• Title/Summary/Keyword: Language of Tourism

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A Study on the Birth of a Holy Land and the Role of Local Residents: The failure to establish a memorial facility for the victims of the Kyoto Animation's arson attack in 2019

  • Lee, Jeonghoon
    • Journal of East-Asian Urban History
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    • v.2 no.2
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    • pp.272-296
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    • 2020
  • The study will first pay attention to the conflict between Kyoto Animation Co. and residents over establishing memorial facilities after the "Kyoto Animation 1st Studio arson and Murder Incident," which occurred in Kyoto, Japan on the morning of July 18, 2019. And through on-site coverage and review of related TV program "Summer of Prayer, Voice of the Holy Land" aired by Mainichi Broadcasting System on August 17, 2019. We reviewed what this conflict means by Japanese animation fans to set a "Holy Land" of specific regions and the resulting content tourism business model. The conflict between Kyoto Animation Co. and the residents resulted in a lengthy confrontation which did not get solved until late July 2020. It proves the cooperation of residents is essential for the success of content tourism, especially the cooperation model for development of Holy Land.

A needs analysis for the improvement of a Tourism English curriculum (관광영어 교과과정 개선을 위한 요구분석)

  • Choi, Kyung-Hee
    • English Language & Literature Teaching
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    • v.12 no.3
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    • pp.243-267
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    • 2006
  • The purpose of this paper is to suggest a proposal for the betterment of the English curriculum in the Department of Tourism of a women's college. The paper includes not only the needs analysis of students but also that of personnel officers of tourism related companies and offices. Since the students will have to look for desirable jobs after graduation, the needs and demands of their potential employers or personnel officers are crucial in deciding what and how to teach. Based on these analyses, the paper also examines the current curriculum offered by the department. The needs, wants and necessities of the students, potential personnel officers, and the current curriculum will have to be taken into consideration in designing a more effective future curriculum. The results of the study reveal that more emphasis should be given on the improvement of students' communicative abilities and TOEIC scores.

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Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

  • Song, Seobgyu;Park, Seunghyun Brian;Park, Kwangsoo
    • Journal of Smart Tourism
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    • v.1 no.3
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    • pp.21-29
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    • 2021
  • This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

A Study on the Web Contents Analysis of Cultural Tourism Festivals (문화관광축제의 웹콘텐츠 분석에 관한 연구)

  • Chun Young-Chul
    • The Journal of the Korea Contents Association
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    • v.6 no.4
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    • pp.117-124
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    • 2006
  • This study was to analyze web contents of major cultural tourism festival. And suggest to contents development. Study method is contents analysis and comparative study by suggest data. According to the results, need for independent domain, provide to foreign language information, maintenance membership administration through membership e-mail service, provide to segmentation board, provide to dynamic information should be consideration to visitror's movement line.

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A Semi-supervised Learning of HMM to Build a POS Tagger for a Low Resourced Language

  • Pattnaik, Sagarika;Nayak, Ajit Kumar;Patnaik, Srikanta
    • Journal of information and communication convergence engineering
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    • v.18 no.4
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    • pp.207-215
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    • 2020
  • Part of speech (POS) tagging is an indispensable part of major NLP models. Its progress can be perceived on number of languages around the globe especially with respect to European languages. But considering Indian Languages, it has not got a major breakthrough due lack of supporting tools and resources. Particularly for Odia language it has not marked its dominancy yet. With a motive to make the language Odia fit into different NLP operations, this paper makes an attempt to develop a POS tagger for the said language on a HMM (Hidden Markov Model) platform. The tagger judiciously considers bigram HMM with dynamic Viterbi algorithm to give an output annotated text with maximum accuracy. The model is experimented on a corpus belonging to tourism domain accounting to a size of approximately 0.2 million tokens. With the proportion of training and testing as 3:1, the proposed model exhibits satisfactory result irrespective of limited training size.

