Twitter, and Instagram and embrace digital media by extending its brand communication horizon to the mobile internet

• Journal of Korean Society of Transportation
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• v.17 no.2
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• pp.105-114
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• 1999

The pattern of traffic streams in residential streets is different from the ordinary roads separated by pedestrian and car lanes. Such fact makes it difficult to evaluate the new counter-measures with existing indices and methods. In this study, a unified, consistent new method is introduced as Time-Space Occupancy (TSO) concept. An application of TSO concept will suggest a TSO exposure volume index which can show the decree of danger in residential streets where vehicles, pedestrian and other traffic streams are interacted. The validity of TSO exposure volume index will be verified through the survey conducted in Seoul and the subjects will be the residents who live at various kinds of residential streets.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.395-400
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• 2007

LRT(Light Railway Train), which is a intermediate system of train and bus, is arose for the solution of subway construction cost and the transportation capacity of bus. LRT was introduced in 1980's. About 30 local governments are plan to introduce LRT or constructing LRT, at present. AGT(Automated Guide-way Transit) system, which is a kind of LRT, is operated without driver. Rubber wheeled AGT system can reduce the noise and vibration compare to steel wheeled AGT, so it is estimated as ideal transportation system for urban area. And live loads at bridge are classified as the static load of vehicle and the dynamic wheel contact load which is occurred from the interaction of bridge and vehicle vibration, and the surface roughness. In the case of AGT system, the dynamic increment factor of bridge is greater than the normal train bridge and roadway bridge, because, the weight of AGT vehicle is more light that the train of truck. The exact method for dynamic increment factor is experiment. But this method is needed much money and time, moreover, this method cannot be adopted in design. Therefore, a simulation program for the interaction of AGT bridge, vehicle and surface roughness was developed, in this study. And the program was verified by experiment. As a result, the accuracy of the simulation program can be verified.

• Structural Engineering and Mechanics
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• v.60 no.2
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• pp.237-249
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• 2016

There are constraints on truck weight, axle configurations and size imposed by departments of transportation around the globe due to structural capacity limitations of highway pavements and bridges. In spite of that, freight movers demand some vehicles that surpass the maximum size and legal weight limits to use the transportation network. Oversized trucks serve the purpose of spreading the load on the bridge; thus, reducing the load effect on the superstructure. For such vehicles, often a quick structural analysis of the existing bridges along the traveled route is needed to ensure that the structural capacity is not exceeded. For a wide vehicle having wheel gage larger than the standard 1830 mm, the girder distribution factors in the design specifications cannot be directly used to estimate the live load in the supporting girders. In this study, a simple approach that is based on finite element analysis is developed by modifying the AASHTO LRFD's girder distribution factors for slab-on-steel-girder bridges to overcome this problem. The proposed factors allow for determining the oversized vehicle bending moment and shear force effect in the individual girders as a function of the gage width characteristics. Findings of the study showed that the relationship between the girder distribution factor and gage width is more nonlinear in shear than in flexure. The proposed factors yield reasonable results compared with the finite element analysis with adequate level of conservatism.

• Structural Engineering and Mechanics
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• v.39 no.4
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• pp.521-539
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• 2011

Jilin highway concrete bridge is located in the center of Jilin City, which is positioned in the middle part in Jilin Province in the east north of China. This bridge crosses the Songhua River and connects the north and the south of Jilin City. The main purpose of damages inspection of the bridge components is to ensure the safety of a bridge and to identify any maintenance, repair, or strengthening which that need to be carried out. The damages that occur in reinforced concrete bridges include different types of cracks, scalling and spalling of concrete, corrosion of steel reinforcement, deformation, excessive deflection, and stain. The main objectives of this study are to inspect the appearance of Jilin highway concrete bridge and describe all the damages in the bridge structural members, and to evaluate the structural performance of the bridge structure under dead and live loads. The tests adopted in this study are: (a) the depth of concrete carbonation test, (b) compressive strength of concrete test, (c) corrosion of steel test, (d) static load test, and (e) dynamic load test. According to the damages inspection of the bridge structure appearance, most components of the bridge are in good conditions with the exception arch waves, spandrel arch, deck pavement of new arch bridge, and corbel of simply supported bridge which suffer from serious damages. Load tests results show that the deflection, strain, and cracks development satisfy the requirements of the standards.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.27 no.5
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• pp.501-508
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• 1994

This study was undertaken to get basic data for the cold-waterless transportation of live fish. The optimal cold temperature of plaice, Paralichthy olivaceus was determined by checking the changes of dissolved oxygen and ammonia in the sea water and the survival times during storage at various temperatures. After determination of optimal temperature for transportation, the changes of serum components and muscle components of live plaice were also carried out during storage at cold($5^{\circ}C$)-waterless conditions and the recovery conditions($10\%$ density at $15^{\circ}C$). At higher storage temperature, decreases in dissolved oxygen and the increases in ammonia in seawater were observed. In addition, the survival time was short at low temperature($0^{\circ}C\;and\;3^{\circ}C$). Almost all of the serum components(hemoglobin, glucose, LDH, GOT and GPT) of live plaice gradually increased during storage in cold-waterless conditions, and then those values decreased to the initial levels after $3{\sim}10hrs$ storage in conditions of recovery. The concentration of ATP in the muscle steadily decreased during storage in cold-waterless conditions. The contents of ADP and IMP seemed to be directly related to the extent of ATP breakdown. ADP and IMP thus showed a gradual increase during storage. The level of lactate in the muscles gradually increased during these storage times, also. On the other hand, the levels of those components in the muscle entirely recovered to their original levels within $3{\sim}6hrs$ storage after they were returned to conditions of recovery. The ratio of ATP to the ATP and its related compounds${ATP/(ATP+ADP+AMP+IMP){\times}100}$ in the muscle showed $45\%$ after 18hrs storage in cold-waterless conditions. Otherwise, ratios returned to their original levels within $3{\sim}6hrs$ of storage in recovery conditions.

• Smart Structures and Systems
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• v.14 no.2
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• pp.209-224
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• 2014

With more and more built long-term structural health monitoring (SHM) systems, it has been considered to apply monitored data to learn the reliability of bridges. In this paper, based on a long-term SHM system, especially in which the sensors were embedded from the beginning of the construction of the bridge, a method to calculate the localized reliability around an embedded sensor is recommended and implemented. In the reliability analysis, the probability distribution of loading can be the statistics of stress transferred from the monitored strain which covered the effects of both the live and dead loads directly, and it means that the mean value and deviation of loads are fully derived from the monitored data. The probability distribution of resistance may be the statistics of strength of the material of the bridge accordingly. With five years' monitored strains, the localized reliabilities around the monitoring sensors of a bridge were computed by the method. Further, the monitored stresses are classified into two time segments in one year period to count the loading probability distribution according to the local climate conditions, which helps us to learn the reliability in different time segments and their evolvement trends. The results show that reliabilities and their evolvement trends in different parts of the bridge are different though they are all reliable yet. The method recommended in this paper is feasible to learn the localized reliabilities revealed from monitored data of a long-term SHM system of bridges, which would help bridge engineers and managers to decide a bridge inspection or maintenance strategy.