• 디자인학연구
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• 제15권2호
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• pp.5-18
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• 2002

최근 불교에 대한 관심이 서양사회로부터 높아져가고 있다. 특히 지성인들로부터 불교에 대한 관심이 높아지고 있다면 이는 미래의 서양사회를 변화시킬 동인이 아닐 수 없다. 사실 그 동안 서양이 종교적으로 기독교를 바탕으로 물질문명의 추구에 관심을 가져왔던 동안 동양은 불교를 바탕으로 정신문화 의 추구에 관심을 가져왔다. 그렇지만 개어있는 서양인들이 그들에게 물질적 부를 안겨준 과학적 추구방법과 합리성에 회의를 느끼기 시작함은 무엇을 의미하는가\ulcorner 그것은 서양의 전통적 기독문화에 바탕한 그들의 사상에 한계를 느끼기 시작했 거나 아니면 적어도 동양사상에 대한 흥미를 보이기 시작했음을 의미한다. 특히 산업디자인을 엄격한 합리성을 바탕으로 한 응용과학의 한 분야로서 기술과 생산에 기초한 적극적 기업문화의 한 형태로 볼 때 당연히 불교문화보다는 기독문화에 그 근간을 두고있음이 마땅했을 것이다. 그림에도 불구하고 오늘날 일부 서양지성들의 기독교로부터의 이탈은 그들의 과 학적, 합리적 사상에 근거한 물질문명의 추구가 인간의 근원적 행복추구에 큰 도움이 되지 못했음을 뜻한다고 볼 수 있다. 대신 물질추구로부터 비롯된 그들의 정신적 병리문제가 불교로부터 매우 과학적으로 해결됨에 큰 매료를 느꼈을 것이다. 그것은 개인간의 극심한 경쟁을 통한 서양사상의 적극적 물질추구가 오히려 정신적 불행만 조장함에 비하여 물질적 욕 망을 잠재 우면서 오히려 편안하고 즐거운 생활로 이끌어 가는 불교는 분명 매력 그 자체였으리라 생각된다. 그렇다면 물질 문명의 수단과 방법을 위한 매개체인 '디자인'을 동양의 불교 사상적 측면에서 고찰해볼 필요가 있게 된다.

• 복식
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• 제45권
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• pp.147-160
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• 1999

The purposes of this study were to classify the university women according to their life styles and to analyze the cosmetic consumption behavior of classified groups. The results of this study may suggest cosmetics production and sales plan to manufactures and distributers and to provide cosmetic consumption guides for the university women. For empirical study a questionnaire developed by researchers was distributed to 456 of university women in Chonbuk province from Aug. 26 to Sep. 17 1998. Frequencies and percentages were claculated. And factor analysis cluster analysis and $\chi$2-test were used. The results were as follows: 1. University women were clustered into 5 types of sound and self pursuit type realistic and fashion pursuit type external and liberal type delightful and enjoying type and passive and stagnate type according to their life styles. 2. Sound and self pursuit type was characterized by the faithfulness to school and home life and economical lining. They got cosmetics information through direct experiences by use of samples put on full make-ups to protect their skin and selected refill cosmetic products to save money. 3. Realistic and fashion pursuit type were sensitive to fashion and had a strong desire for material achievement. They put on full make-ups exchange unsatisfactory cosmetics at the store where they bought and had a lot of imported cosmetics experiences. 4. External and liberal type showed little concern with saving and had progressive thinking. They bought cosmetics at the department store got informations from market-oriented information sources. perferred shopping at department stores considerred price most important when selecting cosmetics exchanged unsatisfactory cosmetics at the store they bought when they were not satisfied with the flavor or skin troule. 5. Delightful and enjoying type showed the least faithfulness to their home and school life. They put on partial make-ups for the correction of facial defects or etiquette. 6. Passive and stagnate type enjoyed home life but were passive in real life and open-mindness They got cosmetics information from marketer-oriented information sources bought cosmetics at discount stores considered price most important when selecting cosmetics put on basic or at least mke-ups to protect their skin had the least experience in the imported cosmetics and refill products.

• 패션비즈니스
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• 제16권6호
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.