Smart Tourism: A Study of Mobile Application Use by Tourists Visiting South Korea

  • Brennan, Bradley S.;Koo, Chulmo;Bae, Kyung Mi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.10
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    • pp.1-9
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    • 2018
  • The purpose of this exploratory study is to identify the mobile phone applications (apps) used by foreign tourists visiting South Korea through a pilot study using focus groups and individual interviews. Concentrating on tourist mobile app use in a smart tourism environment and categorized through a taxonomy of mobile applications lays the framework and determines the factors boosting tourism smartphone app trends by foreign tourists visiting South Korea. Researchers collected data through ethnographic methods and analyzed it through qualitative research to uncover major themes within the smart tourism app use phenomenon. The researchers coded, counted, analyzed, and then divided the findings gleaned from a pilot study and interviews into a taxonomy of seven logical smartphone app categories. The labeling and coding of all the data accounting for similarities and differences can be recognized and are logically discussed in the implications of the apps used by tourists to assist tourist destinations. More specifically these findings will assist smart tourism destinations by better understanding foreign tourist smartphone app use behavior. Tourists visiting South Korea interviewed in this study exhibited significant mastery of Internet of Things (IoT) technologies, craved free WiFi access, and utilized smartphone apps for all facets of their travel. Findings show major concentrations of app use in bookings of accommodations, tourist attractions, online shopping, navigation, wayfinding, augmented reality, information searching, language translation, gaming, and online dating while traveling in South Korea.

Busan Tourism Industry applying OECD Tourism Policy and ICT Convergence Platform (OECD 관광정책과 ICT 융합 플랫폼을 적용한 부산관광산업)

  • Lim, Yong-Suk;Jung, Ho-Jin;Lee, Jung-Won
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.12
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    • pp.871-879
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    • 2017
  • The purpose of this study is to propose a Busan tourism industry in which the 2016 OECD Tourism policy and ICT convergence platform are applied. OECD proposed 3 policies to promote the tourism industry: First, to maintain the competitiveness of the tourism industry as well as improve its efficiency and sustainability, second, to establish a seamless traffic system, and third, to build a response to the sharing economy. Centering on the OECD's three policies, we propose the developmental possibilities of tourism in Busan. At the same time, we suggest the necessity to build an ICT convergence platform that will help foster the industry. In building an ICT convergence platform, we especially focus on the necessity of: 1. Sharing and creating experience-based interactive contents on the software side, and 2. Developing high quality user experience (UX) and providing a data analysis-based customized service on the hardware side. In addition, we insist on the establishment of the Tourism Promotion Agency for the continuous performance and management of Busan tourism industry. The study ultimately suggests that the construction of ICT convergence platform based on OECD tourism policy can result in the expected outcomes of high effects with low cost for both consumers and suppliers related to the tourism industry.

Semantic Image Search: Case Study for Western Region Tourism in Thailand

  • Chantrapornchai, Chantana;Bunlaw, Netnapa;Choksuchat, Chidchanok
    • Journal of Information Processing Systems
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    • v.14 no.5
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    • pp.1195-1214
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    • 2018
  • Typical search engines may not be the most efficient means of returning images in accordance with user requirements. With the help of semantic web technology, it is possible to search through images more precisely in any required domain, because the images are annotated according to a custom-built ontology. With appropriate annotations, a search can then, return images according to the context. This paper reports on the design of a tourism ontology relevant to touristic images. In particular, the image features and the meaning of the images are described using various properties, along with other types of information relevant to tourist attractions using the OWL language. The methodology used is described, commencing with building an image and tourism corpus, creating the ontology, and developing the search engine. The system was tested through a case study involving the western region of Thailand. The user can search specifying the specific class of image or they can use text-based searches. The results are ranked using weighted scores based on kinds of properties. The precision and recall of the prototype system was measured to show its efficiency. User satisfaction was also evaluated, was also performed and was found to be high.

Research on chinese college students' perception of korean image

  • Xiaoyue Song;Jinling Wan
    • Journal of the International Relations & Interdisciplinary Education
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    • v.2 no.2
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    • pp.9-33
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    • 2022
  • This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

A Study on the Strategy to Develop Human Resources in the Green Health Industry (녹색건강산업의 인력양성 발전방안에 관한 연구)

  • Han, Jin-Young;Choi, Eun-Mi;Ji, Ke-Yung
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.297-308
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    • 2012
  • This study is intended to estimate the demand for the green health industry market, to seek for the strategies to develop human resources and to provide fundamental data for development of local green health industry specialization programs in the manner of investigating the intentions to participate in and opinions about the green health industry. Data were collected from 190 and surveyed from 5 to 19 in November 2010. Based upon the priority survey and factor analyses of educational contents for development of human resources specializing in the green health industry, there is some difference in the classification of all domains between the two groups, however the results concerning the cognition of the language education of educational contents and the priority of medical tourism marketing are similar between the two groups. As one of the biggest problems with medical tourism is the difficulty of communication during medical examination and treatment, it is desirable to develop professional human resources with global competitiveness based on customized education as well as excellent language skills by the specialized fields of green health industry.