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Effects of Message Sidedness of Fashion Salespersons on Consumer Behavior -Focusing on the Mediating Effects of Salespersons' Trust and Cognitive Effort- (패션점포 판매원 메시지의 측면성이 소비자 행동에 미치는 영향 -판매원 신뢰와 인지노력의 매개효과를 중심으로-)

  • Kwon, Ki Yong;Choo, Ho Jung;Lee, Mi Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.88-103
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    • 2018
  • Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

A Study on the International Arbitration System of Singapore (싱가포르 국제중재제도에 관한 연구)

  • Kim, Sang-Chan;Kim, Yu-Jung
    • Journal of Arbitration Studies
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    • v.24 no.2
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    • pp.137-160
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    • 2014
  • These days, in line with the increase of opportunities in our country's firms to do transaction, large-scale M&A and investment with foreign firms incorporating arbitration clauses in the contracts have become general practice. Recently, Singapore has come to the fore as a place of arbitration and, particularly, Singapore International Arbitration Center (SIAC) was assessed as the favored international arbitration institution uniquely in Asia at the 2010 International Arbitration Survey: Choices in International Arbitration, along with the ICC, LCIA, and AAA/ICDR. Therefore, the country's firms need to understand properly the international arbitration procedure of Singapore. This study examines the international arbitration system of Singapore, focusing on the arbitration procedure of the SIAC. The Center revised arbitration rules twice in 2010 and 2013, and established the Court of Arbitration of SIAC in April 2013 for the first time in Asia in pursuit of stricter neutrality and promptness. It further seeks to run the arbitration procedure fairly by selecting a third country's people as an arbitrator, while its arbitration expenses are cheaper than those of the ICC. The study believes that for the country's international arbitration institutions such as the KCAB to jump forward as a world-class international arbitration institution, the Korean government should render positive support to them, learning from Singapore which does not spare any political and financial assistance to cultivate international arbitration institutions. On the other hand, KCAB should also try hard to improve in the aspects of neutrality, fairness, and promptness and to be selected as a trustworthy international arbitration institution by firms in Asian countries.

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Application of Culture Inclusiveness Concept for Hongdae-ap Case (홍대앞 사례를 통한 문화적 포용성 개념의 적용)

  • Park, Minha;Lee, Byungmin
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.4
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    • pp.539-554
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    • 2019
  • This study suggests a conceptualization model of 'cultural inclusiveness' organically connected to social inclusiveness, by expanding the implications of urban inclusiveness to the domain and relationship. Based on the process of necessity of relation, connection of space, and execution of act, the cultural inclusiveness could be connected to the formation of organic/learning relation, the creation of openness focusing on public space, and the practice of diverse subjects. Concretely, the concept of cultural inclusiveness is applied to the case of 'Hongdae-ap'. The recent Hongdae-ap is showing the value of coexistence such as the establishment of environment that could protect the diversity of individual subjects and groups(artists, residents, government officials, students, cultural activists, citizens, tourists, and etc.), the formation of public space such as 'Hongdae-up playground', 'pedestrian-friendly street', and 'Gyeongui-Line book street', social network service & horizontal network, and access.

Influence of Payer Source on Treatment and Outcomes in Colorectal Cancer Patients in a University Hospital in Thailand

  • Sermsri, Nattapoom;Boonpipattanapong, Teeranut;Prechawittayakul, Paradee;Sangkhathat, Surasak
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.20
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    • pp.9015-9019
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    • 2014
  • The study aimed to compare the 2 main types of insurance used by colorectal cancer (CRC) patients in a university hospital in Thailand: universal coverage (UC) and 'Civil Servant Medical Benefit Scheme' (CSMBS) in terms of hospital expenditure and survival outcomes. CRC cases in stages I-IV who were operated on and had completed their adjuvant therapy in Songklanagarind Hospital from 2004 through 2013 were retrospectively reviewed regarding their hospital expenditure, focusing on surgical and chemotherapy costs. Of 1,013 cases analyzed, 524 (51.7%) were in the UC group while 489 (48.3%) belonged to the CSMBS group. Cases with stage IV disease were significantly more frequent in the UC group. Average total treatment expenditure (TTE) was 143,780 Thai Baht (THB) (1 US$ =~ 30 THB). The TTE increased with tumor stage and the chemotherapy cost contributed the most to the TTE increment. TTE in the CSMBS group was significantly higher than in the UC group for stage II-III CRCs. The majority of cases in the UC group (65.5%) used deGramont or Mayo as their first line regimen, and the proportion of cases who started with a capecitabine-based regimen (XELOX or $Xeloda^{(R)}$) was significantly higher in the CSMBS group (61.0% compared to 24.5% in the UC group, p-value < 0.01). On survival analysis, overall survival (OS) and progress free survival in the CSMBS group were significantly better than in the UC group. The 5-year OS in the CSMBS and UC groups were 84.3% and 74.6%, respectively (p-value < 0.01). In conclusion, the study indicates that in Thailand, the type of insurance influences resource utilization, especially the choice of chemotherapy, in CRC cases. This disparity in treatment, in turn, results in a gap in treatment outcomes.

