• Title/Summary/Keyword: Level of Information Provided

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The Effects of Sensation Information on Perceived Quality and Purchase Intention in Online Shopping Mall: Focus on The Smell Information and The Taste Information (온라인 쇼핑몰의 감각정보 제시가 지각된 품질 및 구매의도에 미치는 영향: 후각정보와 미각정보를 중심으로)

  • Cha, Tai-Hoon;Lee, Kyoung-A
    • Information Systems Review
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    • v.8 no.2
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    • pp.155-172
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    • 2006
  • The importance and meaning of smell/taste information on online shopping are studied. The first hypothesis deals with this issue directly. We measure the perceived quality and purchase intention at the context of online shopping with/without smell and taste information. As expected, subjects show higher perceived quality/stronger purchase intention of a bar soap and vitamin C product when smell and taste information are provided. Following Peck and Childers(2003), the moderating effects of Need for Smell and Need for Taste are tested at the second hypothesis. Subjects with High in Need for Smell/Touch show stronger responses in terms of perceived quality and purchase intention. The level of trust about the online shopping mall provides interesting results. When the trust level of the online shopping mall is low, the smell/taste information play more important roles in improving the perceived quality and purchase intention. Subjects at the not-so-trusted shopping mall context result in higher perceived quality and purchase intention if perceptual information is provided. One of the theoretical contributions of this study includes the identification of critical information in online purchase decision making-smell and taste. On top of vision and hearing information, smell and taste information also can play critical roles when consumers do online shopping even at the shopping malls of low trust. In addition, managerial implications are provided.

Calculating a Sigma Level for Quality Measurement of 3D CAD Models from Their Error Occurrence Characteristics (3D CAD 모델의 품질 측정을 위한 오류 발생 특징 별 시그마 수준 분석)

  • You, Hyo-Sun;Yang, Jeong-Sam;Park, Jae-Il
    • IE interfaces
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    • v.24 no.1
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    • pp.58-70
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    • 2011
  • As more individuals and organizations participate in the complex design process of manufacturing industry, collaborative product development and management of the global supply chain have become more popular. Although the product quality concerns once focused on the manufacturing process, they are now directed at earlier stages of the design cycle where the engineering product is created as a 3D CAD model. In this paper, we describe the current state of product data quality activities in the manufacturing industry and the yardstick to measure 3D CAD data quality. Moreover we introduce a quality assurance method through the result of statistical analysis of 3D CAD models and suggest a six sigma level of CAD data quality by analyzing 76 samples provided from three Korean automotive companies.

Usability and Security Analysis of Authentication Methods for Mobile Fin-Tech Services (모바일 핀테크 서비스에서 이용 가능한 인증 수단의 사용성, 안전성 분석 연구)

  • Kim, KyoungHoon;Kwon, Taekyoung
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.4
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    • pp.843-853
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    • 2017
  • In the case of electronic payment, the obligation to use the certificate-based authentication was abolished. As Fin-tech service providers gain autonomy, various authentication methods are provided. SMS, ARS, PIN, Text-passwords, Fingerprints are popular authentication methods in the mobile Fin-tech services. In this study evaluate the usability and security of authentication methods in a unified mobile environment. We evaluate the usability through SUS and interview. Also we evaluate the security level of authentication methods through NIST guideline. At the result of the usability evaluation, Fingerprint authentication method had been determined as the highest usability, also Fingerprint authentication method had been determined as the safest authentication method by obtaining Security Level 4.

System Level and Link Level Performance Analysis for MB-OFDM UWB system (MB-OFDM UWB 시스템의 Link Level 및 System Level 시뮬레이션을 통한 성능 분석)

  • Oh Sang-Hyuk;Yoon Sang-Hun;Chong Jong-Wha
    • Proceedings of the IEEK Conference
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    • 2004.06a
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    • pp.305-308
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    • 2004
  • In this paper, we analyze system level and link level performance for MB-OFDM UWB system. we propose physical layer model of MB-OFDM UWB system in MBOA. For this analysis, Base-band channel model from IEEE 802.15 3a was adopted. we considered the channel index parameter to select any one of 100 distinct realizations provided by the IEEE working group. Our experimental results indicate BER values according to Es/No.

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Performance and blocking probability in a two-class CDMA system with mobile station of 2 classes (2 클래스 CDMA 시스템의 성능과 블록킹 확률)

  • 김두용;최덕규
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.21 no.6
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    • pp.1501-1509
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    • 1996
  • Mobile stations can be classified by the transmission power level in CDMA system. Different performance parameters will be given to each class of mobile stations so that the appropriate quality ofservices can be provided. In this paper, it is assumed that there are two clsses of mobile stations. with the classification of mobile stations, analytical models are presented for the estimates of the reverse link capacity and the blocking probability. From the model for the reverse link capacity, the maximum number of each class of mobile stations to be served is derived. It is shown that $E_{b/}$I reduction of 1 dB allows the capacity to be increased by 25% and the data transmission rate and the power control accuracy have a significant effect on the reverse link capacity and the blocking probability. Simulation results are provided for validating the anlaytical estimates of the blocking probability.ocking probability.y.

