• 한국IT서비스학회지
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• 제13권2호
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• pp.35-53
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• 2014

Company Social Networks (CSN) has emerged as a commonly used marketing channel. One of the most important advantages in CSN is the user's voluntary behavior as a relational performance. We classified level of voluntary behavior, as 'consumption', 'active participation', and 'creative contribution' to comprehend different relational performance of CSN. Moreover, we proposed research model to compare positive attitude and negative attitude. This study aims to investigate 'the process of user's voluntary behavior in CSN' which is causal relationship between benefits of CSN, user's attitude and voluntary behavior. Empirical results with 175 valid questionnaire data revealed that CSN benefit factors played a significant role in trust and distrust. Based on these effects, trust and distrust have different influences as level of voluntary behavior, just as proposed. For practitioners, it is crucial finding that users are more active behavior based on strong trust.

• Asia Marketing Journal
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• 제8권3호
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• pp.13-40
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• 2006

본 연구의 목적은 고객의 정보참여행동 중 대표적 행동유형인 구전과 협조를 중심으로 참여유형의 결정요인과 구전과 협조간의 단계적 행동경로의 관계, 그리고 행동단계의 촉진변수에 대하여 살펴보았다. 구전은 대고객시민행동, 만족, 몰입의 선행요건에 의해 영향을 받는 것으로 나타났다. 반면 협조는 구전의 선행요건의 영향을 받기 보다는 구전의 영향을 받는 것으로 나타났다. 만족, 몰입 등의 관계적 선행요건이 정보참여행동에 중요한 전제요건이기는 하지만 보다 적극적인 정보참여유형을 결정하진 않았다. 구전과 협조간의 참여수준 이행에 대한 분석은 경쟁모델 비교분석을 통해 구전에서 협조로의 참여수준이행이 확인되었고, 관여는 참여수준을 조절하는 촉진변수의 역할을 하였다.

• 산업융합연구
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• 제19권3호
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• pp.13-26
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• 2021

본 연구에서는 집단전체수준에서의 카리스마적 리더십이론을 제시하고 검증하기 위한 일환으로 카리스마적 리더행동, 부하들의 리더에 대한 자발적 수용, 집단성과, 그리고 집단혁신행동이 집단전체수준에서 성립할 것이란 예측을 하였다. 가설검증결과 집단전체수준에서 카리스마적 리더행동이 부하들의 리더에 대한 자발적 수용과 정(+)의 관계를 가지는 것으로 나타나 가설 1이 검증되었다. 또한 부하의 리더에 대한 자발적 수용이 집단성과와 집단혁신행동에도 집단수준에 기초하여 긍정적인 영향을 미치는 것으로 나타나 가설 2가 검증되었다. 이와 더불어 부하들의 리더에 대한 자발적 수용이 카리스마적 리더행동과 집단성과와 집단혁신행동 간의 관계를 집단수준에 기초하여 매개할 것이란 가설 3을 검증하기 위하여 매개회귀분석과 Sobel Test를 실시한 결과 가설 3이 검증되었다. 본 연구는 집단수준에서 카리스마적 리더십이론을 검증하였다는 점에서 이론적 시사점이 있으며 집단성과를 위한 리더십 개발이라는 점에서 실무적인 시사점이 있다. 마지막으로 본 연구가 가지는 한계점과 향후 연구방향에 대한 논의도 이루어졌다.

• 지식경영연구
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• 제15권2호
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• pp.23-41
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• 2014

Firms increasingly utilize Social Networking Service(SNS) to lead user's voluntary behavior. In the web-based environment, users show coexist loyal behavior which is represented by 'web-based pro-organization citizenship behavior' and 'anti-citizenship behavior'. To measure genuine performance of web-activity, we separated degree of compliance based on credibility, 'deep-level' and 'surface-level' to comprehend different behavior after compliance. The analysis result shows that contents credibility is important to enhance deep-level of compliance which has significant influence on web-based pro-organization citizenship behavior. Contrastively, surface-level of compliance has influence on anti-citizenship behavior. Based on the results of these analyses, the directions of web-based activities for the common good and self-interests of the stakeholders of the web-based activities will be proposed.

• 대한가정학회지
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• 제41권6호
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• pp.105-117
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• 2003

This study was intended to investigate specific plan to enhance the adolescents consumers' environment-friendly consumption behavior in their consumption. For this purpose, a questionnaire was conducted among middle and high school students. As a result, the following findings were obtained: The related items in the questionnaire were categorized into factors in an attempt to investigate consumers' environment-friendly consumption. Factor I was coded as active recycling and the use of refilled products and Factor Ⅱ was coded as the behavior of active savings. Adolescents consumers with more experiences in environmental activity showed the higher level of behavior of environment-friendly consumption, and female adolescents consumer did so than male adolescents consumer And adolescents consumers showed the higher level of practical behavior of environment-friendly consumption in case of data and document arrangement than in case of cleaning, and in case of voluntary social service than in case of only cleaning.