A study on increasing KTX operation efficiency of long-distant transportation methods in Korea (고속철도 운영효율성 분석)

  • Lee, Yon-Jai;Oh, Tae-Wan
    • 한국벤처창업학회:학술대회논문집
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    • 2007.04a
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    • pp.125-152
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    • 2007
  • Last 1970's Korea opened the Kyoung-bu highways from Seoul to Pusan, and Korea government had change the transportation policy to focusing on the road and motors. but 1990's Korea had been the heavily traffic jam in long distant transportation system and logistics. That's why Korea government studied on feasibility survey of High-speed train. As the KTX opens, traffic networks covering large areas in Kyeongbu-line(Seoul-Daejeon-Busan) are expected to raise synergy effects in economics as well as in korean culture respects. Having been playing an important transportation role in Korea for the last 106 years. With opening of the high speed railway, KORAIL in inevitable to make a drastic reform. To achieve this purpose, it is necessary that KORAIL bas to be small and effective streamlined organization. In should increase traffic capacity by improving infra facilities. It need to also expand its internal functions by connecting the KTX with the conventional railroad system.

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A Study on Developing a Patient Gown for Spinal Surgery Patients - Focusing on Female Patients - (척추 수술 환자를 위한 환자복 개발에 관한 연구 - 여성 환자들을 중심으로 -)

  • Park, Jeong-Eun;Nam, Young-Ran;Choi, Hei-Sun
    • Journal of the Korean Society of Costume
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    • v.62 no.7
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    • pp.205-219
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    • 2012
  • The purpose of this study is to develop comfortable patient gown for spinal surgery patients. The results of the survey confirmed inconveniences and problems with the current gown, and a new gown style was recommended. The recommended changes addressed design, pattern, and materials. The final experimental design for the top of the new patient gown is a wrap style that moves the center opening of the gown to the side and enables patients to control the length of the sleeves by attaching two snaps. The cutting line is aligned with the back brace location, and the issue of repeated bunching of the gown material by the brace was solved by substituting 100% knitted structure fiber. The sleeve length can be adjusted with snaps on the sleeve cap and hem. When lifting up the gown for treatment on specific areas of the body, doctors open the edge of the right side of the gown in order to lift up the top. The bottom of the new patient gown was made from 100% cotton knitted structure fiber, and it enables patients to control the length of pants by attaching two snaps on the side. The results of an on-site dressing suitability evaluation and a flexibility evaluation with respect to dressing/undressing indicated that the new patient gown was much better received than the existing gowns (A and B). Our hypothesis regarding new patient gowns was supported in both the fit and design categories.

Emission Plasma Spectroscopy of High-pressure Microdischarges

  • Lee, Byeong-Jun;Ju, Yeong-Do;Kim, Seung-Hwan;Ha, Tae-Gyun;Gong, Hyeong-Seop;Park, Yong-Jeong;Park, Jong-Do;Nam, Sang-Hun
    • Proceedings of the Korean Vacuum Society Conference
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    • 2014.02a
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    • pp.253.2-253.2
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    • 2014
  • Micro hollow cathode discharges (MHCDs) are high-pressure, non-equilibrium discharges. Those MHCDs are useful to produce an excimer radiation. A major advantage of excimer sources is their high internal efficiency which may reach values up to 40% when operated under optimum conditions. To produce strong excimer radiation, the optimisation of the discharge conditions however needs a detailed knowledge of the properties of the discharge plasma itself. The electron density and temperature influence the excitation as well as plasma chemistry reactions and the gas temperature plays a major role as a significant energy loss process limiting efficiency of excimer radiation. Most of the recent spectroscopic investigations are focusing on the ultraviolet or vacuum ultraviolet range for direct detection of the excimer. In our experiments we have concentrated on investigating the micro hollow cathodes from the near UV to the near infrared (300~850 nm) to measure the basic plasma parameters using standard plasma diagnostic techniques such as stark broadening for electron density and the relative line intensity method for electron temperature. Finally, the neutral gas temperature was measured by means of the vibrational rotational structures of the second positive system of nitrogen.

