• 한국응용과학기술학회지
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• 제41권2호
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• pp.242-250
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• 2024

본 연구는 국내 스포츠 은퇴 선수들의 광고 스타파워 효과성을 검증하여 기업 및 광고 에이전시의 효율적인 광고 모델 전략을 위한 기초자료를 제공하고자 했다. 따라서 국내 스포츠 은퇴 선수들이 광고 모델로 선정된 광고를 인지하고 있는 사람들을 표본으로 선정했으며, 206부의 자료를 최종분석에 적용했다. 자료처리는 SPSS(ver. 21.0) 프로그램으로 빈도 및 신뢰도 분석을 실시했다. 또한 AMOS(ver. 20.0) 프로그램으로 확인적 요인분석, 상관분석, 구조방정식 모형분석, 효과성의 유의성을 검증했다. 연구결과 첫째, 국내 스포츠 은퇴 선수들의 스타파워는 호감도에 긍정적인 영향이 있는 것으로 나타났다. 둘째, 호감도는 광고 소비행동에 긍정적인 영향이 있는 것으로 나타났다. 셋째, 스타파워는 광고 소비행동에 긍정적인 영향이 있는 것으로 나타났다. 마지막으로 스타파워는 광고 소비행동에 직접효과가 더 큰 것으로 나타났으며, 호감도는 부분매개효과가 있는 것으로 검증됐다.

• 한국생활과학회지
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• 제7권2호
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• pp.35-47
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• 1998

The purpose of this study was to examine the actual condition on consumption of adolescents, focused on their pocket money. Three-hundred students attending in middle and high school in Kyounggi Province were selected, and surveyed using questionnaires. Out of them, 272 students were used in statistical analysis, with frequency, percentage and Chi-test in SPSS/PC+ program. The results were as follows : First, most adolescents got pocket money irregularly from their mothers and average amount per month was more than 10 thousands and less than 50 thousands won. And they weren't satisfied with that amount, especially girl students. Second, most adolescents got extra money when it is a gala day or their records were improved. And most of them did nothing on consideration for their pocket money. Third, most adolescents spent pocket money for hobby or leisure and for snacks. Fourth, most adolescents had never guided how to spend money and had never evaluated their money spending. Fifth, most adolescents tried to spend money thoughtfully and evaluated their friends spent money on impulse. Sixth, most adolescents wanted to buy clothings and friends influenced their spending habit.

• 한국의류산업학회지
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• 제11권1호
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• pp.48-56
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• 2009

The purposes of this study were to segment knit wear consumers by their lifestyles and to examine knit wear purchase behavior among the lifestyle segments. The subjects of this study were female consumers who were residents in Seoul and metropolitan areas. The researchers distributed the questionnaires and the final sample of 357 was used for the data analysis. The statistical analysis methods used for the study were factor analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test. The results showed that the lifestyle factors had 6 dimensions: fashion, planned purchase, socially active, impulsive consumption, brand, and leisure/culture. These factors were categorized into four groups: brand oriented group, passive group, rational/social group, and fashion/impulsive consumption group. The results also showed that there were significant differences among the groups in regard to knit wear purchase criteria, knit wear image preferences, and other knit wear purchase behaviors. For example, brand oriented group considered design and brand name/fashion important as knit wear selection criteria, and the group preferred an elegance image and a modern image than did other groups.

• International Journal of Costume and Fashion
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• 제7권2호
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• pp.1-17
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• 2007

The purpose of this study was to identify appearance management behavior related to well-being lifestyle of women. The results of the study were as follows: 1. The factors relating to a well-being lifestyle were personality and value, fashionable appearance, leisure activity, healthy food, brands, social activities, reasonable consumption, environmental protection, and individuality. The factors of appearance management behavior were weight management and skin care, apparel and accessory management, dietary treatment, bathing, make-up and hair styling, underwear management, using hospitals, beauty salons, and identity kits. 2. Women were classified into 4 kinds of groups: well-being, reasonable value pursuit, ostensible consumption, and bad-being. 3. The members of the well-being group were generally married, highly educated, had a high income, and spent a lot of money for their appearance management. They had a high level of appearance management in terms of weight and skincare, apparel and fashion accessories management, dietary treatment, bathing, make-up and hairstyling, underwear management, and in the use of hospitals and beauty salons. The members of the reasonable value pursuit group were generally married, less educated, with a medium income, and spent little for their appearance management. Members of the ostensible consumption group were generally unmarried, with a low income but spent lot of money for sundries and appearance management. They also had a high level of appearance management with regard to weight training and skin care, apparel and fashion accessory management, underwear management, the use of hospitals and beauty salons, and using identity kits. Members of the bad-being group were generally unmarried, had low incomes, little disposable income, spent little on appearance management, and didn't manage their appearance as a whole.

