• Title/Summary/Keyword: Latent Growth Couve

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The Relationship Analysis of Online Security, Social Network Service, and Smartphone Expenses (보안 우려, 소셜네트워크서비스, 스마트폰 지출과의 관계분석: 잠재성장모형을 중심으로)

  • Noh, Mijin
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.648-659
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    • 2019
  • The social network services have spread rapidly with new issues in terms of the security. The purpose of this study is to longitudinally verify the influence of relationships among online security, social network service, and smartphone expense. The analyses were conducted on panel data of SNS users from 2015 to 2017 based on the SEM methodologies. The results indicated that anxiety of online security had an effect on the SNS usage. In addition, The results showed that anxiety of online security and SNS usage had a significant influence on the smartphone expenses. This study could provide useful guidelines for researchers and company managers, and an opportunity to develop an understanding of social network trends.