• Fisheries and Aquatic Sciences
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• 제8권3호
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• pp.177-181
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• 2005

Fishing selectivity is determined by the level of voluntary escaping behavior in accordance with decision-making based on the relationship between fish size and mesh size. This study examined movement during the swimming behavior of black porgy in a trawl's towing cod-end and analyzed the movement components such as swimming speed, angular velocity of turning, and distance to the net over time. Most of the observed fish exhibited an optomotor response, maintaining position and swimming speed without changing direction. Others exhibited erratic or 'panic' behavior with sudden changes in swimming speed and direction. The latter behavior involved very irregular and aperiodic variations in swimming speed and angular velocity, termed 'chaotic behavior.' Thus, the results of this study can be applied to a chaotic behavior model as a time series of swimming movements in the towing cod-end for the fishing selectivity.

• 산경연구논집
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• 제10권3호
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• pp.7-16
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• 2019

Purpose - The purpose of this paper is to investigate the determinants of corporate anti-corruption practice disclosure (ACPD) from the perspective of rent-seeking theory. Research design, data, and methodology - Data are hand-collected from corporate social responsibility reports (CSRR) issued by 724 A-share listed firms in China. This paper provides an empirical analysis of the relationship between ownership structure and corporate ACPD as well as its moderating role in the institutional environment. Results - Our findings indicate that rent-seeking is a key factor in influencing corporate ACPD. State-owned enterprises disclose significantly more anti-corruption information than private ones in order to achieve personal promotion of top executives. Monopoly enterprises reported significantly less anti-corruption information than enterprises in competitive industries due to their rent-seeking behavior. The reduction of government intervention and improvement of legal environment are helpful to curb corporate rent-seeking activities and enhance the level of corporate ACPD. Conclusions - Rent-seeking is an important factor in explaining corporate voluntary disclosure in emerging countries. Institutional environment also plays a moderating role in the relationship between ownership structure and corporate voluntary disclosure. Our results are of interest to policy makers, regulators and market participants that are interested in corporate voluntary disclosure and corruption prevention.

• 정보화정책
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• 제25권2호
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• pp.46-66
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• 2018

본 연구에서는 공공행정 정보시스템을 대상으로 정보시스템 내재화의 영향요인을 살펴보고, 정보시스템 내재화가 업무성과에 미치는 영향을 분석한다. 이를 위해 개인의 동기를 설명하는 자기결정이론을 토대로 정보시스템 내재화의 영향요인을 자발적, 비자발적 동기로 구분한다. 자발적 동기요인으로는 성과기대, 개인혁신성, 조직시민행동을, 비자발적 동기요인으로는 정부의 영향, 경쟁조직의 영향, 최고관리자의 영향을 제시하였다. 분석결과, 자발적 동기요인인 성과기대, 개인혁신성, 조직시민행동은 정보시스템의 내재화에 영향을 미치는 것으로 나타났으나, 비자발적 동기요인을 구성하는 정부의 영향, 경쟁조직의 영향, 최고관리자의 영향은 모두 유의한 영향을 미치지 않았다. 정보시스템의 내재화와 업무성과 간의 관계는 유의한 것으로 나타났다. 공공행정 정보시스템과 같이 비자발적 사용 환경에서는 정보시스템 사용여부를 개인이 결정할 수는 없지만, 의무적 사용수준을 넘어선 적극적 활용은 개인의 자율성과 관련된 요인들이 중요한 역할을 수행하는 것으로 분석되었다.

• 무역학회지
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• 제46권4호
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• pp.131-148
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• 2021

This study examines how corporate social responsibility (CSR) affects corporate tax avoidance behavior. Using a sample of publicly listed U.S. firms, we find that legal CSR-which is required by law-reduces the level of corporate tax avoidance because this type of CSR reduces information asymmetry between investors and corporate management in such a way that investors are less likely to perceive tax avoidance behavior as a risk. On the other hand, we find that the relationship between normative CSR-which is a voluntary type of CSR behavior-and tax avoidance is not statistically significant. Instead, our additional analysis reveals that normative CSR increases the level of corporate tax avoidance conditional on reporting quality. This study provides meaningful implications to the academic literature and to practitioners. Not only does this study highlight the fact that not all CSR are alike, it highlights that it is important to provide transparent CSR information in order to allow stakeholders to estimate the net effects of firms' CSR activities and tax payment.

• 간호행정학회지
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• 제21권3호
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• pp.277-286
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• 2015

Purpose: This study was done to identify the status of smartphone addiction among nursing students and to examine the mediating effects of Internet ethics on the relationship between smartphone addiction, physical symptoms and psychological well-being. Methods: Data were collected between May 20 and June 23, 2014. Participants were a convenience sample of 214 nursing students of one university in Seoul. Structured questionnaires were used to measure degree of smartphone addiction, physical symptoms, psychological well-being and Internet ethics. Data was analyzed using Independent t-test, One-way ANOVA, Pearson correlation coefficient, multiple hierarchical regression. Results: Of the nursing students, 14.5% had high level of risk of smartphone addiction and 16.8% had potential risk. Higher frequency of physical symptoms and lower level of Internet ethics were related to the higher level of smartphone addiction. Voluntary-control in Internet ethics had mediating effects on the relationship between smartphone addiction and physical symptoms. Conclusion: The results suggest that the level of smartphone addiction may lowered in nursing students by intensifying Internet ethics especially voluntary-control. Based on these findings, Internet ethics program for nursing students should be developed to facilitate the effective use of smartphones.