• 한국가구학회지
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• 제27권3호
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• pp.237-245
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• 2016

Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

• 한국식생활문화학회지
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• 제24권5호
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• pp.570-580
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• 2009

The purpose of this study was to evaluate the multilateral weight control program provided by the university health care center for female college students. The program was 8weeks long and composed of nutrition consultation, exercise, and behavior modification. Nutrition education focused on a low calorie and balanced diet, increasing the intake of protein and micronutrients and reducing carbohydrate and fat consumption. Evaluations were made upon completion of an 8-week program and upon follow-up at 6 months after the end of program. A total of 92 women completed the 8-week program, while 20 completed the follow-up survey. Upon completion of the 8-week program, significant decreases in body weight, BMI, body fat (kg), and %body fat were observed, and muscle mass was also reduced. The total energy and carbohydrates intake were also significantly decreased in subjects with weight loss, while the percentage of subjects whose consumption of protein, calcium, iron, vitamin $B_1$, $B_6$, and niacin did not meet the EAR, were decreased. The blood values of glucose, total cholesterol and HDL-cholesterol were decreased. The follow-up survey revealed that the subjects continued to lose weight after completion of the program. In addition, a Mini nutrition assessment revealed that diet quality improved, especially with respect to reductions in the consumption frequency of fried, greasy and salty food. In conclusion, the multilateral weight control program with diet education for female college students was effective for long lasting weight control and improved dietary behavior. Nutrition education for weight reduction should focus on balanced nutrition as well as lowering the total caloric intake.

• 대한가정학회지
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• 제32권3호
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• pp.85-104
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• 1994

The primary objective of this survey is to find out how New-Generation Consumers' preferences to wedding housing leisure facilities and nursing facilities are different by their socio-demographic and economic characteristics. 1,227 New-Generation Consumers in Seoul and its metro-politan area whose ages are greater than 20 years and less than 35 years and whose marital periods are less than 4 years are selected for emperical study. The findings show that the trends of New-Generation consumers' preferences are variety high-quality community-concept and openess et al. and nursing should be segmented by consumers' characteristics. In addition the findings suggest that consumer education for New-Generation Consumers and their parents should be performed according to desirable and socilly conscious consumption.

• 한국생활과학회지
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• 제14권5호
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• pp.785-794
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• 2005

This is an empirical research on the effect of the product placement advertisement on the consumption behavior of college students. A structured survey to 342 students in and near Seoul shows that life style of the students significantly matters to the effect. That is, beauty-oriented students are more sensitive to the PPL than other student groups (i.e., career-oriented, saving-oriented, leisure-oriented, or freedom-oriented students). On the other hand, the freedom-oriented students are not sensitive to the PPL at all. Some statistical methods including factor analysis and multiple regression analysis were employed in order to get those results.

• 복식
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• 제57권4호
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• pp.1-8
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• 2007

In the decade of the 1920s in an America, with booming of economy, people had more money. And with the development of transportation, people can afford expensive traveling throughout Europe. With this reason they were exposed to a nobility of European style and liked royalty more than before. American hunting man wanted traditional dress to express their status as a psychological code and the reason of the existing very similar hunting garment in nowadays is based on this belief. The purpose of this study is not merely understanding the styles of American Men's hunting and shooting garments in the 1920s but understanding the psychology of the people. People quite clearly do not dress according to function ore need alone and, in fact the consumption of clothes increasingly serves no other purpose than to fulfill or express psychological or social, rather than practical need.

• 한국가구학회지
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• 제25권3호
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• pp.198-204
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• 2014

Aggravation of natural environment, improvements in income, internet diffusion, spread of five-day work a week, and population aging seem very different from each other. However they boil down to consumption. These culture patterns are changing into environment-friendly and productive housing culture. In other words, people might tend to have frequent contacts with not only environment-friendly housing in bustling cities but also woods that is environment friendly materials in their leisure time. In the period of people young and old alike are in favor of woodcrafts, this study was conducted for giving information to who speicalized in woodcrafts. Furthermore, the study shows that other countries also added grain and figure to woodcrafts for visually appealing.