• Title/Summary/Keyword: Late-night scape

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The Impact of Late-night scapes on Healing and Attitude in Night Tour (심야관광에서 심야스케이프가 힐링경험과 태도에 미치는 영향)

  • Jeong, Yun-Hee
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.257-270
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    • 2018
  • Although healing is now developing an interest in extending tourism, there have been few studies in this area. Especially late-night tour is closely related to healing experience, but there are little researches that help us understand healing in late-night tour. This study was conducted to examine the relationships among late-night scapes(light aesthetics, sharing mood, culture uniqueness), healing experience(stress reduce and psychological happiness), attitude toward late-night tour. We collected data involving various late-night tourist, and used 198 respondents to analyze these data using LISREL structural modeling. Light aesthetics and sharing mood had positive effects on stress remove, but Culture uniqueness didn't have a signigicant effect on stress remove, unlikely the prediction. And all late-night shape had positive effects on psychological happiness. Also we tested the effects of the healing experience(stress remove and psychological happiness) on attitude. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding late-night tourist and implying an enhanced ability to satisfy target consumers of late-night tour.