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Strategy for Providing Optimal VMS Travel Time Information Using Bi-Level Programming (Bi-Level 프로그래밍 기법을 이용한 최적의 VMS 통행시간 정보제공 전략)

  • Baik, Nam Cheol;Kim, Byung Kwan;Lee, Sang Hyup
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.4D
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    • pp.559-564
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    • 2006
  • The purpose of this study is to minimize negative effect of VMS travel time information service by sensitivity analysis, which forecasts the change in link traffic volume. As a result, strategies for providing travel information that can change driving patterns for minimizing travel time were found. The framework for analysis is recently expanded with the application of game theory. According to the experiment, the algorithm generated for travel time information service reduces total travel time and yields travel patterns that is very close to the system optimization. Also, this study found that the route the travel time service information is provided about could play the important role.

The Application of Interactive Journal to Elementary Science Classes at School Level (초등학교 자연과 상호작용 강화 학습일지의 학교 수준 적용 방안)

  • 김찬종;오영선
    • Journal of Korean Elementary Science Education
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    • v.20 no.2
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    • pp.187-196
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    • 2001
  • Students' journals in science class are supposed to contribute to students' science teaming and to provide plentiful information on students' learning and progress. If interaction could be reinforced in the process of writing journals, the positive effects of the journals are expected to be increased. New approaches in teaching should be supported by school and community. Otherwise, teachers are frequently frustrated and failed to introduce new ways of instruction into science classes. The purposes of the study are to develop interactive journals, and approaches to introduce interactive journals at school level. The status and situation of the school were investigated by survey. Interactive journals were developed by teachers who experienced workshops on developing journals. A model journal was provided as a guidance to teachers. To establish environments for introducing journals in the school, an invited lecture was provided to increase parents' perceptions on journals. A communication system among students, parents, and teachers was established, and educational materials, such as encyclopedia, books, computers, and so on were prepared. For efficient administration of journals, various prizes and events were established. As a result of the study, teachers participated experienced professional development in terms of journals, interactive journals for science class were developed, the environments for the introduction of interactive journals at school level were established, and most students successfully completed science journals.

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A Study on Users' Attitude Toward the Forest Trails - Focused on the Jirisan Dulegil - (숲길 이용자 인식에 관한 연구 - 지리산 둘레길을 중심으로 -)

  • Yoo, Ki-Joon
    • Korean Journal of Environment and Ecology
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    • v.28 no.2
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    • pp.247-252
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    • 2014
  • This study was conducted to provide information which will be useful for managing the forest trails effectively. To investigate users' attitudes toward the forest trail construction and use, a questionnaire survey was employed in the Jirisan Dulegil. As the results, most of the respondents perceived that the Jirisan Dulegil have positive impact economically and socio-culturally on community growth. Contrastively, a negative perception existed in the environmental aspect. The users' satisfaction level regarding the Jirisan Dulegil appear to be positive. Users' satisfaction level regarding use services provided in community boundary was evaluated relatively lower. In this point of view, trail use service system provided in the community should be reconsidered for effective forest trail management.

The Organization Performance Reinforcement by a Utilization Level of the Smart Work (스마트워크 활용 수준에 따른 조직성과 강화에 관한 연구)

  • Jung, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.4
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    • pp.189-204
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    • 2018
  • The purpose of this study is to examine an organizational performance difference by individual utilization level of the smart work. The Smart work help minimizing business process and improving organization productivity based on information technology. This new technology provides a flexible way of the task through smart-work center, videoconferencing, telecommuting, mobile(remote control) and business-only messenger. This investment changes organizational culture, institutions and behavior by new technology applying. The organization system change due to smart work has trouble between alteration preferences and existing maintains a group. In response, the organization should make investment justification of smart work for institutional and culture stabilized by a new system in organization. I set up the analytical process of four stages for empirical research. It will analyze an operation difference of the smart work between pre and post investment in the first-step analysis. The two-step analysis will conduct a text mining analysis of smart work operations. The three-step analysis will identify organization performance differences among individual levels in smart work. The four-step analysis will identify a factor difference in organizational performance by individual utilization level on smart work. According to the study, It has been revealed a difference between the pre and post investment performance on smart work. The text mining analyses many appeared an improvement opinion of organizational culture. Next, there is a difference in organization performance among utilize groups of smart work. Furthermore, the factors of organizational performance among groups appeared differently. The theoretical contribution of this study provided to expand the organizational theory of organization change and resistance. The practical implications provided to require a strong guideline an organizational culture and institution for smart work.

Analysis of Test Result at Secondary Science Using Cognitive Diagnosis theory (인지 진단 이론을 활용한 중학교 과학 시험 결과의 분석)

  • Kim, Ji-Young;Kim, Soo-Jin
    • Journal of The Korean Association For Science Education
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    • v.29 no.8
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    • pp.812-823
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    • 2009
  • The purpose of this study is to search effective assessments methods by using the Fusion model of Cognitive diagnosis theory. Attributes are skills or cognitive processes that are required to perform correctly on a particular item. After test items were developed, item's attributes were decided and Q-matrix about item's attributes was made. After testing, the result was analyzed according to gender and achievement level. The results of the analysis showed that students mastered 'Interpreting data' best, and 'synthesizing' worst among the five attributes. Female students showed higher ability than male students in 'recalling.' Students of high achievement level mastered more scientific attributes than students of low achievement level. Conventional assessments only provided a single summary score but Cognitive diagnosis modeling provided useful information by estimating individual knowledge states by assessing whether an examinee has mastered specific attributes measured by the science test. The skill profiles can offer a skill level of strong, weak, or mixed for each student for each skill. Therefore, the skill profiles will provide useful diagnostic information in addition to single overall scores.