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The Development of Multimedia Nutrition Education Program for Preschoolers (미취학 아동의 영양교육을 위한 멀티미디어 개발에 관한 연구)

  • Oh Yu-Jin;Kim Dong-Sik
    • Korean Journal of Community Nutrition
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    • v.11 no.3
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    • pp.338-345
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    • 2006
  • The purpose of this study was to design an interactive multimedia nutrition education program for preschoolers. Computer technology provides the opportunity to explore new and creative methods of delivering nutrition education to pre-schoolers. If this method is effective, more preschoolers can be reached with accurate and consistent nutrition education with less time and teaching staff. This program is a computer-based multimedia nutrition education program for pre-schoolers based on the Dick and Carey (Dick & Carey 2001) model of instructional design which includes analysis, design, development, and evaluation. The overall instructional goal was based on the needs of the target population. The needs assessment was a self-administered survey distributed to 1,426 parents of preschoolers, focusing on the need for preschoolers' nutrition education. The results of the survey indicated that parents wanted their children to learn reasons for eating nutritious food. Therefore, a program titled 'Nutrition Exploration' was developed with the instructional goal of teaching preschoolers the 5 Food Groups. To achieve this goal, the preschoolers were engaged in a game. They could earn colored jewels by completing the game in five sessions. The story line was that people living in a peaceful kingdom become sick after they lose the jewels. The learner takes an adventurous journey through five different countries to retrieve the jewels. These countries are 'Giwoon nahrah' (foods containing carbohydrates, such as rice and potatoes), 'Sangsang nahrah' (foods that are rich in vitamins and minerals, such as vegetables and fruits), 'Sooksook nahrah' (calcium-con-taming products such as milk), 'Teunteun nahrah' (protein-containing foods such as meat and fish) , and 'Gakeum nahrah' (products with high sugar and fat content, such as instant foods and soda). The learner who obtains five jewels in five different countries can save the kingdom. For the program to be effective and efficient, the multimedia had to be easy for the preschooler to enter, use, and exit. The verbal instructions enhanced child autonomy, and the program was developmentally appropriate so that the young child could easily manipulate the software. This research provides the basis for the continued development of computer-based nutrition education materials.

Design Edrcation of Elementary School in the Unite States-Design Principles, Color, and Design Related Area- (미술 교과서에 나타난 미국 초등학교 디자인 교육에 관한 고찰-조형 원리, 색채 및 분야별 디자인 교육을 중심으로-)

  • 박은덕
    • Archives of design research
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    • v.14
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    • pp.43-51
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    • 1996
  • To analyze the design education of elementary school in the united states, the content of Discover art, one of the popular art textbooks for elementary school student, has been examined. Focusing on the developmental stage and sequential curriculum across all grades, design principles, color and criteria of design are investigated. The subjects studied are as follows: an introduction of new word or concept of design principles and color, repetition of the learning, the number of color taught, looking at products of design and making design at each grade level. The curriculum of design principles is well composed, but line, shape and form parts are redundant throughout all grades. The learning order of the color at one grade is well organized but the repetition is too much. The portion of design part is too small. It is adequate that the history of design is introduced at grade 5 where children start to learn history. However, it should be more strengthened for the continuous development of design ability. Looking at product design is introduced before grade 4, and making product design is taught just once at grade 4, although sequential learning is necessary in late elementary grades.

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The Impact of Functionalism on Changes of Women's Sportswear - Focusing on the first half of the 20th century - (기능주의가 여성 스포츠웨어 변천에 미친 영향 - 20세기 전반기를 중심으로 -)

  • Lee, Yu-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.43-59
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    • 2010
  • In the first half of 20th century, there was an abrupt change in society and social values. Therefore, a demand for functional women's sportswear started to increase. This paper has attempted to investigate the impact of functionalism on women's sportswear in the first half of the 20th century. The following results were obtained: First, anti-tradition was observed. There was a tendency to be separated from the past and against tradition. It was tried to pursue freedom, getting away from corset and petticoat. Second, structural functions were targeted. In other words, precise and efficient shapes and simple silhouette and line were emphasized. Third, fitness of purpose was found. More liberal and comfortable design has been targeted. That's why a variety of functional pants have been designed instead of skirts. Fourth, utility and practicality were found. Elastic fabrics such as wool and jersey and sweater have commonly used in sportswear. A variety of new fabrics have been used and details such as flare, slit and pleats have been designed. Lastly, non-ornamentality was found. The beauty of simple shape was pursued by omitting details or eliminating unnecessary ornaments. Monochrome and dark color were preferred and a use of accessories has declined. The result of this paper could be used in establishing a theoretical framework on the impact on social change, values and art and helpful In modern women's sportswear design and marketing which have become more important.

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