• Archives of design research
• /
• v.15 no.2
• /
• pp.5-18
• /
• 2002

Recently, the West's interest on Buddhism has been uprising. If the interest on Buddhism is especially from Western intellectuals, it will surely be the motive to change, the future of Western society. Actually, while the West has been interested in the material civilization on the basis of Christianity, the East has been pursuing after the spiritual culture on the basis of Buddhism. However, what does it mean that many of civilized westerners have come to dislike the manner of scientific pursuit and strict rationality which made them wealthy materially\ulcorner It means that they have felt their ideologies which is based on the Christian culture, has met an end or at least they have started to get interested in the Eastern ideology, 'Buddhism'. Particularly, if we agree that industrial design is a field of basis on the stringent rationality, and is a field of applied science on the basis of technology and production, it surely must have rather been influenced by Christian culture than Buddhism. But regardless of material richness by Christian culture, some Western intellectuals'secession from christianity means that their pursuit of material civilization doesn't help much in chasing after human original happiness. Instead, they are charmed by the fact that their mental illness problem, which is the result of the incessant pursuit of materialism, can be salved more 'scientifically'rather by Buddhism than Christianity. Compared with the westerners'spiritual unhappiness by the strong pursuit of material, Buddhism lowers their passion for material and help to lead their lives happily with least'pursuit of materialism. In this sense, I insist that we need to study'Design'from a viewpoint of Buddhist idea.

• Journal of the Korean Society of Costume
• /
• v.45
• /
• pp.147-160
• /
• 1999

The purposes of this study were to classify the university women according to their life styles and to analyze the cosmetic consumption behavior of classified groups. The results of this study may suggest cosmetics production and sales plan to manufactures and distributers and to provide cosmetic consumption guides for the university women. For empirical study a questionnaire developed by researchers was distributed to 456 of university women in Chonbuk province from Aug. 26 to Sep. 17 1998. Frequencies and percentages were claculated. And factor analysis cluster analysis and $\chi$2-test were used. The results were as follows: 1. University women were clustered into 5 types of sound and self pursuit type realistic and fashion pursuit type external and liberal type delightful and enjoying type and passive and stagnate type according to their life styles. 2. Sound and self pursuit type was characterized by the faithfulness to school and home life and economical lining. They got cosmetics information through direct experiences by use of samples put on full make-ups to protect their skin and selected refill cosmetic products to save money. 3. Realistic and fashion pursuit type were sensitive to fashion and had a strong desire for material achievement. They put on full make-ups exchange unsatisfactory cosmetics at the store where they bought and had a lot of imported cosmetics experiences. 4. External and liberal type showed little concern with saving and had progressive thinking. They bought cosmetics at the department store got informations from market-oriented information sources. perferred shopping at department stores considerred price most important when selecting cosmetics exchanged unsatisfactory cosmetics at the store they bought when they were not satisfied with the flavor or skin troule. 5. Delightful and enjoying type showed the least faithfulness to their home and school life. They put on partial make-ups for the correction of facial defects or etiquette. 6. Passive and stagnate type enjoyed home life but were passive in real life and open-mindness They got cosmetics information from marketer-oriented information sources bought cosmetics at discount stores considered price most important when selecting cosmetics put on basic or at least mke-ups to protect their skin had the least experience in the imported cosmetics and refill products.

• Journal of Fashion Business
• /
• v.16 no.6
• /
• pp.109-126
• /
• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.